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[SPEAKER_01]: It's going to hit the ground last week.

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[SPEAKER_01]: I saw the same.

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[SPEAKER_01]: And it made me literally stop.

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[SPEAKER_01]: Me and Scro and say, out loud, holy crap.

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[SPEAKER_01]: Like, what the hell are they reading my mind?

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[SPEAKER_01]: I'm sitting here and I'm looking at it and I'm like, and this is crazy.

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[SPEAKER_01]: But you know what the crazy party is?

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[SPEAKER_01]: It wasn't even something

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[SPEAKER_01]: I need it.

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[SPEAKER_01]: I was sitting in a light.

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[SPEAKER_01]: I don't need it, but I'm blown away by this.

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[SPEAKER_01]: But the way they described the problem, it was like they had been following me around for a few weeks, taking notes on my exact frustrations.

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[SPEAKER_01]: And then I thought, that's the power of what I call miracle.

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[SPEAKER_01]: Now about the end of this episode, you would know exactly how to write copy that makes your idea clients, your avatar, feel like when doing this talking directly to my soul, you ready?

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[SPEAKER_02]: Hey, solopreneurs.

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[SPEAKER_02]: Are you ready to turn your one-person business into a thriving empire?

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[SPEAKER_02]: Welcome to the solopreneur Chronicles podcast with Anthony Porter.

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[SPEAKER_02]: Each week, we're bringing you practical tips, real-life stories, and step-by-step frameworks to grow your income, build your brand, and find balance in your business.

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[SPEAKER_02]: If you love what you hear, make sure to subscribe, share the podcast with your network, and leave us a review.

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[SPEAKER_02]: Your support helps us reach more so entrepreneurs just like you.

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[SPEAKER_02]: Let's grow together.

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[SPEAKER_02]: I'll see you on the next episode.

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[SPEAKER_01]: Hey, what's going on everybody?

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[SPEAKER_01]: Welcome back to the solar panel of Chronicles Podcast.

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[SPEAKER_01]: To show where we break down the exact strategy for successful solar panels such as ourselves, the exact strategies that we use to build businesses that actually work.

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[SPEAKER_01]: You know who it is.

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[SPEAKER_01]: It should boy on your host, Mr. Anthony Porter.

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[SPEAKER_01]: And if you're new here, we'd like to say welcome.

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[SPEAKER_01]: This is where we skip the fluff because this is a no-fluff zone.

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[SPEAKER_01]: And get straight to those tactics, not tricks, but tactics.

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[SPEAKER_01]: You can implement starting the day.

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[SPEAKER_01]: So, we're going to dive deeper to something that separates entrepreneurs who struggle to get clients from those who have people lining up to work with them simultaneously and just like at the step of the fight.

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[SPEAKER_01]: So the ability to write marketing, that makes your idea client say, this is exactly me.

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[SPEAKER_01]: Now stick around.

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[SPEAKER_01]: We're going to break it down.

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[SPEAKER_01]: About the end, you have a one sentence formula that generates over six figures for most of your clients.

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[SPEAKER_01]: Now let's jump into this, right?

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[SPEAKER_01]: So the one thing that we got to face is the problem most entrepreneurs face.

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[SPEAKER_01]: And here's what I'm seeing.

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[SPEAKER_01]: Ninety percent of the marketing.

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[SPEAKER_01]: that I come across because like in order for me to be in a position where I'm at I have to study I study the big the big guns first like the Russell Brunsets the Tony Robbers the Eric Thomases but didn't the people behind the scenes I don't want that I really started looking at like the Nikki Saunders and David Sands and the Nia Maya Davis and India

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[SPEAKER_01]: Alicia Littles, the Pat Flains, he's a big gun, Amy Porterfield, she's a big gun, but I really started looking at the diversity that I needed to figure out for myself.

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[SPEAKER_01]: And I wanted to get there and be able to say, this is what my clients should be experiencing.

