Sept. 16, 2025
How rappers are the solopreneur blueprint
In this episode, Anthony Porter explores the parallels between the world of hip hop and the journey of solo entrepreneurs. He emphasizes how rappers have mastered the art of storytelling, audience building, and diversification, providing a blueprint for success in business. By sharing personal experiences and insights, Porter encourages listeners to embrace their unique stories, build authentic connections, and turn challenges into opportunities for growth.
Takeaways
Rappers are the blueprint for successful solo entrepreneurs.
Your story is your product; share it authentically.
Building an audience is crucial before launching a business.
Diversification is key; learn from the music industry.
Authenticity sets you apart in a crowded market.
Use negativity and hate as motivation to fuel your journey.
Information without action leads to stagnation; implement what you learn.
Embrace your unique journey; it's your competitive edge.
Create multiple revenue streams to ensure business sustainability.
Join communities for support and growth in your entrepreneurial journey.
Chapters
00:00 The Blueprint of Solo Panouir: Rappers as Role Models
03:07 From Struggles to Success: The Power of Storytelling
11:20 Building an Audience: The Foundation of Business
15:48 Diversification: Monetizing Your Content
18:21 Authenticity: Your Unique Selling Proposition
21:23 Turning Haters into Motivation: Fuel for Success
WEBVTT
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[SPEAKER_01]: Yeah, today we great do something a little different actually it's nothing different what we're going to do is today We're going to take you into the man of A solar panor and I can't you believe this because I'm gonna ask you this did you know that Rappers I saw the panors
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[SPEAKER_01]: Tainas, I saw it all up on news.
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[SPEAKER_01]: So let me ask you this real quick.
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[SPEAKER_01]: Let me ask you something.
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[SPEAKER_01]: You know how every rapper started with that dream, that dream of being in front of Madison Square Garden, rockin' it out, stadiums and all of this right.
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[SPEAKER_01]: They had that dream, they had to beat.
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[SPEAKER_01]: And probably, her recently, they had that crack die phone.
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[SPEAKER_01]: And back in my days, it was a four track, but they had that high phone.
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[SPEAKER_01]: You recorded in your bedroom, in the closet, with the blanket stuff.
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[SPEAKER_01]: Yeah, you remember that?
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[SPEAKER_01]: You understand what I'm saying?
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[SPEAKER_01]: Well check this out.
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[SPEAKER_01]: If you have been paying attention, jigger, Jay-Z went from selling CDs out of the truck to a billion dollar empire.
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[SPEAKER_01]: Now, if you really hadn't paid attention, Jay gave you the blueprint from date one.
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[SPEAKER_01]: And when he said down, he did the CBS Morning Show.
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[SPEAKER_01]: He really gave you the blueprint.
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[SPEAKER_01]: He told you, listen to every album and every album is a transformation from street hustler to empire.
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[SPEAKER_01]: go back to another one.
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[SPEAKER_01]: Nipsy hustle.
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[SPEAKER_01]: He still makes tapes.
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[SPEAKER_01]: $400 each and build a movement.
01:23.213 --> 01:29.519
[SPEAKER_01]: They can't you imagine you got a guy selling you a mixed tape for a book, not a dollar, a book, $100.
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[SPEAKER_01]: and built a movement, but some of you catches that I heard complaining that your coaching program isn't selling.
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[SPEAKER_01]: See, we transitioned how hip hop and coaching and podcast go hand in hand.
01:45.221 --> 01:46.502
[SPEAKER_01]: And here's the one thing nobody's telling you.
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[SPEAKER_01]: Wrap us, figure it out.
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[SPEAKER_01]: The solo familiar game.
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[SPEAKER_01]: before we even had the word for it.
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[SPEAKER_01]: They understood branding, they understood audience building, they understood multiple revenue streams, concerts, merch.
01:59.754 --> 02:02.717
[SPEAKER_01]: You name it, they did it, they never got the credit.
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[SPEAKER_01]: They understood how to turn pain into profit.
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[SPEAKER_01]: before your favorite business guru was ever even born.
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[SPEAKER_01]: So you gotta think about this.
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[SPEAKER_01]: Hip Hop is always being the backbone to mostly everything since.
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[SPEAKER_01]: Hip Hop was your news channel.
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[SPEAKER_01]: Hip Hop was your fascist statement.
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[SPEAKER_01]: Hip Hop was your counselor.
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[SPEAKER_01]: Hip Hop was your business blueprint before we even knew it.
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[SPEAKER_01]: How do I know?
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[SPEAKER_01]: I was in Hip Hop.
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[SPEAKER_01]: Go back for a couple of years.
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[SPEAKER_01]: 2001 dropped the CD, me and my whole boy worked for Dev Jam, but we didn't understand what it was like to be in a position that we in now.
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[SPEAKER_01]: You're his later, I figured out the blueprint when I started doing some case studies.
02:41.865 --> 02:47.606
[SPEAKER_01]: I'm like, why is it that the stuff that I love seems to fit the pattern of everything that we talk about?
02:48.006 --> 02:49.767
[SPEAKER_01]: So it's just struggling to get your first 10k.
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[SPEAKER_01]: Are you trying
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[SPEAKER_01]: Your content isn't convertant.
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[SPEAKER_01]: This episode is definitely for you, man.
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[SPEAKER_01]: If you're ready, grab your pin and grab your pair and let's begin to rock out cuts.
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[SPEAKER_01]: I'm her to tell you, this is about to change the way you look at how.
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[SPEAKER_01]: Hill Pop and Business go ahead and entertain you.
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[SPEAKER_02]: Let's do it.
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[SPEAKER_02]: Hey, solopreneurs.
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[SPEAKER_02]: Are you ready to turn your one-person business into a thriving empire?
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[SPEAKER_02]: Welcome to the solopreneur Chronicles podcast with Anthony Porter.
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[SPEAKER_02]: Each week we're bringing new practical tips, real-life stories, and step-by-step frameworks to grow your income, build your brand, and find balance in your business.
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[SPEAKER_02]: New episodes drop every Monday at 6am.
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[SPEAKER_02]: The perfect way to start your week strong.
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[SPEAKER_02]: If you love what you hear, make sure to subscribe, share the podcast with your network, and leave us a review.
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[SPEAKER_02]: Your support helps us reach more solopreneurs just like you.
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[SPEAKER_02]: Let's grow together.
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[SPEAKER_02]: I'll see you on the next episode.
04:10.540 --> 04:13.581
[SPEAKER_01]: What up, what up, what up, what up, what up, man, what's good, fam?
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[SPEAKER_01]: Yo, welcome back to the solar panel of Chronicles podcast.
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[SPEAKER_01]: You know who it is, this should boy, I'm Mr. A. P. Mr. Anthony Porter.
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[SPEAKER_01]: And if this is your first time tuning in, welcome to the community.
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[SPEAKER_01]: This community is where we go from the block to the board room and that's no cap.
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[SPEAKER_01]: So what we do, we're not trying to be nobody but who we are on the street hustler term podcast after years and years of years of trying to figure out how to take what I learned growing up.
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[SPEAKER_01]: in a single parent household and turn it into a multi-million dollar empire, the legal way.
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[SPEAKER_01]: Alright, so today we're talking about something that's being on my mind super heavy.
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[SPEAKER_01]: Because I am a fellow rapper, I'm a fellow beatmaker.
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[SPEAKER_01]: I wanna talk to you about how rappers are literally the blueprint for every successful solo penura out here.
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[SPEAKER_01]: Now we listen, we gonna flip the game over here.
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[SPEAKER_01]: Because here's the problem.
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[SPEAKER_01]: The problem is it's so corporate that nobody's able to understand exactly what we're talking about.
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[SPEAKER_01]: What it is, it's going on and I'm not talking about being flashy with chains and flashy with the whips Listen, we ain't in her driving pit leaves and pharaohs listen, that's what that's what that's for the artist I'm a shout out to all the artists out there because I'm not taking that in the way from I'm talking about the business model the man said the hustler's philosophy That turned kids with nothing into multi-million dollar brands
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[SPEAKER_01]: A lot of folk right now mad at the younger generation, because they know how to get on the internet and take 20 minutes and turn it into 20 grand.
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[SPEAKER_01]: It's simple, right?
05:47.238 --> 05:47.938
[SPEAKER_01]: No, it's not.
05:48.298 --> 05:49.899
[SPEAKER_01]: But they figured out the blueprint.
05:50.319 --> 05:52.300
[SPEAKER_01]: They just took him around with it a different way.
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[SPEAKER_01]: See why everyone else was studying the people's life.
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[SPEAKER_01]: And I was, I'm guilty of this, too.
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[SPEAKER_01]: Gary Vee and Grant Cardone, Russell Bronson, Amy Porter for you.
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[SPEAKER_01]: Even when I'm studying in my mentor's David Sandson.
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[SPEAKER_01]: All of these people, I had to think about something, growing up, my business idols was Rockefeller Records, whole over Rockefeller Records, Dane over Rockefeller Records.
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[SPEAKER_01]: The artist in sales was my blueprint, that's what I was studying, and then as the younger generation came in, I started seeing people like Nipsey, who turned his neighborhood into a movement, and then you got to think about people like Chancellor Rapper, my man stayed independent
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[SPEAKER_01]: So these dudes understood something fundamentally about building from scratch that most of y'all are missing.
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[SPEAKER_01]: Now look, I get it.
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[SPEAKER_01]: You might be thinking, yo, what does rap have to do with coaching?
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[SPEAKER_01]: Or what does rap have to do with a coaching business?
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[SPEAKER_01]: Or am I a podcast?
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[SPEAKER_01]: Check yourself though for real.
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[SPEAKER_01]: Understand this.
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[SPEAKER_01]: Pay attention.
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[SPEAKER_01]: It has everything.
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[SPEAKER_01]: Family.
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[SPEAKER_01]: Literally every time because at the end of the day, both rap and cellulopanoolas are about the same thing taking your authentic story Packaging it and turning it into something that serves people while building generation of wealth So do me a favor open your mind take your mind and sit back and we're gonna break down the five pillars That every successful rapper used that you need to steal for your cellulopanoola journey
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[SPEAKER_01]: You're ready?
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[SPEAKER_01]: Because I know I am.
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[SPEAKER_01]: I'm so excited about this one, because this goes back to the roots.
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[SPEAKER_01]: Alright.
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[SPEAKER_01]: So let's talk about this, man.
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[SPEAKER_01]: Pella number one, we need to discuss this right here.
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[SPEAKER_01]: Start with your story.
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[SPEAKER_01]: And not the product.
07:37.757 --> 07:39.278
[SPEAKER_01]: Start with the story and not the product.
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[SPEAKER_01]: You see, how I get into where I'm at now.
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[SPEAKER_01]: It wasn't by luck.
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[SPEAKER_01]: It was by a chance.
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[SPEAKER_01]: And now I'm going to talk your chance to wrap up.
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[SPEAKER_01]: COVID hit.
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[SPEAKER_01]: I was making beats in the house.
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[SPEAKER_01]: I'm trying to figure out how to sell these beats online.
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[SPEAKER_01]: And see if I can get some placements.
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[SPEAKER_01]: I'm trying to learn, sink music.
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[SPEAKER_01]: I'm trying to learn a lot of things.
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[SPEAKER_01]: I'm investing and I wouldn't get no traction.
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[SPEAKER_01]: And lo and behold, one particular night as we was being shut down.
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[SPEAKER_01]: I'm on Instagram and I'm following a guy named Gabe Shieldman.
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[SPEAKER_01]: And Gabe was basically like, start with your story.
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[SPEAKER_01]: He got with Russell Bronson and they got this thing called Hook Story Off.
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[SPEAKER_01]: So as I jump into this the first thing, every successful rapper understands that most solo pianos don't is your story is your product.
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[SPEAKER_01]: Your pain is profit.
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[SPEAKER_01]: Now, if you go right now, you go listen to a lot of people I heard who do webinars and you sit there and you listen to them, they're going to tell you one thing and it's a repetitive situation.
