Oct. 13, 2025
Podcasting vs. YouTube: Which Should You Choose?
Summary
In this episode, Anthony Porter discusses the critical decision between starting a YouTube channel or a podcast. He emphasizes the importance of knowing your audience and debunks common myths surrounding both platforms. Porter shares insights on equipment needs, the saturation of the podcasting market, and effective monetization strategies. He encourages listeners to take action regardless of their experience level and highlights the unique advantages of podcasting, particularly in building intimacy with the audience.
Takeaways
You can save time and money by choosing the right platform.
Knowing your audience is crucial for success.
Podcasting offers intimacy that YouTube lacks.
You don't need expensive equipment to start podcasting.
Many podcasters quit before reaching their potential.
Monetization comes from your offers, not the platform.
You can effectively use both YouTube and podcasting.
It's never too late to start your podcast.
Your unique voice is needed in the market.
Consistency is key to building an audience.
Chapters
00:00 Introduction to Content Creation Choices
01:53 Debunking Myths in Podcasting and YouTube
04:25 Understanding the Importance of Audience
06:40 The Power of Podcasting vs. YouTube
09:18 Equipment and Accessibility in Podcasting
11:55 Saturation and Competition in Podcasting
14:28 Monetization Strategies for Podcasters
16:59 Choosing Between Platforms: YouTube and Podcasting
19:29 The Timeliness of Starting Your Podcast
21:52 Recap and Final Thoughts
WEBVTT
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[SPEAKER_01]: What if I can tell you right now, just write single handedly right now that I can save you about six months of wasted time and probably a $3,000.
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[SPEAKER_01]: What would you do?
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[SPEAKER_01]: Would you take the time to figure that figure out what I'm going to help you with?
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[SPEAKER_01]: Would you take the time to sit around and understand what I'm about to help you with?
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[SPEAKER_01]: So some of y'all sitting there right now trying to decide.
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[SPEAKER_01]: Should I start a YouTube channel?
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[SPEAKER_01]: or a podcast.
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[SPEAKER_01]: And everybody's got the opinion, right?
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[SPEAKER_01]: Everybody wants to be the expert.
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[SPEAKER_01]: Your cousin said you too, but your mentor said podcast, now I'm going to say podcast because podcast is evergreen.
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[SPEAKER_01]: Podcast is going to touch a whole lot more areas in the beginning, right?
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[SPEAKER_01]: But the guru around the corner is saying do both or you leave him money on the table.
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[SPEAKER_01]: But here's what nobody's telling you, and I mean, nobody is taking the time out to put this out there.
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[SPEAKER_01]: I've gone back, I've looked at the research, I've looked at a ton of information that has come out, nobody has put this out there.
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[SPEAKER_01]: The platform doesn't matter if you don't know who you're talking to and what you're selling.
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[SPEAKER_01]: So let's be clear about that.
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[SPEAKER_01]: You can start a podcast on YouTube, you can start a podcast on home.
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[SPEAKER_01]: Apple, you can start a podcast on Amazon Spotify, you can start a YouTube channel, but if you don't have specifically who you're talking to, you waste the time.
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[SPEAKER_01]: See, let's debut the myth.
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[SPEAKER_01]: And there are six of them that we need to talk about.
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[SPEAKER_01]: And the six of these myths I keep and you stuck in a rut, you're in what we call analysis paralysis.
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[SPEAKER_01]: Now I got the receipts, real numbers, real results.
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[SPEAKER_01]: Now what I'm getting ready to bring to you is from the block to the
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[SPEAKER_02]: Hey, solopreneurs.
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[SPEAKER_02]: Are you ready to turn your one-person business into a thriving empire?
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[SPEAKER_02]: Welcome to the solopreneur Chronicles podcast with Anthony Porter.
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[SPEAKER_02]: Each week, we're bringing new practical tips, real life stories, and step-by-step frameworks to grow your income, build your brand, and find balance in your business.
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[SPEAKER_02]: New episodes drop every Monday at 6am.
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[SPEAKER_02]: The perfect way to start your week strong.
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[SPEAKER_02]: If you love what you hear, make sure to subscribe, share the podcast with your network, and leave us a review.
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[SPEAKER_02]: Your support helps us reach more solopreneurs just like you.
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[SPEAKER_02]: Let's grow together.
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[SPEAKER_02]: I'll see you on the next episode.
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[SPEAKER_01]: Yo, what's good?
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[SPEAKER_01]: What's good, everyone?
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[SPEAKER_01]: Welcome back to the solar panel of Chronicles podcast.
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[SPEAKER_01]: We in season two, man.
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[SPEAKER_01]: The podcast, what we turn expertise in the income, your client, your content into clients, your sad hustle into your main gear.
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[SPEAKER_01]: Now I'm your host of this to Anthony Porter.
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[SPEAKER_01]: Now if this is your first time here, buckle up.
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[SPEAKER_01]: We don't do fluff.
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[SPEAKER_01]: All right, we do frameworks.
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[SPEAKER_01]: We don't do fluff.
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[SPEAKER_01]: We don't do the what if tricks and tips.
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[SPEAKER_01]: We do frameworks.
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[SPEAKER_01]: Okay.
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[SPEAKER_01]: So we're tackling one of the most paralyzing questions.
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[SPEAKER_01]: One of the most polarizing questions in the content game.
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[SPEAKER_01]: Should you start a YouTube channel?
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[SPEAKER_01]: What should you start a podcast?
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[SPEAKER_01]: See, I said, paralyze it because it makes you stop and you don't know which way to go.
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[SPEAKER_01]: Polarize it means that somebody got the light and they shining it on you.
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[SPEAKER_01]: And basically, it's making you make a decision that you really don't know if that's what you want to do.
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[SPEAKER_01]: You're not comfortable.
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[SPEAKER_01]: You've heard from your mentor, we go store the podcast, and we're going to go through things like buzz, buzz works, popping things like that, get on Apple Music, I have you streaming platforms.
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[SPEAKER_01]: But this is my sad story YouTube channel.
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[SPEAKER_01]: I'm here to tell you, you can do both, but you just get to know who you are talking to.
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[SPEAKER_01]: And I know you've been sitting on this for me.
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[SPEAKER_01]: You've watched the videos, you've read all the articles, but also do blogging.
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[SPEAKER_01]: You've got the...
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[SPEAKER_01]: taps, open, impairing, CPMs and watchtimes and algorithms and you're doing all of that.
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[SPEAKER_01]: You are sitting there doing all the technical due diligence that you could possibly do trying to figure out which way you're going to go.
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[SPEAKER_01]: It's like playing tug of war.
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[SPEAKER_01]: Something's pulling you to the left.
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[SPEAKER_01]: Something's pulling you to the right.
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[SPEAKER_01]: But here's the thing.
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[SPEAKER_01]: You're asking the wrong freaking question because real question is, isn't which platform?
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[SPEAKER_01]: is better.
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[SPEAKER_01]: The real question is which platform can you more close to your first day get?
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[SPEAKER_01]: That's the real question.
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[SPEAKER_01]: Let's see, I start a podcast back in 2013, 2014, somewhere around there.
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[SPEAKER_01]: I, you know what, I need to start writing this number day because...
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[SPEAKER_01]: I lose track.
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[SPEAKER_01]: My first podcast was a bust.
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[SPEAKER_01]: I didn't know what I was doing and I'll be the first to admit that my first podcast was terrible.
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[SPEAKER_01]: But I started podcasting.
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[SPEAKER_01]: I didn't have enough fancy equipment.
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[SPEAKER_01]: Matter of fact, my first real podcast was shot on an iPhone and I didn't even shoot the video.
04:49.815 --> 04:53.016
[SPEAKER_01]: I used GarageBand to record my first podcast episode.
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[SPEAKER_01]: And I think I put it on Stitcher.
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[SPEAKER_01]: Yeah.
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[SPEAKER_01]: At the time, it was like, get a way up side.
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[SPEAKER_01]: Use Blueberry.
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[SPEAKER_01]: I had WordPress Blueberry.
05:00.261 --> 05:01.462
[SPEAKER_01]: I didn't know what I was doing.
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[SPEAKER_01]: I didn't know none of that SEO.
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[SPEAKER_01]: I didn't know nothing about marketing.
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[SPEAKER_01]: I didn't know none of that.
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[SPEAKER_01]: What I knew is I could talk.
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[SPEAKER_01]: I'm good at that.
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[SPEAKER_01]: I could talk.
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[SPEAKER_01]: I knew I had the game to share.
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[SPEAKER_01]: I'm good at that, and with the 90 days of podcast, became significant enough for me to realize I need to, I need to dig deep into some of the things at her.
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[SPEAKER_01]: I never do this could be a lead generation tool in my business.
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[SPEAKER_01]: I didn't have this degree, I didn't know about Facebook groups.
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[SPEAKER_01]: All I had was a podcast, but I also knew people who's crushing it on YouTube.
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[SPEAKER_01]: The YouTube was really starting to pop back the end.
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[SPEAKER_01]: I seen six figure coaches on YouTube, man, cause courageous consultants, I was like, damn, what gives?
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[SPEAKER_01]: What am I doing wrong?
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[SPEAKER_01]: So today I'm going to break down six myths because these six myths is what I figured out what I was doing wrong.
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[SPEAKER_01]: What was keeping me stuck and by the end of this episode, I hope that you understand that somebody's myths are doing the exact same thing that they're
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[SPEAKER_01]: they did to me, they're doing it to you, they're keeping you stuck in the rut.
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[SPEAKER_01]: It's not based on height, it's based on your goals, it's based on your strength, it's based on your lifestyle.
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[SPEAKER_01]: So let's get into this, right?
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[SPEAKER_01]: So myth number one, we got to talk about it.
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[SPEAKER_01]: YouTube has more reach.
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[SPEAKER_01]: So it's better for growth.
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[SPEAKER_01]: And then that's the first myth.
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[SPEAKER_01]: So here everybody says yo, YouTube is better because it's searchable, it's second bet, the second biggest search engine.
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[SPEAKER_01]: You can blow up overnight.
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[SPEAKER_01]: You know, some of that's partially true.
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[SPEAKER_01]: But here's the problem though.
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[SPEAKER_01]: YouTube's algorithm can put you in front of a ton of people who have never heard of you.
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[SPEAKER_01]: Now, here's another issue.
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[SPEAKER_01]: The receipts that they don't show you is this.
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[SPEAKER_01]: The average YouTube channel would under 1000 subscribers, the 89 views per view.
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[SPEAKER_01]: I mean 89 views per video.
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[SPEAKER_01]: That's it.
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[SPEAKER_01]: You struggle, right?
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[SPEAKER_01]: And it takes the most creative 6 to 12 months to just hit monetization.
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[SPEAKER_01]: Meanwhile, a podcast that would 2,200 downloads per episode can reach 15k a month.
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[SPEAKER_01]: Why?
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[SPEAKER_01]: Because they're not chasing reach.
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[SPEAKER_01]: They're chasing the relationships.