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[SPEAKER_01]: This is what the people listed into my podcast want to experience.

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[SPEAKER_01]: And they say things like this, they will tell you, I have girl businesses, or I'll provide marketing solutions.

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[SPEAKER_01]: They wake up thinking I'm working twelve hour days and still can't get enough customers or I post it on social media for three months and get zero inquiries.

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[SPEAKER_01]: See the differences between marketing that works and marketing that doesn't.

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[SPEAKER_01]: Is it your credentials, your process?

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[SPEAKER_01]: or even your results.

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[SPEAKER_01]: It's weather, your clients, read your message and thanks.

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[SPEAKER_01]: This person gets me.

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[SPEAKER_01]: See, back in the day, you could post all you want people, you know, flock to you.

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[SPEAKER_01]: Now is personal.

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[SPEAKER_01]: This thing personal.

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[SPEAKER_01]: See, you don't want to sound like everybody else.

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[SPEAKER_01]: Or you don't want to make it sound like everyone else.

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[SPEAKER_01]: You want it to make it sound like just that person who's sitting.

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[SPEAKER_01]: So when you start doing it, you've got to have like what I call a three-layer mirror method.

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[SPEAKER_01]: So, how do you create this mirror effect?

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[SPEAKER_01]: Right.

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[SPEAKER_01]: That's a question that has been asked.

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[SPEAKER_01]: You know, just today before I recorded this episode, I was chopping it up with my homeboy with a point of ninety four point seven of blaze.

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[SPEAKER_01]: And he has the same question.

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[SPEAKER_01]: Like out of nowhere, like again, I'm thinking I ain't talking to dude in three months.

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[SPEAKER_01]: But he hit me with man.

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[SPEAKER_01]: I remember something you said while ago talking about that mirror effect.

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[SPEAKER_01]: Relay of mirror effect.

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[SPEAKER_01]: What is that?

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[SPEAKER_01]: And so I use what I call the three-layer mirror effect.

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[SPEAKER_01]: every single chance I get.

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[SPEAKER_01]: Think of it like you're looking into one of those magnifying mirrors.

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[SPEAKER_01]: To each layer gets more specific and more personal.

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[SPEAKER_01]: So, layer one starts out as the surface shrunk.

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[SPEAKER_01]: This is what clients will tell strangers at a coffee shop.

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[SPEAKER_01]: It's the social, socially acceptable version of their problem.

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[SPEAKER_01]: For example, if you're a business coach, the surface struggle might be, I need more clients.

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[SPEAKER_01]: If you're a health coach, it might be, I want to lose more weight.

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[SPEAKER_01]: I want to lose.

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[SPEAKER_01]: But here's what most people will stop.

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[SPEAKER_01]: See what I'm saying?

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[SPEAKER_01]: I just stopped.

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[SPEAKER_01]: And that's why the marketing sales generic, you need to get deeper because just saying,

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[SPEAKER_01]: I need more clients.

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[SPEAKER_01]: I want to lose weight.

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[SPEAKER_01]: You have to go deeper into the mind.

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[SPEAKER_01]: Like, I don't know.

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[SPEAKER_01]: Some of you might be too young to remember this, the mind that my notes are, which was about digging deep into this photography type atmosphere.

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[SPEAKER_01]: You want to get the perfect situation, the perfect set of the perfect, every time.

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[SPEAKER_01]: So you gotta develop Leia number two and that's the private plan.

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[SPEAKER_01]: And this is what they tell the best friends after a few drinks.

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[SPEAKER_01]: Imagine going to the club.

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[SPEAKER_01]: Mostly I don't know if you don't.

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[SPEAKER_01]: If you never watched the sopranos, you'll see business deals done in certain places.

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[SPEAKER_01]: Most people wouldn't think business deals get done.

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[SPEAKER_01]: But sometimes those places have an emotional weight behind the surface struggle that they need to get out.

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[SPEAKER_01]: that uses some same examples.