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[SPEAKER_01]: People buy off emotion.
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[SPEAKER_01]: So that particular night I learned something because my emotion was I wanted to get successful.
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[SPEAKER_01]: I wanted to follow this blueprint.
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[SPEAKER_01]: I wanted to learn how to make these beats, right?
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[SPEAKER_01]: I wanted to be able to market my beats.
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[SPEAKER_01]: I knew how to make beats, but I didn't know how to do the market.
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[SPEAKER_01]: So that night as a contest, I wanted to contest, get this course.
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[SPEAKER_01]: And I was scraper to get the money to get the courses like found and all.
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[SPEAKER_01]: I could have went in the illegal way, but I chose to do it the positive.
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[SPEAKER_01]: Now think about it.
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[SPEAKER_01]: A lot of people didn't buy a jays first now, because it had the cleanest beats or the most expensive production.
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[SPEAKER_01]: They bought it because of the stories that was being told.
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[SPEAKER_01]: They bought it for the stories that was being told by a kid from Brooklyn, who turned drug dealing into a business deal.
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[SPEAKER_01]: He made his struggle relatable and
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[SPEAKER_01]: an inspirational at the same damn time.
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[SPEAKER_01]: So you gotta think about this man.
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[SPEAKER_01]: When you flip that and you flip the business, you're at her trying to sell results and transformations.
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[SPEAKER_01]: But you're not sharing the story of how you get those results.
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[SPEAKER_01]: See, me for me, I came from the block to the boardroom.
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[SPEAKER_01]: I always had an entrepreneur man.
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[SPEAKER_01]: I just didn't have nobody got me at the time.
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[SPEAKER_01]: See, you're not talking about the two AM nights where you wanted to quit.
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[SPEAKER_01]: See, you ain't talking about that.
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[SPEAKER_01]: You're not talking about, like, I do.
09:53.127 --> 09:53.929
[SPEAKER_01]: We're not wake up in.
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[SPEAKER_01]: three o'clock in the morning after going to bed at 12 o'clock.
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[SPEAKER_01]: Just to get up the shoot, a promo, just uploaded to Instagram and TikTok because I'm promote to go out here and put together reals and get back a B-Row footage.
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[SPEAKER_01]: You're not talking about that.
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[SPEAKER_01]: You're talking about all the shiny objects.
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[SPEAKER_01]: You're not sharing them mistakes that cost you thousands, but talk to millions.
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[SPEAKER_01]: See, nobody's understanding how when I was making beats.
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[SPEAKER_01]: I was doing exactly what I was,
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[SPEAKER_01]: your way for free beats, nobody, I didn't have the email list because I had the beats as I would let me get these beats.
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[SPEAKER_01]: So let me build this funnel and when I built the funnel, it was doing it.
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[SPEAKER_01]: But I went and clicked in the list the way I needed to because I didn't know how to set it up.
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[SPEAKER_01]: So this is why I learned the hard way.
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[SPEAKER_01]: People don't bow off credentials.
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[SPEAKER_01]: You could have a bachelor's degree and listen, this is the best this world model right now.
10:52.699 --> 11:04.809
[SPEAKER_01]: Because you've got a bachelor's degree, you've got a master's degree, you've got a doctorate in the corporate world that works in the corporate world that works in the education world.
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[SPEAKER_01]: How do you get to that point?
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[SPEAKER_01]: People want to know how you get.
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[SPEAKER_01]: from point A to point B. Okay.
11:10.734 --> 11:11.695
[SPEAKER_01]: That's what they want to know.
11:12.055 --> 11:13.736
[SPEAKER_01]: They buy your journey.
11:13.917 --> 11:17.640
[SPEAKER_01]: They don't want to hire the person who never fails.
11:18.000 --> 11:21.643
[SPEAKER_01]: If you're too perfect, if you want too perfect, you don't fit.
11:21.883 --> 11:25.486
[SPEAKER_01]: What I look like trying to sell my coach at program.
11:25.786 --> 11:27.428
[SPEAKER_01]: I ain't never told nobody.
11:27.808 --> 11:29.930
[SPEAKER_01]: Man, my first couple years, I made probably $200.
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[SPEAKER_01]: And that's because I was selling things to
11:34.233 --> 11:34.733
[SPEAKER_01]: to honey.
11:35.033 --> 11:36.333
[SPEAKER_01]: I didn't understand the marketing.
11:36.513 --> 11:37.614
[SPEAKER_01]: I didn't understand none of that.
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[SPEAKER_01]: I was failing, but I wasn't discussing it.
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[SPEAKER_01]: Until I started listening to Hook Story Offer.
11:44.515 --> 11:50.976
[SPEAKER_01]: And once I started reading dot com secrets and experts secrets and studying Russell Bronson and studying Grant Cardone.
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[SPEAKER_01]: And then I realized these folks buying off emotion.
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[SPEAKER_01]: So when this, so understand this, when you, when this episode is over, here's what I need you to do.
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[SPEAKER_01]: Take five minutes.
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[SPEAKER_01]: Recoge or an origin story, that's the original story, talk about where you came from, talk about what it is that got you to the point that you had right now, man don't be afraid, talk about the struggle, talk about the breakthrough, because guess what to see is, in pillar number one, this is the brand foundation right here, which leads us to pillar number two, build an audience before you build a pizdas, have you ever heard of people saying, I'm an ain't given away, not in for free, now this is what most of y'all get this crap to
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[SPEAKER_01]: You're trying to build your business before you build an audience, and that's back with fame.
12:32.640 --> 12:33.680
[SPEAKER_01]: That's totally backwards.
12:34.041 --> 12:35.861
[SPEAKER_01]: Every successful rapper understands this.
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[SPEAKER_01]: This first, the fans, Drake distocella and tickets, until he had people singing his songs.
12:41.504 --> 12:45.606
[SPEAKER_01]: Kendrick did launch a clothing line, until he had a cult following.
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[SPEAKER_01]: Can you imagine, understand this, go on to Madison Square, go up, matter of fact, while from we have the young center back then, it was freedom hall or Louisville Gardens.
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[SPEAKER_01]: and even Papa John's Card in the stadium.
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[SPEAKER_01]: I'm gonna use the most recent with Papa John's Card in the stadium.
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[SPEAKER_01]: But yeah, I say came a couple of years ago.
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[SPEAKER_01]: I'm struggling trying to build my coaching program and at the same time working a regular seven, 30 to four.
13:09.542 --> 13:13.705
[SPEAKER_01]: I'm ran past the stadium, I just wanna see the people cram, couldn't get through.
13:14.105 --> 13:18.949
[SPEAKER_01]: People crossing the street took me 20 minutes to get from a light to another light.
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[SPEAKER_01]: I wouldn't, man, I'm trying to figure out what's popping.
13:21.451 --> 13:27.773
[SPEAKER_01]: But before she was Queen B, she was just Beyonce with Destiny's Child and Miss Nulls and Mr. Nulls.
13:27.953 --> 13:35.955
[SPEAKER_01]: But when she decided she was going to be a solo for Nulls, she built a fan base first and see the problem is when she built her fan base with everything.
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[SPEAKER_01]: She already had fans.
13:37.375 --> 13:44.817
[SPEAKER_01]: But when she transitioned from Destiny's Child, which was one of the hottest girl groups out, to Queen B, size your first.
13:45.157 --> 13:45.557
[SPEAKER_01]: Come on now.
13:45.977 --> 13:53.365
[SPEAKER_01]: The B-half, come on now, then I say nothing bad about her, and you better not say nothing bad, about tell us whiff, because the Swifties is going to come.
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[SPEAKER_01]: But the problem is, cause creators, they create a course before they have a fan base.
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[SPEAKER_01]: Like give them something free, man.
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[SPEAKER_01]: Build a website, give them something free.
14:03.243 --> 14:04.965
[SPEAKER_01]: And then they wonder why ain't nobody buying.
14:05.325 --> 14:07.648
[SPEAKER_01]: You ain't nobody's bankers, I don't know who you are.
14:08.008 --> 14:09.570
[SPEAKER_01]: You skipped the most important step.
14:09.950 --> 14:15.376
[SPEAKER_01]: Building people who actually care about what you have to say.
14:15.556 --> 14:16.177
[SPEAKER_01]: Here's the game.
14:16.537 --> 14:21.459
[SPEAKER_01]: content in your mixtape, your podcast and Instagram post, your YouTube videos.
14:21.819 --> 14:23.780
[SPEAKER_01]: That's what that's your mixtape.
14:24.160 --> 14:25.020
[SPEAKER_01]: You got to look at it.
14:25.401 --> 14:30.943
[SPEAKER_01]: Your mixtape, podcast and Instagram, YouTube, LinkedIn, Facebook.
14:31.323 --> 14:32.143
[SPEAKER_01]: That's your mixtape.
14:32.524 --> 14:37.005
[SPEAKER_01]: You're not trying to go platinum on one of the first songs that you ever do, right?
14:37.386 --> 14:40.207
[SPEAKER_01]: You're trying to build a fan base who will ride with you
14:41.107 --> 14:41.908
[SPEAKER_01]: for the long haul.
14:42.088 --> 14:53.815
[SPEAKER_01]: You're what I see, you're building relationships every single day because you want to drop information that's very valuable that hits a pain point every single day.
14:54.175 --> 14:58.037
[SPEAKER_01]: You have to be consistent with your content and you gotta stay on your audience as mine.
14:58.118 --> 14:59.378
[SPEAKER_01]: So you ever remember when I first started?
14:59.739 --> 15:03.781
[SPEAKER_01]: I was so focused on launching my first coach at program that I forgot to build an audience.
15:04.121 --> 15:06.783
[SPEAKER_01]: I forget to deal with the people who actually
15:10.385 --> 15:11.986
[SPEAKER_01]: zero people to send it to.
15:12.347 --> 15:13.267
[SPEAKER_01]: Don't make that mistake.
15:13.688 --> 15:14.769
[SPEAKER_01]: Now, stay with one platform.
15:15.149 --> 15:17.991
[SPEAKER_01]: Master, build your first 1000 fans didn't expand.
15:18.372 --> 15:19.933
[SPEAKER_01]: You gotta learn how to do this, man.
15:20.293 --> 15:25.097
[SPEAKER_01]: So again, you're asking how does hip hop play into the game of online coaching?
15:25.478 --> 15:26.719
[SPEAKER_01]: I'm giving it to you right here.
15:27.059 --> 15:29.601
[SPEAKER_01]: Jay had New York in the palm of his hand.
15:29.841 --> 15:31.242
[SPEAKER_01]: And most New York rappers do.
15:31.603 --> 15:34.405
[SPEAKER_01]: But Jay had the word of hip hop in his hand.
15:34.785 --> 15:38.909
[SPEAKER_01]: Once he got hip hop and New York together, he started venturing out.
15:39.289 --> 15:59.443
[SPEAKER_01]: And this is where he started building multiple revenue streams from day one because in the back of his head he knew he wanted to be a billionaire he knew he didn't want to have to do anything else so his albums were super spiced and hers where he gets spicy for me because this is one of the most influential and one of my most favorite parts because
16:00.832 --> 16:04.014
[SPEAKER_01]: This is what Rap was really show you how to be a business genius.
16:04.154 --> 16:07.915
[SPEAKER_01]: So you're a bike tank that they go on on stage, they just say in words, and they don't know what the hell they're talking about.
16:07.955 --> 16:09.036
[SPEAKER_01]: Pairs where they are super smart.
16:09.256 --> 16:10.857
[SPEAKER_01]: Look at a successful Rap was portfolio.
16:11.325 --> 16:12.706
[SPEAKER_01]: They don't just make money for music.
16:13.106 --> 16:16.748
[SPEAKER_01]: They can't have them say us concert tools, merchandise, brand partnerships.
16:17.108 --> 16:19.770
[SPEAKER_01]: They got a record label deal, they invested things.
