Aug. 11, 2025

How to Build a Better Personal Brand Than 99.9% of People

How to Build a Better Personal Brand Than 99.9% of People

ransform your personal brand from invisible to irresistible with this counterintuitive approach that 99.9% of people miss completely.**


In this deep-dive episode, discover why the traditional “be everywhere, say everything” approach to personal branding is keeping you stuck in mediocrity - and learn the five specific pillars that separate elite personal brands from the masses.


You’ll learn:

✅ The Specificity Principle that makes you the obvious choice (not just a good choice)

✅ Why teaching-first beats selling-first every single time

✅ The branded worldview framework that makes your content uniquely yours

✅ A 90-day transformation plan you can start implementing today

✅ The three fatal mistakes that keep 99% of people invisible


Whether you’re an entrepreneur, creator, or professional looking to stand out in a crowded marketplace, this episode reveals the exact strategy used by top-tier personal brands to build authentic influence and meaningful impact.


WEBVTT

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[SPEAKER_01]: You know, a couple of weeks ago, I had a successful meeting with this partner mine.

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[SPEAKER_01]: He's a, you know, a successful business man in the community.

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[SPEAKER_01]: And he told me something that could even shift it.

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[SPEAKER_01]: I think about personal break.

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[SPEAKER_01]: He said that he used to think personal branding was about being everywhere and saying everything.

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[SPEAKER_01]: I thought about that.

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[SPEAKER_01]: Because in a way, I thought the same thing.

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[SPEAKER_01]: But then I realized people

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[SPEAKER_01]: And today's today's day, today's error, people with the strongest brands do the exact opposite.

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[SPEAKER_01]: They become known for just one single time.

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[SPEAKER_01]: One thing I don't, with these people do that one thing so well.

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[SPEAKER_01]: And it makes people think about that one thing when they think about them.

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[SPEAKER_01]: So this got me to thank you.

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[SPEAKER_01]: Like my wheels started spinning, there's something sitting off in the restaurant.

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[SPEAKER_01]: And I said it, my wheels got spinning.

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[SPEAKER_01]: And I was thinking, what if everyone would have been taught?

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[SPEAKER_01]: Like what if people had been taught this?

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[SPEAKER_01]: should I say what is everyone that was taught figured out that everything we were taught we was taught backwards see when I saw the thing about that I got to think what if if we was taught that doing more was better but in reality doing less was best but doing less with that precision that surgical precision that precision that cuts deep it makes you really think about what you what you get yourself into so

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[SPEAKER_01]: Today we just go sit back and not put this out before you because I want you to think about it.

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[SPEAKER_01]: I want you to sit back and I want you to ponder this whole situation and we don't talk about some counterintuitive strategies to separate the top zero point and one percent.

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[SPEAKER_01]: A personal brand is like the people with personal brands then separates from everyone.

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[SPEAKER_01]: Yes, there is a kick.

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[SPEAKER_01]: And I'm not going to say this all the time, but here's the kid.

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[SPEAKER_01]: It has nothing to do with your follow-up count.

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[SPEAKER_01]: You're posted for it, Lucy, or even your trauma.

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[SPEAKER_01]: It's a lot deeper and something much more fundamentally.

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[SPEAKER_01]: See, the fundamentals is where I said, your fundamentals and such is such a problem, everybody.

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[SPEAKER_01]: So, about it.

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[SPEAKER_01]: In this episode, what we're going to be discussing today, you have a clear roadmap to implement specific things today.

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[SPEAKER_01]: So if you are ready to do this, let's get to it, Marcus.

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[SPEAKER_01]: This is one of those episodes that's juicy, and it's also one of those episodes that is well needed.

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[SPEAKER_01]: So grab your PA, grab some of the drink, and let's keep crying.

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[UNKNOWN]: Thank you.

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[SPEAKER_02]: Welcome to the Solarpreneurs Chronicles podcast.

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[SPEAKER_02]: The show where solarpreneurs like you learn how to ignite, ascend, and empower a one-person business that works for you.

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[SPEAKER_02]: Not the other way around.

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[SPEAKER_02]: Each week, your host Anthony Porter will bring you actionable strategies, real-life stories, and expert insights to help you attract clients to create consistent content and turn your passion into profit.

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[SPEAKER_02]: Whether you're just starting out or looking to level up, this is your go-to resource for making big things happen on your own terms.

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[SPEAKER_02]: If you're ready to ditch the overwhelm and build a business that fits your life, hit that subscribe button so you never miss an episode.

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[SPEAKER_02]: Let's dive in.