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[SPEAKER_01]: So I'm not saying YouTube is bad what I'm saying is If your goal is to be a trust-fast that convert listeners to clients podcasting gives you something YouTube does it intimacy That's why a lot of people don't understand podcast See it's easy for somebody to watch you on video Like if you watch me down Hey, how you doing?
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[SPEAKER_01]: Nice thank you for stopping by If you know somebody who wants to get this game tell them to subscribe Tell them to hit the like button
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[SPEAKER_01]: watch the videos on YouTube channel.
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[SPEAKER_01]: But at the same time, I want to be an intimacy because I want you to look at me and I want you to see that I'm sincere.
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[SPEAKER_01]: In podcasts that they can't see your face, they hear your voice.
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[SPEAKER_01]: So you have to be able to be a great story, tell you have to be able to be to build up that anticipation, like say, say for instance, like when you watch TV shows, the main TV show that everybody wants to talk about is law and order.
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[SPEAKER_01]: When you hear that,
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[SPEAKER_01]: The old I got the more I started watching because I like used to hear it was and that Tom Thun was echoing, hollows and it was cinematic.
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[SPEAKER_01]: And then they hit you with the leading and get you round stuff.
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[SPEAKER_01]: Somebody done something to somebody's kid, some of the girl done get done bad at a party and then she's stuck on the bridge under the bridge and central, listen, they hit you with curiosity, they give you the story and they kill you with the clothes and see podcast
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[SPEAKER_01]: YouTube I'm learning to beat that one.
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[SPEAKER_01]: Podcasts and I have to beat that one.
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[SPEAKER_01]: So when someone listens to your voice and the guy, the gym, they're cooking dinner, they own, you know, they're on the treadmill.
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[SPEAKER_01]: It's a different level of access.
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[SPEAKER_01]: You're in their ear.
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[SPEAKER_01]: You are in their life like really like you have really touched them.
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[SPEAKER_01]: And here's the crazy thing.
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[SPEAKER_01]: So it can be the same way when it comes to YouTube videos because if they're on the treadmill, they're not watching
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[SPEAKER_01]: Listen some people left do listen the podcast because it helps take away whatever's going on in a day But they start to feel like they know you I can't you not mean I be out sometimes when people Hey, what I'm telling I have to look at them like I don't know you but I speak hey What's up man?
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[SPEAKER_01]: How are you doing here good to see you walk off?
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[SPEAKER_01]: Oh no who the hell that was what it is is They've seen or they've listened and they know
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[SPEAKER_01]: And that's a great feeling and first it's kind of iffy but didn't have to so long you're like, oh, you know who I am, and I love that.
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[SPEAKER_01]: I so Here's the move.
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[SPEAKER_01]: If you approach yourself to a service provider and you need to be a trust to say a high ticket course I guess first I'm going to give it to you that way podcast first.
09:36.507 --> 09:40.008
[SPEAKER_01]: Of course you know I'm going to say that because I think every business needs to buy games.
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[SPEAKER_01]: All right.
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[SPEAKER_01]: If you teach in visual skills tutorials, you already know that you're comfortable behind the camera.
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[SPEAKER_01]: So you can YouTube and still get away with it, right?
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[SPEAKER_01]: But get your podcast, that's myth number one, all right?
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[SPEAKER_01]: Myth number two, you need expensive equipment to start.
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[SPEAKER_01]: It is some BS right here.
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[SPEAKER_01]: Why?
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[SPEAKER_01]: Because I did my first U2, I mean my first podcast episode on an iPhone using GarageB.
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[SPEAKER_01]: And then I shot my first video podcast using an iPhone on an iPhone 7.
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[SPEAKER_01]: See, this one kills me.
10:12.707 --> 10:15.209
[SPEAKER_01]: People think they need to pay 500 for that mic.
10:15.609 --> 10:16.270
[SPEAKER_01]: Oh, you don't.
10:17.271 --> 10:17.591
[SPEAKER_01]: You don't.
10:17.771 --> 10:22.916
[SPEAKER_01]: A ring light, a green screen, some editing software, any of your phone is all you need.
10:22.956 --> 10:25.558
[SPEAKER_01]: And these days, some of the phones is better than the cameras.
10:25.598 --> 10:33.004
[SPEAKER_01]: I right now I got a Sony Z7, but my iPhone and my iPad, they shoot 4K video, just as well as the Sony.
10:33.184 --> 10:35.886
[SPEAKER_01]: So again, you don't need expensive equipment.
10:35.926 --> 10:36.787
[SPEAKER_01]: Most people go out here.
10:36.907 --> 10:40.830
[SPEAKER_01]: They try to do research and spend about $3, $400 on a mic.
10:41.091 --> 10:41.411
[SPEAKER_01]: $50 U.S.
10:41.431 --> 10:43.973
[SPEAKER_01]: B. Michael Amazon will get you set up for your laptop.
10:44.193 --> 10:48.977
[SPEAKER_01]: Make sure it's USB, plug it in, you got a desk, if you got a Mac, you got garage band.
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[SPEAKER_01]: If you have a PC, you can get a audacity, listen.
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[SPEAKER_01]: When you start to generate a buzz, it's starting to make it a little money, you didn't that's when it's time for you to scale, right?
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[SPEAKER_01]: You don't need enough fancy intro music, just me, my message, and a Google Doc with bullet points.
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[SPEAKER_01]: That's it.
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[SPEAKER_01]: You don't need all of that all the stuff.
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[SPEAKER_01]: The first episode, listen, the first episode, the first episode goes down.
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[SPEAKER_01]: Crazy.
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[SPEAKER_01]: Oh man, I shot this.
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[SPEAKER_01]: Yeah, you do it.
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[SPEAKER_01]: So here's what you got to do.
11:13.355 --> 11:13.695
[SPEAKER_01]: Put it down.
11:14.055 --> 11:14.615
[SPEAKER_01]: Don't play around.
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[SPEAKER_01]: Just put it down.
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[SPEAKER_01]: That's your first step.
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[SPEAKER_01]: You put your first episode out.
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[SPEAKER_01]: Quit worrying about what other people are thinking.
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[SPEAKER_01]: Give them the value.
11:21.078 --> 11:22.059
[SPEAKER_01]: Give them the playbook.
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[SPEAKER_01]: Put it out.
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[SPEAKER_01]: And then show up the next week.
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[SPEAKER_01]: Put another one out.
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[SPEAKER_01]: Show up the next week.
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[SPEAKER_01]: Put another one out.
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[SPEAKER_01]: And before you know what you've been through at a month.
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[SPEAKER_01]: Now, that's if you shoot and weekly content.
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[SPEAKER_01]: If you're doing it daily, you're really going to show up because if you've got a podcast, you start in the first episode comes out Sunday.
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[SPEAKER_01]: I mean, Monday morning at six and then Tuesday at six and Wednesday at six to Thursday at six, Friday at six, you take Saturday off and you come back Sunday, you record some more and you keep doing the same thing over.
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[SPEAKER_01]: By the time you get to the third week, you got what 15, 15 videos, 15 podcast episodes already.
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[SPEAKER_01]: Yeah, you make your moves.
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[SPEAKER_01]: So you want to make sure that you are consistently showing up.
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[SPEAKER_01]: Like, see people don't fall in love with your production quality.
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[SPEAKER_01]: They fall in love with your perception.
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[SPEAKER_01]: They fall in love with your story.
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[SPEAKER_01]: They fall in love with the energy.
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[SPEAKER_01]: Again, you don't need a fancy mic, but what you do need is you need to be energetic and speak into the answer.
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[SPEAKER_01]: They feel like they have a conversation.
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[SPEAKER_01]: You know how you sit at the crib and you type it to your homeboys on Sundays when the football games on and young ladies when you add it brunch with your friends and y'all over the girl And y'all talk girl this and girl that listen to me had a conversation the same way you have in a conversation with your people is the same way you need to have that conversation when you're doing your podcast Yeah, don't get me wrong as you grow you're gonna upgrade everybody upgrades
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[SPEAKER_01]: That's not an issue.
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[SPEAKER_01]: We're not talking nothing else, but up greativity, right?
12:44.128 --> 12:47.490
[SPEAKER_01]: You know, I know that's not a word, but it's my word for right now.
12:47.830 --> 12:49.951
[SPEAKER_01]: So halfway decent Mike, it starts you out, right?
12:50.292 --> 12:51.812
[SPEAKER_01]: Use your iPhone, listen.
12:52.113 --> 12:54.134
[SPEAKER_01]: If you don't you have a Mike, you got an iPhone.
12:54.494 --> 12:57.575
[SPEAKER_01]: Some people didn't realize that when I first shot, I didn't have that Mike.
12:57.635 --> 13:02.418
[SPEAKER_01]: I had the wired headphones that plugged in and the Mike was, that was the best thing smoking.
13:02.618 --> 13:05.000
[SPEAKER_01]: So you got a decent mic, a nice way to record.
13:05.220 --> 13:08.342
[SPEAKER_01]: You got the the Google Doc or a memo pad or whatever you got.
13:08.362 --> 13:12.846
[SPEAKER_01]: You got your message that people need to hear and encourage to hit publish.
13:13.086 --> 13:17.069
[SPEAKER_01]: A lot of people just record, but nobody, but a lot of people said, you're trying to be too perfect.
13:17.109 --> 13:18.170
[SPEAKER_01]: Don't be too perfect, right?
13:18.510 --> 13:19.551
[SPEAKER_01]: Then they how we knew this, right?
13:19.931 --> 13:26.096
[SPEAKER_01]: See, you two does require a bit more on the visual side, but even then you can shoot it.
13:26.456 --> 13:27.697
[SPEAKER_01]: Aphon publishes.
13:28.797 --> 13:34.721
[SPEAKER_01]: I, and then once you make your first publication, then you think about how I get people to really click.
13:35.222 --> 13:36.422
[SPEAKER_01]: Then you start doing your research.
13:36.442 --> 13:37.783
[SPEAKER_01]: Then you start investing in yourself.
13:37.984 --> 13:42.767
[SPEAKER_01]: Now, myth number three, and this was crazy to me too, because they say podcast is over-saturated.
13:44.769 --> 13:48.110
[SPEAKER_01]: You can stand, you can't stand out everywhere anymore.
13:48.150 --> 13:49.030
[SPEAKER_01]: That's what they say, all right.
13:49.431 --> 13:50.771
[SPEAKER_01]: Okay, so let's talk about that.
13:50.931 --> 13:52.031
[SPEAKER_01]: See this one comes up early times.
13:52.211 --> 13:55.272
[SPEAKER_01]: There are millions of podcasts out there and I'm supposed to compete.
13:55.633 --> 13:56.293
[SPEAKER_01]: Yes, you are.
13:56.653 --> 13:58.574
[SPEAKER_01]: And that's what's wrong with the world today.
13:58.614 --> 14:02.815
[SPEAKER_01]: When you look at listen, I'm very, I'm very passionate about what I'm about to say.