16:20.130 --> 16:23.532
[SPEAKER_01]: Sometimes they got liquor brands, clothing lines, tech companies.
16:23.752 --> 16:29.275
[SPEAKER_01]: They understood the diversity and the diversification before they knew what that word even meant.
16:29.575 --> 16:30.476
[SPEAKER_01]: Now look at Joe Business.
16:30.836 --> 16:34.038
[SPEAKER_01]: I used to try to make money from a one-on-one coaching program.
16:34.507 --> 16:36.488
[SPEAKER_01]: I used to do trading hours for dollars.
16:36.848 --> 16:38.068
[SPEAKER_01]: That's the image of our family.
16:38.408 --> 16:41.009
[SPEAKER_01]: That's the amateur hour range.
16:41.529 --> 16:45.370
[SPEAKER_01]: See, the rapper motto is, create one and monetize everywhere.
16:45.630 --> 16:58.434
[SPEAKER_01]: Listen, once all becomes a streaming revenue, concept performance, a merchandise design, a brand partnership opportunity, sync deals for movies and TV, and content for social media.
16:58.674 --> 16:59.654
[SPEAKER_01]: Let me help you out on some.
16:59.994 --> 17:01.615
[SPEAKER_01]: Shaboutsy, right now,
17:01.835 --> 17:26.780
[SPEAKER_01]: Remixed everybody in the club getting tipsy, but he made it a country song, or I might not ever have to work again, because it's been on TV platforms It's been on, he's performed it, he's been on the war shows, he's touring, he's doing everything Your content should be the same way, that one piece of valuable content should become your podcast episode, your YouTube videos, Instagram posts, email newsletter content,
17:27.400 --> 17:30.742
[SPEAKER_01]: a blog post and even parts of a pay program curriculum.
17:30.943 --> 17:33.084
[SPEAKER_01]: But you stop because this is what you're talking.
17:33.424 --> 17:35.886
[SPEAKER_01]: You have people over here who want to teach you the old way.
17:36.166 --> 17:44.272
[SPEAKER_01]: Now I'm saying hip hop because that's what I know but let's not just stick to hip hop because hip hop and country are running one in two neck to neck.
17:44.392 --> 17:45.853
[SPEAKER_01]: They flip flop almost every other one.
17:46.294 --> 17:54.424
[SPEAKER_01]: So when you get people like Jason Alvin, I hope I said his name right country folk don't come from because I'm I'm giving out a man trust me.
17:54.644 --> 17:55.425
[SPEAKER_01]: I'm steady.
17:55.806 --> 17:58.970
[SPEAKER_01]: Okay, when you get Taylor Swift Lady Gaga
17:59.410 --> 18:02.912
[SPEAKER_01]: You can't focus like this on the pop side, the countryside.
18:03.252 --> 18:12.978
[SPEAKER_01]: Back in the days, when you had Celine Dion, God Brooks, then you had the, you had the metal heads who was like, ah, Z and Queen and Drand Rand and Pond Jovey.
18:13.278 --> 18:14.959
[SPEAKER_01]: When you smash a pumpkin, why is this?
18:14.979 --> 18:16.220
[SPEAKER_01]: I used to rock the smash a pumpkin.
18:16.800 --> 18:17.360
[SPEAKER_01]: I ain't gonna front.
18:17.881 --> 18:23.763
[SPEAKER_01]: I used to work at Dunkin' Donuts, and smash the pumpkins with cupboard time to make donuts.
18:24.024 --> 18:26.625
[SPEAKER_01]: But these solo pinnour of these musicians, they had the blueprint.
18:26.925 --> 18:30.987
[SPEAKER_01]: Now the real key to everything is this, and this is straight from the Nipsy House of Playbook.
18:31.387 --> 18:34.529
[SPEAKER_01]: You probably should have stuff at a different level for different people.
18:34.869 --> 18:40.051
[SPEAKER_01]: Nipsy Soul mix tapes don't cringe out for 100 hours each, but he also gave away music online.
18:40.252 --> 18:42.873
[SPEAKER_01]: So he understood that some people wanted to pay premium.
18:43.393 --> 18:46.895
[SPEAKER_01]: exclusive access to our others needed the free entry point.
18:47.276 --> 18:49.377
[SPEAKER_01]: Some of y'all don't even want to give away nothing for free.
18:49.737 --> 18:52.179
[SPEAKER_01]: You keep hearing that you gotta get your money up front.
18:52.219 --> 18:58.682
[SPEAKER_01]: Know what you have to do is, as you have to have some valuable content to show that you are that person that people get trust.
18:59.003 --> 18:59.883
[SPEAKER_01]: You're not a scammer.
19:00.123 --> 19:02.365
[SPEAKER_01]: Your business should have the same structure for your content.
19:02.725 --> 19:06.447
[SPEAKER_01]: For the masses, to meet their office, for people who are ready to invest.
19:06.787 --> 19:10.830
[SPEAKER_01]: High ticket services, for people who want the full transformation.
19:11.202 --> 19:13.203
[SPEAKER_01]: Stop trying to serve everyone, man.
19:13.563 --> 19:14.384
[SPEAKER_01]: You can't do that.
19:14.744 --> 19:17.466
[SPEAKER_01]: And please, I'm trying to serve everyone with the same price point.
19:17.886 --> 19:18.927
[SPEAKER_01]: You definitely can't do that.
19:19.147 --> 19:24.070
[SPEAKER_01]: So understand this, because in pillar number four, we're going to talk about this with two because authenticity is your competitive age.
19:24.250 --> 19:25.971
[SPEAKER_01]: See, this is where a lot of y'all lose the game.
19:26.111 --> 19:30.674
[SPEAKER_01]: Bottom of the ninth two hours, two strikes, three balls, two strikes, fast balls coming.
19:31.094 --> 19:32.955
[SPEAKER_01]: You strike out, cause you don't know.
19:33.415 --> 19:36.837
[SPEAKER_01]: You think you need to sound like everyone else in your industry.
19:37.118 --> 19:37.518
[SPEAKER_01]: Why?
19:37.938 --> 19:38.698
[SPEAKER_01]: be yourself.
19:39.059 --> 19:45.662
[SPEAKER_01]: You think you need to use of the same buzzwords, the same strategies, the same energy as your competitors.
19:45.822 --> 19:46.142
[SPEAKER_01]: Why?
19:46.502 --> 19:46.882
[SPEAKER_01]: Why?
19:46.902 --> 19:48.743
[SPEAKER_01]: No, you don't listen.
19:49.103 --> 19:52.385
[SPEAKER_01]: I learned a long time ago because I don't wear a suit all the time.
19:52.725 --> 19:54.946
[SPEAKER_01]: Why would I go into a business meeting with a suit on?
19:55.146 --> 19:57.927
[SPEAKER_01]: And then I know some of y'all said, well, that doesn't make any sense.
19:58.047 --> 20:03.570
[SPEAKER_01]: Yes, it does because I had a relationship with a TV producer in my city.
20:03.950 --> 20:08.031
[SPEAKER_01]: He was the president of the, he was actually the president of the network in my city.
20:08.291 --> 20:09.531
[SPEAKER_01]: We go on golf scrambles.
20:09.872 --> 20:12.432
[SPEAKER_01]: I'm running out trying to buy the flyers golf Superman.
20:12.712 --> 20:17.834
[SPEAKER_01]: I pull up he's in cargo shorts, flip flops with a can of burn his hand.
20:18.054 --> 20:20.374
[SPEAKER_01]: Now I'm comfortable, but I tell you this.
20:20.554 --> 20:22.415
[SPEAKER_01]: I learned that from them, but hers were wrapped up me.
20:22.755 --> 20:26.696
[SPEAKER_01]: The most successful artist out of one's who sound like nobody else.
20:27.056 --> 20:28.796
[SPEAKER_01]: May Kendrick don't sound like no damn drink.
20:29.177 --> 20:30.697
[SPEAKER_01]: Co does a sound like future.
20:31.077 --> 20:33.158
[SPEAKER_01]: Nobody sounds like Weezy F. Baby.
20:33.479 --> 20:34.899
[SPEAKER_01]: Nobody produces like Jay.
20:35.260 --> 20:36.200
[SPEAKER_01]: I mean like Dre.
20:36.560 --> 20:38.441
[SPEAKER_01]: Nobody writes or raps like Jay.
20:38.802 --> 20:42.404
[SPEAKER_01]: And when it comes to anything, yes, hey man, the lock's hands down.
20:42.784 --> 20:45.846
[SPEAKER_01]: Top five dead all live with Jay to your authenticity.
20:46.186 --> 20:48.127
[SPEAKER_01]: It's not a liability, it's your biggest asset.
20:48.707 --> 20:49.608
[SPEAKER_01]: Be with any business.
20:49.728 --> 20:50.969
[SPEAKER_01]: It's not something to hide.
20:51.309 --> 20:52.209
[SPEAKER_01]: It's a superpower.
20:52.550 --> 20:56.192
[SPEAKER_01]: Because you're showing other mothers that they can do the exact same thing.
20:56.812 --> 21:00.214
[SPEAKER_01]: The fact that you started late in life is not a disadvantage.
21:00.535 --> 21:01.735
[SPEAKER_01]: It's a wisdom advantage.
21:02.036 --> 21:08.380
[SPEAKER_01]: You gained enough knowledge to say, okay, the fact that you don't have an MBA is not a weakness.
21:09.001 --> 21:14.584
[SPEAKER_01]: It's a reliable, it's a, listen, it is your relatable factor.
21:14.925 --> 21:19.027
[SPEAKER_01]: It's where you are like, okay, I don't fit in with everybody else, but here's why I fit in.
21:19.228 --> 21:25.232
[SPEAKER_01]: You see, when I started this podcast, I was trying to sound like all the other business podcasts, professional polish corporate.
21:25.855 --> 21:32.645
[SPEAKER_01]: That was boring, and nobody cared, nobody cared what I, as long as I gave them the knowledge they didn't care, they still don't care.
21:33.026 --> 21:40.416
[SPEAKER_01]: But when I started being myself, when I used to mix, take street wisdom, businesses was like, hold on man, we gotta, we gotta mess with dude.
21:40.857 --> 21:44.599
[SPEAKER_01]: You start sharing the real struggles in your wins, everybody wants to be a part.
21:44.859 --> 21:48.321
[SPEAKER_01]: So stop trying to beat the next Gary V and be yourself first.
21:48.882 --> 21:53.044
[SPEAKER_01]: Now, this is the part I truly love because I wake up every day motivated to do this.
21:53.464 --> 21:57.506
[SPEAKER_01]: And that's pillar number five, turn your haters into motivation.
21:58.167 --> 22:04.830
[SPEAKER_01]: See last but not least, let's talk about something every rapper deals with, every song up into a deals with, and everybody needs to master this.
22:06.595 --> 22:07.797
[SPEAKER_01]: That's hard in the hate, right?
22:07.977 --> 22:10.420
[SPEAKER_01]: When you put yourself out there, people are gonna come for you.
22:10.860 --> 22:11.541
[SPEAKER_01]: Period point blind.
22:11.601 --> 22:12.402
[SPEAKER_01]: It doesn't make it different.
22:12.442 --> 22:13.243
[SPEAKER_01]: He put yourself out there.
22:13.544 --> 22:14.365
[SPEAKER_01]: People are gonna come for you.
22:14.405 --> 22:15.727
[SPEAKER_01]: We start building something.
22:15.987 --> 22:16.888
[SPEAKER_01]: People are gonna come for you.
22:16.908 --> 22:20.032
[SPEAKER_01]: When you start succeeding, the haters come out.
22:20.393 --> 22:21.033
[SPEAKER_01]: So let's be clear.
22:21.254 --> 22:24.077
[SPEAKER_01]: That's not a bug, that's, that's, that's a feature.
22:24.978 --> 22:26.258
[SPEAKER_01]: I, that's a true feature.
22:26.678 --> 22:28.859
[SPEAKER_01]: When you start building, the hate will come.