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[SPEAKER_01]: So on and on every one, welcome back to the Son of a New Crown Prince podcast.

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[SPEAKER_01]: I'm your host, I'm Tony Porter, my Yenohu, it is.

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[SPEAKER_01]: And if you are new here, if you are truly new here, this show is all about helping you build authentic influence and creating meaningful impact in your space.

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[SPEAKER_01]: Whether you are entrepreneur or creative, a professional looking to stand out in a crowded marketplace, guess what?

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[SPEAKER_01]: We dive deep into strategies to actually

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[SPEAKER_01]: move the needle and not just the surface level tactics everyone else is talking about.

03:58.975 --> 04:05.017
[SPEAKER_01]: So today's episode is something special because we're tackling one of the most understood aspects of building online process.

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[SPEAKER_01]: That's personal branding.

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[SPEAKER_01]: And I promise you this, I promise you this slide here.

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[SPEAKER_01]: All right, by the time we are completely done, you will see why, ninety nine point nine percent of people are approaching this completely wrong.

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[SPEAKER_01]: You ready?

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[SPEAKER_01]: That before we get started, I want to say, welcome back again.

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[SPEAKER_01]: Do us a favor.

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[SPEAKER_01]: If you are here and you bear before, please do us a favor.

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[SPEAKER_01]: Follow the podcast on Apple, Spotify.

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[SPEAKER_01]: That's what we want.

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[SPEAKER_01]: We want you to leave us a review on these platforms.

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[SPEAKER_01]: All right.

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[SPEAKER_01]: So by leaving us a review, it helps this podcast.

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[SPEAKER_01]: Well, not asked if what donation.

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[SPEAKER_01]: were asked you to leave us a review so this podcast is stored to bro and as a stores to bro, other like minded individuals such as yourself will find this information and make this information more accessible for them and anyone else in the solo, you know.

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[SPEAKER_01]: One of the main things we need to talk about is the fatal flaw.

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[SPEAKER_01]: And most of this is no brand.

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[SPEAKER_01]: And here's the advice today.

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[SPEAKER_01]: We need to think about something in perfectly illustrates what's broken or about how most people, such as myself that I was in this position, think about that personal brand.

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[SPEAKER_01]: A couple months ago, I took a link being personal challenge, right?

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[SPEAKER_01]: And as I've scrolling through, LinkedIn, I come across two profiles.

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[SPEAKER_01]: The first profile, the first person she's been had to listen to as an entrepreneurial speaker coach, consultant and podcast.

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[SPEAKER_01]: slash investor to the bio in person.

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[SPEAKER_01]: Right.

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[SPEAKER_01]: The second person simply see it.

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[SPEAKER_01]: Uh, I have SAS companies reduce.

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[SPEAKER_01]: Chone by, you know, forty percent.

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[SPEAKER_01]: I guess what the one would remember the one.

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[SPEAKER_01]: I would remember a week later guess what the SAS, the SAS.

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[SPEAKER_01]: profile stood out more wide because it was downright.

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[SPEAKER_01]: It was straight to the point.

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[SPEAKER_01]: It basically told you what that, what it is they did.

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[SPEAKER_01]: A lot of people want you to sit back and want you to have all of this information.

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[SPEAKER_01]: Well, that's what they think.

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[SPEAKER_01]: That's the old way.

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[SPEAKER_01]: It's the way we was taught.

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[SPEAKER_01]: You have all of this information.

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[SPEAKER_01]: It gets this bio, you tell them you speak up.

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[SPEAKER_01]: Oh, it's a podcast and invested.

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[SPEAKER_01]: That's a lie.

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[SPEAKER_01]: That is a whole lot.

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[SPEAKER_01]: And most people do not understand.

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[SPEAKER_01]: have croded that these.

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[SPEAKER_01]: The second person understands what I call, you know, specific pinnacle.

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[SPEAKER_01]: And that's the foundation of every great personal brand.

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[SPEAKER_01]: The specific pinnacle is what I call what's the word I'm looking for.

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[SPEAKER_01]: You're creative mode.

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[SPEAKER_01]: And this is what a lot of people miss.

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[SPEAKER_01]: So in the world, what everyone is trying to be everything to everyone, extremes, specifics.

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[SPEAKER_01]: extreme specific seeds becomes your competitive advantage.

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[SPEAKER_01]: So being specific, all right, and I might have said the word well, I'm a being specific, nearly down, have she become more competitive at any time?

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[SPEAKER_01]: You don't have to have a ton of your bio to make it seem like you are just a super individual in your personal brand.

