Sept. 8, 2025
How to start a Podcast in 2025
Ready to turn your expertise into authority and your voice into profit? In this episode, I break down exactly how to start a podcast in 2025 - no fluff, just the real strategies that work. From mindset shifts to monetization, you'll get the complete roadmap to launch your show and build your media empire.
🎯 What You'll Learn: • The mindset shift that changes everything • Exactly what equipment you actually need (hint: less than you think) • My P.R.O.F.I.T content framework • How to multiply one episode into 20+ pieces of content • Monetization strategies from day one
WEBVTT
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[SPEAKER_01]: Yo, yo, yo, yo, yo.
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[SPEAKER_01]: Check this out.
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[SPEAKER_01]: Well, everybody's out here crying about your economy.
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[SPEAKER_01]: Talking about it's tough out here.
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[SPEAKER_01]: Check this out.
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[SPEAKER_01]: The podcast industry hit two billion in ad revenue in 2024.
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[SPEAKER_01]: You heard right.
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[SPEAKER_01]: I see it.
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[SPEAKER_01]: Bill you with the beat.
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[SPEAKER_01]: Bill you with the beat.
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[SPEAKER_01]: But here's the kicker.
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[SPEAKER_01]: Most of those podcasts started with nothing,
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[SPEAKER_01]: They set around and came up with some BS, put it on screen and put it on the apple and voila.
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[SPEAKER_01]: All right, yet 90% of people I talk to say they want to start a podcast some day now some day means you a story nothing and we not talk to the best family we not talk to the better you sit around and pondering wishing all of that good stuff today's the day today is some day that you need to start a podcast in 2025.
00:58.045 --> 01:08.329
[SPEAKER_01]: If you yourself are so tired of watching others, watching other people, build their platform while you're sitting on the sidelines.
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[SPEAKER_01]: Coach, put me in.
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[SPEAKER_01]: With all of this knowledge in your head, going to freaking waste to guess what this episode is definitely for you.
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[SPEAKER_01]: Because I'm about to change everything.
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[SPEAKER_01]: Whether you believe it or not, your whole life is about to change.
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[SPEAKER_02]: Hey, solopreneurs.
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[SPEAKER_02]: Are you ready to turn your one-person business into a thriving empire?
01:27.810 --> 01:31.812
[SPEAKER_02]: Welcome to the solopreneur Chronicles podcast with Anthony Porter.
01:32.852 --> 01:43.517
[SPEAKER_02]: Each week we're bringing new practical tips, real-life stories, and step-by-step frameworks to grow your income, build your brand, and find balance in your business.
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[SPEAKER_02]: New episodes drop every Monday at 6am, the perfect way to start your week strong.
01:52.414 --> 01:59.300
[SPEAKER_02]: If you love what you hear, make sure to subscribe, share the podcast with your network, and leave us a review.
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[SPEAKER_02]: Your support helps us reach more solarpreneurs just like you.
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[SPEAKER_02]: Let's grow together.
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[SPEAKER_02]: I'll see you on the next episode.
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[SPEAKER_01]: Hey yo, what's good?
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[SPEAKER_01]: What's good, everyone?
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[SPEAKER_01]: Welcome back to the solar panel of Chronicles Podcast.
02:22.885 --> 02:28.447
[SPEAKER_01]: I, I'm your host, Mr. Anthony Porter, and I'm coming to you from the block to the board room, baby.
02:28.787 --> 02:38.870
[SPEAKER_01]: I'm coming to you so you can understand that anything that you wanna put your mind to and you do consistently can become from an idea to your reality.
02:39.182 --> 02:40.042
[SPEAKER_01]: It's your reality.
02:40.403 --> 02:46.445
[SPEAKER_01]: Listen, I see you at the grind, build in the business, stacking a knowledge, what you're still playing the small ball.
02:46.845 --> 02:49.887
[SPEAKER_01]: You're still playing Robin to your home boy Batman.
02:49.907 --> 02:51.327
[SPEAKER_01]: And then you got the wisdom.
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[SPEAKER_01]: I've seen this.
02:52.328 --> 02:53.868
[SPEAKER_01]: I see a lot of people with this wisdom.
02:54.069 --> 02:54.829
[SPEAKER_01]: You got the wisdom.
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[SPEAKER_01]: All the lessons, all these amazing stories, but yet you're gay keep.
02:59.911 --> 03:06.454
[SPEAKER_01]: You keep in this crap stuff, you can crammed up, cranked up and tied up into a nut, and you keep in it in your head.
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[SPEAKER_01]: It's like you're keeping the United States's most secretive codes locked up in your head.
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[SPEAKER_01]: And I'm not saying, first of all, let's be clear.
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[SPEAKER_01]: We're not talking about the codes to the United States.
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[SPEAKER_01]: I'm just using this as an analogy because the way that you were sitting on this information is like, you know, when you look at the movies, and you see a lot of people like body guards and people carrying the football, which is the briefcase.
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[SPEAKER_01]: That's how you get keeping your knowledge, man.
03:32.572 --> 03:39.598
[SPEAKER_01]: Meanwhile, I'll get idea clients out here searching for exactly what you have stored up her in the mental status.
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[SPEAKER_01]: Or should I say them in a stratosphere?
03:41.439 --> 03:45.302
[SPEAKER_01]: Spin the money with people who know less than you is ridiculous to me.
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[SPEAKER_01]: So today, I'm not asking just spend no money.
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[SPEAKER_01]: You know what I'm asking to do?
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[SPEAKER_01]: Today, I'm going to walk you through how to start a pie case.
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[SPEAKER_01]: In 2025, the no-fluff, no-bluff, none of that BS way.
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[SPEAKER_01]: All right, it's theoretically, but it's real game.
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[SPEAKER_01]: I don't want to ask you to do.
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[SPEAKER_01]: It's take action because this stuff moves needles.
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[SPEAKER_01]: See, the truth is, podcast isn't just about being on Spotify or Apple music.
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[SPEAKER_01]: No, no, no, no, no, no, no.
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[SPEAKER_01]: It's about building your authority.
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[SPEAKER_01]: It's about creating multiple revenue streams.
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[SPEAKER_01]: It's about turning your voice into the biggest business asset you could ever think about.
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[SPEAKER_01]: Now, by the time we're done here, you're going to have the exact roll map to launch your new show.
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[SPEAKER_01]: Attract your dream audience and turn your podcast in the profit.
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[SPEAKER_01]: Are you ready?
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[SPEAKER_01]: It's no cap for Miami and baby.
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[SPEAKER_01]: It's no cap over here.
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[SPEAKER_01]: So let's get started.
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[SPEAKER_01]: One thing you got to understand is when you're trying to start a podcast, you got to get out of your own way.
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[SPEAKER_01]: And that starts with a man set shift.
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[SPEAKER_01]: You're not starting a podcast, you're building a media empire.
04:48.278 --> 05:12.578
[SPEAKER_01]: Have you been on Facebook lately and you have what my city we got what we call Lover Hood News and it's crazy because the streets are always talking about man Stitches get stitches, blouses and blouses ain't this and blouses ain't that Well here's what's funny here's what a lot of people don't understand Back in the day the only way we knew what went on in other cities is when we listened to entertainers rappers tell us what was going on in their city
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[SPEAKER_01]: You have people like P News, I don't know how, I don't know how she can do it.
05:21.867 --> 05:28.956
[SPEAKER_01]: But you have people like P News who pop up at all the scenes, but it's not about reporting, it's about keeping the community.
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[SPEAKER_01]: So when you listen and I need you to hear me right now, when you're trying to start a podcast, you're not starting a podcast.
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[SPEAKER_01]: You're building that media empire.
05:41.807 --> 05:44.789
[SPEAKER_01]: When things pop off in the city, people look for pianos.
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[SPEAKER_01]: So again, shout out to pianos.
05:46.269 --> 05:48.630
[SPEAKER_01]: All right, but you got to understand this though.
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[SPEAKER_01]: You're creating content.
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[SPEAKER_01]: You're creating a content machine that's going to work for you for 24 hours a day, 24 hours a day.
05:56.494 --> 06:01.217
[SPEAKER_01]: And that's your RAM, you're creating something that's working for you, your RAM.
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[SPEAKER_01]: And that's what this is all about.
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[SPEAKER_01]: So I remember when I first started, my story's a little different.
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[SPEAKER_01]: I'm a little older than a lot of people, okay?
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[SPEAKER_01]: Might not look it, might not act it, but I'm a little older than a lot of people.
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[SPEAKER_01]: So here's why first what this comes in the play me my homeboy is you to have a rap group back in the day My dude was the producer.
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[SPEAKER_01]: He also rap.
06:19.387 --> 06:22.028
[SPEAKER_01]: I was the I was the right I write my lyrics.
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[SPEAKER_01]: I'd be slick with that pain.
06:24.029 --> 06:28.932
[SPEAKER_01]: We had our DJ I DJ was the DJ that was rocking the city We had our homeboy that
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[SPEAKER_01]: You know, make sure everything was together for us, but our DJ, when it came time for us to do a show, rock the house, we caught on our DJ DJ week.
06:37.355 --> 06:42.457
[SPEAKER_01]: But as we got older, we wanted to get more behind the scenes and not be at her in the forefront.
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[SPEAKER_01]: Things changed, so I remember when I first started podcasting.
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[SPEAKER_01]: I got that etched and I wanted to be on the mic again, but I didn't want to rap.
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[SPEAKER_01]: See, I thought I was just going hop onto the mic and just talk.
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[SPEAKER_01]: It was wrong.
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[SPEAKER_01]: See, I didn't know what podcast it was about.
06:57.123 --> 06:58.283
[SPEAKER_01]: See, that's amateur hour.
06:58.303 --> 07:00.744
[SPEAKER_01]: That's when you just, I'm a waste of the time today.
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[SPEAKER_01]: No, that's not what this is about.
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[SPEAKER_01]: What you're really doing is creating the foundation for everything else in your business.
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[SPEAKER_01]: See, if you got digital products like courses, if you got coaching, if you were speaker, if you got book deals, it all starts here.
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[SPEAKER_01]: See, everybody needs a podcast, but a lot of people don't understand why you need a podcast.
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[SPEAKER_01]: See, most people start to think and they say, well, they're thinking, they got somebody in their ear and they think it's small.
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[SPEAKER_01]: They think, I just recorded a little episode and maybe a few people will listen.
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[SPEAKER_01]: Nah, people's not for him.
07:33.972 --> 07:34.852
[SPEAKER_01]: I've not had a ghost.
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[SPEAKER_01]: Thank you, bigger.
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[SPEAKER_01]: See, every episode.
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[SPEAKER_01]: that you create becomes, and it becomes a lead magnet that works why you sleep.
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[SPEAKER_01]: It becomes content for social media for weeks to weeks.
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[SPEAKER_01]: It's the foundation for your signature course.
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[SPEAKER_01]: It's your audition take for speaking gigs.