22:29.159 --> 22:31.759
[SPEAKER_01]: Remember how this field of dreams said, build and they'll come?
22:31.980 --> 22:32.880
[SPEAKER_01]: Prime example.
22:33.240 --> 22:34.980
[SPEAKER_01]: This means you're doing something right.
22:35.340 --> 22:40.901
[SPEAKER_01]: Every successful rapper in every successful solo penura has a hater to either the course or the song.
22:41.262 --> 22:45.602
[SPEAKER_01]: But notice, and I crying about it, or letting this stop there, they're using it as fuel.
22:45.822 --> 22:47.743
[SPEAKER_01]: There's a rapper named Russ, independent.
22:48.063 --> 22:48.983
[SPEAKER_01]: It means you're in an over.
22:49.343 --> 22:52.644
[SPEAKER_01]: People hate on him because he's independent and he won't sell out to the system.
22:53.024 --> 22:54.204
[SPEAKER_01]: He uses that as fuel.
22:54.565 --> 22:57.786
[SPEAKER_01]: He's turning the negativity into his content.
22:58.166 --> 22:59.346
[SPEAKER_01]: Logic is another one.
22:59.566 --> 23:02.928
[SPEAKER_01]: They turn it things like negativity into motivation.
23:03.288 --> 23:05.328
[SPEAKER_01]: And the proof is in what they're doing.
23:05.688 --> 23:06.649
[SPEAKER_01]: Look at Chancellor Rapper.
23:07.009 --> 23:09.730
[SPEAKER_01]: He basically said, I'm not signing to nobody.
23:10.090 --> 23:10.590
[SPEAKER_01]: Grammys?
23:10.990 --> 23:11.491
[SPEAKER_01]: No, see it.
23:11.751 --> 23:13.131
[SPEAKER_01]: So see what they did.
23:13.191 --> 23:14.852
[SPEAKER_01]: You need that same energy in your business.
23:15.212 --> 23:21.054
[SPEAKER_01]: When someone leaves a bad review, when someone talks trash on social media, when someone says, your prices are too high.
23:21.394 --> 23:22.475
[SPEAKER_01]: That's not a reason to quit.
23:22.795 --> 23:23.636
[SPEAKER_01]: That's confirmation.
23:23.996 --> 23:25.257
[SPEAKER_01]: You're playing at a level.
23:25.598 --> 23:26.558
[SPEAKER_01]: They're not ready for it.
23:26.879 --> 23:30.622
[SPEAKER_01]: And that threatens people who I tell you, baby, I love it.
23:30.642 --> 23:32.864
[SPEAKER_01]: I have Rick Flair doing he step back to his little dance.
23:33.244 --> 23:34.025
[SPEAKER_01]: I love that part.
23:34.305 --> 23:35.606
[SPEAKER_01]: I remember my first big angle.
23:35.946 --> 23:37.728
[SPEAKER_01]: Came from with this out of my area.
23:37.888 --> 23:42.452
[SPEAKER_01]: My circle left a whole paragraph on Instagram talking about how I was a scammer.
23:42.832 --> 23:44.334
[SPEAKER_01]: and how my content was trash.
23:44.714 --> 23:46.716
[SPEAKER_01]: My first thing is to give us the deleted and hide.
23:46.756 --> 23:51.861
[SPEAKER_01]: If it was like, I want you to see it, but then I thought about, I was like, man, rappers handle this like all the times.
23:52.441 --> 24:03.832
[SPEAKER_01]: Plus, back in the day, when I used to rap, we used to get pieces of pitted against another rap group from my city, and we used to sit back and laugh, because we used to meet up, God bless both of them, who have passed on.
24:04.213 --> 24:06.295
[SPEAKER_01]: But we used to meet up and talk about it.
24:06.595 --> 24:13.000
[SPEAKER_01]: So one day on the side I was going to screenshot, he posted on the story and said, this is how you know you're winning.
24:13.380 --> 24:14.501
[SPEAKER_01]: Free promotion for haters.
24:14.741 --> 24:20.145
[SPEAKER_01]: The post got so much engaged with everybody in the, everybody was hitting the post up in the week, right?
24:20.805 --> 24:21.385
[SPEAKER_01]: And guess what?
24:21.746 --> 24:24.127
[SPEAKER_01]: Three people bought the program the same day.
24:24.488 --> 24:30.692
[SPEAKER_01]: One of them just happened to be one of the, one of the guys that I meant to her right now and he's doing great with his podcast and he's helping his buddies and
24:32.413 --> 24:36.376
[SPEAKER_01]: So yeah, they're telling you what triggers people makes people uncomfortable.
24:36.737 --> 24:39.379
[SPEAKER_01]: What you're doing is that's different, different.
24:39.719 --> 24:41.961
[SPEAKER_01]: Use that information double down on it and see what works.
24:42.141 --> 24:49.366
[SPEAKER_01]: I, I, I, I have to laugh because I'm sitting here thinking about some other stuff that has gone on in the world and this is not the platform to talk about it.
24:49.707 --> 24:51.128
[SPEAKER_01]: But it's the same time.
24:51.408 --> 24:55.110
[SPEAKER_01]: So, look, we've, we've, we've code the five pillars that rappers use to build in parts.
24:55.230 --> 24:56.550
[SPEAKER_01]: I, so we understand it.
24:56.690 --> 24:59.952
[SPEAKER_01]: And I know your head is probably spinning with ideas right now.
24:59.972 --> 25:01.873
[SPEAKER_01]: You probably, oh, snap, man.
25:01.933 --> 25:05.814
[SPEAKER_01]: You probably think about your story, your content strategy, your revenue streams.
25:06.175 --> 25:09.996
[SPEAKER_01]: So here's the thing, information with our implementation is just in a timing.
25:10.356 --> 25:12.617
[SPEAKER_01]: And I don't want you to just be entertained.
25:12.637 --> 25:14.058
[SPEAKER_01]: I want you to be transformed.
25:14.618 --> 25:16.939
[SPEAKER_01]: I, that's why we created something specifically,
25:21.061 --> 25:24.843
[SPEAKER_01]: the small time game and store building, something real.
25:25.144 --> 25:29.486
[SPEAKER_01]: He's called to sell up into a playable, and it's extremely, what it sounds like.
25:29.526 --> 25:35.610
[SPEAKER_01]: It's a step-by-step blueprint to turn in knowledge into an experience and then a profit into a profitable business.
25:35.970 --> 25:38.332
[SPEAKER_01]: Now in this playbook, we break that everything we talk about.
25:39.973 --> 25:40.353
[SPEAKER_01]: Every time.
25:40.573 --> 25:46.156
[SPEAKER_01]: And we got some other cool stuff that we added to it, so it's not even a playbook, it's more or less like a bundle.
25:46.196 --> 25:48.498
[SPEAKER_01]: So tap in, get the bundle, and
25:49.078 --> 25:50.439
[SPEAKER_01]: Yeah, man, just work out.
25:50.639 --> 25:52.540
[SPEAKER_01]: You a solo penura rock out.
25:53.520 --> 26:01.684
[SPEAKER_01]: Now, if you're tired of spinning your wheels and you're ready to start earning that money You want to be or something that works grab a solo penura play, but grab the punt.
26:02.085 --> 26:10.689
[SPEAKER_01]: All right, it's completely free Well, the playbook is free, but if you want the bundle, it's a different so join the community solo empire network
26:11.009 --> 26:12.370
[SPEAKER_01]: I'm going to leave a link for that down below.
26:12.631 --> 26:18.557
[SPEAKER_01]: Join the community, get into community so you can stop building and report what people would like me as just like you.
26:18.837 --> 26:23.002
[SPEAKER_01]: Whether you're a podcast, a course creator, whether you are entertaining even if you're a rapper.
26:23.222 --> 26:24.223
[SPEAKER_01]: It doesn't make a difference.
26:24.544 --> 26:28.468
[SPEAKER_01]: Join the community and learn how to be your own business empire.
26:28.828 --> 26:33.009
[SPEAKER_01]: Now I know this episode was different, and I love giving you the flavor from the block to the board room.
26:33.209 --> 26:39.511
[SPEAKER_01]: Remember, your assignment, record a five minute or just story video and post it, and here's what I need you to do.
26:39.831 --> 26:45.393
[SPEAKER_01]: Once you do that, just do me a favor, tag me on Instagram and I am Anthony Porter.
26:45.753 --> 26:46.953
[SPEAKER_01]: And let's see what we do, man.
26:47.193 --> 26:52.775
[SPEAKER_01]: Now until next time, keep grinding, keep growing and remembering from the block to the board room, we rise together.
26:53.135 --> 26:53.895
[SPEAKER_01]: We out of her piece.
27:03.854 --> 27:06.817
[SPEAKER_00]: Thanks for tuning in to the Solopreneur's Chronicles podcast.
27:07.498 --> 27:13.063
[SPEAKER_00]: I hope today's episode gave you the insights and inspiration you need to take the next step in your business journey.
27:13.764 --> 27:22.212
[SPEAKER_00]: If you enjoy the show, do me a favor, subscribe, leave a review on Apple Podcasts or Spotify and share this episode with a fellow Solopreneur.
27:23.013 --> 27:27.001
[SPEAKER_00]: Your feedback means the world to me and helps us reach more people just like you.
27:27.663 --> 27:33.234
[SPEAKER_00]: Let's thank our producers of the show since Sir and Charlie Strauter, RearCash and Theory Porter.
27:33.835 --> 27:41.571
[SPEAKER_00]: So don't forget, for more tips, tools and resources, subscribe to the show, so just keep building, keep growing, and I'll see you next time.
00:00.291 --> 00:16.724
[SPEAKER_01]: Yeah, today we great do something a little different actually it's nothing different what we're going to do is today We're going to take you into the man of A solar panor and I can't you believe this because I'm gonna ask you this did you know that Rappers I saw the panors
00:17.911 --> 00:19.733
[SPEAKER_01]: Tainas, I saw it all up on news.
00:20.153 --> 00:21.214
[SPEAKER_01]: So let me ask you this real quick.
00:21.674 --> 00:22.235
[SPEAKER_01]: Let me ask you something.
00:22.435 --> 00:31.403
[SPEAKER_01]: You know how every rapper started with that dream, that dream of being in front of Madison Square Garden, rockin' it out, stadiums and all of this right.
00:31.763 --> 00:33.165
[SPEAKER_01]: They had that dream, they had to beat.
00:33.545 --> 00:36.968
[SPEAKER_01]: And probably, her recently, they had that crack die phone.
00:37.288 --> 00:40.691
[SPEAKER_01]: And back in my days, it was a four track, but they had that high phone.
00:41.072 --> 00:44.695
[SPEAKER_01]: You recorded in your bedroom, in the closet, with the blanket stuff.
00:45.055 --> 00:45.775
[SPEAKER_01]: Yeah, you remember that?
00:45.955 --> 00:46.896
[SPEAKER_01]: You understand what I'm saying?
00:47.256 --> 00:47.856
[SPEAKER_01]: Well check this out.
00:48.216 --> 00:55.018
[SPEAKER_01]: If you have been paying attention, jigger, Jay-Z went from selling CDs out of the truck to a billion dollar empire.
00:55.398 --> 00:59.799
[SPEAKER_01]: Now, if you really hadn't paid attention, Jay gave you the blueprint from date one.
01:00.159 --> 01:03.680
[SPEAKER_01]: And when he said down, he did the CBS Morning Show.
01:04.040 --> 01:05.381
[SPEAKER_01]: He really gave you the blueprint.
01:05.401 --> 01:12.983
[SPEAKER_01]: He told you, listen to every album and every album is a transformation from street hustler to empire.
01:14.706 --> 01:15.687
[SPEAKER_01]: go back to another one.
01:16.347 --> 01:17.028
[SPEAKER_01]: Nipsy hustle.
01:17.729 --> 01:20.251
[SPEAKER_01]: He still makes tapes.