14:03.175 --> 14:06.836
[SPEAKER_01]: So you have to understand this goes into this podcast the game.
14:07.256 --> 14:08.677
[SPEAKER_01]: See, when you have NIO deals,
14:09.157 --> 14:10.899
[SPEAKER_01]: All right, but he is transferred.
14:10.919 --> 14:12.721
[SPEAKER_01]: It takes a transfer for one or two reasons.
14:12.921 --> 14:15.663
[SPEAKER_01]: Hey, they don't want to compete or be they trying to get that breathe.
14:15.783 --> 14:17.405
[SPEAKER_01]: But that's what podcast it is.
14:17.425 --> 14:20.008
[SPEAKER_01]: A lot of people don't want to compete, but they want to get that breathe.
14:20.228 --> 14:21.249
[SPEAKER_01]: They want to secure the bank.
14:21.529 --> 14:25.072
[SPEAKER_01]: And the truth is, it's 90% of podcasts don't even make your pass episode 7.
14:25.453 --> 14:26.554
[SPEAKER_01]: So what do you compete with?
14:26.894 --> 14:29.297
[SPEAKER_01]: You're going to have a 1,000 people right now.
14:29.317 --> 14:30.358
[SPEAKER_01]: All right.
14:31.108 --> 14:40.112
[SPEAKER_01]: hit record on their first podcast and expect to see a million downloads on their first episode and it's not going to happen and they're going to get discouraged and they're going to quit.
14:40.332 --> 14:47.235
[SPEAKER_01]: And then you're going to see podcasts with people who do exactly what you've asked them to do, hit record, publish the first one and they need.
14:47.435 --> 14:48.876
[SPEAKER_01]: never change up.
14:49.256 --> 14:51.476
[SPEAKER_01]: They never attempt to invest in themselves.
14:51.837 --> 14:53.997
[SPEAKER_01]: They stay the same and it's crazy.
14:54.357 --> 15:01.440
[SPEAKER_01]: I see podcasts that pop up on my, uh, for you page episodes and I'd be like, it's the same set up two years ago.
15:01.600 --> 15:02.940
[SPEAKER_01]: And I'm like, we doing it?
15:03.320 --> 15:05.101
[SPEAKER_01]: Okay, let's stay podcast.
15:05.161 --> 15:06.061
[SPEAKER_01]: I can't complain about it.
15:06.081 --> 15:07.062
[SPEAKER_01]: So yeah, we go do that.
15:07.082 --> 15:08.122
[SPEAKER_01]: We're going to let them ran out like that.
15:08.242 --> 15:08.462
[SPEAKER_01]: All right.
15:08.502 --> 15:08.622
[SPEAKER_01]: So
15:10.683 --> 15:13.604
[SPEAKER_01]: But most of them are dead, abandoned, collecting digital dust.
15:13.844 --> 15:20.045
[SPEAKER_01]: So the real competition, it's not as scary as you think, because really you're going to get yourself.
15:20.265 --> 15:21.506
[SPEAKER_01]: And that's another thing.
15:21.926 --> 15:23.226
[SPEAKER_01]: Saturation is a good thing.
15:23.626 --> 15:24.066
[SPEAKER_01]: You know why?
15:24.246 --> 15:26.267
[SPEAKER_01]: Because it means there's a demand.
15:26.507 --> 15:37.809
[SPEAKER_01]: If you're a relationship expert in male divorce, or women divorce, if you're a relationship expert in male partnership or women partnership,
15:41.170 --> 15:47.171
[SPEAKER_01]: If nobody teaches it the way that you teach it, unless you just copy a person's style, I can't do it.
15:47.552 --> 15:48.392
[SPEAKER_01]: I got to be me.
15:48.772 --> 15:52.573
[SPEAKER_01]: So, carve out your own language and quit worrying about what others is doing.
15:52.933 --> 15:53.713
[SPEAKER_01]: That's another thing.
15:53.873 --> 16:02.515
[SPEAKER_01]: You're trying to do it for everyone instead of watching your podcast and being successful, and doing the nation down, and doing it for that specific nation.
16:02.635 --> 16:03.395
[SPEAKER_01]: You missed the number four.
16:03.755 --> 16:06.657
[SPEAKER_01]: YouTube makes you more money fast than that's a lie.
16:07.017 --> 16:10.978
[SPEAKER_01]: You got to go through hell and high water before you can even get paid at YouTube.
16:11.419 --> 16:13.119
[SPEAKER_01]: You got to have thousands of subscribers again.
16:13.159 --> 16:18.862
[SPEAKER_01]: Don't forget to subscribe to the podcast on your favorite streaming platform and subscribe to the YouTube channel.
16:18.882 --> 16:23.324
[SPEAKER_01]: So you get not only the podcast, but get some of those lessons that I'm putting up.
16:23.664 --> 16:26.765
[SPEAKER_01]: So you can understand broken down in a different
16:27.105 --> 16:32.267
[SPEAKER_01]: Wait, inform it, because at the end of the day, you're not doing this just for fun.
16:32.627 --> 16:33.267
[SPEAKER_01]: It's a business.
16:33.347 --> 16:34.248
[SPEAKER_01]: We know it's a business.
16:34.628 --> 16:39.589
[SPEAKER_01]: But people think YouTube is the goal to take it, to ask in sponsorship affiliate links in the description.
16:39.629 --> 16:40.510
[SPEAKER_01]: No, it's not, man.
16:40.870 --> 16:42.810
[SPEAKER_01]: YouTube can monetize and it can be good.
16:42.871 --> 16:43.591
[SPEAKER_01]: It can be real.
16:43.691 --> 16:46.312
[SPEAKER_01]: Once you hit that thumbs up, subscribers and $4,000, watch out for us.
16:46.652 --> 16:47.152
[SPEAKER_01]: Listen to me.
16:47.512 --> 16:48.332
[SPEAKER_01]: It's beautiful.
16:48.693 --> 16:48.993
[SPEAKER_01]: All right.
16:49.333 --> 16:50.053
[SPEAKER_01]: But here's the receipt.
16:56.377 --> 17:00.359
[SPEAKER_01]: If you get 10,000 views, you might get 20 to 40 bucks.
17:00.859 --> 17:06.682
[SPEAKER_01]: Cassin, on the other hand, doesn't have to be built in monetization like YouTube.
17:06.842 --> 17:10.664
[SPEAKER_01]: What hers what it does has its own direct monetization pathway.
17:11.024 --> 17:15.586
[SPEAKER_01]: You can say your coach of business, your courses, membership services, all through your podcast.
17:15.986 --> 17:27.777
[SPEAKER_01]: And all you can, you might just have 200 downloads, you can still do it because there's 200 people listening that trust you if they feel like that this is what they hear for and guess what they're heard for that.
17:28.157 --> 17:31.180
[SPEAKER_01]: So yeah, you can, you can build a lucrative business.
17:31.220 --> 17:32.381
[SPEAKER_01]: You don't have to wait on you too.
17:32.861 --> 17:34.082
[SPEAKER_01]: You're controlling everything.
17:34.102 --> 17:35.923
[SPEAKER_01]: All right, so here's a framework.
17:36.003 --> 17:38.765
[SPEAKER_01]: Don't chase the red and revenue, chase office.
17:39.105 --> 17:45.309
[SPEAKER_01]: Whether you're on YouTube or podcast and your money comes from what you say or not, the platform to pay.
17:45.349 --> 17:47.530
[SPEAKER_01]: So listen, that myth we was talking about.
17:47.570 --> 17:48.951
[SPEAKER_01]: Here's how you changed that myth.
17:49.211 --> 17:51.732
[SPEAKER_01]: When you doing your episode, have a product ready to go.
17:51.912 --> 17:54.054
[SPEAKER_01]: Now we're two episodes into the new season.
17:54.454 --> 17:55.735
[SPEAKER_01]: We're trying to finish up the funnel.
17:55.995 --> 17:57.276
[SPEAKER_01]: So we can get you the playbook.
17:57.596 --> 17:59.117
[SPEAKER_01]: Because I really want you to have that playbook.
17:59.177 --> 18:00.938
[SPEAKER_01]: I really want you to understand what's going on.
18:01.358 --> 18:03.439
[SPEAKER_01]: And once you understand what's going on, you will see.
18:03.819 --> 18:07.141
[SPEAKER_01]: There's no fluff, no BS, we pull back the curtain and give you the real.
18:07.501 --> 18:12.483
[SPEAKER_01]: So you could get started and be successful at whatever the hits that you plan on doing with your podcast.
18:12.864 --> 18:14.925
[SPEAKER_01]: Again, every podcast needs a business.
18:15.205 --> 18:17.106
[SPEAKER_01]: No, every business needs a podcast.
18:17.526 --> 18:18.626
[SPEAKER_01]: I want tripping over today.
18:19.087 --> 18:20.707
[SPEAKER_01]: Hi, so, myth number five.
18:21.068 --> 18:22.989
[SPEAKER_01]: You have to choose one or the other.
18:23.169 --> 18:23.609
[SPEAKER_01]: No, you don't.
18:23.729 --> 18:24.389
[SPEAKER_01]: You can do both.
18:24.729 --> 18:26.010
[SPEAKER_01]: Record your podcast.
18:26.250 --> 18:27.030
[SPEAKER_01]: I use Riverside.fm.
18:28.389 --> 18:33.590
[SPEAKER_01]: I'm able to record my video podcasts and my audio, I'll let the same time right.
18:34.111 --> 18:37.532
[SPEAKER_01]: So then when I go to editing, I can edit it in Riverside.
18:37.872 --> 18:43.573
[SPEAKER_01]: Once I'm finished editing, I put my intro on my add-alove sound effects if I want to, at the end of the day.
18:43.593 --> 18:50.175
[SPEAKER_01]: When I download this, I download the full episode, video and audio, and then I go back and download the audio.
18:50.615 --> 18:52.496
[SPEAKER_01]: the audio is decomposed into an MP.
18:53.076 --> 18:58.558
[SPEAKER_01]: Once I convert that audio to an MP3, that goes up on your streaming platform.
18:58.738 --> 19:00.118
[SPEAKER_01]: I use them as audio grams.
19:00.238 --> 19:01.179
[SPEAKER_01]: I do a holiday stuff.
19:01.299 --> 19:06.581
[SPEAKER_01]: So I take and put information on YouTube and then I hit every streaming platform.
19:06.741 --> 19:07.201
[SPEAKER_01]: You can hit it.
19:07.381 --> 19:25.232
[SPEAKER_01]: So, start with one, but eventually you're gonna do both, but not at the same time, but you will be doing it at the same time, because regardless of what you do, when you record your episodes, you're recording, like, I'm recording through the camera, but when I'm done again, I can separate the audio, put it over the re-circle.
19:26.813 --> 19:33.895
[SPEAKER_01]: and it goes out to all my streaming platforms and then I sit back and I upload it to YouTube and then there it is.