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[SPEAKER_01]: A business on a just isn't just wanting more clients.

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[SPEAKER_01]: They line a wake at two a.m.

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[SPEAKER_01]: wondering if they made a huge mistake leaving a corporate job.

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[SPEAKER_01]: The person wanting to lose weight isn't thinking about the scale.

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[SPEAKER_01]: They're avoiding the photos with their kids because they hate the way that they look.

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[SPEAKER_01]: When you speak to layer two,

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[SPEAKER_01]: People start paying attention.

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[SPEAKER_01]: So because you're talking about something they feel but rarely hear it knowledge.

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[SPEAKER_01]: And then there's Leia III.

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[SPEAKER_01]: It's the secret shame.

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[SPEAKER_01]: This is the thing they've never said out loud to anyone.

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[SPEAKER_01]: It's their deepest fear or embarrassment around the problem.

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[SPEAKER_01]: The business owners secret shame might be I'm terrified of not actually what I'm good at.

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[SPEAKER_01]: What do I do?

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[SPEAKER_01]: And everyone will find out.

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[SPEAKER_01]: see those are the things that listen they don't want to be caught up and then the hell focus person might be I'm afraid I'll never have the wheel power to stick to anything when you acknowledge later three your idea client has that how do they know me see that's that feeling they have that how did they know that moment right there is the when you know how we always talk about when the light bulb goes off the switch clicks that's that moment

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[SPEAKER_01]: They feel seen in a way that's almost uncomfortable because it's so hack.

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[SPEAKER_01]: Now, you don't always use all three layers in every piece of marketing.

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[SPEAKER_01]: But you need to understand all three to write the copy that truly resonates.

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[SPEAKER_01]: So what you got to do is you got to do this next thing.

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[SPEAKER_01]: You got to have an implementation framework.

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[SPEAKER_01]: So how do you actually find these layers for your specific audience?

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[SPEAKER_01]: Well, here's a simple for us their process.

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[SPEAKER_01]: It's called mirror mapping.

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[SPEAKER_01]: The mirror mapping method.

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[SPEAKER_01]: Step one is the complaint collection.

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[SPEAKER_01]: For the next week, I want you to become a collector of complaints.

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[SPEAKER_01]: You know how you got those bill collectors that call getting on your nerves.

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[SPEAKER_01]: Hey, Mr. Porter, you're thirty days late.

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[SPEAKER_01]: No, I'm not.

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[SPEAKER_01]: Yes, you are.

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[SPEAKER_01]: What I will collect.

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[SPEAKER_01]: You don't want to be that.

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[SPEAKER_01]: What you want to do is you want to go where your idea of clients hang out online like Facebook, it's Reddit three.

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[SPEAKER_01]: It's industry forms and screenshot every complaint frustration and problem they share.

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[SPEAKER_01]: Don't just look at the complaints about

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[SPEAKER_01]: Your industry look at the complaints about their life look at the complaints about their work about their relationships everything is connected Number two the language laboratory take those screenshots how like the exact words they use don't translate the language into a professional speech if they say

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[SPEAKER_01]: I'm drowning in my business.

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[SPEAKER_01]: Don't change it to overwhelming overwhelmed by occupation of demands.

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[SPEAKER_01]: Now, they said I'm drowning in my business.

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[SPEAKER_01]: Keep it like that.

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[SPEAKER_01]: See, we tend to get caught up in the fact that we want to stay corporate when we don't have to stay corporate.

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[SPEAKER_01]: Corporate is good, but it's not there no more.

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[SPEAKER_01]: Alright, use those exact words.

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[SPEAKER_01]: Your marketing should sound like their internal dialogue, not a corporate memo.

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[SPEAKER_01]: And this is where we get lost.

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[SPEAKER_01]: For the longest we used to do this, I know I need.

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[SPEAKER_01]: So I know this for a fact.

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[SPEAKER_01]: Now for each complaint, step number three comes into play for each complaint, ask yourself, what emotion is behind this?