01:20.271 --> 01:23.033
[SPEAKER_01]: $400 each and build a movement.
01:23.213 --> 01:29.519
[SPEAKER_01]: They can't you imagine you got a guy selling you a mixed tape for a book, not a dollar, a book, $100.
01:32.515 --> 01:38.598
[SPEAKER_01]: and built a movement, but some of you catches that I heard complaining that your coaching program isn't selling.
01:38.858 --> 01:44.841
[SPEAKER_01]: See, we transitioned how hip hop and coaching and podcast go hand in hand.
01:45.221 --> 01:46.502
[SPEAKER_01]: And here's the one thing nobody's telling you.
01:46.842 --> 01:47.602
[SPEAKER_01]: Wrap us, figure it out.
01:47.982 --> 01:48.823
[SPEAKER_01]: The solo familiar game.
01:49.223 --> 01:51.566
[SPEAKER_01]: before we even had the word for it.
01:51.926 --> 01:59.574
[SPEAKER_01]: They understood branding, they understood audience building, they understood multiple revenue streams, concerts, merch.
01:59.754 --> 02:02.717
[SPEAKER_01]: You name it, they did it, they never got the credit.
02:03.117 --> 02:05.500
[SPEAKER_01]: They understood how to turn pain into profit.
02:05.900 --> 02:09.143
[SPEAKER_01]: before your favorite business guru was ever even born.
02:09.183 --> 02:10.405
[SPEAKER_01]: So you gotta think about this.
02:10.945 --> 02:14.869
[SPEAKER_01]: Hip Hop is always being the backbone to mostly everything since.
02:15.230 --> 02:16.671
[SPEAKER_01]: Hip Hop was your news channel.
02:16.711 --> 02:18.133
[SPEAKER_01]: Hip Hop was your fascist statement.
02:18.493 --> 02:19.794
[SPEAKER_01]: Hip Hop was your counselor.
02:20.155 --> 02:23.738
[SPEAKER_01]: Hip Hop was your business blueprint before we even knew it.
02:24.099 --> 02:24.699
[SPEAKER_01]: How do I know?
02:25.040 --> 02:25.800
[SPEAKER_01]: I was in Hip Hop.
02:26.161 --> 02:27.702
[SPEAKER_01]: Go back for a couple of years.
02:29.463 --> 02:37.425
[SPEAKER_01]: 2001 dropped the CD, me and my whole boy worked for Dev Jam, but we didn't understand what it was like to be in a position that we in now.
02:37.785 --> 02:41.505
[SPEAKER_01]: You're his later, I figured out the blueprint when I started doing some case studies.
02:41.865 --> 02:47.606
[SPEAKER_01]: I'm like, why is it that the stuff that I love seems to fit the pattern of everything that we talk about?
02:48.006 --> 02:49.767
[SPEAKER_01]: So it's just struggling to get your first 10k.
02:49.887 --> 02:51.247
[SPEAKER_01]: Are you trying
02:58.328 --> 02:59.729
[SPEAKER_01]: Your content isn't convertant.
03:00.089 --> 03:01.489
[SPEAKER_01]: This episode is definitely for you, man.
03:01.869 --> 03:05.891
[SPEAKER_01]: If you're ready, grab your pin and grab your pair and let's begin to rock out cuts.
03:06.111 --> 03:09.332
[SPEAKER_01]: I'm her to tell you, this is about to change the way you look at how.
03:09.772 --> 03:12.173
[SPEAKER_01]: Hill Pop and Business go ahead and entertain you.
03:12.533 --> 03:12.953
[SPEAKER_02]: Let's do it.
03:13.573 --> 03:14.834
[SPEAKER_02]: Hey, solopreneurs.
03:15.374 --> 03:18.895
[SPEAKER_02]: Are you ready to turn your one-person business into a thriving empire?
03:19.855 --> 03:23.797
[SPEAKER_02]: Welcome to the solopreneur Chronicles podcast with Anthony Porter.
03:24.906 --> 03:35.548
[SPEAKER_02]: Each week we're bringing new practical tips, real-life stories, and step-by-step frameworks to grow your income, build your brand, and find balance in your business.
03:36.689 --> 03:39.909
[SPEAKER_02]: New episodes drop every Monday at 6am.
03:40.529 --> 03:43.150
[SPEAKER_02]: The perfect way to start your week strong.
03:44.470 --> 03:51.252
[SPEAKER_02]: If you love what you hear, make sure to subscribe, share the podcast with your network, and leave us a review.
03:52.311 --> 03:55.718
[SPEAKER_02]: Your support helps us reach more solopreneurs just like you.
03:56.820 --> 03:57.682
[SPEAKER_02]: Let's grow together.
03:58.263 --> 03:59.706
[SPEAKER_02]: I'll see you on the next episode.
04:10.540 --> 04:13.581
[SPEAKER_01]: What up, what up, what up, what up, what up, man, what's good, fam?
04:13.721 --> 04:16.041
[SPEAKER_01]: Yo, welcome back to the solar panel of Chronicles podcast.
04:16.061 --> 04:18.942
[SPEAKER_01]: You know who it is, this should boy, I'm Mr. A. P. Mr. Anthony Porter.
04:19.202 --> 04:23.243
[SPEAKER_01]: And if this is your first time tuning in, welcome to the community.
04:23.563 --> 04:27.844
[SPEAKER_01]: This community is where we go from the block to the board room and that's no cap.
04:28.164 --> 04:39.147
[SPEAKER_01]: So what we do, we're not trying to be nobody but who we are on the street hustler term podcast after years and years of years of trying to figure out how to take what I learned growing up.
04:40.280 --> 04:46.009
[SPEAKER_01]: in a single parent household and turn it into a multi-million dollar empire, the legal way.
04:46.470 --> 04:51.437
[SPEAKER_01]: Alright, so today we're talking about something that's being on my mind super heavy.
04:52.242 --> 04:55.605
[SPEAKER_01]: Because I am a fellow rapper, I'm a fellow beatmaker.
04:55.805 --> 05:01.109
[SPEAKER_01]: I wanna talk to you about how rappers are literally the blueprint for every successful solo penura out here.
05:01.470 --> 05:04.512
[SPEAKER_01]: Now we listen, we gonna flip the game over here.
05:04.812 --> 05:05.953
[SPEAKER_01]: Because here's the problem.
05:06.374 --> 05:11.678
[SPEAKER_01]: The problem is it's so corporate that nobody's able to understand exactly what we're talking about.
05:12.018 --> 05:35.652
[SPEAKER_01]: What it is, it's going on and I'm not talking about being flashy with chains and flashy with the whips Listen, we ain't in her driving pit leaves and pharaohs listen, that's what that's what that's for the artist I'm a shout out to all the artists out there because I'm not taking that in the way from I'm talking about the business model the man said the hustler's philosophy That turned kids with nothing into multi-million dollar brands
05:36.152 --> 05:45.737
[SPEAKER_01]: A lot of folk right now mad at the younger generation, because they know how to get on the internet and take 20 minutes and turn it into 20 grand.
05:45.977 --> 05:46.898
[SPEAKER_01]: It's simple, right?
05:47.238 --> 05:47.938
[SPEAKER_01]: No, it's not.
05:48.298 --> 05:49.899
[SPEAKER_01]: But they figured out the blueprint.
05:50.319 --> 05:52.300
[SPEAKER_01]: They just took him around with it a different way.
05:52.661 --> 05:55.362
[SPEAKER_01]: See why everyone else was studying the people's life.
05:55.542 --> 05:57.063
[SPEAKER_01]: And I was, I'm guilty of this, too.
05:57.523 --> 06:01.305
[SPEAKER_01]: Gary Vee and Grant Cardone, Russell Bronson, Amy Porter for you.
06:01.645 --> 06:04.287
[SPEAKER_01]: Even when I'm studying in my mentor's David Sandson.
06:05.707 --> 06:15.929
[SPEAKER_01]: All of these people, I had to think about something, growing up, my business idols was Rockefeller Records, whole over Rockefeller Records, Dane over Rockefeller Records.
06:16.329 --> 06:32.073
[SPEAKER_01]: The artist in sales was my blueprint, that's what I was studying, and then as the younger generation came in, I started seeing people like Nipsey, who turned his neighborhood into a movement, and then you got to think about people like Chancellor Rapper, my man stayed independent
06:34.513 --> 06:41.820
[SPEAKER_01]: So these dudes understood something fundamentally about building from scratch that most of y'all are missing.
06:42.000 --> 06:43.061
[SPEAKER_01]: Now look, I get it.
06:43.442 --> 06:46.885
[SPEAKER_01]: You might be thinking, yo, what does rap have to do with coaching?
06:47.245 --> 06:49.527
[SPEAKER_01]: Or what does rap have to do with a coaching business?
06:49.868 --> 06:50.929
[SPEAKER_01]: Or am I a podcast?
06:51.289 --> 06:52.350
[SPEAKER_01]: Check yourself though for real.
06:52.470 --> 06:53.051
[SPEAKER_01]: Understand this.
06:53.231 --> 06:53.832
[SPEAKER_01]: Pay attention.
06:54.192 --> 06:55.253
[SPEAKER_01]: It has everything.
06:55.633 --> 06:56.094
[SPEAKER_01]: Family.
06:56.654 --> 07:22.845
[SPEAKER_01]: Literally every time because at the end of the day, both rap and cellulopanoolas are about the same thing taking your authentic story Packaging it and turning it into something that serves people while building generation of wealth So do me a favor open your mind take your mind and sit back and we're gonna break down the five pillars That every successful rapper used that you need to steal for your cellulopanoola journey
07:23.225 --> 07:23.725
[SPEAKER_01]: You're ready?
07:23.745 --> 07:24.926
[SPEAKER_01]: Because I know I am.
07:25.006 --> 07:28.529
[SPEAKER_01]: I'm so excited about this one, because this goes back to the roots.
07:28.549 --> 07:30.371
[SPEAKER_01]: Alright.
07:30.871 --> 07:32.412
[SPEAKER_01]: So let's talk about this, man.
07:32.492 --> 07:35.115
[SPEAKER_01]: Pella number one, we need to discuss this right here.
07:35.295 --> 07:36.095
[SPEAKER_01]: Start with your story.
07:36.456 --> 07:37.416
[SPEAKER_01]: And not the product.
07:37.757 --> 07:39.278
[SPEAKER_01]: Start with the story and not the product.
07:39.638 --> 07:42.140
[SPEAKER_01]: You see, how I get into where I'm at now.
07:42.500 --> 07:43.962
[SPEAKER_01]: It wasn't by luck.
07:44.342 --> 07:45.303
[SPEAKER_01]: It was by a chance.
07:45.763 --> 07:47.364
[SPEAKER_01]: And now I'm going to talk your chance to wrap up.
07:47.744 --> 07:48.424
[SPEAKER_01]: COVID hit.
07:48.844 --> 07:50.344
[SPEAKER_01]: I was making beats in the house.
07:50.685 --> 07:53.085
[SPEAKER_01]: I'm trying to figure out how to sell these beats online.
07:53.525 --> 07:55.006
[SPEAKER_01]: And see if I can get some placements.
07:55.366 --> 07:57.087
[SPEAKER_01]: I'm trying to learn, sink music.
07:57.387 --> 07:58.707
[SPEAKER_01]: I'm trying to learn a lot of things.
07:58.747 --> 08:00.768
[SPEAKER_01]: I'm investing and I wouldn't get no traction.
08:00.968 --> 08:04.389
[SPEAKER_01]: And lo and behold, one particular night as we was being shut down.
08:04.749 --> 08:07.670
[SPEAKER_01]: I'm on Instagram and I'm following a guy named Gabe Shieldman.
08:08.030 --> 08:10.894
[SPEAKER_01]: And Gabe was basically like, start with your story.
08:11.275 --> 08:14.540
[SPEAKER_01]: He got with Russell Bronson and they got this thing called Hook Story Off.