07:51.998 --> 07:55.479
[SPEAKER_01]: It's your proof of your expertise for partnerships.
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[SPEAKER_01]: So, when I shift it, my thank you for, I'm still on the podcast.
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[SPEAKER_01]: to unbuild in this media empire, amplify digital academy, amplify party academy, the solo empire network, solo approval chronicles, podcasts to be came just that everything changed.
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[SPEAKER_01]: Money started coming in a little bit more opportunity started flowing.
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[SPEAKER_01]: People begin seeing me as an authority figure for what I like to do.
08:21.136 --> 08:22.917
[SPEAKER_01]: So then I had to think about pointing up with two.
08:23.277 --> 08:29.839
[SPEAKER_01]: I can't be great being mediocre, but the equipment life is what was holding a lot of things back.
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[SPEAKER_01]: And so when we talk about the equipment life, we gotta talk about that along with what actually matters.
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[SPEAKER_01]: See, here's where 90% to 99%.
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[SPEAKER_01]: of people mess up.
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[SPEAKER_01]: They get caught up in the equipment game.
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[SPEAKER_01]: I need the perfect mic.
08:44.956 --> 08:46.056
[SPEAKER_01]: I need the perfect studio.
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[SPEAKER_01]: I need the perfect everything before I can start.
08:48.898 --> 08:53.421
[SPEAKER_01]: So they sit in on this information for years because they don't have the funds to do it.
08:53.522 --> 08:56.283
[SPEAKER_01]: Be, they don't know exactly what is the perfect anytime.
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[SPEAKER_01]: I literally started with a podcast set up.
08:59.686 --> 09:04.169
[SPEAKER_01]: I get from to me and recorded my most recent startup podcast.
09:04.489 --> 09:07.730
[SPEAKER_01]: So the first podcast I ever recorded, I recorded on my phone.
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[SPEAKER_01]: Like I had an iPhone 7.
09:09.310 --> 09:12.251
[SPEAKER_01]: So what I need you to do right now is you stop, stop it right now.
09:12.431 --> 09:16.572
[SPEAKER_01]: My iPhone, when I recorded, I used audacity, because I didn't know who did.
09:16.632 --> 09:18.232
[SPEAKER_01]: I could record on garage band.
09:18.432 --> 09:19.192
[SPEAKER_01]: I'd ask these free.
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[SPEAKER_01]: And that was it.
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[SPEAKER_01]: My first 50 episodes, I ever recorded, I recorded in my work truck.
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[SPEAKER_01]: At work, all my lunch break, not because I had to, but because I refused to let equipment be my excuse.
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[SPEAKER_01]: let me get you some juicy tips on what you can and what you need you actually need but that is kind of a discounted rate okay so believe it or not you already walk it around one of the most important pieces of podcast in in your business hands down if you have a phone maybe you have a Samsung maybe you have a Google phone most people have iPhone
09:55.641 --> 09:59.022
[SPEAKER_01]: I most of my phones use the lightning cable.
09:59.122 --> 10:03.123
[SPEAKER_01]: They're lately most of the phones you use a USB-C.
10:03.324 --> 10:04.324
[SPEAKER_01]: So you start with a mic.
10:04.684 --> 10:07.125
[SPEAKER_01]: Get you a mic that has USB-C.
10:07.205 --> 10:13.487
[SPEAKER_01]: That way you can carry this mic along with your phone, charge, and record, and be good to you about what you're doing.
10:13.687 --> 10:16.268
[SPEAKER_01]: You don't have to go out here to spend no money on no free software.
10:16.388 --> 10:23.250
[SPEAKER_01]: Again, let me, let me, let me throw this out to my iPhone people first because I'm not a Android user per se.
10:23.710 --> 10:25.893
[SPEAKER_01]: I don't know too much about an Android phone anymore.
10:26.274 --> 10:29.758
[SPEAKER_01]: But iPhone, you have garage band on your phone.
10:29.999 --> 10:40.153
[SPEAKER_01]: Now, I do know that you can put audacity on your phone and even for those who have Apple, I mean, Android, excuse me, Android, audacity works on that phone.
10:40.513 --> 10:40.694
[SPEAKER_01]: Now,
10:41.094 --> 10:45.716
[SPEAKER_01]: because I've recorded my first episodes when I first started with the iPhone 7.
10:45.876 --> 10:49.117
[SPEAKER_01]: I didn't know that I needed to, because I worked in construction.
10:49.237 --> 10:56.379
[SPEAKER_01]: I didn't know that while I was in my van, then I needed to have quite space to muffle out sounds and things like that.
10:56.779 --> 10:57.299
[SPEAKER_01]: Now I do.
10:57.479 --> 10:58.520
[SPEAKER_01]: This is my studio.
10:58.700 --> 11:00.680
[SPEAKER_01]: Soundproof, quality sound, right?
11:01.040 --> 11:03.401
[SPEAKER_01]: I have things set up to where it bounces.
11:03.601 --> 11:06.302
[SPEAKER_01]: Keeps everything, not hollow, but keeps everything.
11:06.322 --> 11:07.642
[SPEAKER_01]: So I'm looking around.
11:07.863 --> 11:08.803
[SPEAKER_01]: And I still got some work to do.
11:09.323 --> 11:09.723
[SPEAKER_01]: I really do.
11:09.963 --> 11:12.505
[SPEAKER_01]: But most people when they record, you might want to go on a closet.
11:12.685 --> 11:17.568
[SPEAKER_01]: Excuse me, you might want to go on a closet because that works fine because you got clothes and earned it.
11:17.608 --> 11:21.230
[SPEAKER_01]: Well, that would take and make you say I'm more natural.
11:21.750 --> 11:32.416
[SPEAKER_01]: And then if by some chance, you decide that when you start your podcast that you want to use or excuse me, you want to do interviews.
11:32.616 --> 11:35.197
[SPEAKER_01]: Then what you need to do is you need to drive Riverside.fm.
11:36.725 --> 11:38.006
[SPEAKER_01]: or most people shoot them on Zoom.
11:38.426 --> 11:45.149
[SPEAKER_01]: Now, heard lately, I've been seeing a lot of podcasts on Facebook because technically it's free, but technically, okay?
11:45.830 --> 11:49.812
[SPEAKER_01]: Trust me, I'm not throwing shots at nobody, but you have to think about this.
11:50.192 --> 11:51.433
[SPEAKER_01]: People see you on Facebook.
11:51.853 --> 11:55.575
[SPEAKER_01]: You can get as many downloads as you want, but answer the question to yourself.
11:55.955 --> 11:59.297
[SPEAKER_01]: How many brand deals is knocking on your door because you're recording on Facebook?
11:59.737 --> 12:01.878
[SPEAKER_01]: They wanna see the data and you can track the data.
12:02.993 --> 12:03.673
[SPEAKER_01]: who faced with.
12:03.933 --> 12:06.835
[SPEAKER_01]: I didn't want to see the data going across different platforms.
12:07.255 --> 12:09.436
[SPEAKER_01]: All right, so just think about that.
12:09.797 --> 12:10.337
[SPEAKER_01]: So that's it.
12:10.817 --> 12:15.219
[SPEAKER_01]: Please stop shopping for equipment and start shipping your content.
12:15.439 --> 12:20.482
[SPEAKER_01]: I, because I'm telling you, man, once you get there, you understand what I'm seeing it because there's a real truth.
12:20.722 --> 12:23.203
[SPEAKER_01]: The equipment doesn't make the show the content does.
12:23.484 --> 12:27.826
[SPEAKER_01]: Making your magic sitting around and you listen to the podcast like my iPhone right now,
12:33.087 --> 12:33.587
[SPEAKER_01]: Oh, my phone.
12:33.948 --> 12:35.629
[SPEAKER_01]: No matter what I'm doing during the day, I get her.
12:36.290 --> 12:38.571
[SPEAKER_01]: Her PC and my glasses have the mic's on them.
12:39.112 --> 12:41.354
[SPEAKER_01]: So for eight hours, I'm listening to different podcasts.
12:41.374 --> 12:43.035
[SPEAKER_01]: So I have certain podcasts that I listen to.
12:43.475 --> 12:48.599
[SPEAKER_01]: Among these Wednesdays and Fridays, they don't have certain podcasts that I listen to on Tuesday, Thursday, and Saturdays.
12:49.020 --> 12:53.743
[SPEAKER_01]: I always constantly listen into podcasts because I feel like I might be missing some knowledge.
12:54.144 --> 13:00.809
[SPEAKER_01]: And then when I get done with everything that I need to do in my business, and I sit down at night, what puts me to sleep
13:02.530 --> 13:15.073
[SPEAKER_01]: It's when I'm sitting there and I'm watching the Jaden Joe podcast, I catch it with the Joe button podcast, drink champs podcast, million dollars worth the game podcast, circle CEO's podcast with me and Maya Davis.
13:15.675 --> 13:18.916
[SPEAKER_01]: I'll definitely, I'm checking out David Shans and Ms.
13:18.936 --> 13:21.196
[SPEAKER_01]: Donnie Wiggins over at the social proof network.
13:21.556 --> 13:21.996
[SPEAKER_01]: Yeah, too.
13:22.416 --> 13:26.577
[SPEAKER_01]: Because, them two right there are the reason why I changed my format.
13:26.957 --> 13:28.878
[SPEAKER_01]: I started doing things a lot different.
13:29.298 --> 13:30.438
[SPEAKER_01]: I started studying.
13:30.618 --> 13:40.040
[SPEAKER_01]: Between Mr. David Shans, excuse me, Mr. David Shans and Mr. CJ, I started paying attention more and started understanding what I needed to do to make podcast my business.
13:40.660 --> 13:42.703
[SPEAKER_01]: So that leaves me to point number three that I want to make.
13:43.063 --> 13:46.207
[SPEAKER_01]: When you talk parenting, you gotta have a content strategy that actually works.
13:46.427 --> 13:47.188
[SPEAKER_01]: So let's talk about it.
13:47.429 --> 13:53.736
[SPEAKER_01]: You're actually going to say one thing, and one thing only, because having a mic doesn't make you interesting, having
13:54.750 --> 13:56.891
[SPEAKER_01]: strategy is what makes you interested.
13:57.251 --> 13:59.412
[SPEAKER_01]: So this is what I call a framework.
13:59.752 --> 14:01.612
[SPEAKER_01]: And I call it the profit method.
14:01.813 --> 14:08.275
[SPEAKER_01]: The first P problem started episode to identify a specific problem in audience faces.
14:08.675 --> 14:09.715
[SPEAKER_01]: The R is relate.
14:10.115 --> 14:16.838
[SPEAKER_01]: Sure how your experience or you've experienced, excuse me, you've experienced this problem as well.
14:17.298 --> 14:19.699
[SPEAKER_01]: Of course, you got to get to the, oh, that's the offer.
14:20.039 --> 14:25.582
[SPEAKER_01]: Give them a solution, a strategy, or shift into the thinking of what they're going to do.