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[SPEAKER_01]: A lot of people don't understand it.

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[SPEAKER_01]: That's the old way.

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[SPEAKER_01]: So the top

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[SPEAKER_01]: and what the set of person brands just don't just have their niche that they only do.

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[SPEAKER_01]: They own a very specific problem for a very specific person.

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[SPEAKER_01]: They become obvious choice, not just a good choice, not just a great choice, but they become the obvious choice.

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[SPEAKER_01]: That choice that everybody needs for everybody in their niche is looking for, they become the authority figure.

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[SPEAKER_01]: So here's a perfect example of what I mean by

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[SPEAKER_01]: becoming an authority figure because see what the person I'm very make this example about is how I get to where I'm having it comes podcast.

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[SPEAKER_01]: See, Kathleen's online business education for beginners who want to do it right.

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[SPEAKER_01]: All right.

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[SPEAKER_01]: Now I follow Kathleen.

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[SPEAKER_01]: Kathleen's online business is where he uses his podcast to drive traffic because he's giving you value.

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[SPEAKER_01]: with the inside of what?

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[SPEAKER_01]: The podcast, his educational business model is a no-fluff.

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[SPEAKER_01]: That's what I call it, no-flasms.

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[SPEAKER_01]: Situation.

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[SPEAKER_01]: And Gary van the checkers are saying, wait, and Gary van the check, if you don't know who he is, he's like, why, expert.

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[SPEAKER_01]: that has taken social media by stone.

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[SPEAKER_01]: He hasn't no BS approach because of social media, like he really hasn't.

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[SPEAKER_01]: No BS approach.

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[SPEAKER_01]: So, and then, of course, there's Tim Fires, that Tim Fires, his life optimization and productivity, sits at a high standard, and most people can ever thank for that.

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[SPEAKER_01]: Now, authorities are very specific.

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[SPEAKER_01]: They're not trying to be motivational speakers to everyone.

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[SPEAKER_01]: They are solving a specific problem for a specific person.

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[SPEAKER_01]: Again, Gary Vandichov is in the wine business.

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[SPEAKER_01]: Pet Flynn is in the online education space.

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[SPEAKER_01]: Tim Furs is a life optimization and productivity.

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[SPEAKER_01]: for high performance.

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[SPEAKER_01]: So basically, he's trying to help you optimize your lifestyle for these high performance, like, you know, these, these top want the sickness.

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[SPEAKER_01]: So they just specifically broke your damn.

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[SPEAKER_01]: They didn't, they didn't sit around and I'm not going to say I'm a motivational speaker.

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[SPEAKER_01]: So being a business girl strategist, I'm narrow down.

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[SPEAKER_01]: to focus on one specific group with one specific problem.

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[SPEAKER_01]: They want to go on their business.

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[SPEAKER_01]: They're on line press.

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[SPEAKER_01]: All right.

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[SPEAKER_01]: So there are five pillars that we need to discuss when it comes to the top one, the top one, the same person of brand business.

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[SPEAKER_01]: All right.

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[SPEAKER_01]: So let's talk about number one.

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[SPEAKER_01]: Number one, he take more problems and you focus on it.

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[SPEAKER_01]: Instead of being a gin generalist, any person of brands become obsessed with solving one core problem extremely well.

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[SPEAKER_01]: That's it.

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[SPEAKER_01]: We're not trying to, we're not trying to solve world hunger, but we can figure out how to stop the war in the streets.

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[SPEAKER_01]: So we can't be an advocate for the war in the streets and be an advocate for war on hunger and be an advocate for demographic control.

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[SPEAKER_01]: We can't do all of that.

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[SPEAKER_01]: You've got to focus on one problem.

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[SPEAKER_01]: You won't problem on it.

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[SPEAKER_01]: So with that being said, click to send.

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[SPEAKER_01]: This is this is a piece of your homework.

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[SPEAKER_01]: Click to send.

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[SPEAKER_01]: I have a specific type person.

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[SPEAKER_01]: achieve a specific outcome by a specific method approach.

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[SPEAKER_01]: For example, I have B to B SAS founders, a chief product market fit by implementing a systematic customer delivery process.

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[SPEAKER_01]: All right, so you need to come over with your own, and this will help you get through with your personal brand.

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[SPEAKER_01]: Number two, pillar number two is the depth of a breath strategy.

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[SPEAKER_01]: Why most people are chasing that

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[SPEAKER_01]: the latest platform or training.

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[SPEAKER_01]: Top triple fashion of brands go deeper on a few on fewer channels, right?