19:33.915 --> 19:38.696
[SPEAKER_01]: So now I get two things going which then turns into more because I can repurpose my content.
19:39.077 --> 19:40.337
[SPEAKER_01]: So it's a win-win situation.
19:40.697 --> 19:45.658
[SPEAKER_01]: Quit letting people tear you that you have to choose one of the other because that's not the truth.
19:45.978 --> 19:50.280
[SPEAKER_01]: Now here's the myth that has bothered me about a whole lot of things
19:56.022 --> 19:56.883
[SPEAKER_01]: It's too late to start.
19:57.083 --> 20:01.006
[SPEAKER_01]: Why is it that we had to have a time on everything?
20:01.546 --> 20:02.707
[SPEAKER_01]: It's never too late to start.
20:02.847 --> 20:11.954
[SPEAKER_01]: There are, if you haven't seen the commercials, there are 55 year old me and I heard who have gone from dad by to buff Zani or whatever they call them.
20:13.475 --> 20:15.877
[SPEAKER_01]: All right.
20:16.077 --> 20:16.557
[SPEAKER_01]: 55 years old.
20:16.917 --> 20:20.360
[SPEAKER_01]: When they was in the 20s and 30s, they bought a look like the Peelsbury dope people.
20:20.720 --> 20:23.062
[SPEAKER_01]: I'm going off the videos, look, look, look, I'm one of them.
20:24.234 --> 20:27.795
[SPEAKER_01]: but I'm also losing weight because I need to stick around a little long.
20:27.836 --> 20:28.996
[SPEAKER_01]: My grandkids need me.
20:29.216 --> 20:30.317
[SPEAKER_01]: My kids need me.
20:30.597 --> 20:31.797
[SPEAKER_01]: My family needs me.
20:31.817 --> 20:33.538
[SPEAKER_01]: All right.
20:34.198 --> 20:36.139
[SPEAKER_01]: So, it's never too late to start again.
20:36.499 --> 20:39.280
[SPEAKER_01]: I stopped and restarted right before COVID here.
20:39.420 --> 20:39.800
[SPEAKER_01]: Maybe 2017, 2018.
20:40.941 --> 20:43.562
[SPEAKER_01]: It's never too late to start.
20:44.002 --> 20:47.904
[SPEAKER_01]: So, you need to quit listening to these folks because he's okay doing up a telling you to roll tight.
20:48.324 --> 20:50.466
[SPEAKER_01]: you can start at any given time.
20:50.806 --> 20:53.629
[SPEAKER_01]: If you have value in your message, people will listen.
20:53.990 --> 20:56.572
[SPEAKER_01]: If you can show up consistently, they're going to listen.
20:56.992 --> 20:58.334
[SPEAKER_01]: Alright, here's the truth, Bob.
20:58.714 --> 21:02.318
[SPEAKER_01]: The market doesn't need another perfect, a perfect content creator.
21:02.658 --> 21:03.198
[SPEAKER_01]: He needs you.
21:03.338 --> 21:08.143
[SPEAKER_01]: Hit me, your voice, your story, and your presentation, your preparation, your perspectives.
21:08.323 --> 21:09.945
[SPEAKER_01]: Okay, so that's what we at, mate.
21:10.285 --> 21:16.369
[SPEAKER_01]: Now, so we took and debubed the six of this, let's recap, reach doesn't matter if you can't convert.
21:16.749 --> 21:21.152
[SPEAKER_01]: You don't need expensive gear, you need your message and the guts to share it, okay?
21:21.392 --> 21:25.335
[SPEAKER_01]: Your market isn't saturated, it's underneast, be specific.
21:25.555 --> 21:31.879
[SPEAKER_01]: My money doesn't make, and this is number four, money doesn't make, money doesn't come from your platform, it comes from your offers.
21:32.159 --> 21:37.282
[SPEAKER_01]: If number five, you don't need, you don't have to do both at once, master one and then
21:38.963 --> 21:40.785
[SPEAKER_01]: And in last but not least, it's never too late.
21:41.185 --> 21:43.327
[SPEAKER_01]: Your voice matters and someone needs to hear you.
21:43.648 --> 21:47.692
[SPEAKER_01]: Now, here's the thing, the episodes give you what and why.
21:48.052 --> 21:50.294
[SPEAKER_01]: But if you're sitting there thinking, okay, cool.
21:50.655 --> 21:55.319
[SPEAKER_01]: How do I actually turn my podcast on YouTube channel into consistent income?
21:55.459 --> 21:58.703
[SPEAKER_01]: When the first of all, I built a solo for no playable.
21:58.723 --> 21:59.924
[SPEAKER_01]: It's not a fluffy guy.
21:59.944 --> 22:00.985
[SPEAKER_01]: It's for you to have.
22:01.385 --> 22:11.447
[SPEAKER_01]: And then, it's build and trust is letting you know what all you need to do, because as a solopreneur you want to be able to do this, you can, you know, it walks you through how to pick your platform.
22:11.867 --> 22:14.568
[SPEAKER_01]: It's a two-step funnel that turns listeners into leads.
22:14.808 --> 22:16.189
[SPEAKER_01]: It's a seven-day promo guide.
22:16.569 --> 22:18.789
[SPEAKER_01]: All it is is say win win situation for you.
22:19.149 --> 22:21.890
[SPEAKER_01]: So again, finishing up the funnel, playbook is done.
22:21.910 --> 22:23.030
[SPEAKER_01]: We're going to get it to you.
22:23.410 --> 22:26.191
[SPEAKER_01]: Just keep listening and hopefully it's done by.
22:26.911 --> 22:27.491
[SPEAKER_01]: next episode.
22:27.691 --> 22:29.532
[SPEAKER_01]: You can tap in and catch it on the next episode.
22:29.612 --> 22:31.092
[SPEAKER_01]: So here's what we're going to do right now.
22:31.312 --> 22:37.193
[SPEAKER_01]: I don't care if you're driving at the GM washing dishes, washing clothes, pull over press pause, dry your hands for 30 seconds.
22:37.513 --> 22:41.834
[SPEAKER_01]: Go to the website or you will be able to go and click the link below the ground to sell up a new employee.
22:42.134 --> 22:42.495
[SPEAKER_01]: It's free.
22:42.875 --> 22:45.235
[SPEAKER_01]: There's no catch 100% guarantee free.
22:45.615 --> 22:48.356
[SPEAKER_01]: We're not asking, I would need you to email address so we can send it to you.
22:48.976 --> 22:50.317
[SPEAKER_01]: Alright.
22:50.518 --> 22:53.741
[SPEAKER_01]: Next coming up because we're laying the foundation right now.
22:54.101 --> 22:55.863
[SPEAKER_01]: Join the solo Empire Network.
22:56.123 --> 22:57.004
[SPEAKER_01]: It's a free community.
22:57.104 --> 22:58.425
[SPEAKER_01]: It's a community where you get in there.
22:58.445 --> 22:59.907
[SPEAKER_01]: You learn life skills.
22:59.947 --> 23:02.689
[SPEAKER_01]: You learn podcasts and you learn how to do marketing.
23:03.110 --> 23:06.433
[SPEAKER_01]: Listen, it's the solo mega party.
23:06.814 --> 23:30.944
[SPEAKER_01]: Not MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA,
23:35.164 --> 23:37.027
[SPEAKER_01]: in pause one episode at a time.
23:37.849 --> 23:41.294
[SPEAKER_01]: So with that being said, I'm going to catch you in the next episode.
23:51.864 --> 23:54.847
[SPEAKER_00]: Thanks for tuning in to the Solopreneur's Chronicles podcast.
23:55.528 --> 24:01.093
[SPEAKER_00]: I hope today's episode gave you the insights and inspiration you need to take the next step in your business journey.
24:01.794 --> 24:10.242
[SPEAKER_00]: If you enjoy the show, do me a favour, subscribe, leave a review on Apple Podcasts or Spotify and share this episode with a fellow Solopreneur.
24:11.023 --> 24:15.009
[SPEAKER_00]: Your feedback means the world to me and helps us reach more people just like you.
24:15.670 --> 24:21.239
[SPEAKER_00]: Let's thank our producers of the show since Sir and Charlie Strauter, Rea Cash and Theory Porter.
24:21.860 --> 24:29.572
[SPEAKER_00]: So don't forget, for more tips, tools and resources, subscribe to the show, so just keep building, keep growing, and I'll see you next time.
00:00.091 --> 00:12.761
[SPEAKER_01]: What if I can tell you right now, just write single handedly right now that I can save you about six months of wasted time and probably a $3,000.
00:13.962 --> 00:14.443
[SPEAKER_01]: What would you do?
00:14.523 --> 00:17.946
[SPEAKER_01]: Would you take the time to figure that figure out what I'm going to help you with?
00:18.166 --> 00:21.088
[SPEAKER_01]: Would you take the time to sit around and understand what I'm about to help you with?
00:21.388 --> 00:23.610
[SPEAKER_01]: So some of y'all sitting there right now trying to decide.
00:23.991 --> 00:25.091
[SPEAKER_01]: Should I start a YouTube channel?
00:26.082 --> 00:26.723
[SPEAKER_01]: or a podcast.
00:27.023 --> 00:29.205
[SPEAKER_01]: And everybody's got the opinion, right?
00:29.565 --> 00:31.447
[SPEAKER_01]: Everybody wants to be the expert.
00:31.807 --> 00:37.832
[SPEAKER_01]: Your cousin said you too, but your mentor said podcast, now I'm going to say podcast because podcast is evergreen.
00:37.992 --> 00:43.056
[SPEAKER_01]: Podcast is going to touch a whole lot more areas in the beginning, right?
00:43.257 --> 00:48.261
[SPEAKER_01]: But the guru around the corner is saying do both or you leave him money on the table.
00:48.461 --> 00:53.402
[SPEAKER_01]: But here's what nobody's telling you, and I mean, nobody is taking the time out to put this out there.
00:53.742 --> 00:59.644
[SPEAKER_01]: I've gone back, I've looked at the research, I've looked at a ton of information that has come out, nobody has put this out there.
00:59.944 --> 01:04.545
[SPEAKER_01]: The platform doesn't matter if you don't know who you're talking to and what you're selling.
01:04.925 --> 01:05.865
[SPEAKER_01]: So let's be clear about that.
01:05.905 --> 01:08.766
[SPEAKER_01]: You can start a podcast on YouTube, you can start a podcast on home.
01:09.506 --> 01:19.730
[SPEAKER_01]: Apple, you can start a podcast on Amazon Spotify, you can start a YouTube channel, but if you don't have specifically who you're talking to, you waste the time.
01:19.931 --> 01:21.431
[SPEAKER_01]: See, let's debut the myth.
01:21.831 --> 01:23.272
[SPEAKER_01]: And there are six of them that we need to talk about.
01:23.372 --> 01:28.934
[SPEAKER_01]: And the six of these myths I keep and you stuck in a rut, you're in what we call analysis paralysis.