14:25.762 --> 14:28.103
[SPEAKER_01]: Then we got to tell F, that's the framework.
14:28.463 --> 14:34.406
[SPEAKER_01]: Break it down into actionable steps, illustrate your stories, examples, case studies.
14:34.746 --> 14:41.169
[SPEAKER_01]: And then last but not least, is to transition, connect it back to how they can work with you.
14:41.369 --> 14:42.970
[SPEAKER_01]: See, every single episode follows this flow.
14:43.170 --> 14:43.871
[SPEAKER_01]: It feels trust.
14:44.091 --> 14:44.971
[SPEAKER_01]: It provides value.
14:47.112 --> 14:48.574
[SPEAKER_01]: to want more from you.
14:48.814 --> 14:51.638
[SPEAKER_01]: See if you're going to do a podcast, gotta do it right.
14:51.998 --> 14:57.565
[SPEAKER_01]: Everybody wants to have a podcast to get out of your homeboys and tell a friend to tell for, and that's great.
14:57.925 --> 14:58.986
[SPEAKER_01]: But you either want to be a.
14:59.758 --> 15:00.519
[SPEAKER_01]: Who's celebrity?
15:00.879 --> 15:02.441
[SPEAKER_01]: Oh, you want to take this thing nationwide?
15:02.681 --> 15:08.307
[SPEAKER_01]: Nanny, of course you've got a crop before you walk, but if you structure this thing right, you don't know who's paying attention.
15:08.667 --> 15:09.448
[SPEAKER_01]: Here's what people miss of.
15:09.688 --> 15:11.310
[SPEAKER_01]: They try to cover everything in one episode.
15:11.590 --> 15:11.970
[SPEAKER_01]: Can't do it.
15:12.351 --> 15:12.992
[SPEAKER_01]: Ain't gonna work for him.
15:13.352 --> 15:14.974
[SPEAKER_01]: One problem, one solution, one episode.
15:15.354 --> 15:15.814
[SPEAKER_01]: Go deep.
15:16.175 --> 15:16.635
[SPEAKER_01]: Not why.
15:17.056 --> 15:23.142
[SPEAKER_01]: See, I'd rather you blow someone's man with the concept than you fused him with 10 different times.
15:23.302 --> 15:25.644
[SPEAKER_01]: Because you have to get all of this, you gotta think about point number four.
15:25.664 --> 15:27.545
[SPEAKER_01]: You gotta think about the distribution game.
15:27.785 --> 15:30.707
[SPEAKER_01]: See, recording the podcast is only 20% of the work.
15:30.907 --> 15:32.268
[SPEAKER_01]: This is what real bad you can't.
15:32.568 --> 15:34.189
[SPEAKER_01]: And again, there's nothing wrong with Facebook.
15:34.390 --> 15:38.993
[SPEAKER_01]: But some of y'all, this is how I know some of y'all.
15:39.393 --> 15:42.097
[SPEAKER_01]: just want to get on the mic because podcast is the latest thing.
15:42.117 --> 15:43.880
[SPEAKER_01]: All right, this is this is how I know.
15:44.220 --> 15:47.104
[SPEAKER_01]: I've seen first of all, let me say the shout out to my guy, team.
15:47.465 --> 15:53.874
[SPEAKER_01]: He's got three or four different podcasts, but his one that I followed the most is called the basement shout out to that man, dude's killing it.
15:54.715 --> 16:00.100
[SPEAKER_01]: Tim is on, Tim is on Facebook, but nobody knows the behind the scenes.
16:00.441 --> 16:06.887
[SPEAKER_01]: I'm not gonna spill his tea, but I know I've been, me and Tim to chop it up, that we both on the whole other platform.
16:07.047 --> 16:09.990
[SPEAKER_01]: He posts on Facebook, but Tim has.
16:10.490 --> 16:12.831
[SPEAKER_01]: a distribution game as well as I do.
16:13.051 --> 16:17.033
[SPEAKER_01]: You record an episode, you upload it to your favorite platform, right?
16:17.393 --> 16:18.394
[SPEAKER_01]: And then there's crickets.
16:18.734 --> 16:22.315
[SPEAKER_01]: Some of y'all have your Facebook podcast.
16:22.676 --> 16:23.796
[SPEAKER_01]: But here's the problem.
16:24.156 --> 16:27.358
[SPEAKER_01]: Y'all so damn private because you scare somebody going to see something.
16:27.558 --> 16:31.840
[SPEAKER_01]: Wait, only a handful of people can see yourself because of how you have your stuff structured.
16:32.060 --> 16:32.740
[SPEAKER_01]: That's a problem.
16:33.120 --> 16:38.423
[SPEAKER_01]: But then when your friends come on and everybody's on her together,
16:40.576 --> 16:45.158
[SPEAKER_01]: Now I realize I can make it, make it, make it public, do this, do that, make it public.
16:45.378 --> 16:48.379
[SPEAKER_01]: So you got a tree distribution, like it's a main event fight.
16:48.580 --> 16:51.901
[SPEAKER_01]: Now here's my content, multiple cases strategy.
16:52.321 --> 16:56.803
[SPEAKER_01]: Hi, so one podcast, one 45 minute to an owl podcast.
16:57.143 --> 16:57.864
[SPEAKER_01]: I'll break that down.
16:57.924 --> 17:01.045
[SPEAKER_01]: I got probably that eight to ten year social media post.
17:01.065 --> 17:05.427
[SPEAKER_01]: I'll make out of it numerous Instagram reels of
17:05.907 --> 17:15.237
[SPEAKER_01]: It goes up on YouTube because I record everything, video and audio, I make blog posts, LinkedIn posts, personnel posts for both Instagram and LinkedIn.
17:15.357 --> 17:23.966
[SPEAKER_01]: You notice how one piece is repurposed into a whole media social media marketing blitz.
17:24.607 --> 17:25.308
[SPEAKER_01]: That's what I want to say.
17:25.709 --> 17:28.691
[SPEAKER_01]: One social media market in Blitzman was to do see what I did there.
17:29.071 --> 17:33.094
[SPEAKER_01]: I turned one piece of content into over 30 to 40 pieces of content.
17:33.494 --> 17:38.357
[SPEAKER_01]: I'm trying to attract folk and then even steal after I turned it.
17:38.377 --> 17:42.760
[SPEAKER_01]: Let's see, I use some AI tools that a lot of people are scared to use.
17:43.180 --> 17:44.421
[SPEAKER_01]: I use an opus clip.
17:44.781 --> 17:49.164
[SPEAKER_01]: I use a little copy AI, chat GPT5, cloud,
17:49.624 --> 17:55.346
[SPEAKER_01]: I don't have a problem with AI because the AI helps me do the things and cut a lot of time.
17:55.746 --> 18:01.727
[SPEAKER_01]: But what you don't see is me standing around, hoping, waiting for someone to do.
18:01.747 --> 18:02.708
[SPEAKER_01]: I gotta sketch.
18:02.908 --> 18:04.028
[SPEAKER_01]: And I'm gonna tell you that scares her.
18:04.048 --> 18:08.069
[SPEAKER_01]: Because this part of the secret sauce, you don't just chop up your content randomly.
18:08.209 --> 18:13.331
[SPEAKER_01]: You extract the gold, you get those portable memories, you get the mic drops, you get those tips.
18:13.531 --> 18:18.532
[SPEAKER_01]: Each piece of content should be able to stand alone while driving people back to a full episode.
18:18.912 --> 18:26.820
[SPEAKER_01]: So, always clip with chop up this particular podcast right now, this episode because I'm using on video as well.
18:27.201 --> 18:35.990
[SPEAKER_01]: This particular podcast when I get through chopping this bad boy up, I probably have fought it episode short clips for TikTok and Instagram.
18:36.190 --> 18:37.672
[SPEAKER_01]: Guess what I'm guess what I do with it.
18:38.583 --> 18:39.424
[SPEAKER_01]: It's a beautiful thing.
18:39.764 --> 18:47.150
[SPEAKER_01]: Take the I take the YouTube link drop it in the opus clip once I drop it in the opus clip It a chop it up for me.
18:47.431 --> 18:48.031
[SPEAKER_01]: I go in.
18:48.251 --> 18:50.093
[SPEAKER_01]: I add some b-roll footage.
18:50.593 --> 18:55.978
[SPEAKER_01]: Hey, I wise add a little music Some stuff that I created shout out to my boy for teaching me DJ John rock
18:56.378 --> 19:00.722
[SPEAKER_01]: And then when it's all said and done, I upload it and schedule it out.
19:01.102 --> 19:13.253
[SPEAKER_01]: My schedule goes 7 AM, 10 AM, 12 PM, 2 PM, 4 PM, take a 3 hour break, 7 PM, 10 PM, midnight, midnight,
19:18.518 --> 19:35.211
[SPEAKER_01]: near my Davis info hour not sure because he that comes point number five that we great talk about so my schedule allows me to get up to the midnight and then I take the next episode do the exact same thing so this is podcast drops Monday six a.m.
19:35.831 --> 19:45.558
[SPEAKER_01]: Tuesday or 40 of those are scheduled to go out before Sunday leading to Monday remember I said I don't have nothing further near my head Davis info
19:46.887 --> 20:06.854
[SPEAKER_01]: who remembers as a kid that you'd be waiting up watching TV late at night right before those know what come on and then her recently when TV started staying on late you had people that were pop up and they be selling like publishing clearing house and trying to get you to buy all kind of stuff that's the info hour between 12 to 6 a.m.
20:06.914 --> 20:12.055
[SPEAKER_01]: is the info hour right so sometimes this is where you go into part number five which is monetizing
20:16.677 --> 20:19.099
[SPEAKER_01]: But this is the conventional wisdom that you need to know about.
20:19.359 --> 20:22.642
[SPEAKER_01]: See everyone says, build your audience first, didn't monetize.
20:22.662 --> 20:26.085
[SPEAKER_01]: That's back with stinky thinking that keeps you broke.
20:26.306 --> 20:31.811
[SPEAKER_01]: Again, you want to start monetizing from one episode, not with ads, that's amateur out.
20:32.151 --> 20:32.871
[SPEAKER_01]: You don't want to do that.
20:33.773 --> 20:36.555
[SPEAKER_01]: I don't want to do that at all.
20:36.915 --> 20:38.236
[SPEAKER_01]: See what you want to do, eat.
20:38.596 --> 20:40.397
[SPEAKER_01]: You want to monetize with your own office.
20:40.597 --> 20:41.538
[SPEAKER_01]: Yeah, all services.
20:41.918 --> 20:42.999
[SPEAKER_01]: Your own expertise.
20:43.299 --> 20:45.900
[SPEAKER_01]: You want to prove to these folks that you know what you're doing.
20:46.261 --> 20:47.301
[SPEAKER_01]: You want to build that trust.