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[SPEAKER_01]: So most people what they don't understand is they get on Instagram or TikTok and they follow the trends, but they don't go deep into what it is that made.

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[SPEAKER_01]: this video pop up on your reals what made this video go viral right position and this is a top one percent they rather than position on at least two two platforms instead of being all taken so you have to choose to write so choose either Instagram TikTok TikTok YouTube Instagram YouTube Facebook Instagram

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[SPEAKER_01]: You get the pictures.

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[SPEAKER_01]: All right.

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[SPEAKER_01]: So if you have to be able to do that now, here's what this looks like in practice.

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[SPEAKER_01]: Most people don't understand this.

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[SPEAKER_01]: So this is what we do.

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[SPEAKER_01]: So I hope you write in this dad.

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[SPEAKER_01]: She's choose one of two primary platforms, or where your ideal audience hangs out and you come know for it.

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[SPEAKER_01]: That's the city type of content format, whether it's three is long phone videos, newsletters, etc, blog posts, all of that.

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[SPEAKER_01]: You've got to be, you've got to be a part of all of that.

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[SPEAKER_01]: And develop a constant voice and your people's perspective can recognize who you are simultaneously and instantly.

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[SPEAKER_01]: So you really have to pay attention to what it is that you do and be your sister, get your give great back.

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[SPEAKER_01]: Those are two of the most important things.

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[SPEAKER_01]: The ecosystem and give you advice.

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[SPEAKER_01]: I feel it number three.

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[SPEAKER_01]: You got to have the teaching first mentality.

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[SPEAKER_01]: Now, this is counter to anybody.

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[SPEAKER_01]: The person brands on selling first, they're teaching first.

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[SPEAKER_01]: These why these folks are so.

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[SPEAKER_01]: So far ahead of the game, they give away the best insights for free.

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[SPEAKER_01]: That's one thing a lot of folks don't want to do.

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[SPEAKER_01]: They don't want to get one.

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[SPEAKER_01]: That's a free understanding that teaching bills trust faster than the sales pitch.

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[SPEAKER_01]: So if you try to become the authority figure, you know, a few things.

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[SPEAKER_01]: Become that become that individual.

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[SPEAKER_01]: All right, become that individual.

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[SPEAKER_01]: And of course, like I said, when I started following Kathleen, this was one of this is one of what he mastered earlier.

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[SPEAKER_01]: He literally gave away his entire business model and tell people exactly how to replicate the painful success.

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[SPEAKER_01]: Did this hurt his business?

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[SPEAKER_01]: No, it did not.

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[SPEAKER_01]: Actually, it built an audience of people who trusted him so much.

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[SPEAKER_01]: They wanted to learn more and more even at every time he came out with something new.

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[SPEAKER_01]: All right.

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[SPEAKER_01]: So you got to be able to understand that like you put yourself in position for people to be able to trust who you are.

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[SPEAKER_01]: And once they trust you, scars and limbs.

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[SPEAKER_01]: The system point of view, now elite personal brands do not just share information.

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[SPEAKER_01]: They have a consistent philosophy that threads through everything they do.

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[SPEAKER_01]: And this is what we call the brain worldview.

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[SPEAKER_01]: your brand world view becomes the lens.

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[SPEAKER_01]: You know how I probably heard that saying that we see things the world's color glasses.

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[SPEAKER_01]: This is that lens.

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[SPEAKER_01]: This is the lens that you need to really be paying attention to, right?

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[SPEAKER_01]: And this is where you can analyze and discuss topics.

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[SPEAKER_01]: Listen, hey, I's the future.

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[SPEAKER_01]: So if you're afraid of pay out, you're going to get left behind.

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[SPEAKER_01]: But if you're not, you can see the vision through the glasses.

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[SPEAKER_01]: Like my glasses, both per all three per I see the vision.

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[SPEAKER_01]: So by seeing that vision, even when it takes a detail, it still comes back to the same thing that I'm visually seeing.

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[SPEAKER_01]: And in last but not least, pillar number five, the long-term relationship strategy.

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[SPEAKER_01]: Most people go wrong with this because they optimize from followers and likes instead of building genuine relationships with their audience.

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[SPEAKER_01]: So they also busy worried about getting the followers and the likes.

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[SPEAKER_01]: They're not given

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[SPEAKER_01]: The what the one percentage give.

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[SPEAKER_01]: You got to think about this.

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[SPEAKER_01]: There's an influence of it.

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[SPEAKER_01]: And it's been a case study done.

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[SPEAKER_01]: That's the influence on Instagram got over one million follows the K cell and teacher.