01:29.295 --> 01:31.796
[SPEAKER_01]: Now I got the receipts, real numbers, real results.
01:32.096 --> 01:34.917
[SPEAKER_01]: Now what I'm getting ready to bring to you is from the block to the
01:37.418 --> 01:38.681
[SPEAKER_02]: Hey, solopreneurs.
01:39.221 --> 01:42.728
[SPEAKER_02]: Are you ready to turn your one-person business into a thriving empire?
01:43.690 --> 01:47.637
[SPEAKER_02]: Welcome to the solopreneur Chronicles podcast with Anthony Porter.
01:48.735 --> 01:59.384
[SPEAKER_02]: Each week, we're bringing new practical tips, real life stories, and step-by-step frameworks to grow your income, build your brand, and find balance in your business.
02:00.525 --> 02:03.788
[SPEAKER_02]: New episodes drop every Monday at 6am.
02:04.368 --> 02:06.991
[SPEAKER_02]: The perfect way to start your week strong.
02:08.312 --> 02:15.098
[SPEAKER_02]: If you love what you hear, make sure to subscribe, share the podcast with your network, and leave us a review.
02:16.143 --> 02:19.546
[SPEAKER_02]: Your support helps us reach more solopreneurs just like you.
02:20.647 --> 02:21.508
[SPEAKER_02]: Let's grow together.
02:22.088 --> 02:23.530
[SPEAKER_02]: I'll see you on the next episode.
02:34.255 --> 02:34.736
[SPEAKER_01]: Yo, what's good?
02:34.776 --> 02:35.536
[SPEAKER_01]: What's good, everyone?
02:35.597 --> 02:38.239
[SPEAKER_01]: Welcome back to the solar panel of Chronicles podcast.
02:38.259 --> 02:39.381
[SPEAKER_01]: We in season two, man.
02:39.741 --> 02:48.651
[SPEAKER_01]: The podcast, what we turn expertise in the income, your client, your content into clients, your sad hustle into your main gear.
02:49.011 --> 02:50.433
[SPEAKER_01]: Now I'm your host of this to Anthony Porter.
02:50.633 --> 02:53.316
[SPEAKER_01]: Now if this is your first time here, buckle up.
02:53.676 --> 02:54.417
[SPEAKER_01]: We don't do fluff.
02:55.178 --> 02:56.599
[SPEAKER_01]: All right, we do frameworks.
02:56.980 --> 02:57.700
[SPEAKER_01]: We don't do fluff.
02:58.060 --> 03:00.723
[SPEAKER_01]: We don't do the what if tricks and tips.
03:00.863 --> 03:02.164
[SPEAKER_01]: We do frameworks.
03:02.224 --> 03:02.504
[SPEAKER_01]: Okay.
03:02.864 --> 03:05.967
[SPEAKER_01]: So we're tackling one of the most paralyzing questions.
03:06.307 --> 03:10.010
[SPEAKER_01]: One of the most polarizing questions in the content game.
03:10.371 --> 03:11.552
[SPEAKER_01]: Should you start a YouTube channel?
03:12.112 --> 03:13.373
[SPEAKER_01]: What should you start a podcast?
03:13.734 --> 03:17.497
[SPEAKER_01]: See, I said, paralyze it because it makes you stop and you don't know which way to go.
03:17.838 --> 03:21.021
[SPEAKER_01]: Polarize it means that somebody got the light and they shining it on you.
03:21.381 --> 03:25.946
[SPEAKER_01]: And basically, it's making you make a decision that you really don't know if that's what you want to do.
03:26.306 --> 03:27.027
[SPEAKER_01]: You're not comfortable.
03:27.407 --> 03:36.896
[SPEAKER_01]: You've heard from your mentor, we go store the podcast, and we're going to go through things like buzz, buzz works, popping things like that, get on Apple Music, I have you streaming platforms.
03:37.256 --> 03:38.898
[SPEAKER_01]: But this is my sad story YouTube channel.
03:39.058 --> 03:43.743
[SPEAKER_01]: I'm here to tell you, you can do both, but you just get to know who you are talking to.
03:44.123 --> 03:45.684
[SPEAKER_01]: And I know you've been sitting on this for me.
03:45.885 --> 03:50.069
[SPEAKER_01]: You've watched the videos, you've read all the articles, but also do blogging.
03:50.309 --> 03:51.130
[SPEAKER_01]: You've got the...
03:51.730 --> 03:57.973
[SPEAKER_01]: taps, open, impairing, CPMs and watchtimes and algorithms and you're doing all of that.
03:58.273 --> 04:05.017
[SPEAKER_01]: You are sitting there doing all the technical due diligence that you could possibly do trying to figure out which way you're going to go.
04:05.297 --> 04:06.377
[SPEAKER_01]: It's like playing tug of war.
04:06.578 --> 04:07.878
[SPEAKER_01]: Something's pulling you to the left.
04:08.138 --> 04:09.299
[SPEAKER_01]: Something's pulling you to the right.
04:09.619 --> 04:10.179
[SPEAKER_01]: But here's the thing.
04:10.560 --> 04:15.282
[SPEAKER_01]: You're asking the wrong freaking question because real question is, isn't which platform?
04:16.645 --> 04:17.146
[SPEAKER_01]: is better.
04:17.366 --> 04:21.092
[SPEAKER_01]: The real question is which platform can you more close to your first day get?
04:21.613 --> 04:22.555
[SPEAKER_01]: That's the real question.
04:22.775 --> 04:26.581
[SPEAKER_01]: Let's see, I start a podcast back in 2013, 2014, somewhere around there.
04:27.243 --> 04:30.047
[SPEAKER_01]: I, you know what, I need to start writing this number day because...
04:31.910 --> 04:32.590
[SPEAKER_01]: I lose track.
04:32.890 --> 04:34.251
[SPEAKER_01]: My first podcast was a bust.
04:34.591 --> 04:38.332
[SPEAKER_01]: I didn't know what I was doing and I'll be the first to admit that my first podcast was terrible.
04:38.892 --> 04:39.932
[SPEAKER_01]: But I started podcasting.
04:40.192 --> 04:41.413
[SPEAKER_01]: I didn't have enough fancy equipment.
04:42.193 --> 04:49.455
[SPEAKER_01]: Matter of fact, my first real podcast was shot on an iPhone and I didn't even shoot the video.
04:49.815 --> 04:53.016
[SPEAKER_01]: I used GarageBand to record my first podcast episode.
04:53.256 --> 04:55.358
[SPEAKER_01]: And I think I put it on Stitcher.
04:55.678 --> 04:55.958
[SPEAKER_01]: Yeah.
04:56.298 --> 04:57.739
[SPEAKER_01]: At the time, it was like, get a way up side.
04:57.859 --> 04:58.540
[SPEAKER_01]: Use Blueberry.
04:58.560 --> 05:00.221
[SPEAKER_01]: I had WordPress Blueberry.
05:00.261 --> 05:01.462
[SPEAKER_01]: I didn't know what I was doing.
05:01.842 --> 05:03.063
[SPEAKER_01]: I didn't know none of that SEO.
05:03.403 --> 05:05.885
[SPEAKER_01]: I didn't know nothing about marketing.
05:06.165 --> 05:06.885
[SPEAKER_01]: I didn't know none of that.
05:07.246 --> 05:08.486
[SPEAKER_01]: What I knew is I could talk.
05:08.887 --> 05:09.507
[SPEAKER_01]: I'm good at that.
05:09.567 --> 05:10.007
[SPEAKER_01]: I could talk.
05:10.388 --> 05:11.689
[SPEAKER_01]: I knew I had the game to share.
05:12.629 --> 05:21.312
[SPEAKER_01]: I'm good at that, and with the 90 days of podcast, became significant enough for me to realize I need to, I need to dig deep into some of the things at her.
05:21.492 --> 05:24.333
[SPEAKER_01]: I never do this could be a lead generation tool in my business.
05:24.694 --> 05:26.894
[SPEAKER_01]: I didn't have this degree, I didn't know about Facebook groups.
05:27.254 --> 05:30.976
[SPEAKER_01]: All I had was a podcast, but I also knew people who's crushing it on YouTube.
05:31.476 --> 05:34.137
[SPEAKER_01]: The YouTube was really starting to pop back the end.
05:34.417 --> 05:39.919
[SPEAKER_01]: I seen six figure coaches on YouTube, man, cause courageous consultants, I was like, damn, what gives?
05:40.139 --> 05:41.179
[SPEAKER_01]: What am I doing wrong?
05:41.539 --> 05:46.841
[SPEAKER_01]: So today I'm going to break down six myths because these six myths is what I figured out what I was doing wrong.
05:47.241 --> 05:55.364
[SPEAKER_01]: What was keeping me stuck and by the end of this episode, I hope that you understand that somebody's myths are doing the exact same thing that they're
05:56.144 --> 05:59.826
[SPEAKER_01]: they did to me, they're doing it to you, they're keeping you stuck in the rut.
06:00.046 --> 06:05.488
[SPEAKER_01]: It's not based on height, it's based on your goals, it's based on your strength, it's based on your lifestyle.
06:05.929 --> 06:07.069
[SPEAKER_01]: So let's get into this, right?
06:07.089 --> 06:09.170
[SPEAKER_01]: So myth number one, we got to talk about it.
06:09.530 --> 06:10.651
[SPEAKER_01]: YouTube has more reach.
06:10.871 --> 06:12.271
[SPEAKER_01]: So it's better for growth.
06:12.551 --> 06:13.532
[SPEAKER_01]: And then that's the first myth.
06:13.892 --> 06:20.499
[SPEAKER_01]: So here everybody says yo, YouTube is better because it's searchable, it's second bet, the second biggest search engine.
06:20.919 --> 06:21.980
[SPEAKER_01]: You can blow up overnight.
06:23.021 --> 06:24.382
[SPEAKER_01]: You know, some of that's partially true.
06:24.723 --> 06:25.784
[SPEAKER_01]: But here's the problem though.
06:26.144 --> 06:30.228
[SPEAKER_01]: YouTube's algorithm can put you in front of a ton of people who have never heard of you.
06:30.588 --> 06:32.210
[SPEAKER_01]: Now, here's another issue.
06:32.410 --> 06:34.833
[SPEAKER_01]: The receipts that they don't show you is this.
06:35.433 --> 06:41.175
[SPEAKER_01]: The average YouTube channel would under 1000 subscribers, the 89 views per view.
06:41.275 --> 06:42.856
[SPEAKER_01]: I mean 89 views per video.
06:43.236 --> 06:43.596
[SPEAKER_01]: That's it.
06:44.056 --> 06:44.876
[SPEAKER_01]: You struggle, right?
06:45.276 --> 06:49.118
[SPEAKER_01]: And it takes the most creative 6 to 12 months to just hit monetization.
06:49.478 --> 06:55.320
[SPEAKER_01]: Meanwhile, a podcast that would 2,200 downloads per episode can reach 15k a month.
06:55.700 --> 06:55.980
[SPEAKER_01]: Why?