20:47.642 --> 20:50.203
[SPEAKER_01]: I'm not saying go ahead and try to sell it.
20:50.223 --> 20:50.683
[SPEAKER_01]: 5,000, of course.
20:50.763 --> 20:51.484
[SPEAKER_01]: I'm not saying that.
20:51.844 --> 20:53.105
[SPEAKER_01]: But how do you start monetizing?
20:53.645 --> 20:55.146
[SPEAKER_01]: All right, so there's so many different ways.
20:55.627 --> 21:00.010
[SPEAKER_01]: It's with YouTube, the more people you get, the more subscribers you get, the more money you can generate right.
21:00.050 --> 21:00.691
[SPEAKER_01]: So think about this.
21:00.851 --> 21:02.492
[SPEAKER_01]: Episodes 1 to 1 through 10.
21:02.752 --> 21:04.073
[SPEAKER_01]: Direct people to a lead magnet.
21:05.194 --> 21:06.295
[SPEAKER_01]: So you can be an email list.
21:06.635 --> 21:07.456
[SPEAKER_01]: The money's in the list.
21:07.876 --> 21:08.997
[SPEAKER_01]: It sounds limit to 25.
21:09.117 --> 21:12.720
[SPEAKER_01]: Introduce your entry level alpha or a service.
21:13.101 --> 21:14.282
[SPEAKER_01]: And then from Episodes 26 and 0, you're now.
21:17.748 --> 21:19.230
[SPEAKER_01]: promoting your signature program.
21:19.250 --> 21:25.276
[SPEAKER_01]: You have to get coaching, you're speaking against everything that you get that you've been building in the back office.
21:25.436 --> 21:28.660
[SPEAKER_01]: Now it's time to start promoting them once you get that the episode 26.
21:28.800 --> 21:36.989
[SPEAKER_01]: I hung around with a lot of people who started podcasts, but I had people who wanted to chop it up with me, but discovery calls from my third episode.
21:37.389 --> 21:41.352
[SPEAKER_01]: some of them got to the seventh episode and they had the same fortune.
21:41.713 --> 21:57.386
[SPEAKER_01]: Not because we was pushy, but because we and I say we because now into the fold of the friends that I have around me that do podcast, we interview and we was very clear on how people could make or get more of that good value.
21:57.786 --> 22:00.688
[SPEAKER_01]: So the monetization mindset is definitely there.
22:01.049 --> 22:02.490
[SPEAKER_01]: Your podcast is in the hobby.
22:06.273 --> 22:08.593
[SPEAKER_01]: I feel like after studying David Sands and Ms.
22:08.633 --> 22:13.915
[SPEAKER_01]: Donnie Wiggins, Mr. Sands has a, has a saying, every podcast, I mean, every business needs a podcast.
22:14.235 --> 22:14.575
[SPEAKER_01]: I agree.
22:14.795 --> 22:15.395
[SPEAKER_01]: I definitely agree.
22:15.555 --> 22:19.056
[SPEAKER_01]: It took me about a year to understand what he meant by that, but once I understood it, I agree.
22:19.276 --> 22:20.476
[SPEAKER_01]: So that's what we yet, right?
22:20.816 --> 22:21.416
[SPEAKER_01]: Yeah, feeling good.
22:21.436 --> 22:26.757
[SPEAKER_01]: I hope I felt great because we have come to the portion that we need to, let's just talk about this.
22:26.777 --> 22:29.097
[SPEAKER_01]: Look, I gave you the exact blueprint.
22:29.438 --> 22:31.558
[SPEAKER_01]: And then this is the blueprint I wish I had when I first got started.
22:31.978 --> 22:32.519
[SPEAKER_01]: But here's the thing.
22:32.919 --> 22:34.500
[SPEAKER_01]: Knowledge without access is just in the time.
22:34.721 --> 22:37.423
[SPEAKER_01]: And I didn't build my empire by entertaining myself.
22:37.744 --> 22:38.965
[SPEAKER_01]: And you got two choices right now.
22:39.325 --> 22:44.730
[SPEAKER_01]: You can close the app, go back to scrolling, and steal B in the same place six months from now.
22:45.291 --> 22:47.873
[SPEAKER_01]: Or you could just say, I got some knowledge in my head.
22:47.993 --> 22:49.715
[SPEAKER_01]: Somebody I heard need to know this knowledge.
22:49.975 --> 22:57.037
[SPEAKER_01]: And the side today is the day that you stop playing around with this small time BS and start building your media empire.
22:57.257 --> 23:04.580
[SPEAKER_01]: Now if you're ready for choice number two, I got something that's probably going to help accelerate everything we just talked about.
23:04.840 --> 23:06.760
[SPEAKER_01]: I put together this all up into a playbook.
23:07.000 --> 23:12.162
[SPEAKER_01]: It's the blueprint to my podcast and insist what we talk about systems, templates and strategies.
23:12.522 --> 23:16.343
[SPEAKER_01]: I use the turnip podcast to what I do now is a six figure asset.
23:18.424 --> 23:21.687
[SPEAKER_01]: You can buy it if it's on sale, but it ain't on sale.
23:22.068 --> 23:25.511
[SPEAKER_01]: So the other way you get it, it's just doing the free community.
23:25.871 --> 23:31.357
[SPEAKER_01]: Join the free solo empire network community and get ready to gain some of that.
23:32.472 --> 23:35.253
[SPEAKER_01]: go to knowledge that everybody needs to have.
23:35.633 --> 23:37.534
[SPEAKER_01]: We're building the community as we speak.
23:37.594 --> 23:38.334
[SPEAKER_01]: So guess what?
23:38.694 --> 23:42.755
[SPEAKER_01]: You might get the link and be like, oh man, ain't fake in the phone.
23:42.835 --> 23:43.375
[SPEAKER_01]: No, we're not.
23:43.415 --> 23:44.136
[SPEAKER_01]: We're building.
23:44.396 --> 23:45.696
[SPEAKER_01]: So here's what you're gonna find this out.
23:45.716 --> 23:46.616
[SPEAKER_01]: You're gonna find it.
23:46.636 --> 23:48.157
[SPEAKER_01]: 90 day podcast, literal map.
23:48.897 --> 23:55.601
[SPEAKER_01]: you're going to find a content multiplication template, monetize the strategies from every stage.
23:55.941 --> 23:59.664
[SPEAKER_01]: Possibly some scripts that I use to convert listeners into clock.
24:00.004 --> 24:03.306
[SPEAKER_01]: So click the link and yeah, let's do that thing, right?
24:03.726 --> 24:07.769
[SPEAKER_01]: Click the link join the free community and get ready to because it's free.
24:08.109 --> 24:08.850
[SPEAKER_01]: It's definitely free.
24:09.690 --> 24:18.803
[SPEAKER_01]: But we want you to be able to understand that Build in a community is a lot more important in 2025 with your podcast.
24:18.963 --> 24:25.412
[SPEAKER_01]: So building your podcast and building a community or being in a community of like-minded individuals is so important.
24:25.793 --> 24:27.934
[SPEAKER_01]: because you got a social network to lean on.
24:28.274 --> 24:30.615
[SPEAKER_01]: The rich didn't get rich by doing it by themselves.
24:30.655 --> 24:32.575
[SPEAKER_01]: They had people to take a lean on.
24:32.955 --> 24:34.176
[SPEAKER_01]: There's no more gatekeeping.
24:34.436 --> 24:37.097
[SPEAKER_01]: If you want a gatekeeping, don't think about joining the community.
24:37.477 --> 24:41.358
[SPEAKER_01]: If you want to be successful, the link's going to be in the envelope.
24:41.378 --> 24:43.279
[SPEAKER_01]: All right, so you understand that?
24:43.679 --> 24:44.139
[SPEAKER_01]: You got it?
24:45.599 --> 24:47.922
[SPEAKER_01]: I cool man, so stop waiting for permission.
24:48.282 --> 24:49.283
[SPEAKER_01]: Stop waiting for perfect.
24:49.663 --> 24:51.245
[SPEAKER_01]: Your voice matters, your story matters.
24:51.585 --> 24:55.209
[SPEAKER_01]: And your business deserves to be at a level of exposure.
24:55.289 --> 24:56.490
[SPEAKER_01]: Nobody else can take from you.
24:56.651 --> 24:57.672
[SPEAKER_01]: I go get it.
24:57.952 --> 25:01.896
[SPEAKER_01]: I'll see you in the next episode for me to you, from you to me.
25:02.236 --> 25:02.517
[SPEAKER_01]: I'll.
25:12.493 --> 25:15.476
[SPEAKER_00]: Thanks for tuning in to the Solopreneur's Chronicles podcast.
25:16.157 --> 25:21.704
[SPEAKER_00]: I hope today's episode gave you the insights and inspiration you need to take the next step in your business journey.
25:22.404 --> 25:30.854
[SPEAKER_00]: If you enjoy the show, do me a favor, subscribe, leave a review on Apple Podcasts or Spotify and share this episode with a fellow Solopreneur.
25:31.655 --> 25:35.641
[SPEAKER_00]: Your feedback means the world to me and helps us reach more people just like you.
25:36.302 --> 25:41.871
[SPEAKER_00]: Let's thank our producers of the show since Sir and Charlie Strauter, RearCash and Theory Porter.
25:42.472 --> 25:50.204
[SPEAKER_00]: So don't forget, for more tips, tools and resources, subscribe to the show, so just keep building, keep growing, and I'll see you next time.
00:00.191 --> 00:01.271
[SPEAKER_01]: Yo, yo, yo, yo, yo.
00:01.291 --> 00:01.812
[SPEAKER_01]: Check this out.
00:02.172 --> 00:05.073
[SPEAKER_01]: Well, everybody's out here crying about your economy.
00:05.193 --> 00:07.114
[SPEAKER_01]: Talking about it's tough out here.
00:07.434 --> 00:07.914
[SPEAKER_01]: Check this out.
00:08.294 --> 00:13.156
[SPEAKER_01]: The podcast industry hit two billion in ad revenue in 2024.
00:13.376 --> 00:14.436
[SPEAKER_01]: You heard right.
00:14.896 --> 00:15.356
[SPEAKER_01]: I see it.
00:15.757 --> 00:17.137
[SPEAKER_01]: Bill you with the beat.
00:17.517 --> 00:18.838
[SPEAKER_01]: Bill you with the beat.
00:19.198 --> 00:19.958
[SPEAKER_01]: But here's the kicker.
00:20.178 --> 00:23.799
[SPEAKER_01]: Most of those podcasts started with nothing,
00:27.868 --> 00:33.535
[SPEAKER_01]: They set around and came up with some BS, put it on screen and put it on the apple and voila.
00:34.765 --> 00:56.264
[SPEAKER_01]: All right, yet 90% of people I talk to say they want to start a podcast some day now some day means you a story nothing and we not talk to the best family we not talk to the better you sit around and pondering wishing all of that good stuff today's the day today is some day that you need to start a podcast in 2025.