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[SPEAKER_01]: But there's a there's a person that has one thousand followers that's made said being an influencer doesn't resonate to money.

14:55.498 --> 14:55.838
[SPEAKER_01]: All right.

14:56.919 --> 14:58.060
[SPEAKER_01]: keep that in your back pocket.

14:58.420 --> 14:59.461
[SPEAKER_01]: So what does that mean?

14:59.521 --> 15:04.265
[SPEAKER_01]: Like you get follows response to comments and messages personally.

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[SPEAKER_01]: I like to, I like to, when I respond to a message, I like to send a voice message.

15:09.289 --> 15:10.189
[SPEAKER_01]: It's easier.

15:10.209 --> 15:11.190
[SPEAKER_01]: All right.

15:11.570 --> 15:16.474
[SPEAKER_01]: And it's more, it helps to bring that because it's more personal to the person.

15:16.694 --> 15:20.777
[SPEAKER_01]: So let's say you DM me and your name is Chuck.

15:21.098 --> 15:22.759
[SPEAKER_01]: Hey, Chuck, thanks for reaching out to me.

15:22.979 --> 15:25.201
[SPEAKER_01]: It's an honor for me to send you this PDF.

15:25.581 --> 15:31.732
[SPEAKER_01]: This PDF is the one page start-up guide to getting your first seven clients in seven days.

15:32.073 --> 15:32.493
[SPEAKER_01]: Simple.

15:32.874 --> 15:33.795
[SPEAKER_01]: Just click the link below.

15:35.466 --> 15:38.147
[SPEAKER_01]: Give us your best email and we'll get it right over to you.

15:38.307 --> 15:47.871
[SPEAKER_01]: But then you have some that, you know, remember details about the community members because listen, the other in the community is where I said, see, when you build a community, you put the community together.

15:48.071 --> 15:52.393
[SPEAKER_01]: The community itself is for those who have a like mate.

15:52.773 --> 15:59.656
[SPEAKER_01]: So by you put this community together, everything works out perfectly because these focus in her and they happen each other out.

15:59.996 --> 16:02.857
[SPEAKER_01]: You might jump in her every blue moon has some

16:03.257 --> 16:07.480
[SPEAKER_01]: That's the one on one time or some root time with everybody, but the communities for the community.

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[SPEAKER_01]: A lot of people don't understand that.

16:09.682 --> 16:09.962
[SPEAKER_01]: All right.

16:10.483 --> 16:15.847
[SPEAKER_01]: And then you've got to create content that speaks genuinely to the person you're trying to serve.

16:16.187 --> 16:19.870
[SPEAKER_01]: Not just fucking assumption, but help them on their transformation.

16:20.090 --> 16:23.372
[SPEAKER_01]: And then be able to system that nurtures or to nurture relationships over time.

16:23.733 --> 16:26.855
[SPEAKER_01]: My CRM is to go high level, my emails to go high level.

16:26.915 --> 16:28.116
[SPEAKER_01]: Everything's to go high level.

16:28.136 --> 16:28.756
[SPEAKER_01]: All right.

16:29.688 --> 16:32.090
[SPEAKER_01]: But I'm building that system over time.

16:32.210 --> 16:35.152
[SPEAKER_01]: So, what does this mean for us moving forward?

16:35.172 --> 16:36.132
[SPEAKER_01]: What it means is this.

16:36.893 --> 16:40.295
[SPEAKER_01]: You can't go into business without strategies, right?

16:40.455 --> 16:44.178
[SPEAKER_01]: So, there are things that we call the anti-shadows.

16:45.018 --> 16:46.319
[SPEAKER_01]: And this is what not to do.

16:46.379 --> 16:52.563
[SPEAKER_01]: So, here's some other mistakes that this is the three biggest mistakes that people tend to do.

16:53.627 --> 16:58.390
[SPEAKER_01]: And this is the reason why I need nine percent of everyone else and stuff.

16:58.590 --> 17:07.957
[SPEAKER_01]: Number one biggest mistake is the more is more trap posted every day on every platform trying every new trend saying yes to every opportunity.

17:08.177 --> 17:09.258
[SPEAKER_01]: This down lose the message.

17:09.638 --> 17:13.302
[SPEAKER_01]: What they add the alarm and it goes email marketing and everything.

17:13.482 --> 17:20.290
[SPEAKER_01]: Create one product and then one product give it the ultimate value and then get it out to your tweet right.

17:20.530 --> 17:25.716
[SPEAKER_01]: So that post, say, what super post give you some value and get it out to your phone.