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[SPEAKER_01]: And this takes us to the emotion.

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[SPEAKER_01]: Alright, I day frustrated.

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[SPEAKER_01]: I scared her, it's angry.

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[SPEAKER_01]: Then asked, what would happen if this problem

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[SPEAKER_01]: They're going through doesn't get solved.

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[SPEAKER_01]: What's the worst case scenario?

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[SPEAKER_01]: They're imagining this helps, right?

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[SPEAKER_01]: Does this help?

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[SPEAKER_01]: Yeah, it helps.

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[SPEAKER_01]: This helps you understand the stakes and their hate, their mind, their mindset, their frame.

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[SPEAKER_01]: Listen, man, I'm telling you, the emotional excavation is worth.

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[SPEAKER_01]: You're tapping in, you're getting deeper and deeper and deeper and deeper.

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[SPEAKER_01]: And then you come up with number four, which is called the story stacking.

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[SPEAKER_01]: Now, take these insights and create what I call story stacks.

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[SPEAKER_01]: Start with the surface struggle.

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[SPEAKER_01]: Add any motion or layout.

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[SPEAKER_01]: Then hint to a deeper, for example.

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[SPEAKER_01]: All right, for example, you've been posted on social media for months, barely getting any engagement.

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[SPEAKER_01]: Every time you check your phone, you feel like the picking is stomach and it just keeps tightening and tightening and tightening.

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[SPEAKER_01]: Tight.

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[SPEAKER_01]: Your business partners, your moms, you get the likes from them, but nobody else.

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[SPEAKER_01]: And that one customer,

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[SPEAKER_01]: from back in the day still tapping in which you're right, but you're trying to grow.

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[SPEAKER_01]: Now, you're starting to wonder if maybe just maybe you're just not cut out, but it's all entrepreneurship thing.

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[SPEAKER_01]: It's secret shame, right?

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[SPEAKER_01]: That's exactly what it is.

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[SPEAKER_01]: So what you need to do is you need to come up with a one sentence formula.

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[SPEAKER_01]: Now here is that formula promise to see after working with a few super clients, and then a couple, a couple more, somewhere close to about a hundred.

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[SPEAKER_01]: I discovered

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[SPEAKER_01]: that the most effective pieces of marketing follow an exact structure.

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[SPEAKER_01]: So, where it is, you want to say, I help, and do you want to give us a specific type of person who the surface struggle, but really deeper emotion, emotional truth, say they can't desire an outcome without the biggest fear happening.

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[SPEAKER_01]: So let me give you the example.

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[SPEAKER_01]: I help overwhelmed business owners who say they want more clients, but really feel like frauds are pretending to know

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[SPEAKER_01]: what they're doing, so they can be with a profitable business, right?

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[SPEAKER_01]: Without the imposter syndrome sabotage every opportunity.

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[SPEAKER_01]: Now for me, it's a help.

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[SPEAKER_01]: Struggling solo penools kicked that inconsistent nine to five, three to four, three to five K income, and be with a six to seven figure income for the lifestyle that they're choosing without the imposter syndrome.

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[SPEAKER_01]: They see how they're his difference.

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[SPEAKER_01]: Then I help business only get more clients.

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[SPEAKER_01]: The first version makes someone say, that's me.

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[SPEAKER_01]: The second version makes someone scroll past.

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[SPEAKER_01]: And that's what you want to do, man.

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[SPEAKER_01]: You want to make sure when you're doing this, this is what we call outside of the title.

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[SPEAKER_01]: This is magnetic message, man.

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[SPEAKER_01]: You want to track them.

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[SPEAKER_01]: Remember, we want to track, convert and deliver.

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[SPEAKER_01]: That before I wrap this up, I want to get specific about the next test before, because, excuse me, because information with our implementation is just in a time.

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[SPEAKER_01]: So I'm going to get you some homework.