00:58.045 --> 01:08.329
[SPEAKER_01]: If you yourself are so tired of watching others, watching other people, build their platform while you're sitting on the sidelines.
01:08.709 --> 01:09.590
[SPEAKER_01]: Coach, put me in.
01:09.970 --> 01:15.892
[SPEAKER_01]: With all of this knowledge in your head, going to freaking waste to guess what this episode is definitely for you.
01:16.413 --> 01:17.713
[SPEAKER_01]: Because I'm about to change everything.
01:18.053 --> 01:20.974
[SPEAKER_01]: Whether you believe it or not, your whole life is about to change.
01:21.555 --> 01:22.815
[SPEAKER_02]: Hey, solopreneurs.
01:23.335 --> 01:26.837
[SPEAKER_02]: Are you ready to turn your one-person business into a thriving empire?
01:27.810 --> 01:31.812
[SPEAKER_02]: Welcome to the solopreneur Chronicles podcast with Anthony Porter.
01:32.852 --> 01:43.517
[SPEAKER_02]: Each week we're bringing new practical tips, real-life stories, and step-by-step frameworks to grow your income, build your brand, and find balance in your business.
01:44.657 --> 01:51.040
[SPEAKER_02]: New episodes drop every Monday at 6am, the perfect way to start your week strong.
01:52.414 --> 01:59.300
[SPEAKER_02]: If you love what you hear, make sure to subscribe, share the podcast with your network, and leave us a review.
02:00.261 --> 02:03.664
[SPEAKER_02]: Your support helps us reach more solarpreneurs just like you.
02:04.765 --> 02:05.646
[SPEAKER_02]: Let's grow together.
02:06.226 --> 02:07.668
[SPEAKER_02]: I'll see you on the next episode.
02:18.544 --> 02:19.204
[SPEAKER_01]: Hey yo, what's good?
02:19.244 --> 02:19.964
[SPEAKER_01]: What's good, everyone?
02:20.024 --> 02:22.165
[SPEAKER_01]: Welcome back to the solar panel of Chronicles Podcast.
02:22.885 --> 02:28.447
[SPEAKER_01]: I, I'm your host, Mr. Anthony Porter, and I'm coming to you from the block to the board room, baby.
02:28.787 --> 02:38.870
[SPEAKER_01]: I'm coming to you so you can understand that anything that you wanna put your mind to and you do consistently can become from an idea to your reality.
02:39.182 --> 02:40.042
[SPEAKER_01]: It's your reality.
02:40.403 --> 02:46.445
[SPEAKER_01]: Listen, I see you at the grind, build in the business, stacking a knowledge, what you're still playing the small ball.
02:46.845 --> 02:49.887
[SPEAKER_01]: You're still playing Robin to your home boy Batman.
02:49.907 --> 02:51.327
[SPEAKER_01]: And then you got the wisdom.
02:51.768 --> 02:52.268
[SPEAKER_01]: I've seen this.
02:52.328 --> 02:53.868
[SPEAKER_01]: I see a lot of people with this wisdom.
02:54.069 --> 02:54.829
[SPEAKER_01]: You got the wisdom.
02:55.289 --> 02:59.551
[SPEAKER_01]: All the lessons, all these amazing stories, but yet you're gay keep.
02:59.911 --> 03:06.454
[SPEAKER_01]: You keep in this crap stuff, you can crammed up, cranked up and tied up into a nut, and you keep in it in your head.
03:06.814 --> 03:11.836
[SPEAKER_01]: It's like you're keeping the United States's most secretive codes locked up in your head.
03:12.216 --> 03:14.498
[SPEAKER_01]: And I'm not saying, first of all, let's be clear.
03:14.698 --> 03:17.000
[SPEAKER_01]: We're not talking about the codes to the United States.
03:17.360 --> 03:29.550
[SPEAKER_01]: I'm just using this as an analogy because the way that you were sitting on this information is like, you know, when you look at the movies, and you see a lot of people like body guards and people carrying the football, which is the briefcase.
03:29.910 --> 03:32.212
[SPEAKER_01]: That's how you get keeping your knowledge, man.
03:32.572 --> 03:39.598
[SPEAKER_01]: Meanwhile, I'll get idea clients out here searching for exactly what you have stored up her in the mental status.
03:39.878 --> 03:41.259
[SPEAKER_01]: Or should I say them in a stratosphere?
03:41.439 --> 03:45.302
[SPEAKER_01]: Spin the money with people who know less than you is ridiculous to me.
03:45.642 --> 03:47.884
[SPEAKER_01]: So today, I'm not asking just spend no money.
03:48.004 --> 03:49.205
[SPEAKER_01]: You know what I'm asking to do?
03:49.265 --> 03:52.708
[SPEAKER_01]: Today, I'm going to walk you through how to start a pie case.
03:53.228 --> 03:57.169
[SPEAKER_01]: In 2025, the no-fluff, no-bluff, none of that BS way.
03:57.189 --> 04:00.030
[SPEAKER_01]: All right, it's theoretically, but it's real game.
04:00.050 --> 04:01.450
[SPEAKER_01]: I don't want to ask you to do.
04:01.650 --> 04:04.411
[SPEAKER_01]: It's take action because this stuff moves needles.
04:04.731 --> 04:10.432
[SPEAKER_01]: See, the truth is, podcast isn't just about being on Spotify or Apple music.
04:10.752 --> 04:11.972
[SPEAKER_01]: No, no, no, no, no, no, no.
04:12.393 --> 04:13.693
[SPEAKER_01]: It's about building your authority.
04:14.073 --> 04:16.333
[SPEAKER_01]: It's about creating multiple revenue streams.
04:16.694 --> 04:22.975
[SPEAKER_01]: It's about turning your voice into the biggest business asset you could ever think about.
04:23.676 --> 04:28.300
[SPEAKER_01]: Now, by the time we're done here, you're going to have the exact roll map to launch your new show.
04:28.600 --> 04:32.624
[SPEAKER_01]: Attract your dream audience and turn your podcast in the profit.
04:33.044 --> 04:33.565
[SPEAKER_01]: Are you ready?
04:33.925 --> 04:35.446
[SPEAKER_01]: It's no cap for Miami and baby.
04:35.586 --> 04:36.667
[SPEAKER_01]: It's no cap over here.
04:36.888 --> 04:37.608
[SPEAKER_01]: So let's get started.
04:37.849 --> 04:41.812
[SPEAKER_01]: One thing you got to understand is when you're trying to start a podcast, you got to get out of your own way.
04:42.052 --> 04:44.114
[SPEAKER_01]: And that starts with a man set shift.
04:44.355 --> 04:47.918
[SPEAKER_01]: You're not starting a podcast, you're building a media empire.
04:48.278 --> 05:12.578
[SPEAKER_01]: Have you been on Facebook lately and you have what my city we got what we call Lover Hood News and it's crazy because the streets are always talking about man Stitches get stitches, blouses and blouses ain't this and blouses ain't that Well here's what's funny here's what a lot of people don't understand Back in the day the only way we knew what went on in other cities is when we listened to entertainers rappers tell us what was going on in their city
05:17.462 --> 05:21.166
[SPEAKER_01]: You have people like P News, I don't know how, I don't know how she can do it.
05:21.867 --> 05:28.956
[SPEAKER_01]: But you have people like P News who pop up at all the scenes, but it's not about reporting, it's about keeping the community.
05:30.822 --> 05:39.106
[SPEAKER_01]: So when you listen and I need you to hear me right now, when you're trying to start a podcast, you're not starting a podcast.
05:39.466 --> 05:41.307
[SPEAKER_01]: You're building that media empire.
05:41.807 --> 05:44.789
[SPEAKER_01]: When things pop off in the city, people look for pianos.
05:44.989 --> 05:46.249
[SPEAKER_01]: So again, shout out to pianos.
05:46.269 --> 05:48.630
[SPEAKER_01]: All right, but you got to understand this though.
05:48.971 --> 05:50.291
[SPEAKER_01]: You're creating content.
05:50.691 --> 05:55.313
[SPEAKER_01]: You're creating a content machine that's going to work for you for 24 hours a day, 24 hours a day.
05:56.494 --> 06:01.217
[SPEAKER_01]: And that's your RAM, you're creating something that's working for you, your RAM.
06:01.417 --> 06:02.438
[SPEAKER_01]: And that's what this is all about.
06:02.478 --> 06:05.199
[SPEAKER_01]: So I remember when I first started, my story's a little different.
06:05.539 --> 06:07.481
[SPEAKER_01]: I'm a little older than a lot of people, okay?
06:07.821 --> 06:11.203
[SPEAKER_01]: Might not look it, might not act it, but I'm a little older than a lot of people.
06:11.643 --> 06:18.066
[SPEAKER_01]: So here's why first what this comes in the play me my homeboy is you to have a rap group back in the day My dude was the producer.
06:18.526 --> 06:19.187
[SPEAKER_01]: He also rap.
06:19.387 --> 06:22.028
[SPEAKER_01]: I was the I was the right I write my lyrics.
06:22.388 --> 06:23.669
[SPEAKER_01]: I'd be slick with that pain.
06:24.029 --> 06:28.932
[SPEAKER_01]: We had our DJ I DJ was the DJ that was rocking the city We had our homeboy that
06:29.792 --> 06:37.195
[SPEAKER_01]: You know, make sure everything was together for us, but our DJ, when it came time for us to do a show, rock the house, we caught on our DJ DJ week.
06:37.355 --> 06:42.457
[SPEAKER_01]: But as we got older, we wanted to get more behind the scenes and not be at her in the forefront.
06:42.857 --> 06:46.579
[SPEAKER_01]: Things changed, so I remember when I first started podcasting.
06:46.979 --> 06:50.140
[SPEAKER_01]: I got that etched and I wanted to be on the mic again, but I didn't want to rap.
06:50.460 --> 06:53.502
[SPEAKER_01]: See, I thought I was just going hop onto the mic and just talk.
06:53.822 --> 06:54.362
[SPEAKER_01]: It was wrong.
06:54.782 --> 06:56.723
[SPEAKER_01]: See, I didn't know what podcast it was about.
06:57.123 --> 06:58.283
[SPEAKER_01]: See, that's amateur hour.
06:58.303 --> 07:00.744
[SPEAKER_01]: That's when you just, I'm a waste of the time today.
07:00.984 --> 07:02.344
[SPEAKER_01]: No, that's not what this is about.
07:02.544 --> 07:08.226
[SPEAKER_01]: What you're really doing is creating the foundation for everything else in your business.
07:08.606 --> 07:16.008
[SPEAKER_01]: See, if you got digital products like courses, if you got coaching, if you were speaker, if you got book deals, it all starts here.
07:16.468 --> 07:21.209
[SPEAKER_01]: See, everybody needs a podcast, but a lot of people don't understand why you need a podcast.
07:21.449 --> 07:27.131
[SPEAKER_01]: See, most people start to think and they say, well, they're thinking, they got somebody in their ear and they think it's small.