17:26.737 --> 17:28.418
[SPEAKER_01]: I know the two took a press again.

17:28.779 --> 17:35.083
[SPEAKER_01]: Quick constantly looking over here at your homeboy or your homegirl stuff and trying to compare what they're doing to what you're doing.

17:35.223 --> 17:36.484
[SPEAKER_01]: You might not be in the science face.

17:37.125 --> 17:38.826
[SPEAKER_01]: So just think about that man.

17:38.846 --> 17:43.729
[SPEAKER_01]: Your brand should be a reflection of your unique perspective.

17:44.050 --> 17:45.891
[SPEAKER_01]: Nobody can be who you is.

17:46.251 --> 17:46.932
[SPEAKER_01]: You are you.

17:47.312 --> 17:48.613
[SPEAKER_01]: So nobody's who you are.

17:48.993 --> 17:54.998
[SPEAKER_01]: So quick trying to have everybody doing what you do, or quick trying to do what everybody else is doing.

17:55.378 --> 17:56.880
[SPEAKER_01]: It doesn't work that way.

17:57.280 --> 17:59.482
[SPEAKER_01]: And then number three to overnight expectations.

17:59.822 --> 18:04.266
[SPEAKER_01]: If you are starting a business and you think that you're going to be successful all the night.

18:05.647 --> 18:06.527
[SPEAKER_01]: Here's why people do that.

18:06.748 --> 18:10.691
[SPEAKER_01]: First of all, if you think that you're just selling the statement, but here's why people do that.

18:11.071 --> 18:16.033
[SPEAKER_01]: They see artists in the music industry come out and just like they keep calling them all the night success.

18:16.393 --> 18:19.254
[SPEAKER_01]: When it reality, these people have been grinded for eight to ten years.

18:19.534 --> 18:25.236
[SPEAKER_01]: And business, you probably will make a profit if you like for me, I started a glory made popcorn business.

18:25.596 --> 18:27.316
[SPEAKER_01]: I thought we'll see a profit for three years.

18:27.656 --> 18:31.778
[SPEAKER_01]: But what I'm doing is what I'm doing is is getting prepared.

18:32.638 --> 18:37.383
[SPEAKER_01]: All right, I'm truly getting prepared to take that step of scalability.

18:37.703 --> 18:38.664
[SPEAKER_01]: That's what that is.

18:38.784 --> 18:39.685
[SPEAKER_01]: This business right here.

18:40.065 --> 18:43.348
[SPEAKER_01]: Man, I'm trying to get you out of the prayer for the y'all to understand exactly what's going on.

18:43.629 --> 18:44.710
[SPEAKER_01]: Now, how about this?

18:44.730 --> 18:47.693
[SPEAKER_01]: How about a new and ninety-day blind transformation plan?

18:47.913 --> 18:50.435
[SPEAKER_01]: We don't run through this and so we can get you out of here.

18:50.595 --> 18:51.256
[SPEAKER_01]: I know it's late.

18:51.777 --> 18:52.838
[SPEAKER_01]: You got to get to work.

18:53.759 --> 18:54.519
[SPEAKER_01]: Listen to me.

18:55.000 --> 18:55.660
[SPEAKER_01]: Hello.

18:55.941 --> 18:56.541
[SPEAKER_01]: Subscribe.

18:56.681 --> 18:57.042
[SPEAKER_01]: Follow.

18:57.362 --> 19:01.124
[SPEAKER_01]: But here's the ninety day plan and we want to get to you this, you know, on this particular day.

19:01.404 --> 19:03.666
[SPEAKER_01]: So days one third is the foundation phase.

19:04.006 --> 19:13.892
[SPEAKER_01]: I define your one problem focus, choose your primary platform, develop your branded a world view and create your first ten pieces of teaching first content.

19:14.232 --> 19:18.955
[SPEAKER_01]: That's days one through thirty days thirty one through thirty six is a consistency phase.

19:19.735 --> 19:30.180
[SPEAKER_01]: I establish a content rhythm, starting gauging, authentically with your audience, re-defying your message based on what resonates with your audience.

19:30.400 --> 19:33.781
[SPEAKER_01]: I begin building genuine relationships.

19:34.162 --> 19:37.143
[SPEAKER_01]: Day, sixty one, two, ninety is the apple

19:37.163 --> 19:38.384
[SPEAKER_01]: education phase.

19:38.604 --> 19:53.095
[SPEAKER_01]: And this is you start strategically collaborating with others in your space on your signature content series, implement systems for relationship nurturing, measure and optimize based on meaningful metrics.