08:14.760 --> 08:22.151
[SPEAKER_01]: So as I jump into this the first thing, every successful rapper understands that most solo pianos don't is your story is your product.
08:22.531 --> 08:24.094
[SPEAKER_01]: Your pain is profit.
08:24.474 --> 08:34.699
[SPEAKER_01]: Now, if you go right now, you go listen to a lot of people I heard who do webinars and you sit there and you listen to them, they're going to tell you one thing and it's a repetitive situation.
08:35.059 --> 08:36.200
[SPEAKER_01]: People buy off emotion.
08:36.400 --> 08:40.582
[SPEAKER_01]: So that particular night I learned something because my emotion was I wanted to get successful.
08:40.602 --> 08:41.902
[SPEAKER_01]: I wanted to follow this blueprint.
08:41.922 --> 08:44.423
[SPEAKER_01]: I wanted to learn how to make these beats, right?
08:44.764 --> 08:46.364
[SPEAKER_01]: I wanted to be able to market my beats.
08:46.664 --> 08:48.525
[SPEAKER_01]: I knew how to make beats, but I didn't know how to do the market.
08:48.945 --> 08:51.707
[SPEAKER_01]: So that night as a contest, I wanted to contest, get this course.
08:52.387 --> 08:56.190
[SPEAKER_01]: And I was scraper to get the money to get the courses like found and all.
08:56.390 --> 08:59.253
[SPEAKER_01]: I could have went in the illegal way, but I chose to do it the positive.
08:59.453 --> 09:00.053
[SPEAKER_01]: Now think about it.
09:00.213 --> 09:08.140
[SPEAKER_01]: A lot of people didn't buy a jays first now, because it had the cleanest beats or the most expensive production.
09:08.160 --> 09:11.022
[SPEAKER_01]: They bought it because of the stories that was being told.
09:11.222 --> 09:16.826
[SPEAKER_01]: They bought it for the stories that was being told by a kid from Brooklyn, who turned drug dealing into a business deal.
09:16.967 --> 09:18.908
[SPEAKER_01]: He made his struggle relatable and
09:20.389 --> 09:23.192
[SPEAKER_01]: an inspirational at the same damn time.
09:23.392 --> 09:24.993
[SPEAKER_01]: So you gotta think about this man.
09:25.154 --> 09:31.119
[SPEAKER_01]: When you flip that and you flip the business, you're at her trying to sell results and transformations.
09:31.479 --> 09:35.383
[SPEAKER_01]: But you're not sharing the story of how you get those results.
09:35.763 --> 09:38.666
[SPEAKER_01]: See, me for me, I came from the block to the boardroom.
09:38.826 --> 09:40.567
[SPEAKER_01]: I always had an entrepreneur man.
09:41.008 --> 09:43.330
[SPEAKER_01]: I just didn't have nobody got me at the time.
09:43.530 --> 09:48.098
[SPEAKER_01]: See, you're not talking about the two AM nights where you wanted to quit.
09:48.419 --> 09:49.541
[SPEAKER_01]: See, you ain't talking about that.
09:49.921 --> 09:52.827
[SPEAKER_01]: You're not talking about, like, I do.
09:53.127 --> 09:53.929
[SPEAKER_01]: We're not wake up in.
09:55.111 --> 09:58.773
[SPEAKER_01]: three o'clock in the morning after going to bed at 12 o'clock.
09:59.153 --> 10:10.298
[SPEAKER_01]: Just to get up the shoot, a promo, just uploaded to Instagram and TikTok because I'm promote to go out here and put together reals and get back a B-Row footage.
10:10.678 --> 10:11.999
[SPEAKER_01]: You're not talking about that.
10:12.079 --> 10:14.460
[SPEAKER_01]: You're talking about all the shiny objects.
10:14.800 --> 10:18.722
[SPEAKER_01]: You're not sharing them mistakes that cost you thousands, but talk to millions.
10:19.082 --> 10:22.024
[SPEAKER_01]: See, nobody's understanding how when I was making beats.
10:22.444 --> 10:23.745
[SPEAKER_01]: I was doing exactly what I was,
10:24.365 --> 10:29.709
[SPEAKER_01]: your way for free beats, nobody, I didn't have the email list because I had the beats as I would let me get these beats.
10:29.970 --> 10:33.973
[SPEAKER_01]: So let me build this funnel and when I built the funnel, it was doing it.
10:34.033 --> 10:37.996
[SPEAKER_01]: But I went and clicked in the list the way I needed to because I didn't know how to set it up.
10:38.196 --> 10:39.998
[SPEAKER_01]: So this is why I learned the hard way.
10:40.358 --> 10:42.260
[SPEAKER_01]: People don't bow off credentials.
10:42.600 --> 10:47.404
[SPEAKER_01]: You could have a bachelor's degree and listen, this is the best this world model right now.
10:52.699 --> 11:04.809
[SPEAKER_01]: Because you've got a bachelor's degree, you've got a master's degree, you've got a doctorate in the corporate world that works in the corporate world that works in the education world.
11:05.009 --> 11:05.930
[SPEAKER_01]: How do you get to that point?
11:06.290 --> 11:08.012
[SPEAKER_01]: People want to know how you get.
11:08.392 --> 11:10.374
[SPEAKER_01]: from point A to point B. Okay.
11:10.734 --> 11:11.695
[SPEAKER_01]: That's what they want to know.
11:12.055 --> 11:13.736
[SPEAKER_01]: They buy your journey.
11:13.917 --> 11:17.640
[SPEAKER_01]: They don't want to hire the person who never fails.
11:18.000 --> 11:21.643
[SPEAKER_01]: If you're too perfect, if you want too perfect, you don't fit.
11:21.883 --> 11:25.486
[SPEAKER_01]: What I look like trying to sell my coach at program.
11:25.786 --> 11:27.428
[SPEAKER_01]: I ain't never told nobody.
11:27.808 --> 11:29.930
[SPEAKER_01]: Man, my first couple years, I made probably $200.
11:30.550 --> 11:32.792
[SPEAKER_01]: And that's because I was selling things to
11:34.233 --> 11:34.733
[SPEAKER_01]: to honey.
11:35.033 --> 11:36.333
[SPEAKER_01]: I didn't understand the marketing.
11:36.513 --> 11:37.614
[SPEAKER_01]: I didn't understand none of that.
11:37.954 --> 11:40.974
[SPEAKER_01]: I was failing, but I wasn't discussing it.
11:41.354 --> 11:44.175
[SPEAKER_01]: Until I started listening to Hook Story Offer.
11:44.515 --> 11:50.976
[SPEAKER_01]: And once I started reading dot com secrets and experts secrets and studying Russell Bronson and studying Grant Cardone.
11:51.336 --> 11:54.157
[SPEAKER_01]: And then I realized these folks buying off emotion.
11:54.337 --> 11:58.978
[SPEAKER_01]: So when this, so understand this, when you, when this episode is over, here's what I need you to do.
11:59.438 --> 12:00.178
[SPEAKER_01]: Take five minutes.
12:00.558 --> 12:27.638
[SPEAKER_01]: Recoge or an origin story, that's the original story, talk about where you came from, talk about what it is that got you to the point that you had right now, man don't be afraid, talk about the struggle, talk about the breakthrough, because guess what to see is, in pillar number one, this is the brand foundation right here, which leads us to pillar number two, build an audience before you build a pizdas, have you ever heard of people saying, I'm an ain't given away, not in for free, now this is what most of y'all get this crap to
12:28.318 --> 12:32.260
[SPEAKER_01]: You're trying to build your business before you build an audience, and that's back with fame.
12:32.640 --> 12:33.680
[SPEAKER_01]: That's totally backwards.
12:34.041 --> 12:35.861
[SPEAKER_01]: Every successful rapper understands this.
12:35.881 --> 12:41.164
[SPEAKER_01]: This first, the fans, Drake distocella and tickets, until he had people singing his songs.
12:41.504 --> 12:45.606
[SPEAKER_01]: Kendrick did launch a clothing line, until he had a cult following.
12:45.986 --> 12:54.850
[SPEAKER_01]: Can you imagine, understand this, go on to Madison Square, go up, matter of fact, while from we have the young center back then, it was freedom hall or Louisville Gardens.
12:55.210 --> 12:56.831
[SPEAKER_01]: and even Papa John's Card in the stadium.
12:57.212 --> 13:00.154
[SPEAKER_01]: I'm gonna use the most recent with Papa John's Card in the stadium.
13:00.394 --> 13:01.815
[SPEAKER_01]: But yeah, I say came a couple of years ago.
13:02.056 --> 13:09.181
[SPEAKER_01]: I'm struggling trying to build my coaching program and at the same time working a regular seven, 30 to four.
13:09.542 --> 13:13.705
[SPEAKER_01]: I'm ran past the stadium, I just wanna see the people cram, couldn't get through.
13:14.105 --> 13:18.949
[SPEAKER_01]: People crossing the street took me 20 minutes to get from a light to another light.
13:19.329 --> 13:21.251
[SPEAKER_01]: I wouldn't, man, I'm trying to figure out what's popping.
13:21.451 --> 13:27.773
[SPEAKER_01]: But before she was Queen B, she was just Beyonce with Destiny's Child and Miss Nulls and Mr. Nulls.
13:27.953 --> 13:35.955
[SPEAKER_01]: But when she decided she was going to be a solo for Nulls, she built a fan base first and see the problem is when she built her fan base with everything.
13:35.975 --> 13:36.935
[SPEAKER_01]: She already had fans.
13:37.375 --> 13:44.817
[SPEAKER_01]: But when she transitioned from Destiny's Child, which was one of the hottest girl groups out, to Queen B, size your first.
13:45.157 --> 13:45.557
[SPEAKER_01]: Come on now.
13:45.977 --> 13:53.365
[SPEAKER_01]: The B-half, come on now, then I say nothing bad about her, and you better not say nothing bad, about tell us whiff, because the Swifties is going to come.
13:54.033 --> 13:58.998
[SPEAKER_01]: But the problem is, cause creators, they create a course before they have a fan base.
13:59.159 --> 14:00.680
[SPEAKER_01]: Like give them something free, man.
14:01.061 --> 14:02.883
[SPEAKER_01]: Build a website, give them something free.
14:03.243 --> 14:04.965
[SPEAKER_01]: And then they wonder why ain't nobody buying.
14:05.325 --> 14:07.648
[SPEAKER_01]: You ain't nobody's bankers, I don't know who you are.
14:08.008 --> 14:09.570
[SPEAKER_01]: You skipped the most important step.
14:09.950 --> 14:15.376
[SPEAKER_01]: Building people who actually care about what you have to say.
14:15.556 --> 14:16.177
[SPEAKER_01]: Here's the game.
14:16.537 --> 14:21.459
[SPEAKER_01]: content in your mixtape, your podcast and Instagram post, your YouTube videos.
14:21.819 --> 14:23.780
[SPEAKER_01]: That's what that's your mixtape.
14:24.160 --> 14:25.020
[SPEAKER_01]: You got to look at it.
14:25.401 --> 14:30.943
[SPEAKER_01]: Your mixtape, podcast and Instagram, YouTube, LinkedIn, Facebook.
14:31.323 --> 14:32.143
[SPEAKER_01]: That's your mixtape.
14:32.524 --> 14:37.005
[SPEAKER_01]: You're not trying to go platinum on one of the first songs that you ever do, right?
14:37.386 --> 14:40.207
[SPEAKER_01]: You're trying to build a fan base who will ride with you
14:41.107 --> 14:41.908
[SPEAKER_01]: for the long haul.
14:42.088 --> 14:53.815
[SPEAKER_01]: You're what I see, you're building relationships every single day because you want to drop information that's very valuable that hits a pain point every single day.
14:54.175 --> 14:58.037
[SPEAKER_01]: You have to be consistent with your content and you gotta stay on your audience as mine.
14:58.118 --> 14:59.378
[SPEAKER_01]: So you ever remember when I first started?
14:59.739 --> 15:03.781
[SPEAKER_01]: I was so focused on launching my first coach at program that I forgot to build an audience.