06:56.340 --> 06:59.681
[SPEAKER_01]: Because they're not chasing reach.
06:59.902 --> 07:01.202
[SPEAKER_01]: They're chasing the relationships.
07:01.382 --> 07:19.667
[SPEAKER_01]: So I'm not saying YouTube is bad what I'm saying is If your goal is to be a trust-fast that convert listeners to clients podcasting gives you something YouTube does it intimacy That's why a lot of people don't understand podcast See it's easy for somebody to watch you on video Like if you watch me down Hey, how you doing?
07:19.787 --> 07:26.049
[SPEAKER_01]: Nice thank you for stopping by If you know somebody who wants to get this game tell them to subscribe Tell them to hit the like button
07:26.309 --> 07:28.029
[SPEAKER_01]: watch the videos on YouTube channel.
07:28.209 --> 07:32.690
[SPEAKER_01]: But at the same time, I want to be an intimacy because I want you to look at me and I want you to see that I'm sincere.
07:33.050 --> 07:35.891
[SPEAKER_01]: In podcasts that they can't see your face, they hear your voice.
07:36.251 --> 07:49.434
[SPEAKER_01]: So you have to be able to be a great story, tell you have to be able to be to build up that anticipation, like say, say for instance, like when you watch TV shows, the main TV show that everybody wants to talk about is law and order.
07:49.614 --> 07:50.054
[SPEAKER_01]: When you hear that,
07:54.475 --> 08:02.300
[SPEAKER_01]: The old I got the more I started watching because I like used to hear it was and that Tom Thun was echoing, hollows and it was cinematic.
08:02.780 --> 08:06.062
[SPEAKER_01]: And then they hit you with the leading and get you round stuff.
08:06.202 --> 08:22.772
[SPEAKER_01]: Somebody done something to somebody's kid, some of the girl done get done bad at a party and then she's stuck on the bridge under the bridge and central, listen, they hit you with curiosity, they give you the story and they kill you with the clothes and see podcast
08:24.353 --> 08:26.074
[SPEAKER_01]: YouTube I'm learning to beat that one.
08:26.514 --> 08:27.995
[SPEAKER_01]: Podcasts and I have to beat that one.
08:28.376 --> 08:34.019
[SPEAKER_01]: So when someone listens to your voice and the guy, the gym, they're cooking dinner, they own, you know, they're on the treadmill.
08:34.379 --> 08:35.760
[SPEAKER_01]: It's a different level of access.
08:36.100 --> 08:37.041
[SPEAKER_01]: You're in their ear.
08:37.381 --> 08:41.083
[SPEAKER_01]: You are in their life like really like you have really touched them.
08:41.704 --> 08:43.124
[SPEAKER_01]: And here's the crazy thing.
08:43.385 --> 08:49.849
[SPEAKER_01]: So it can be the same way when it comes to YouTube videos because if they're on the treadmill, they're not watching
08:52.250 --> 09:06.142
[SPEAKER_01]: Listen some people left do listen the podcast because it helps take away whatever's going on in a day But they start to feel like they know you I can't you not mean I be out sometimes when people Hey, what I'm telling I have to look at them like I don't know you but I speak hey What's up man?
09:06.162 --> 09:09.005
[SPEAKER_01]: How are you doing here good to see you walk off?
09:09.465 --> 09:17.132
[SPEAKER_01]: Oh no who the hell that was what it is is They've seen or they've listened and they know
09:17.962 --> 09:24.684
[SPEAKER_01]: And that's a great feeling and first it's kind of iffy but didn't have to so long you're like, oh, you know who I am, and I love that.
09:25.304 --> 09:27.665
[SPEAKER_01]: I so Here's the move.
09:27.685 --> 09:36.067
[SPEAKER_01]: If you approach yourself to a service provider and you need to be a trust to say a high ticket course I guess first I'm going to give it to you that way podcast first.
09:36.507 --> 09:40.008
[SPEAKER_01]: Of course you know I'm going to say that because I think every business needs to buy games.
09:40.328 --> 09:40.528
[SPEAKER_01]: All right.
09:41.452 --> 09:46.221
[SPEAKER_01]: If you teach in visual skills tutorials, you already know that you're comfortable behind the camera.
09:46.241 --> 09:48.605
[SPEAKER_01]: So you can YouTube and still get away with it, right?
09:49.407 --> 09:52.673
[SPEAKER_01]: But get your podcast, that's myth number one, all right?
09:54.035 --> 09:56.677
[SPEAKER_01]: Myth number two, you need expensive equipment to start.
09:57.077 --> 09:58.298
[SPEAKER_01]: It is some BS right here.
09:58.638 --> 09:58.918
[SPEAKER_01]: Why?
09:59.299 --> 10:06.223
[SPEAKER_01]: Because I did my first U2, I mean my first podcast episode on an iPhone using GarageB.
10:06.423 --> 10:11.287
[SPEAKER_01]: And then I shot my first video podcast using an iPhone on an iPhone 7.
10:11.327 --> 10:12.667
[SPEAKER_01]: See, this one kills me.
10:12.707 --> 10:15.209
[SPEAKER_01]: People think they need to pay 500 for that mic.
10:15.609 --> 10:16.270
[SPEAKER_01]: Oh, you don't.
10:17.271 --> 10:17.591
[SPEAKER_01]: You don't.
10:17.771 --> 10:22.916
[SPEAKER_01]: A ring light, a green screen, some editing software, any of your phone is all you need.
10:22.956 --> 10:25.558
[SPEAKER_01]: And these days, some of the phones is better than the cameras.
10:25.598 --> 10:33.004
[SPEAKER_01]: I right now I got a Sony Z7, but my iPhone and my iPad, they shoot 4K video, just as well as the Sony.
10:33.184 --> 10:35.886
[SPEAKER_01]: So again, you don't need expensive equipment.
10:35.926 --> 10:36.787
[SPEAKER_01]: Most people go out here.
10:36.907 --> 10:40.830
[SPEAKER_01]: They try to do research and spend about $3, $400 on a mic.
10:41.091 --> 10:41.411
[SPEAKER_01]: $50 U.S.
10:41.431 --> 10:43.973
[SPEAKER_01]: B. Michael Amazon will get you set up for your laptop.
10:44.193 --> 10:48.977
[SPEAKER_01]: Make sure it's USB, plug it in, you got a desk, if you got a Mac, you got garage band.
10:49.357 --> 10:52.180
[SPEAKER_01]: If you have a PC, you can get a audacity, listen.
10:52.440 --> 10:56.583
[SPEAKER_01]: When you start to generate a buzz, it's starting to make it a little money, you didn't that's when it's time for you to scale, right?
10:56.743 --> 11:02.148
[SPEAKER_01]: You don't need enough fancy intro music, just me, my message, and a Google Doc with bullet points.
11:02.550 --> 11:02.950
[SPEAKER_01]: That's it.
11:02.970 --> 11:04.871
[SPEAKER_01]: You don't need all of that all the stuff.
11:05.211 --> 11:08.693
[SPEAKER_01]: The first episode, listen, the first episode, the first episode goes down.
11:08.793 --> 11:09.793
[SPEAKER_01]: Crazy.
11:09.893 --> 11:11.134
[SPEAKER_01]: Oh man, I shot this.
11:11.194 --> 11:11.794
[SPEAKER_01]: Yeah, you do it.
11:12.254 --> 11:13.315
[SPEAKER_01]: So here's what you got to do.
11:13.355 --> 11:13.695
[SPEAKER_01]: Put it down.
11:14.055 --> 11:14.615
[SPEAKER_01]: Don't play around.
11:14.635 --> 11:15.116
[SPEAKER_01]: Just put it down.
11:15.536 --> 11:16.276
[SPEAKER_01]: That's your first step.
11:16.476 --> 11:17.677
[SPEAKER_01]: You put your first episode out.
11:18.057 --> 11:19.698
[SPEAKER_01]: Quit worrying about what other people are thinking.
11:20.078 --> 11:20.998
[SPEAKER_01]: Give them the value.
11:21.078 --> 11:22.059
[SPEAKER_01]: Give them the playbook.
11:22.439 --> 11:22.919
[SPEAKER_01]: Put it out.
11:23.279 --> 11:24.380
[SPEAKER_01]: And then show up the next week.
11:24.520 --> 11:25.200
[SPEAKER_01]: Put another one out.
11:25.600 --> 11:26.421
[SPEAKER_01]: Show up the next week.
11:26.481 --> 11:27.181
[SPEAKER_01]: Put another one out.
11:27.561 --> 11:29.202
[SPEAKER_01]: And before you know what you've been through at a month.
11:29.582 --> 11:32.183
[SPEAKER_01]: Now, that's if you shoot and weekly content.
11:32.564 --> 11:38.267
[SPEAKER_01]: If you're doing it daily, you're really going to show up because if you've got a podcast, you start in the first episode comes out Sunday.
11:38.567 --> 11:48.132
[SPEAKER_01]: I mean, Monday morning at six and then Tuesday at six and Wednesday at six to Thursday at six, Friday at six, you take Saturday off and you come back Sunday, you record some more and you keep doing the same thing over.
11:48.492 --> 11:54.155
[SPEAKER_01]: By the time you get to the third week, you got what 15, 15 videos, 15 podcast episodes already.
11:54.655 --> 11:56.076
[SPEAKER_01]: Yeah, you make your moves.
11:56.316 --> 11:59.298
[SPEAKER_01]: So you want to make sure that you are consistently showing up.
11:59.338 --> 12:03.041
[SPEAKER_01]: Like, see people don't fall in love with your production quality.
12:03.081 --> 12:05.762
[SPEAKER_01]: They fall in love with your perception.
12:06.043 --> 12:07.624
[SPEAKER_01]: They fall in love with your story.
12:07.664 --> 12:08.904
[SPEAKER_01]: They fall in love with the energy.
12:09.145 --> 12:14.528
[SPEAKER_01]: Again, you don't need a fancy mic, but what you do need is you need to be energetic and speak into the answer.
12:14.548 --> 12:17.010
[SPEAKER_01]: They feel like they have a conversation.
12:17.390 --> 12:39.046
[SPEAKER_01]: You know how you sit at the crib and you type it to your homeboys on Sundays when the football games on and young ladies when you add it brunch with your friends and y'all over the girl And y'all talk girl this and girl that listen to me had a conversation the same way you have in a conversation with your people is the same way you need to have that conversation when you're doing your podcast Yeah, don't get me wrong as you grow you're gonna upgrade everybody upgrades
12:39.506 --> 12:40.467
[SPEAKER_01]: That's not an issue.
12:40.667 --> 12:44.108
[SPEAKER_01]: We're not talking nothing else, but up greativity, right?
12:44.128 --> 12:47.490
[SPEAKER_01]: You know, I know that's not a word, but it's my word for right now.
12:47.830 --> 12:49.951
[SPEAKER_01]: So halfway decent Mike, it starts you out, right?