19:53.295 --> 19:54.576
[SPEAKER_01]: And so what does that mean?

19:54.676 --> 19:57.838
[SPEAKER_01]: It's like the engagement quality or relationship depth.

19:58.038 --> 19:59.339
[SPEAKER_01]: Just not to follow a camp.

20:00.280 --> 20:06.585
[SPEAKER_01]: And then I also want to make sure that you have the mindset shift that changes every day.

20:07.065 --> 20:08.587
[SPEAKER_01]: This is the most important thing.

20:08.627 --> 20:09.769
[SPEAKER_01]: This is what I understand.

20:09.889 --> 20:15.698
[SPEAKER_01]: Building the top one percent person of brand is it about becoming famous.

20:15.778 --> 20:19.423
[SPEAKER_01]: It's a bad becoming useful in a specific group of people.

20:19.723 --> 20:20.665
[SPEAKER_01]: You understand what I'm saying?

20:20.845 --> 20:21.306
[SPEAKER_01]: Whether you

20:23.207 --> 20:26.749
[SPEAKER_01]: Make this shift from seeking attention to providing value.

20:27.109 --> 20:28.110
[SPEAKER_01]: Everything changes.

20:28.230 --> 20:32.972
[SPEAKER_01]: You stop worrying about the vanity metrics and stuff focusing on the impact metrics.

20:33.332 --> 20:35.013
[SPEAKER_01]: Vanity versus impact.

20:35.393 --> 20:39.295
[SPEAKER_01]: You stop trying to please everyone and start serving your idea audience.

20:40.255 --> 20:45.460
[SPEAKER_01]: Now, before we wrap this up, I want to leave you with three actionable steps you can take right now and implement.

20:45.540 --> 20:52.167
[SPEAKER_01]: All right, so I just have number one right now, you're one problem for this using the formula I shared earlier.

20:52.427 --> 20:53.548
[SPEAKER_01]: Don't overthink this, man.

20:53.908 --> 20:55.970
[SPEAKER_01]: Don't overthink anything.

20:55.990 --> 20:59.374
[SPEAKER_01]: All right, just make sure it aligns.

21:00.961 --> 21:02.422
[SPEAKER_01]: Uh, but what you're going to do later.

21:03.083 --> 21:03.683
[SPEAKER_01]: All right.

21:03.763 --> 21:06.725
[SPEAKER_01]: Uh, except number two, hard to get current online presence.

21:07.066 --> 21:08.146
[SPEAKER_01]: What messages are you?

21:08.166 --> 21:10.388
[SPEAKER_01]: I think I've fetically sending.

21:10.768 --> 21:13.490
[SPEAKER_01]: Does it align with your one problem?

21:13.671 --> 21:14.191
[SPEAKER_01]: Focus.

21:14.491 --> 21:23.518
[SPEAKER_01]: And there's step number three playing in next five pieces of content using the teaching first mentality playing a simple now if by any chance and I'll know you.

21:23.578 --> 21:24.578
[SPEAKER_01]: So we're not in the water.

21:24.599 --> 21:28.762
[SPEAKER_01]: If you found today's episode of any value, I love to connect with you.

21:29.562 --> 21:30.403
[SPEAKER_01]: I love it.

21:30.483 --> 21:36.211
[SPEAKER_01]: And first, make sure you follow us at I am Anthony Porter on IG.

21:36.371 --> 21:36.892
[SPEAKER_01]: Long with.

21:38.230 --> 21:41.273
[SPEAKER_01]: at the cellophanua Chronicles PC, OIG.

21:41.293 --> 21:41.933
[SPEAKER_01]: All right.

21:42.394 --> 21:48.459
[SPEAKER_01]: This is what we share some daily insights and the scenes content about building and author influence.

21:48.759 --> 21:49.961
[SPEAKER_01]: Now, here's something even better.

21:50.061 --> 21:53.424
[SPEAKER_01]: I've created a free community called the Legacy Builders Network.

21:53.604 --> 21:53.944
[SPEAKER_01]: All right.

21:54.364 --> 21:57.787
[SPEAKER_01]: I'm a drop a link down below for drop a link in the comments.

21:58.288 --> 21:59.169
[SPEAKER_01]: And you can join.

21:59.269 --> 22:02.452
[SPEAKER_01]: We will be uploading content every single day.

22:02.492 --> 22:03.853
[SPEAKER_01]: I just started it.

22:05.476 --> 22:09.959
[SPEAKER_01]: And inside of this community, it's free inside this free community.