07:27.311 --> 07:31.672
[SPEAKER_01]: They think, I just recorded a little episode and maybe a few people will listen.
07:32.032 --> 07:33.812
[SPEAKER_01]: Nah, people's not for him.
07:33.972 --> 07:34.852
[SPEAKER_01]: I've not had a ghost.
07:35.172 --> 07:35.733
[SPEAKER_01]: Thank you, bigger.
07:36.113 --> 07:37.033
[SPEAKER_01]: See, every episode.
07:37.713 --> 07:42.675
[SPEAKER_01]: that you create becomes, and it becomes a lead magnet that works why you sleep.
07:43.035 --> 07:46.156
[SPEAKER_01]: It becomes content for social media for weeks to weeks.
07:46.496 --> 07:49.077
[SPEAKER_01]: It's the foundation for your signature course.
07:49.357 --> 07:51.658
[SPEAKER_01]: It's your audition take for speaking gigs.
07:51.998 --> 07:55.479
[SPEAKER_01]: It's your proof of your expertise for partnerships.
07:55.720 --> 07:59.501
[SPEAKER_01]: So, when I shift it, my thank you for, I'm still on the podcast.
07:59.921 --> 08:12.912
[SPEAKER_01]: to unbuild in this media empire, amplify digital academy, amplify party academy, the solo empire network, solo approval chronicles, podcasts to be came just that everything changed.
08:13.272 --> 08:16.995
[SPEAKER_01]: Money started coming in a little bit more opportunity started flowing.
08:17.195 --> 08:20.936
[SPEAKER_01]: People begin seeing me as an authority figure for what I like to do.
08:21.136 --> 08:22.917
[SPEAKER_01]: So then I had to think about pointing up with two.
08:23.277 --> 08:29.839
[SPEAKER_01]: I can't be great being mediocre, but the equipment life is what was holding a lot of things back.
08:30.099 --> 08:35.661
[SPEAKER_01]: And so when we talk about the equipment life, we gotta talk about that along with what actually matters.
08:35.861 --> 08:37.582
[SPEAKER_01]: See, here's where 90% to 99%.
08:41.113 --> 08:41.914
[SPEAKER_01]: of people mess up.
08:42.294 --> 08:43.595
[SPEAKER_01]: They get caught up in the equipment game.
08:43.795 --> 08:44.736
[SPEAKER_01]: I need the perfect mic.
08:44.956 --> 08:46.056
[SPEAKER_01]: I need the perfect studio.
08:46.417 --> 08:48.518
[SPEAKER_01]: I need the perfect everything before I can start.
08:48.898 --> 08:53.421
[SPEAKER_01]: So they sit in on this information for years because they don't have the funds to do it.
08:53.522 --> 08:56.283
[SPEAKER_01]: Be, they don't know exactly what is the perfect anytime.
08:56.464 --> 08:59.606
[SPEAKER_01]: I literally started with a podcast set up.
08:59.686 --> 09:04.169
[SPEAKER_01]: I get from to me and recorded my most recent startup podcast.
09:04.489 --> 09:07.730
[SPEAKER_01]: So the first podcast I ever recorded, I recorded on my phone.
09:07.890 --> 09:09.110
[SPEAKER_01]: Like I had an iPhone 7.
09:09.310 --> 09:12.251
[SPEAKER_01]: So what I need you to do right now is you stop, stop it right now.
09:12.431 --> 09:16.572
[SPEAKER_01]: My iPhone, when I recorded, I used audacity, because I didn't know who did.
09:16.632 --> 09:18.232
[SPEAKER_01]: I could record on garage band.
09:18.432 --> 09:19.192
[SPEAKER_01]: I'd ask these free.
09:19.472 --> 09:19.972
[SPEAKER_01]: And that was it.
09:20.332 --> 09:24.853
[SPEAKER_01]: My first 50 episodes, I ever recorded, I recorded in my work truck.
09:25.033 --> 09:31.915
[SPEAKER_01]: At work, all my lunch break, not because I had to, but because I refused to let equipment be my excuse.
09:32.835 --> 09:55.301
[SPEAKER_01]: let me get you some juicy tips on what you can and what you need you actually need but that is kind of a discounted rate okay so believe it or not you already walk it around one of the most important pieces of podcast in in your business hands down if you have a phone maybe you have a Samsung maybe you have a Google phone most people have iPhone
09:55.641 --> 09:59.022
[SPEAKER_01]: I most of my phones use the lightning cable.
09:59.122 --> 10:03.123
[SPEAKER_01]: They're lately most of the phones you use a USB-C.
10:03.324 --> 10:04.324
[SPEAKER_01]: So you start with a mic.
10:04.684 --> 10:07.125
[SPEAKER_01]: Get you a mic that has USB-C.
10:07.205 --> 10:13.487
[SPEAKER_01]: That way you can carry this mic along with your phone, charge, and record, and be good to you about what you're doing.
10:13.687 --> 10:16.268
[SPEAKER_01]: You don't have to go out here to spend no money on no free software.
10:16.388 --> 10:23.250
[SPEAKER_01]: Again, let me, let me, let me throw this out to my iPhone people first because I'm not a Android user per se.
10:23.710 --> 10:25.893
[SPEAKER_01]: I don't know too much about an Android phone anymore.
10:26.274 --> 10:29.758
[SPEAKER_01]: But iPhone, you have garage band on your phone.
10:29.999 --> 10:40.153
[SPEAKER_01]: Now, I do know that you can put audacity on your phone and even for those who have Apple, I mean, Android, excuse me, Android, audacity works on that phone.
10:40.513 --> 10:40.694
[SPEAKER_01]: Now,
10:41.094 --> 10:45.716
[SPEAKER_01]: because I've recorded my first episodes when I first started with the iPhone 7.
10:45.876 --> 10:49.117
[SPEAKER_01]: I didn't know that I needed to, because I worked in construction.
10:49.237 --> 10:56.379
[SPEAKER_01]: I didn't know that while I was in my van, then I needed to have quite space to muffle out sounds and things like that.
10:56.779 --> 10:57.299
[SPEAKER_01]: Now I do.
10:57.479 --> 10:58.520
[SPEAKER_01]: This is my studio.
10:58.700 --> 11:00.680
[SPEAKER_01]: Soundproof, quality sound, right?
11:01.040 --> 11:03.401
[SPEAKER_01]: I have things set up to where it bounces.
11:03.601 --> 11:06.302
[SPEAKER_01]: Keeps everything, not hollow, but keeps everything.
11:06.322 --> 11:07.642
[SPEAKER_01]: So I'm looking around.
11:07.863 --> 11:08.803
[SPEAKER_01]: And I still got some work to do.
11:09.323 --> 11:09.723
[SPEAKER_01]: I really do.
11:09.963 --> 11:12.505
[SPEAKER_01]: But most people when they record, you might want to go on a closet.
11:12.685 --> 11:17.568
[SPEAKER_01]: Excuse me, you might want to go on a closet because that works fine because you got clothes and earned it.
11:17.608 --> 11:21.230
[SPEAKER_01]: Well, that would take and make you say I'm more natural.
11:21.750 --> 11:32.416
[SPEAKER_01]: And then if by some chance, you decide that when you start your podcast that you want to use or excuse me, you want to do interviews.
11:32.616 --> 11:35.197
[SPEAKER_01]: Then what you need to do is you need to drive Riverside.fm.
11:36.725 --> 11:38.006
[SPEAKER_01]: or most people shoot them on Zoom.
11:38.426 --> 11:45.149
[SPEAKER_01]: Now, heard lately, I've been seeing a lot of podcasts on Facebook because technically it's free, but technically, okay?
11:45.830 --> 11:49.812
[SPEAKER_01]: Trust me, I'm not throwing shots at nobody, but you have to think about this.
11:50.192 --> 11:51.433
[SPEAKER_01]: People see you on Facebook.
11:51.853 --> 11:55.575
[SPEAKER_01]: You can get as many downloads as you want, but answer the question to yourself.
11:55.955 --> 11:59.297
[SPEAKER_01]: How many brand deals is knocking on your door because you're recording on Facebook?
11:59.737 --> 12:01.878
[SPEAKER_01]: They wanna see the data and you can track the data.
12:02.993 --> 12:03.673
[SPEAKER_01]: who faced with.
12:03.933 --> 12:06.835
[SPEAKER_01]: I didn't want to see the data going across different platforms.
12:07.255 --> 12:09.436
[SPEAKER_01]: All right, so just think about that.
12:09.797 --> 12:10.337
[SPEAKER_01]: So that's it.
12:10.817 --> 12:15.219
[SPEAKER_01]: Please stop shopping for equipment and start shipping your content.
12:15.439 --> 12:20.482
[SPEAKER_01]: I, because I'm telling you, man, once you get there, you understand what I'm seeing it because there's a real truth.
12:20.722 --> 12:23.203
[SPEAKER_01]: The equipment doesn't make the show the content does.
12:23.484 --> 12:27.826
[SPEAKER_01]: Making your magic sitting around and you listen to the podcast like my iPhone right now,
12:33.087 --> 12:33.587
[SPEAKER_01]: Oh, my phone.
12:33.948 --> 12:35.629
[SPEAKER_01]: No matter what I'm doing during the day, I get her.
12:36.290 --> 12:38.571
[SPEAKER_01]: Her PC and my glasses have the mic's on them.
12:39.112 --> 12:41.354
[SPEAKER_01]: So for eight hours, I'm listening to different podcasts.
12:41.374 --> 12:43.035
[SPEAKER_01]: So I have certain podcasts that I listen to.
12:43.475 --> 12:48.599
[SPEAKER_01]: Among these Wednesdays and Fridays, they don't have certain podcasts that I listen to on Tuesday, Thursday, and Saturdays.
12:49.020 --> 12:53.743
[SPEAKER_01]: I always constantly listen into podcasts because I feel like I might be missing some knowledge.
12:54.144 --> 13:00.809
[SPEAKER_01]: And then when I get done with everything that I need to do in my business, and I sit down at night, what puts me to sleep
13:02.530 --> 13:15.073
[SPEAKER_01]: It's when I'm sitting there and I'm watching the Jaden Joe podcast, I catch it with the Joe button podcast, drink champs podcast, million dollars worth the game podcast, circle CEO's podcast with me and Maya Davis.
13:15.675 --> 13:18.916
[SPEAKER_01]: I'll definitely, I'm checking out David Shans and Ms.
13:18.936 --> 13:21.196
[SPEAKER_01]: Donnie Wiggins over at the social proof network.
13:21.556 --> 13:21.996
[SPEAKER_01]: Yeah, too.
13:22.416 --> 13:26.577
[SPEAKER_01]: Because, them two right there are the reason why I changed my format.
13:26.957 --> 13:28.878
[SPEAKER_01]: I started doing things a lot different.
13:29.298 --> 13:30.438
[SPEAKER_01]: I started studying.