15:04.121 --> 15:06.783
[SPEAKER_01]: I forget to deal with the people who actually
15:10.385 --> 15:11.986
[SPEAKER_01]: zero people to send it to.
15:12.347 --> 15:13.267
[SPEAKER_01]: Don't make that mistake.
15:13.688 --> 15:14.769
[SPEAKER_01]: Now, stay with one platform.
15:15.149 --> 15:17.991
[SPEAKER_01]: Master, build your first 1000 fans didn't expand.
15:18.372 --> 15:19.933
[SPEAKER_01]: You gotta learn how to do this, man.
15:20.293 --> 15:25.097
[SPEAKER_01]: So again, you're asking how does hip hop play into the game of online coaching?
15:25.478 --> 15:26.719
[SPEAKER_01]: I'm giving it to you right here.
15:27.059 --> 15:29.601
[SPEAKER_01]: Jay had New York in the palm of his hand.
15:29.841 --> 15:31.242
[SPEAKER_01]: And most New York rappers do.
15:31.603 --> 15:34.405
[SPEAKER_01]: But Jay had the word of hip hop in his hand.
15:34.785 --> 15:38.909
[SPEAKER_01]: Once he got hip hop and New York together, he started venturing out.
15:39.289 --> 15:59.443
[SPEAKER_01]: And this is where he started building multiple revenue streams from day one because in the back of his head he knew he wanted to be a billionaire he knew he didn't want to have to do anything else so his albums were super spiced and hers where he gets spicy for me because this is one of the most influential and one of my most favorite parts because
16:00.832 --> 16:04.014
[SPEAKER_01]: This is what Rap was really show you how to be a business genius.
16:04.154 --> 16:07.915
[SPEAKER_01]: So you're a bike tank that they go on on stage, they just say in words, and they don't know what the hell they're talking about.
16:07.955 --> 16:09.036
[SPEAKER_01]: Pairs where they are super smart.
16:09.256 --> 16:10.857
[SPEAKER_01]: Look at a successful Rap was portfolio.
16:11.325 --> 16:12.706
[SPEAKER_01]: They don't just make money for music.
16:13.106 --> 16:16.748
[SPEAKER_01]: They can't have them say us concert tools, merchandise, brand partnerships.
16:17.108 --> 16:19.770
[SPEAKER_01]: They got a record label deal, they invested things.
16:20.130 --> 16:23.532
[SPEAKER_01]: Sometimes they got liquor brands, clothing lines, tech companies.
16:23.752 --> 16:29.275
[SPEAKER_01]: They understood the diversity and the diversification before they knew what that word even meant.
16:29.575 --> 16:30.476
[SPEAKER_01]: Now look at Joe Business.
16:30.836 --> 16:34.038
[SPEAKER_01]: I used to try to make money from a one-on-one coaching program.
16:34.507 --> 16:36.488
[SPEAKER_01]: I used to do trading hours for dollars.
16:36.848 --> 16:38.068
[SPEAKER_01]: That's the image of our family.
16:38.408 --> 16:41.009
[SPEAKER_01]: That's the amateur hour range.
16:41.529 --> 16:45.370
[SPEAKER_01]: See, the rapper motto is, create one and monetize everywhere.
16:45.630 --> 16:58.434
[SPEAKER_01]: Listen, once all becomes a streaming revenue, concept performance, a merchandise design, a brand partnership opportunity, sync deals for movies and TV, and content for social media.
16:58.674 --> 16:59.654
[SPEAKER_01]: Let me help you out on some.
16:59.994 --> 17:01.615
[SPEAKER_01]: Shaboutsy, right now,
17:01.835 --> 17:26.780
[SPEAKER_01]: Remixed everybody in the club getting tipsy, but he made it a country song, or I might not ever have to work again, because it's been on TV platforms It's been on, he's performed it, he's been on the war shows, he's touring, he's doing everything Your content should be the same way, that one piece of valuable content should become your podcast episode, your YouTube videos, Instagram posts, email newsletter content,
17:27.400 --> 17:30.742
[SPEAKER_01]: a blog post and even parts of a pay program curriculum.
17:30.943 --> 17:33.084
[SPEAKER_01]: But you stop because this is what you're talking.
17:33.424 --> 17:35.886
[SPEAKER_01]: You have people over here who want to teach you the old way.
17:36.166 --> 17:44.272
[SPEAKER_01]: Now I'm saying hip hop because that's what I know but let's not just stick to hip hop because hip hop and country are running one in two neck to neck.
17:44.392 --> 17:45.853
[SPEAKER_01]: They flip flop almost every other one.
17:46.294 --> 17:54.424
[SPEAKER_01]: So when you get people like Jason Alvin, I hope I said his name right country folk don't come from because I'm I'm giving out a man trust me.
17:54.644 --> 17:55.425
[SPEAKER_01]: I'm steady.
17:55.806 --> 17:58.970
[SPEAKER_01]: Okay, when you get Taylor Swift Lady Gaga
17:59.410 --> 18:02.912
[SPEAKER_01]: You can't focus like this on the pop side, the countryside.
18:03.252 --> 18:12.978
[SPEAKER_01]: Back in the days, when you had Celine Dion, God Brooks, then you had the, you had the metal heads who was like, ah, Z and Queen and Drand Rand and Pond Jovey.
18:13.278 --> 18:14.959
[SPEAKER_01]: When you smash a pumpkin, why is this?
18:14.979 --> 18:16.220
[SPEAKER_01]: I used to rock the smash a pumpkin.
18:16.800 --> 18:17.360
[SPEAKER_01]: I ain't gonna front.
18:17.881 --> 18:23.763
[SPEAKER_01]: I used to work at Dunkin' Donuts, and smash the pumpkins with cupboard time to make donuts.
18:24.024 --> 18:26.625
[SPEAKER_01]: But these solo pinnour of these musicians, they had the blueprint.
18:26.925 --> 18:30.987
[SPEAKER_01]: Now the real key to everything is this, and this is straight from the Nipsy House of Playbook.
18:31.387 --> 18:34.529
[SPEAKER_01]: You probably should have stuff at a different level for different people.
18:34.869 --> 18:40.051
[SPEAKER_01]: Nipsy Soul mix tapes don't cringe out for 100 hours each, but he also gave away music online.
18:40.252 --> 18:42.873
[SPEAKER_01]: So he understood that some people wanted to pay premium.
18:43.393 --> 18:46.895
[SPEAKER_01]: exclusive access to our others needed the free entry point.
18:47.276 --> 18:49.377
[SPEAKER_01]: Some of y'all don't even want to give away nothing for free.
18:49.737 --> 18:52.179
[SPEAKER_01]: You keep hearing that you gotta get your money up front.
18:52.219 --> 18:58.682
[SPEAKER_01]: Know what you have to do is, as you have to have some valuable content to show that you are that person that people get trust.
18:59.003 --> 18:59.883
[SPEAKER_01]: You're not a scammer.
19:00.123 --> 19:02.365
[SPEAKER_01]: Your business should have the same structure for your content.
19:02.725 --> 19:06.447
[SPEAKER_01]: For the masses, to meet their office, for people who are ready to invest.
19:06.787 --> 19:10.830
[SPEAKER_01]: High ticket services, for people who want the full transformation.
19:11.202 --> 19:13.203
[SPEAKER_01]: Stop trying to serve everyone, man.
19:13.563 --> 19:14.384
[SPEAKER_01]: You can't do that.
19:14.744 --> 19:17.466
[SPEAKER_01]: And please, I'm trying to serve everyone with the same price point.
19:17.886 --> 19:18.927
[SPEAKER_01]: You definitely can't do that.
19:19.147 --> 19:24.070
[SPEAKER_01]: So understand this, because in pillar number four, we're going to talk about this with two because authenticity is your competitive age.
19:24.250 --> 19:25.971
[SPEAKER_01]: See, this is where a lot of y'all lose the game.
19:26.111 --> 19:30.674
[SPEAKER_01]: Bottom of the ninth two hours, two strikes, three balls, two strikes, fast balls coming.
19:31.094 --> 19:32.955
[SPEAKER_01]: You strike out, cause you don't know.
19:33.415 --> 19:36.837
[SPEAKER_01]: You think you need to sound like everyone else in your industry.
19:37.118 --> 19:37.518
[SPEAKER_01]: Why?
19:37.938 --> 19:38.698
[SPEAKER_01]: be yourself.
19:39.059 --> 19:45.662
[SPEAKER_01]: You think you need to use of the same buzzwords, the same strategies, the same energy as your competitors.
19:45.822 --> 19:46.142
[SPEAKER_01]: Why?
19:46.502 --> 19:46.882
[SPEAKER_01]: Why?
19:46.902 --> 19:48.743
[SPEAKER_01]: No, you don't listen.
19:49.103 --> 19:52.385
[SPEAKER_01]: I learned a long time ago because I don't wear a suit all the time.
19:52.725 --> 19:54.946
[SPEAKER_01]: Why would I go into a business meeting with a suit on?
19:55.146 --> 19:57.927
[SPEAKER_01]: And then I know some of y'all said, well, that doesn't make any sense.
19:58.047 --> 20:03.570
[SPEAKER_01]: Yes, it does because I had a relationship with a TV producer in my city.
20:03.950 --> 20:08.031
[SPEAKER_01]: He was the president of the, he was actually the president of the network in my city.
20:08.291 --> 20:09.531
[SPEAKER_01]: We go on golf scrambles.
20:09.872 --> 20:12.432
[SPEAKER_01]: I'm running out trying to buy the flyers golf Superman.
20:12.712 --> 20:17.834
[SPEAKER_01]: I pull up he's in cargo shorts, flip flops with a can of burn his hand.
20:18.054 --> 20:20.374
[SPEAKER_01]: Now I'm comfortable, but I tell you this.
20:20.554 --> 20:22.415
[SPEAKER_01]: I learned that from them, but hers were wrapped up me.
20:22.755 --> 20:26.696
[SPEAKER_01]: The most successful artist out of one's who sound like nobody else.
20:27.056 --> 20:28.796
[SPEAKER_01]: May Kendrick don't sound like no damn drink.
20:29.177 --> 20:30.697
[SPEAKER_01]: Co does a sound like future.
20:31.077 --> 20:33.158
[SPEAKER_01]: Nobody sounds like Weezy F. Baby.
20:33.479 --> 20:34.899
[SPEAKER_01]: Nobody produces like Jay.
20:35.260 --> 20:36.200
[SPEAKER_01]: I mean like Dre.
20:36.560 --> 20:38.441
[SPEAKER_01]: Nobody writes or raps like Jay.
20:38.802 --> 20:42.404
[SPEAKER_01]: And when it comes to anything, yes, hey man, the lock's hands down.
20:42.784 --> 20:45.846
[SPEAKER_01]: Top five dead all live with Jay to your authenticity.
20:46.186 --> 20:48.127
[SPEAKER_01]: It's not a liability, it's your biggest asset.
20:48.707 --> 20:49.608
[SPEAKER_01]: Be with any business.
20:49.728 --> 20:50.969
[SPEAKER_01]: It's not something to hide.
20:51.309 --> 20:52.209
[SPEAKER_01]: It's a superpower.
20:52.550 --> 20:56.192
[SPEAKER_01]: Because you're showing other mothers that they can do the exact same thing.
20:56.812 --> 21:00.214
[SPEAKER_01]: The fact that you started late in life is not a disadvantage.
21:00.535 --> 21:01.735
[SPEAKER_01]: It's a wisdom advantage.
21:02.036 --> 21:08.380
[SPEAKER_01]: You gained enough knowledge to say, okay, the fact that you don't have an MBA is not a weakness.
21:09.001 --> 21:14.584
[SPEAKER_01]: It's a reliable, it's a, listen, it is your relatable factor.
21:14.925 --> 21:19.027
[SPEAKER_01]: It's where you are like, okay, I don't fit in with everybody else, but here's why I fit in.