12:50.292 --> 12:51.812
[SPEAKER_01]: Use your iPhone, listen.
12:52.113 --> 12:54.134
[SPEAKER_01]: If you don't you have a Mike, you got an iPhone.
12:54.494 --> 12:57.575
[SPEAKER_01]: Some people didn't realize that when I first shot, I didn't have that Mike.
12:57.635 --> 13:02.418
[SPEAKER_01]: I had the wired headphones that plugged in and the Mike was, that was the best thing smoking.
13:02.618 --> 13:05.000
[SPEAKER_01]: So you got a decent mic, a nice way to record.
13:05.220 --> 13:08.342
[SPEAKER_01]: You got the the Google Doc or a memo pad or whatever you got.
13:08.362 --> 13:12.846
[SPEAKER_01]: You got your message that people need to hear and encourage to hit publish.
13:13.086 --> 13:17.069
[SPEAKER_01]: A lot of people just record, but nobody, but a lot of people said, you're trying to be too perfect.
13:17.109 --> 13:18.170
[SPEAKER_01]: Don't be too perfect, right?
13:18.510 --> 13:19.551
[SPEAKER_01]: Then they how we knew this, right?
13:19.931 --> 13:26.096
[SPEAKER_01]: See, you two does require a bit more on the visual side, but even then you can shoot it.
13:26.456 --> 13:27.697
[SPEAKER_01]: Aphon publishes.
13:28.797 --> 13:34.721
[SPEAKER_01]: I, and then once you make your first publication, then you think about how I get people to really click.
13:35.222 --> 13:36.422
[SPEAKER_01]: Then you start doing your research.
13:36.442 --> 13:37.783
[SPEAKER_01]: Then you start investing in yourself.
13:37.984 --> 13:42.767
[SPEAKER_01]: Now, myth number three, and this was crazy to me too, because they say podcast is over-saturated.
13:44.769 --> 13:48.110
[SPEAKER_01]: You can stand, you can't stand out everywhere anymore.
13:48.150 --> 13:49.030
[SPEAKER_01]: That's what they say, all right.
13:49.431 --> 13:50.771
[SPEAKER_01]: Okay, so let's talk about that.
13:50.931 --> 13:52.031
[SPEAKER_01]: See this one comes up early times.
13:52.211 --> 13:55.272
[SPEAKER_01]: There are millions of podcasts out there and I'm supposed to compete.
13:55.633 --> 13:56.293
[SPEAKER_01]: Yes, you are.
13:56.653 --> 13:58.574
[SPEAKER_01]: And that's what's wrong with the world today.
13:58.614 --> 14:02.815
[SPEAKER_01]: When you look at listen, I'm very, I'm very passionate about what I'm about to say.
14:03.175 --> 14:06.836
[SPEAKER_01]: So you have to understand this goes into this podcast the game.
14:07.256 --> 14:08.677
[SPEAKER_01]: See, when you have NIO deals,
14:09.157 --> 14:10.899
[SPEAKER_01]: All right, but he is transferred.
14:10.919 --> 14:12.721
[SPEAKER_01]: It takes a transfer for one or two reasons.
14:12.921 --> 14:15.663
[SPEAKER_01]: Hey, they don't want to compete or be they trying to get that breathe.
14:15.783 --> 14:17.405
[SPEAKER_01]: But that's what podcast it is.
14:17.425 --> 14:20.008
[SPEAKER_01]: A lot of people don't want to compete, but they want to get that breathe.
14:20.228 --> 14:21.249
[SPEAKER_01]: They want to secure the bank.
14:21.529 --> 14:25.072
[SPEAKER_01]: And the truth is, it's 90% of podcasts don't even make your pass episode 7.
14:25.453 --> 14:26.554
[SPEAKER_01]: So what do you compete with?
14:26.894 --> 14:29.297
[SPEAKER_01]: You're going to have a 1,000 people right now.
14:29.317 --> 14:30.358
[SPEAKER_01]: All right.
14:31.108 --> 14:40.112
[SPEAKER_01]: hit record on their first podcast and expect to see a million downloads on their first episode and it's not going to happen and they're going to get discouraged and they're going to quit.
14:40.332 --> 14:47.235
[SPEAKER_01]: And then you're going to see podcasts with people who do exactly what you've asked them to do, hit record, publish the first one and they need.
14:47.435 --> 14:48.876
[SPEAKER_01]: never change up.
14:49.256 --> 14:51.476
[SPEAKER_01]: They never attempt to invest in themselves.
14:51.837 --> 14:53.997
[SPEAKER_01]: They stay the same and it's crazy.
14:54.357 --> 15:01.440
[SPEAKER_01]: I see podcasts that pop up on my, uh, for you page episodes and I'd be like, it's the same set up two years ago.
15:01.600 --> 15:02.940
[SPEAKER_01]: And I'm like, we doing it?
15:03.320 --> 15:05.101
[SPEAKER_01]: Okay, let's stay podcast.
15:05.161 --> 15:06.061
[SPEAKER_01]: I can't complain about it.
15:06.081 --> 15:07.062
[SPEAKER_01]: So yeah, we go do that.
15:07.082 --> 15:08.122
[SPEAKER_01]: We're going to let them ran out like that.
15:08.242 --> 15:08.462
[SPEAKER_01]: All right.
15:08.502 --> 15:08.622
[SPEAKER_01]: So
15:10.683 --> 15:13.604
[SPEAKER_01]: But most of them are dead, abandoned, collecting digital dust.
15:13.844 --> 15:20.045
[SPEAKER_01]: So the real competition, it's not as scary as you think, because really you're going to get yourself.
15:20.265 --> 15:21.506
[SPEAKER_01]: And that's another thing.
15:21.926 --> 15:23.226
[SPEAKER_01]: Saturation is a good thing.
15:23.626 --> 15:24.066
[SPEAKER_01]: You know why?
15:24.246 --> 15:26.267
[SPEAKER_01]: Because it means there's a demand.
15:26.507 --> 15:37.809
[SPEAKER_01]: If you're a relationship expert in male divorce, or women divorce, if you're a relationship expert in male partnership or women partnership,
15:41.170 --> 15:47.171
[SPEAKER_01]: If nobody teaches it the way that you teach it, unless you just copy a person's style, I can't do it.
15:47.552 --> 15:48.392
[SPEAKER_01]: I got to be me.
15:48.772 --> 15:52.573
[SPEAKER_01]: So, carve out your own language and quit worrying about what others is doing.
15:52.933 --> 15:53.713
[SPEAKER_01]: That's another thing.
15:53.873 --> 16:02.515
[SPEAKER_01]: You're trying to do it for everyone instead of watching your podcast and being successful, and doing the nation down, and doing it for that specific nation.
16:02.635 --> 16:03.395
[SPEAKER_01]: You missed the number four.
16:03.755 --> 16:06.657
[SPEAKER_01]: YouTube makes you more money fast than that's a lie.
16:07.017 --> 16:10.978
[SPEAKER_01]: You got to go through hell and high water before you can even get paid at YouTube.
16:11.419 --> 16:13.119
[SPEAKER_01]: You got to have thousands of subscribers again.
16:13.159 --> 16:18.862
[SPEAKER_01]: Don't forget to subscribe to the podcast on your favorite streaming platform and subscribe to the YouTube channel.
16:18.882 --> 16:23.324
[SPEAKER_01]: So you get not only the podcast, but get some of those lessons that I'm putting up.
16:23.664 --> 16:26.765
[SPEAKER_01]: So you can understand broken down in a different
16:27.105 --> 16:32.267
[SPEAKER_01]: Wait, inform it, because at the end of the day, you're not doing this just for fun.
16:32.627 --> 16:33.267
[SPEAKER_01]: It's a business.
16:33.347 --> 16:34.248
[SPEAKER_01]: We know it's a business.
16:34.628 --> 16:39.589
[SPEAKER_01]: But people think YouTube is the goal to take it, to ask in sponsorship affiliate links in the description.
16:39.629 --> 16:40.510
[SPEAKER_01]: No, it's not, man.
16:40.870 --> 16:42.810
[SPEAKER_01]: YouTube can monetize and it can be good.
16:42.871 --> 16:43.591
[SPEAKER_01]: It can be real.
16:43.691 --> 16:46.312
[SPEAKER_01]: Once you hit that thumbs up, subscribers and $4,000, watch out for us.
16:46.652 --> 16:47.152
[SPEAKER_01]: Listen to me.
16:47.512 --> 16:48.332
[SPEAKER_01]: It's beautiful.
16:48.693 --> 16:48.993
[SPEAKER_01]: All right.
16:49.333 --> 16:50.053
[SPEAKER_01]: But here's the receipt.
16:56.377 --> 17:00.359
[SPEAKER_01]: If you get 10,000 views, you might get 20 to 40 bucks.
17:00.859 --> 17:06.682
[SPEAKER_01]: Cassin, on the other hand, doesn't have to be built in monetization like YouTube.
17:06.842 --> 17:10.664
[SPEAKER_01]: What hers what it does has its own direct monetization pathway.
17:11.024 --> 17:15.586
[SPEAKER_01]: You can say your coach of business, your courses, membership services, all through your podcast.
17:15.986 --> 17:27.777
[SPEAKER_01]: And all you can, you might just have 200 downloads, you can still do it because there's 200 people listening that trust you if they feel like that this is what they hear for and guess what they're heard for that.
17:28.157 --> 17:31.180
[SPEAKER_01]: So yeah, you can, you can build a lucrative business.
17:31.220 --> 17:32.381
[SPEAKER_01]: You don't have to wait on you too.
17:32.861 --> 17:34.082
[SPEAKER_01]: You're controlling everything.
17:34.102 --> 17:35.923
[SPEAKER_01]: All right, so here's a framework.
17:36.003 --> 17:38.765
[SPEAKER_01]: Don't chase the red and revenue, chase office.
17:39.105 --> 17:45.309
[SPEAKER_01]: Whether you're on YouTube or podcast and your money comes from what you say or not, the platform to pay.
17:45.349 --> 17:47.530
[SPEAKER_01]: So listen, that myth we was talking about.
17:47.570 --> 17:48.951
[SPEAKER_01]: Here's how you changed that myth.
17:49.211 --> 17:51.732
[SPEAKER_01]: When you doing your episode, have a product ready to go.
17:51.912 --> 17:54.054
[SPEAKER_01]: Now we're two episodes into the new season.
17:54.454 --> 17:55.735
[SPEAKER_01]: We're trying to finish up the funnel.
17:55.995 --> 17:57.276
[SPEAKER_01]: So we can get you the playbook.
17:57.596 --> 17:59.117
[SPEAKER_01]: Because I really want you to have that playbook.
17:59.177 --> 18:00.938
[SPEAKER_01]: I really want you to understand what's going on.
18:01.358 --> 18:03.439
[SPEAKER_01]: And once you understand what's going on, you will see.
18:03.819 --> 18:07.141
[SPEAKER_01]: There's no fluff, no BS, we pull back the curtain and give you the real.