13:30.618 --> 13:40.040
[SPEAKER_01]: Between Mr. David Shans, excuse me, Mr. David Shans and Mr. CJ, I started paying attention more and started understanding what I needed to do to make podcast my business.
13:40.660 --> 13:42.703
[SPEAKER_01]: So that leaves me to point number three that I want to make.
13:43.063 --> 13:46.207
[SPEAKER_01]: When you talk parenting, you gotta have a content strategy that actually works.
13:46.427 --> 13:47.188
[SPEAKER_01]: So let's talk about it.
13:47.429 --> 13:53.736
[SPEAKER_01]: You're actually going to say one thing, and one thing only, because having a mic doesn't make you interesting, having
13:54.750 --> 13:56.891
[SPEAKER_01]: strategy is what makes you interested.
13:57.251 --> 13:59.412
[SPEAKER_01]: So this is what I call a framework.
13:59.752 --> 14:01.612
[SPEAKER_01]: And I call it the profit method.
14:01.813 --> 14:08.275
[SPEAKER_01]: The first P problem started episode to identify a specific problem in audience faces.
14:08.675 --> 14:09.715
[SPEAKER_01]: The R is relate.
14:10.115 --> 14:16.838
[SPEAKER_01]: Sure how your experience or you've experienced, excuse me, you've experienced this problem as well.
14:17.298 --> 14:19.699
[SPEAKER_01]: Of course, you got to get to the, oh, that's the offer.
14:20.039 --> 14:25.582
[SPEAKER_01]: Give them a solution, a strategy, or shift into the thinking of what they're going to do.
14:25.762 --> 14:28.103
[SPEAKER_01]: Then we got to tell F, that's the framework.
14:28.463 --> 14:34.406
[SPEAKER_01]: Break it down into actionable steps, illustrate your stories, examples, case studies.
14:34.746 --> 14:41.169
[SPEAKER_01]: And then last but not least, is to transition, connect it back to how they can work with you.
14:41.369 --> 14:42.970
[SPEAKER_01]: See, every single episode follows this flow.
14:43.170 --> 14:43.871
[SPEAKER_01]: It feels trust.
14:44.091 --> 14:44.971
[SPEAKER_01]: It provides value.
14:47.112 --> 14:48.574
[SPEAKER_01]: to want more from you.
14:48.814 --> 14:51.638
[SPEAKER_01]: See if you're going to do a podcast, gotta do it right.
14:51.998 --> 14:57.565
[SPEAKER_01]: Everybody wants to have a podcast to get out of your homeboys and tell a friend to tell for, and that's great.
14:57.925 --> 14:58.986
[SPEAKER_01]: But you either want to be a.
14:59.758 --> 15:00.519
[SPEAKER_01]: Who's celebrity?
15:00.879 --> 15:02.441
[SPEAKER_01]: Oh, you want to take this thing nationwide?
15:02.681 --> 15:08.307
[SPEAKER_01]: Nanny, of course you've got a crop before you walk, but if you structure this thing right, you don't know who's paying attention.
15:08.667 --> 15:09.448
[SPEAKER_01]: Here's what people miss of.
15:09.688 --> 15:11.310
[SPEAKER_01]: They try to cover everything in one episode.
15:11.590 --> 15:11.970
[SPEAKER_01]: Can't do it.
15:12.351 --> 15:12.992
[SPEAKER_01]: Ain't gonna work for him.
15:13.352 --> 15:14.974
[SPEAKER_01]: One problem, one solution, one episode.
15:15.354 --> 15:15.814
[SPEAKER_01]: Go deep.
15:16.175 --> 15:16.635
[SPEAKER_01]: Not why.
15:17.056 --> 15:23.142
[SPEAKER_01]: See, I'd rather you blow someone's man with the concept than you fused him with 10 different times.
15:23.302 --> 15:25.644
[SPEAKER_01]: Because you have to get all of this, you gotta think about point number four.
15:25.664 --> 15:27.545
[SPEAKER_01]: You gotta think about the distribution game.
15:27.785 --> 15:30.707
[SPEAKER_01]: See, recording the podcast is only 20% of the work.
15:30.907 --> 15:32.268
[SPEAKER_01]: This is what real bad you can't.
15:32.568 --> 15:34.189
[SPEAKER_01]: And again, there's nothing wrong with Facebook.
15:34.390 --> 15:38.993
[SPEAKER_01]: But some of y'all, this is how I know some of y'all.
15:39.393 --> 15:42.097
[SPEAKER_01]: just want to get on the mic because podcast is the latest thing.
15:42.117 --> 15:43.880
[SPEAKER_01]: All right, this is this is how I know.
15:44.220 --> 15:47.104
[SPEAKER_01]: I've seen first of all, let me say the shout out to my guy, team.
15:47.465 --> 15:53.874
[SPEAKER_01]: He's got three or four different podcasts, but his one that I followed the most is called the basement shout out to that man, dude's killing it.
15:54.715 --> 16:00.100
[SPEAKER_01]: Tim is on, Tim is on Facebook, but nobody knows the behind the scenes.
16:00.441 --> 16:06.887
[SPEAKER_01]: I'm not gonna spill his tea, but I know I've been, me and Tim to chop it up, that we both on the whole other platform.
16:07.047 --> 16:09.990
[SPEAKER_01]: He posts on Facebook, but Tim has.
16:10.490 --> 16:12.831
[SPEAKER_01]: a distribution game as well as I do.
16:13.051 --> 16:17.033
[SPEAKER_01]: You record an episode, you upload it to your favorite platform, right?
16:17.393 --> 16:18.394
[SPEAKER_01]: And then there's crickets.
16:18.734 --> 16:22.315
[SPEAKER_01]: Some of y'all have your Facebook podcast.
16:22.676 --> 16:23.796
[SPEAKER_01]: But here's the problem.
16:24.156 --> 16:27.358
[SPEAKER_01]: Y'all so damn private because you scare somebody going to see something.
16:27.558 --> 16:31.840
[SPEAKER_01]: Wait, only a handful of people can see yourself because of how you have your stuff structured.
16:32.060 --> 16:32.740
[SPEAKER_01]: That's a problem.
16:33.120 --> 16:38.423
[SPEAKER_01]: But then when your friends come on and everybody's on her together,
16:40.576 --> 16:45.158
[SPEAKER_01]: Now I realize I can make it, make it, make it public, do this, do that, make it public.
16:45.378 --> 16:48.379
[SPEAKER_01]: So you got a tree distribution, like it's a main event fight.
16:48.580 --> 16:51.901
[SPEAKER_01]: Now here's my content, multiple cases strategy.
16:52.321 --> 16:56.803
[SPEAKER_01]: Hi, so one podcast, one 45 minute to an owl podcast.
16:57.143 --> 16:57.864
[SPEAKER_01]: I'll break that down.
16:57.924 --> 17:01.045
[SPEAKER_01]: I got probably that eight to ten year social media post.
17:01.065 --> 17:05.427
[SPEAKER_01]: I'll make out of it numerous Instagram reels of
17:05.907 --> 17:15.237
[SPEAKER_01]: It goes up on YouTube because I record everything, video and audio, I make blog posts, LinkedIn posts, personnel posts for both Instagram and LinkedIn.
17:15.357 --> 17:23.966
[SPEAKER_01]: You notice how one piece is repurposed into a whole media social media marketing blitz.
17:24.607 --> 17:25.308
[SPEAKER_01]: That's what I want to say.
17:25.709 --> 17:28.691
[SPEAKER_01]: One social media market in Blitzman was to do see what I did there.
17:29.071 --> 17:33.094
[SPEAKER_01]: I turned one piece of content into over 30 to 40 pieces of content.
17:33.494 --> 17:38.357
[SPEAKER_01]: I'm trying to attract folk and then even steal after I turned it.
17:38.377 --> 17:42.760
[SPEAKER_01]: Let's see, I use some AI tools that a lot of people are scared to use.
17:43.180 --> 17:44.421
[SPEAKER_01]: I use an opus clip.
17:44.781 --> 17:49.164
[SPEAKER_01]: I use a little copy AI, chat GPT5, cloud,
17:49.624 --> 17:55.346
[SPEAKER_01]: I don't have a problem with AI because the AI helps me do the things and cut a lot of time.
17:55.746 --> 18:01.727
[SPEAKER_01]: But what you don't see is me standing around, hoping, waiting for someone to do.
18:01.747 --> 18:02.708
[SPEAKER_01]: I gotta sketch.
18:02.908 --> 18:04.028
[SPEAKER_01]: And I'm gonna tell you that scares her.
18:04.048 --> 18:08.069
[SPEAKER_01]: Because this part of the secret sauce, you don't just chop up your content randomly.
18:08.209 --> 18:13.331
[SPEAKER_01]: You extract the gold, you get those portable memories, you get the mic drops, you get those tips.
18:13.531 --> 18:18.532
[SPEAKER_01]: Each piece of content should be able to stand alone while driving people back to a full episode.
18:18.912 --> 18:26.820
[SPEAKER_01]: So, always clip with chop up this particular podcast right now, this episode because I'm using on video as well.
18:27.201 --> 18:35.990
[SPEAKER_01]: This particular podcast when I get through chopping this bad boy up, I probably have fought it episode short clips for TikTok and Instagram.
18:36.190 --> 18:37.672
[SPEAKER_01]: Guess what I'm guess what I do with it.
18:38.583 --> 18:39.424
[SPEAKER_01]: It's a beautiful thing.
18:39.764 --> 18:47.150
[SPEAKER_01]: Take the I take the YouTube link drop it in the opus clip once I drop it in the opus clip It a chop it up for me.
18:47.431 --> 18:48.031
[SPEAKER_01]: I go in.
18:48.251 --> 18:50.093
[SPEAKER_01]: I add some b-roll footage.
18:50.593 --> 18:55.978
[SPEAKER_01]: Hey, I wise add a little music Some stuff that I created shout out to my boy for teaching me DJ John rock
18:56.378 --> 19:00.722
[SPEAKER_01]: And then when it's all said and done, I upload it and schedule it out.
19:01.102 --> 19:13.253
[SPEAKER_01]: My schedule goes 7 AM, 10 AM, 12 PM, 2 PM, 4 PM, take a 3 hour break, 7 PM, 10 PM, midnight, midnight,
19:18.518 --> 19:35.211
[SPEAKER_01]: near my Davis info hour not sure because he that comes point number five that we great talk about so my schedule allows me to get up to the midnight and then I take the next episode do the exact same thing so this is podcast drops Monday six a.m.
19:35.831 --> 19:45.558
[SPEAKER_01]: Tuesday or 40 of those are scheduled to go out before Sunday leading to Monday remember I said I don't have nothing further near my head Davis info
19:46.887 --> 20:06.854
[SPEAKER_01]: who remembers as a kid that you'd be waiting up watching TV late at night right before those know what come on and then her recently when TV started staying on late you had people that were pop up and they be selling like publishing clearing house and trying to get you to buy all kind of stuff that's the info hour between 12 to 6 a.m.