22:10.239 --> 22:19.925
[SPEAKER_01]: There is going to be a lot of trainings, a lot of the post, but it's a network for Sullivan Lewis.

22:21.966 --> 22:26.869
[SPEAKER_01]: Looking to go from an inconsistent three to five, an inconsistent five figure income.

22:27.725 --> 22:29.865
[SPEAKER_01]: to a sixth and seventh figure lifestyle of that changed.

22:30.025 --> 22:31.366
[SPEAKER_01]: So we'll give you access to that.

22:31.386 --> 22:36.347
[SPEAKER_01]: We inside this community, we also going to have some tools, some deliverables.

22:36.467 --> 22:41.708
[SPEAKER_01]: Everything that you're going to need to be successful in your business ventures in today's society.

22:42.068 --> 22:48.069
[SPEAKER_01]: Now remember, been in the personal brand stands out more, but it's not about being the loudest voice in the room.

22:48.169 --> 22:51.670
[SPEAKER_01]: It's about the most useful voice for the right people.

22:52.070 --> 22:52.530
[SPEAKER_01]: Remember that.

22:53.010 --> 22:54.471
[SPEAKER_01]: You don't need a massive audience.

22:54.751 --> 22:56.251
[SPEAKER_01]: You just need massive impact.

22:56.411 --> 22:59.212
[SPEAKER_01]: And then you need to write audience who's going to trust you.

22:59.412 --> 23:07.575
[SPEAKER_01]: I remember to start with one problem and focus on it, implement the five pillars we discussed, and then start working on your ninety day plan.

23:07.695 --> 23:10.136
[SPEAKER_01]: And this is how you build an excellent personal brain.

23:10.316 --> 23:19.700
[SPEAKER_01]: Now I studied this a little deeper because I was watching episode of game day and call and he was talking about this and then inspired me to do my version of

23:20.140 --> 23:21.781
[SPEAKER_01]: I'll be on the ultimate part of the brain.

23:21.961 --> 23:28.503
[SPEAKER_01]: This information is very valuable, but it's only valuable if you implement it.

23:28.683 --> 23:31.343
[SPEAKER_01]: So implement this and everything should be with.

23:31.363 --> 23:31.804
[SPEAKER_01]: All right.

23:32.224 --> 23:33.144
[SPEAKER_01]: So now I want to do this.

23:33.224 --> 23:34.624
[SPEAKER_01]: Thank you for tuning in with us today.

23:34.644 --> 23:35.145
[SPEAKER_01]: All right.

23:35.525 --> 23:36.385
[SPEAKER_01]: It's been a pleasure.

23:36.825 --> 23:39.746
[SPEAKER_01]: Again, if you find this episode helpful, share with somebody.

23:39.886 --> 23:41.707
[SPEAKER_01]: Hello, follow us.

23:42.047 --> 23:42.827
[SPEAKER_01]: Leave us a review.

23:43.627 --> 23:45.688
[SPEAKER_01]: And I'm a see ya in the next.

23:46.909 --> 23:47.450
[SPEAKER_01]: episode.

23:47.630 --> 23:50.393
[SPEAKER_01]: So until the next time, man, just keep building.

23:50.814 --> 23:51.595
[SPEAKER_01]: Keep serving.

23:51.615 --> 23:57.462
[SPEAKER_01]: All right, and keep making a detrimental impact, which a person will bring.

23:57.842 --> 24:00.405
[SPEAKER_01]: Man, it's Tony overheard so in the middle of the podcast.

24:00.706 --> 24:01.627
[SPEAKER_01]: We out here, peace.

24:11.574 --> 24:14.538
[SPEAKER_00]: Thanks for tuning in to the Solarpreneur's Chronicles podcast.

24:15.238 --> 24:20.805
[SPEAKER_00]: I hope today's episode gave you the insights and inspiration you need to take the next step in your business journey.

24:21.506 --> 24:29.956
[SPEAKER_00]: If you enjoy the show, do me a favor, subscribe, leave a review on Apple Podcasts or Spotify, and share this episode with a fellow Solarpreneur.

24:30.737 --> 24:34.721
[SPEAKER_00]: Your feedback means the world to me and helps us reach more people just like you.

24:35.382 --> 24:40.947
[SPEAKER_00]: Let's thank our producers of the show, sincere and Charlie Strorter, Rea Cash and Theory Porter.

24:41.568 --> 24:49.276
[SPEAKER_00]: So don't forget, for more tips, tools and resources, subscribe to the show, so just keep building, keep growing, and I'll see you next time.