21:19.228 --> 21:25.232
[SPEAKER_01]: You see, when I started this podcast, I was trying to sound like all the other business podcasts, professional polish corporate.
21:25.855 --> 21:32.645
[SPEAKER_01]: That was boring, and nobody cared, nobody cared what I, as long as I gave them the knowledge they didn't care, they still don't care.
21:33.026 --> 21:40.416
[SPEAKER_01]: But when I started being myself, when I used to mix, take street wisdom, businesses was like, hold on man, we gotta, we gotta mess with dude.
21:40.857 --> 21:44.599
[SPEAKER_01]: You start sharing the real struggles in your wins, everybody wants to be a part.
21:44.859 --> 21:48.321
[SPEAKER_01]: So stop trying to beat the next Gary V and be yourself first.
21:48.882 --> 21:53.044
[SPEAKER_01]: Now, this is the part I truly love because I wake up every day motivated to do this.
21:53.464 --> 21:57.506
[SPEAKER_01]: And that's pillar number five, turn your haters into motivation.
21:58.167 --> 22:04.830
[SPEAKER_01]: See last but not least, let's talk about something every rapper deals with, every song up into a deals with, and everybody needs to master this.
22:06.595 --> 22:07.797
[SPEAKER_01]: That's hard in the hate, right?
22:07.977 --> 22:10.420
[SPEAKER_01]: When you put yourself out there, people are gonna come for you.
22:10.860 --> 22:11.541
[SPEAKER_01]: Period point blind.
22:11.601 --> 22:12.402
[SPEAKER_01]: It doesn't make it different.
22:12.442 --> 22:13.243
[SPEAKER_01]: He put yourself out there.
22:13.544 --> 22:14.365
[SPEAKER_01]: People are gonna come for you.
22:14.405 --> 22:15.727
[SPEAKER_01]: We start building something.
22:15.987 --> 22:16.888
[SPEAKER_01]: People are gonna come for you.
22:16.908 --> 22:20.032
[SPEAKER_01]: When you start succeeding, the haters come out.
22:20.393 --> 22:21.033
[SPEAKER_01]: So let's be clear.
22:21.254 --> 22:24.077
[SPEAKER_01]: That's not a bug, that's, that's, that's a feature.
22:24.978 --> 22:26.258
[SPEAKER_01]: I, that's a true feature.
22:26.678 --> 22:28.859
[SPEAKER_01]: When you start building, the hate will come.
22:29.159 --> 22:31.759
[SPEAKER_01]: Remember how this field of dreams said, build and they'll come?
22:31.980 --> 22:32.880
[SPEAKER_01]: Prime example.
22:33.240 --> 22:34.980
[SPEAKER_01]: This means you're doing something right.
22:35.340 --> 22:40.901
[SPEAKER_01]: Every successful rapper in every successful solo penura has a hater to either the course or the song.
22:41.262 --> 22:45.602
[SPEAKER_01]: But notice, and I crying about it, or letting this stop there, they're using it as fuel.
22:45.822 --> 22:47.743
[SPEAKER_01]: There's a rapper named Russ, independent.
22:48.063 --> 22:48.983
[SPEAKER_01]: It means you're in an over.
22:49.343 --> 22:52.644
[SPEAKER_01]: People hate on him because he's independent and he won't sell out to the system.
22:53.024 --> 22:54.204
[SPEAKER_01]: He uses that as fuel.
22:54.565 --> 22:57.786
[SPEAKER_01]: He's turning the negativity into his content.
22:58.166 --> 22:59.346
[SPEAKER_01]: Logic is another one.
22:59.566 --> 23:02.928
[SPEAKER_01]: They turn it things like negativity into motivation.
23:03.288 --> 23:05.328
[SPEAKER_01]: And the proof is in what they're doing.
23:05.688 --> 23:06.649
[SPEAKER_01]: Look at Chancellor Rapper.
23:07.009 --> 23:09.730
[SPEAKER_01]: He basically said, I'm not signing to nobody.
23:10.090 --> 23:10.590
[SPEAKER_01]: Grammys?
23:10.990 --> 23:11.491
[SPEAKER_01]: No, see it.
23:11.751 --> 23:13.131
[SPEAKER_01]: So see what they did.
23:13.191 --> 23:14.852
[SPEAKER_01]: You need that same energy in your business.
23:15.212 --> 23:21.054
[SPEAKER_01]: When someone leaves a bad review, when someone talks trash on social media, when someone says, your prices are too high.
23:21.394 --> 23:22.475
[SPEAKER_01]: That's not a reason to quit.
23:22.795 --> 23:23.636
[SPEAKER_01]: That's confirmation.
23:23.996 --> 23:25.257
[SPEAKER_01]: You're playing at a level.
23:25.598 --> 23:26.558
[SPEAKER_01]: They're not ready for it.
23:26.879 --> 23:30.622
[SPEAKER_01]: And that threatens people who I tell you, baby, I love it.
23:30.642 --> 23:32.864
[SPEAKER_01]: I have Rick Flair doing he step back to his little dance.
23:33.244 --> 23:34.025
[SPEAKER_01]: I love that part.
23:34.305 --> 23:35.606
[SPEAKER_01]: I remember my first big angle.
23:35.946 --> 23:37.728
[SPEAKER_01]: Came from with this out of my area.
23:37.888 --> 23:42.452
[SPEAKER_01]: My circle left a whole paragraph on Instagram talking about how I was a scammer.
23:42.832 --> 23:44.334
[SPEAKER_01]: and how my content was trash.
23:44.714 --> 23:46.716
[SPEAKER_01]: My first thing is to give us the deleted and hide.
23:46.756 --> 23:51.861
[SPEAKER_01]: If it was like, I want you to see it, but then I thought about, I was like, man, rappers handle this like all the times.
23:52.441 --> 24:03.832
[SPEAKER_01]: Plus, back in the day, when I used to rap, we used to get pieces of pitted against another rap group from my city, and we used to sit back and laugh, because we used to meet up, God bless both of them, who have passed on.
24:04.213 --> 24:06.295
[SPEAKER_01]: But we used to meet up and talk about it.
24:06.595 --> 24:13.000
[SPEAKER_01]: So one day on the side I was going to screenshot, he posted on the story and said, this is how you know you're winning.
24:13.380 --> 24:14.501
[SPEAKER_01]: Free promotion for haters.
24:14.741 --> 24:20.145
[SPEAKER_01]: The post got so much engaged with everybody in the, everybody was hitting the post up in the week, right?
24:20.805 --> 24:21.385
[SPEAKER_01]: And guess what?
24:21.746 --> 24:24.127
[SPEAKER_01]: Three people bought the program the same day.
24:24.488 --> 24:30.692
[SPEAKER_01]: One of them just happened to be one of the, one of the guys that I meant to her right now and he's doing great with his podcast and he's helping his buddies and
24:32.413 --> 24:36.376
[SPEAKER_01]: So yeah, they're telling you what triggers people makes people uncomfortable.
24:36.737 --> 24:39.379
[SPEAKER_01]: What you're doing is that's different, different.
24:39.719 --> 24:41.961
[SPEAKER_01]: Use that information double down on it and see what works.
24:42.141 --> 24:49.366
[SPEAKER_01]: I, I, I, I have to laugh because I'm sitting here thinking about some other stuff that has gone on in the world and this is not the platform to talk about it.
24:49.707 --> 24:51.128
[SPEAKER_01]: But it's the same time.
24:51.408 --> 24:55.110
[SPEAKER_01]: So, look, we've, we've, we've code the five pillars that rappers use to build in parts.
24:55.230 --> 24:56.550
[SPEAKER_01]: I, so we understand it.
24:56.690 --> 24:59.952
[SPEAKER_01]: And I know your head is probably spinning with ideas right now.
24:59.972 --> 25:01.873
[SPEAKER_01]: You probably, oh, snap, man.
25:01.933 --> 25:05.814
[SPEAKER_01]: You probably think about your story, your content strategy, your revenue streams.
25:06.175 --> 25:09.996
[SPEAKER_01]: So here's the thing, information with our implementation is just in a timing.
25:10.356 --> 25:12.617
[SPEAKER_01]: And I don't want you to just be entertained.
25:12.637 --> 25:14.058
[SPEAKER_01]: I want you to be transformed.
25:14.618 --> 25:16.939
[SPEAKER_01]: I, that's why we created something specifically,
25:21.061 --> 25:24.843
[SPEAKER_01]: the small time game and store building, something real.
25:25.144 --> 25:29.486
[SPEAKER_01]: He's called to sell up into a playable, and it's extremely, what it sounds like.
25:29.526 --> 25:35.610
[SPEAKER_01]: It's a step-by-step blueprint to turn in knowledge into an experience and then a profit into a profitable business.
25:35.970 --> 25:38.332
[SPEAKER_01]: Now in this playbook, we break that everything we talk about.
25:39.973 --> 25:40.353
[SPEAKER_01]: Every time.
25:40.573 --> 25:46.156
[SPEAKER_01]: And we got some other cool stuff that we added to it, so it's not even a playbook, it's more or less like a bundle.
25:46.196 --> 25:48.498
[SPEAKER_01]: So tap in, get the bundle, and
25:49.078 --> 25:50.439
[SPEAKER_01]: Yeah, man, just work out.
25:50.639 --> 25:52.540
[SPEAKER_01]: You a solo penura rock out.
25:53.520 --> 26:01.684
[SPEAKER_01]: Now, if you're tired of spinning your wheels and you're ready to start earning that money You want to be or something that works grab a solo penura play, but grab the punt.
26:02.085 --> 26:10.689
[SPEAKER_01]: All right, it's completely free Well, the playbook is free, but if you want the bundle, it's a different so join the community solo empire network
26:11.009 --> 26:12.370
[SPEAKER_01]: I'm going to leave a link for that down below.
26:12.631 --> 26:18.557
[SPEAKER_01]: Join the community, get into community so you can stop building and report what people would like me as just like you.
26:18.837 --> 26:23.002
[SPEAKER_01]: Whether you're a podcast, a course creator, whether you are entertaining even if you're a rapper.
26:23.222 --> 26:24.223
[SPEAKER_01]: It doesn't make a difference.
26:24.544 --> 26:28.468
[SPEAKER_01]: Join the community and learn how to be your own business empire.
26:28.828 --> 26:33.009
[SPEAKER_01]: Now I know this episode was different, and I love giving you the flavor from the block to the board room.
26:33.209 --> 26:39.511
[SPEAKER_01]: Remember, your assignment, record a five minute or just story video and post it, and here's what I need you to do.
26:39.831 --> 26:45.393
[SPEAKER_01]: Once you do that, just do me a favor, tag me on Instagram and I am Anthony Porter.
26:45.753 --> 26:46.953
[SPEAKER_01]: And let's see what we do, man.
26:47.193 --> 26:52.775
[SPEAKER_01]: Now until next time, keep grinding, keep growing and remembering from the block to the board room, we rise together.
26:53.135 --> 26:53.895
[SPEAKER_01]: We out of her piece.
27:03.854 --> 27:06.817
[SPEAKER_00]: Thanks for tuning in to the Solopreneur's Chronicles podcast.
27:07.498 --> 27:13.063
[SPEAKER_00]: I hope today's episode gave you the insights and inspiration you need to take the next step in your business journey.
27:13.764 --> 27:22.212
[SPEAKER_00]: If you enjoy the show, do me a favor, subscribe, leave a review on Apple Podcasts or Spotify and share this episode with a fellow Solopreneur.
27:23.013 --> 27:27.001
[SPEAKER_00]: Your feedback means the world to me and helps us reach more people just like you.
27:27.663 --> 27:33.234
[SPEAKER_00]: Let's thank our producers of the show since Sir and Charlie Strauter, RearCash and Theory Porter.
27:33.835 --> 27:41.571
[SPEAKER_00]: So don't forget, for more tips, tools and resources, subscribe to the show, so just keep building, keep growing, and I'll see you next time.