20:06.914 --> 20:12.055
[SPEAKER_01]: is the info hour right so sometimes this is where you go into part number five which is monetizing
20:16.677 --> 20:19.099
[SPEAKER_01]: But this is the conventional wisdom that you need to know about.
20:19.359 --> 20:22.642
[SPEAKER_01]: See everyone says, build your audience first, didn't monetize.
20:22.662 --> 20:26.085
[SPEAKER_01]: That's back with stinky thinking that keeps you broke.
20:26.306 --> 20:31.811
[SPEAKER_01]: Again, you want to start monetizing from one episode, not with ads, that's amateur out.
20:32.151 --> 20:32.871
[SPEAKER_01]: You don't want to do that.
20:33.773 --> 20:36.555
[SPEAKER_01]: I don't want to do that at all.
20:36.915 --> 20:38.236
[SPEAKER_01]: See what you want to do, eat.
20:38.596 --> 20:40.397
[SPEAKER_01]: You want to monetize with your own office.
20:40.597 --> 20:41.538
[SPEAKER_01]: Yeah, all services.
20:41.918 --> 20:42.999
[SPEAKER_01]: Your own expertise.
20:43.299 --> 20:45.900
[SPEAKER_01]: You want to prove to these folks that you know what you're doing.
20:46.261 --> 20:47.301
[SPEAKER_01]: You want to build that trust.
20:47.642 --> 20:50.203
[SPEAKER_01]: I'm not saying go ahead and try to sell it.
20:50.223 --> 20:50.683
[SPEAKER_01]: 5,000, of course.
20:50.763 --> 20:51.484
[SPEAKER_01]: I'm not saying that.
20:51.844 --> 20:53.105
[SPEAKER_01]: But how do you start monetizing?
20:53.645 --> 20:55.146
[SPEAKER_01]: All right, so there's so many different ways.
20:55.627 --> 21:00.010
[SPEAKER_01]: It's with YouTube, the more people you get, the more subscribers you get, the more money you can generate right.
21:00.050 --> 21:00.691
[SPEAKER_01]: So think about this.
21:00.851 --> 21:02.492
[SPEAKER_01]: Episodes 1 to 1 through 10.
21:02.752 --> 21:04.073
[SPEAKER_01]: Direct people to a lead magnet.
21:05.194 --> 21:06.295
[SPEAKER_01]: So you can be an email list.
21:06.635 --> 21:07.456
[SPEAKER_01]: The money's in the list.
21:07.876 --> 21:08.997
[SPEAKER_01]: It sounds limit to 25.
21:09.117 --> 21:12.720
[SPEAKER_01]: Introduce your entry level alpha or a service.
21:13.101 --> 21:14.282
[SPEAKER_01]: And then from Episodes 26 and 0, you're now.
21:17.748 --> 21:19.230
[SPEAKER_01]: promoting your signature program.
21:19.250 --> 21:25.276
[SPEAKER_01]: You have to get coaching, you're speaking against everything that you get that you've been building in the back office.
21:25.436 --> 21:28.660
[SPEAKER_01]: Now it's time to start promoting them once you get that the episode 26.
21:28.800 --> 21:36.989
[SPEAKER_01]: I hung around with a lot of people who started podcasts, but I had people who wanted to chop it up with me, but discovery calls from my third episode.
21:37.389 --> 21:41.352
[SPEAKER_01]: some of them got to the seventh episode and they had the same fortune.
21:41.713 --> 21:57.386
[SPEAKER_01]: Not because we was pushy, but because we and I say we because now into the fold of the friends that I have around me that do podcast, we interview and we was very clear on how people could make or get more of that good value.
21:57.786 --> 22:00.688
[SPEAKER_01]: So the monetization mindset is definitely there.
22:01.049 --> 22:02.490
[SPEAKER_01]: Your podcast is in the hobby.
22:06.273 --> 22:08.593
[SPEAKER_01]: I feel like after studying David Sands and Ms.
22:08.633 --> 22:13.915
[SPEAKER_01]: Donnie Wiggins, Mr. Sands has a, has a saying, every podcast, I mean, every business needs a podcast.
22:14.235 --> 22:14.575
[SPEAKER_01]: I agree.
22:14.795 --> 22:15.395
[SPEAKER_01]: I definitely agree.
22:15.555 --> 22:19.056
[SPEAKER_01]: It took me about a year to understand what he meant by that, but once I understood it, I agree.
22:19.276 --> 22:20.476
[SPEAKER_01]: So that's what we yet, right?
22:20.816 --> 22:21.416
[SPEAKER_01]: Yeah, feeling good.
22:21.436 --> 22:26.757
[SPEAKER_01]: I hope I felt great because we have come to the portion that we need to, let's just talk about this.
22:26.777 --> 22:29.097
[SPEAKER_01]: Look, I gave you the exact blueprint.
22:29.438 --> 22:31.558
[SPEAKER_01]: And then this is the blueprint I wish I had when I first got started.
22:31.978 --> 22:32.519
[SPEAKER_01]: But here's the thing.
22:32.919 --> 22:34.500
[SPEAKER_01]: Knowledge without access is just in the time.
22:34.721 --> 22:37.423
[SPEAKER_01]: And I didn't build my empire by entertaining myself.
22:37.744 --> 22:38.965
[SPEAKER_01]: And you got two choices right now.
22:39.325 --> 22:44.730
[SPEAKER_01]: You can close the app, go back to scrolling, and steal B in the same place six months from now.
22:45.291 --> 22:47.873
[SPEAKER_01]: Or you could just say, I got some knowledge in my head.
22:47.993 --> 22:49.715
[SPEAKER_01]: Somebody I heard need to know this knowledge.
22:49.975 --> 22:57.037
[SPEAKER_01]: And the side today is the day that you stop playing around with this small time BS and start building your media empire.
22:57.257 --> 23:04.580
[SPEAKER_01]: Now if you're ready for choice number two, I got something that's probably going to help accelerate everything we just talked about.
23:04.840 --> 23:06.760
[SPEAKER_01]: I put together this all up into a playbook.
23:07.000 --> 23:12.162
[SPEAKER_01]: It's the blueprint to my podcast and insist what we talk about systems, templates and strategies.
23:12.522 --> 23:16.343
[SPEAKER_01]: I use the turnip podcast to what I do now is a six figure asset.
23:18.424 --> 23:21.687
[SPEAKER_01]: You can buy it if it's on sale, but it ain't on sale.
23:22.068 --> 23:25.511
[SPEAKER_01]: So the other way you get it, it's just doing the free community.
23:25.871 --> 23:31.357
[SPEAKER_01]: Join the free solo empire network community and get ready to gain some of that.
23:32.472 --> 23:35.253
[SPEAKER_01]: go to knowledge that everybody needs to have.
23:35.633 --> 23:37.534
[SPEAKER_01]: We're building the community as we speak.
23:37.594 --> 23:38.334
[SPEAKER_01]: So guess what?
23:38.694 --> 23:42.755
[SPEAKER_01]: You might get the link and be like, oh man, ain't fake in the phone.
23:42.835 --> 23:43.375
[SPEAKER_01]: No, we're not.
23:43.415 --> 23:44.136
[SPEAKER_01]: We're building.
23:44.396 --> 23:45.696
[SPEAKER_01]: So here's what you're gonna find this out.
23:45.716 --> 23:46.616
[SPEAKER_01]: You're gonna find it.
23:46.636 --> 23:48.157
[SPEAKER_01]: 90 day podcast, literal map.
23:48.897 --> 23:55.601
[SPEAKER_01]: you're going to find a content multiplication template, monetize the strategies from every stage.
23:55.941 --> 23:59.664
[SPEAKER_01]: Possibly some scripts that I use to convert listeners into clock.
24:00.004 --> 24:03.306
[SPEAKER_01]: So click the link and yeah, let's do that thing, right?
24:03.726 --> 24:07.769
[SPEAKER_01]: Click the link join the free community and get ready to because it's free.
24:08.109 --> 24:08.850
[SPEAKER_01]: It's definitely free.
24:09.690 --> 24:18.803
[SPEAKER_01]: But we want you to be able to understand that Build in a community is a lot more important in 2025 with your podcast.
24:18.963 --> 24:25.412
[SPEAKER_01]: So building your podcast and building a community or being in a community of like-minded individuals is so important.
24:25.793 --> 24:27.934
[SPEAKER_01]: because you got a social network to lean on.
24:28.274 --> 24:30.615
[SPEAKER_01]: The rich didn't get rich by doing it by themselves.
24:30.655 --> 24:32.575
[SPEAKER_01]: They had people to take a lean on.
24:32.955 --> 24:34.176
[SPEAKER_01]: There's no more gatekeeping.
24:34.436 --> 24:37.097
[SPEAKER_01]: If you want a gatekeeping, don't think about joining the community.
24:37.477 --> 24:41.358
[SPEAKER_01]: If you want to be successful, the link's going to be in the envelope.
24:41.378 --> 24:43.279
[SPEAKER_01]: All right, so you understand that?
24:43.679 --> 24:44.139
[SPEAKER_01]: You got it?
24:45.599 --> 24:47.922
[SPEAKER_01]: I cool man, so stop waiting for permission.
24:48.282 --> 24:49.283
[SPEAKER_01]: Stop waiting for perfect.
24:49.663 --> 24:51.245
[SPEAKER_01]: Your voice matters, your story matters.
24:51.585 --> 24:55.209
[SPEAKER_01]: And your business deserves to be at a level of exposure.
24:55.289 --> 24:56.490
[SPEAKER_01]: Nobody else can take from you.
24:56.651 --> 24:57.672
[SPEAKER_01]: I go get it.
24:57.952 --> 25:01.896
[SPEAKER_01]: I'll see you in the next episode for me to you, from you to me.
25:02.236 --> 25:02.517
[SPEAKER_01]: I'll.
25:12.493 --> 25:15.476
[SPEAKER_00]: Thanks for tuning in to the Solopreneur's Chronicles podcast.
25:16.157 --> 25:21.704
[SPEAKER_00]: I hope today's episode gave you the insights and inspiration you need to take the next step in your business journey.
25:22.404 --> 25:30.854
[SPEAKER_00]: If you enjoy the show, do me a favor, subscribe, leave a review on Apple Podcasts or Spotify and share this episode with a fellow Solopreneur.
25:31.655 --> 25:35.641
[SPEAKER_00]: Your feedback means the world to me and helps us reach more people just like you.
25:36.302 --> 25:41.871
[SPEAKER_00]: Let's thank our producers of the show since Sir and Charlie Strauter, RearCash and Theory Porter.
25:42.472 --> 25:50.204
[SPEAKER_00]: So don't forget, for more tips, tools and resources, subscribe to the show, so just keep building, keep growing, and I'll see you next time.