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[SPEAKER_01]: First, spend thirty minutes doing the complaint collection exercise, I mentioned.

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[SPEAKER_01]: Set a time.

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[SPEAKER_01]: Pick one platform.

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[SPEAKER_01]: When you add your client, where you add your client hangs out, screenshot everything that resonates.

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[SPEAKER_01]: Second, take your current bio or homepage copy and run it through the three layer mirror test.

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[SPEAKER_01]: Are you speaking to the surface?

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[SPEAKER_01]: Are you going deeper?

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[SPEAKER_01]: See, this is what you got to do.

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[SPEAKER_01]: Mostly, I realize you're staying the way the surface level is already structured.

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[SPEAKER_01]: Now, if you want to go deeper, you got a following.

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[SPEAKER_01]: Because like I said, we don't give this stuff.

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[SPEAKER_01]: Come back.

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[SPEAKER_01]: Subscribe to the app to the podcast.

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[SPEAKER_01]: Leave us a review.

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[SPEAKER_01]: It's it's important that you leave us a review because we share daily insights on Instagram.

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[SPEAKER_01]: We need you to follow us.

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[SPEAKER_01]: at the solar panel of Chronicles PC on IG.

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[SPEAKER_01]: And we are building that community so you can get in there and get to know some of these entrepreneurs, some of these solar panels, some of these podcasts or some of these content creators.

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[SPEAKER_01]: This community, the solo empire network is being built just for people just like you.

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[SPEAKER_01]: So, you're ready to see that and you're ready to join.

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[SPEAKER_01]: We want you to join.

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[SPEAKER_01]: It's free.

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[SPEAKER_01]: We want to build a community.

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[SPEAKER_01]: See, the community is, you can learn things and we go have some weekly trainings.

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[SPEAKER_01]: We go have some

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[SPEAKER_01]: some sharables but the community is for you to get in our and network with light minded individuals like yourself so we'll click the link now this episode gave you any

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[SPEAKER_01]: aha moments take thirty seconds to leave us a quick review.

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[SPEAKER_01]: That's what we want you to do.

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[SPEAKER_01]: All right.

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[SPEAKER_01]: And on that note, I want to say thank you for stopping by when you see or feel that magnetic message kicking after your three layer mirror.

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[SPEAKER_01]: Uh, method.

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[SPEAKER_01]: You feel great about yourself.

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[SPEAKER_01]: I you want to have somebody say they talking directly to me.

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[SPEAKER_01]: and they're not talking to just the entire world.

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[SPEAKER_01]: Even though you might be speaking to a room, you want to be able to say, you want them to be like, it's just me and her, that's who they talk to.

14:36.511 --> 14:40.034
[SPEAKER_01]: All right, so with that being said, Matt, don't do no heavy lifting.

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[SPEAKER_01]: Keep your marketing coming.

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[SPEAKER_01]: Remember, your message matters, but only if it reaches the right person in the right way.

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[SPEAKER_01]: It shimans Mr. T.P.

14:48.380 --> 14:51.102
[SPEAKER_01]: Mr. Tony poured over her solidpanoo Chronicles podcast.

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[SPEAKER_01]: We out of this piece, y'all.

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[SPEAKER_00]: Thanks for tuning in to the Solarpreneurs Chronicles podcast.

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[SPEAKER_00]: I hope today's episode gave you the insights and inspiration you need to take the next step in your business journey.

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[SPEAKER_00]: If you enjoy the show, do me a favor, subscribe, leave a review on Apple Podcasts or Spotify, and share this episode with a fellow Solarpreneur.

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[SPEAKER_00]: Your feedback means the world to me and helps us reach more people just like you.

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[SPEAKER_00]: Let's thank our producers of the show, sincere and Charlie Strorter, Rea Cash and Theory Porter.

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[SPEAKER_00]: So don't forget, for more tips, tools and resources, subscribe to the show, so just keep building, keep growing, and I'll see you next time.