18:07.501 --> 18:12.483
[SPEAKER_01]: So you could get started and be successful at whatever the hits that you plan on doing with your podcast.
18:12.864 --> 18:14.925
[SPEAKER_01]: Again, every podcast needs a business.
18:15.205 --> 18:17.106
[SPEAKER_01]: No, every business needs a podcast.
18:17.526 --> 18:18.626
[SPEAKER_01]: I want tripping over today.
18:19.087 --> 18:20.707
[SPEAKER_01]: Hi, so, myth number five.
18:21.068 --> 18:22.989
[SPEAKER_01]: You have to choose one or the other.
18:23.169 --> 18:23.609
[SPEAKER_01]: No, you don't.
18:23.729 --> 18:24.389
[SPEAKER_01]: You can do both.
18:24.729 --> 18:26.010
[SPEAKER_01]: Record your podcast.
18:26.250 --> 18:27.030
[SPEAKER_01]: I use Riverside.fm.
18:28.389 --> 18:33.590
[SPEAKER_01]: I'm able to record my video podcasts and my audio, I'll let the same time right.
18:34.111 --> 18:37.532
[SPEAKER_01]: So then when I go to editing, I can edit it in Riverside.
18:37.872 --> 18:43.573
[SPEAKER_01]: Once I'm finished editing, I put my intro on my add-alove sound effects if I want to, at the end of the day.
18:43.593 --> 18:50.175
[SPEAKER_01]: When I download this, I download the full episode, video and audio, and then I go back and download the audio.
18:50.615 --> 18:52.496
[SPEAKER_01]: the audio is decomposed into an MP.
18:53.076 --> 18:58.558
[SPEAKER_01]: Once I convert that audio to an MP3, that goes up on your streaming platform.
18:58.738 --> 19:00.118
[SPEAKER_01]: I use them as audio grams.
19:00.238 --> 19:01.179
[SPEAKER_01]: I do a holiday stuff.
19:01.299 --> 19:06.581
[SPEAKER_01]: So I take and put information on YouTube and then I hit every streaming platform.
19:06.741 --> 19:07.201
[SPEAKER_01]: You can hit it.
19:07.381 --> 19:25.232
[SPEAKER_01]: So, start with one, but eventually you're gonna do both, but not at the same time, but you will be doing it at the same time, because regardless of what you do, when you record your episodes, you're recording, like, I'm recording through the camera, but when I'm done again, I can separate the audio, put it over the re-circle.
19:26.813 --> 19:33.895
[SPEAKER_01]: and it goes out to all my streaming platforms and then I sit back and I upload it to YouTube and then there it is.
19:33.915 --> 19:38.696
[SPEAKER_01]: So now I get two things going which then turns into more because I can repurpose my content.
19:39.077 --> 19:40.337
[SPEAKER_01]: So it's a win-win situation.
19:40.697 --> 19:45.658
[SPEAKER_01]: Quit letting people tear you that you have to choose one of the other because that's not the truth.
19:45.978 --> 19:50.280
[SPEAKER_01]: Now here's the myth that has bothered me about a whole lot of things
19:56.022 --> 19:56.883
[SPEAKER_01]: It's too late to start.
19:57.083 --> 20:01.006
[SPEAKER_01]: Why is it that we had to have a time on everything?
20:01.546 --> 20:02.707
[SPEAKER_01]: It's never too late to start.
20:02.847 --> 20:11.954
[SPEAKER_01]: There are, if you haven't seen the commercials, there are 55 year old me and I heard who have gone from dad by to buff Zani or whatever they call them.
20:13.475 --> 20:15.877
[SPEAKER_01]: All right.
20:16.077 --> 20:16.557
[SPEAKER_01]: 55 years old.
20:16.917 --> 20:20.360
[SPEAKER_01]: When they was in the 20s and 30s, they bought a look like the Peelsbury dope people.
20:20.720 --> 20:23.062
[SPEAKER_01]: I'm going off the videos, look, look, look, I'm one of them.
20:24.234 --> 20:27.795
[SPEAKER_01]: but I'm also losing weight because I need to stick around a little long.
20:27.836 --> 20:28.996
[SPEAKER_01]: My grandkids need me.
20:29.216 --> 20:30.317
[SPEAKER_01]: My kids need me.
20:30.597 --> 20:31.797
[SPEAKER_01]: My family needs me.
20:31.817 --> 20:33.538
[SPEAKER_01]: All right.
20:34.198 --> 20:36.139
[SPEAKER_01]: So, it's never too late to start again.
20:36.499 --> 20:39.280
[SPEAKER_01]: I stopped and restarted right before COVID here.
20:39.420 --> 20:39.800
[SPEAKER_01]: Maybe 2017, 2018.
20:40.941 --> 20:43.562
[SPEAKER_01]: It's never too late to start.
20:44.002 --> 20:47.904
[SPEAKER_01]: So, you need to quit listening to these folks because he's okay doing up a telling you to roll tight.
20:48.324 --> 20:50.466
[SPEAKER_01]: you can start at any given time.
20:50.806 --> 20:53.629
[SPEAKER_01]: If you have value in your message, people will listen.
20:53.990 --> 20:56.572
[SPEAKER_01]: If you can show up consistently, they're going to listen.
20:56.992 --> 20:58.334
[SPEAKER_01]: Alright, here's the truth, Bob.
20:58.714 --> 21:02.318
[SPEAKER_01]: The market doesn't need another perfect, a perfect content creator.
21:02.658 --> 21:03.198
[SPEAKER_01]: He needs you.
21:03.338 --> 21:08.143
[SPEAKER_01]: Hit me, your voice, your story, and your presentation, your preparation, your perspectives.
21:08.323 --> 21:09.945
[SPEAKER_01]: Okay, so that's what we at, mate.
21:10.285 --> 21:16.369
[SPEAKER_01]: Now, so we took and debubed the six of this, let's recap, reach doesn't matter if you can't convert.
21:16.749 --> 21:21.152
[SPEAKER_01]: You don't need expensive gear, you need your message and the guts to share it, okay?
21:21.392 --> 21:25.335
[SPEAKER_01]: Your market isn't saturated, it's underneast, be specific.
21:25.555 --> 21:31.879
[SPEAKER_01]: My money doesn't make, and this is number four, money doesn't make, money doesn't come from your platform, it comes from your offers.
21:32.159 --> 21:37.282
[SPEAKER_01]: If number five, you don't need, you don't have to do both at once, master one and then
21:38.963 --> 21:40.785
[SPEAKER_01]: And in last but not least, it's never too late.
21:41.185 --> 21:43.327
[SPEAKER_01]: Your voice matters and someone needs to hear you.
21:43.648 --> 21:47.692
[SPEAKER_01]: Now, here's the thing, the episodes give you what and why.
21:48.052 --> 21:50.294
[SPEAKER_01]: But if you're sitting there thinking, okay, cool.
21:50.655 --> 21:55.319
[SPEAKER_01]: How do I actually turn my podcast on YouTube channel into consistent income?
21:55.459 --> 21:58.703
[SPEAKER_01]: When the first of all, I built a solo for no playable.
21:58.723 --> 21:59.924
[SPEAKER_01]: It's not a fluffy guy.
21:59.944 --> 22:00.985
[SPEAKER_01]: It's for you to have.
22:01.385 --> 22:11.447
[SPEAKER_01]: And then, it's build and trust is letting you know what all you need to do, because as a solopreneur you want to be able to do this, you can, you know, it walks you through how to pick your platform.
22:11.867 --> 22:14.568
[SPEAKER_01]: It's a two-step funnel that turns listeners into leads.
22:14.808 --> 22:16.189
[SPEAKER_01]: It's a seven-day promo guide.
22:16.569 --> 22:18.789
[SPEAKER_01]: All it is is say win win situation for you.
22:19.149 --> 22:21.890
[SPEAKER_01]: So again, finishing up the funnel, playbook is done.
22:21.910 --> 22:23.030
[SPEAKER_01]: We're going to get it to you.
22:23.410 --> 22:26.191
[SPEAKER_01]: Just keep listening and hopefully it's done by.
22:26.911 --> 22:27.491
[SPEAKER_01]: next episode.
22:27.691 --> 22:29.532
[SPEAKER_01]: You can tap in and catch it on the next episode.
22:29.612 --> 22:31.092
[SPEAKER_01]: So here's what we're going to do right now.
22:31.312 --> 22:37.193
[SPEAKER_01]: I don't care if you're driving at the GM washing dishes, washing clothes, pull over press pause, dry your hands for 30 seconds.
22:37.513 --> 22:41.834
[SPEAKER_01]: Go to the website or you will be able to go and click the link below the ground to sell up a new employee.
22:42.134 --> 22:42.495
[SPEAKER_01]: It's free.
22:42.875 --> 22:45.235
[SPEAKER_01]: There's no catch 100% guarantee free.
22:45.615 --> 22:48.356
[SPEAKER_01]: We're not asking, I would need you to email address so we can send it to you.
22:48.976 --> 22:50.317
[SPEAKER_01]: Alright.
22:50.518 --> 22:53.741
[SPEAKER_01]: Next coming up because we're laying the foundation right now.
22:54.101 --> 22:55.863
[SPEAKER_01]: Join the solo Empire Network.
22:56.123 --> 22:57.004
[SPEAKER_01]: It's a free community.
22:57.104 --> 22:58.425
[SPEAKER_01]: It's a community where you get in there.
22:58.445 --> 22:59.907
[SPEAKER_01]: You learn life skills.
22:59.947 --> 23:02.689
[SPEAKER_01]: You learn podcasts and you learn how to do marketing.
23:03.110 --> 23:06.433
[SPEAKER_01]: Listen, it's the solo mega party.
23:06.814 --> 23:30.944
[SPEAKER_01]: Not MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA, MAGA,
23:35.164 --> 23:37.027
[SPEAKER_01]: in pause one episode at a time.
23:37.849 --> 23:41.294
[SPEAKER_01]: So with that being said, I'm going to catch you in the next episode.
23:51.864 --> 23:54.847
[SPEAKER_00]: Thanks for tuning in to the Solopreneur's Chronicles podcast.
23:55.528 --> 24:01.093
[SPEAKER_00]: I hope today's episode gave you the insights and inspiration you need to take the next step in your business journey.
24:01.794 --> 24:10.242
[SPEAKER_00]: If you enjoy the show, do me a favour, subscribe, leave a review on Apple Podcasts or Spotify and share this episode with a fellow Solopreneur.
24:11.023 --> 24:15.009
[SPEAKER_00]: Your feedback means the world to me and helps us reach more people just like you.
24:15.670 --> 24:21.239
[SPEAKER_00]: Let's thank our producers of the show since Sir and Charlie Strauter, Rea Cash and Theory Porter.
24:21.860 --> 24:29.572
[SPEAKER_00]: So don't forget, for more tips, tools and resources, subscribe to the show, so just keep building, keep growing, and I'll see you next time.
