Sept. 1, 2025
The Secret Sauce Behind Solopreneur Success: High Quality, Low Overhead
Discover the counterintuitive strategy that 87% of six-figure solopreneurs use to deliver premium results while keeping expenses razor-thin. In this episode, we break down the "Quality-Overhead Paradox" and reveal why the most successful solopreneurs actually spend LESS than their struggling counterparts.
You'll learn:
✅ The 3-pillar framework for high-quality, low-overhead operations
✅ How to build a premium business with just 3-5 essential tools
✅ Why low overhead equals pricing power (and higher profit margins)
✅ The exact tool stack that's generating 6-figure results
✅ Step-by-step implementation guide to cut expenses by 80% while improving quality
✅ Real case studies: How Lisa went from $4K to $12K months by reducing overhead
This isn't about cutting corners—it's about strategic minimalism that lets you focus on what actually moves the needle. Perfect for freelancers, consultants, coaches, and service-based entrepreneurs ready to scale smart.
WEBVTT
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[SPEAKER_02]: What if I told you that most successful solar panels that I know spend less money than our counterparts?
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[SPEAKER_02]: The ones who are struggling.
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[SPEAKER_02]: Yeah, deliver the higher quality of results.
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[SPEAKER_02]: Now, I know the sounds backwards.
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[SPEAKER_02]: I really do.
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[SPEAKER_02]: I know the sounds backwards.
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[SPEAKER_02]: But here's what blew my mind.
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[SPEAKER_02]: After looking into this and studying some of the tactics and tricks and frameworks that was used from solar panels and me sit back analyzing
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[SPEAKER_02]: Fifty-six figures son of a news.
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[SPEAKER_02]: I found that eighty-seven synodium followed the exact same approach that most people completely ignore.
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[SPEAKER_02]: See they've cracked the code on something that I call like strategic minimalism.
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[SPEAKER_02]: Check that in the next twelve minutes, next twelve to fifteen minutes.
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[SPEAKER_02]: I'm going to show you exactly how they do it.
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[SPEAKER_02]: And more importantly, how you could apply it to what you get going on.
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[SPEAKER_02]: If you're ready, hook a love, let's get to it.
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[SPEAKER_00]: Hey, solopreneurs.
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[SPEAKER_00]: Are you ready to turn your one-person business into a thriving empire?
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[SPEAKER_00]: Welcome to the solopreneur Chronicles podcast with Anthony Porter.
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[SPEAKER_00]: Each week, we're bringing you practical tips, real-life stories, and step by step frameworks to grow your income, build your brand, and find balance in the air business.
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[SPEAKER_00]: If you love what you hear, make sure to subscribe.
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[SPEAKER_00]: Share the podcast with your network, and leave us a review.
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[SPEAKER_00]: Your support helps us reach more so entrepreneurs just like you.
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[SPEAKER_00]: Let's grow together.
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[SPEAKER_00]: I'll see you on the next episode.
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[SPEAKER_02]: Hey, what's going on there?
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[SPEAKER_02]: Everybody welcome back to another episode of the Sullivan of the Chronicles podcast.
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[SPEAKER_02]: I'm your host, Mr. Anthony Porter.
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[SPEAKER_02]: And if you're new here, welcome to the family.
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[SPEAKER_02]: Welcome to the major community that will help you become a better solopinore, better entrepreneur.
02:03.193 --> 02:11.377
[SPEAKER_02]: See, this is why I'm basically solopinore's come to get, you know, practical, no flow of strategies that you can implement immediately.
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[SPEAKER_02]: Today we're diving into something that separates six and seven figure solar panels from everyone else.
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[SPEAKER_02]: See, most people start out as a hobby, but we're going to show you how you get basically doing the same time.
02:24.281 --> 02:32.423
[SPEAKER_02]: There is an art to deliver high premium quality while keeping your overhead raise a thing and see, most people don't get that.
02:32.643 --> 02:35.384
[SPEAKER_02]: Most people think that you got to have an extensive budget.
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[SPEAKER_02]: You got to be able to market to a certain situation.
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[SPEAKER_02]: It's not necessarily true.
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[SPEAKER_02]: Now, if you stick around into the end, and so, and the resources that are going to change how you think about running your business are aligned with in these access steps.
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[SPEAKER_02]: So, like I said, stick around.
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[SPEAKER_02]: We're going to get through this as quickly as possible.
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[SPEAKER_02]: If you pay attention, that means we're going to be through more episodes.
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[SPEAKER_02]: And it just happens.
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[SPEAKER_02]: It's the holiday weekend.
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[SPEAKER_02]: I'm on vacation, but I still needed to get this out.
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[SPEAKER_02]: So, this is what we're going to do.
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[SPEAKER_02]: Let me start with this real quick story.
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[SPEAKER_02]: Two years ago, I met a young lady.
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[SPEAKER_02]: Nineteen.
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[SPEAKER_02]: I'm just not working with a detailed move.
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[SPEAKER_02]: She's super brave.
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[SPEAKER_02]: She was a consultant in and she had incredible expertise in her niche.
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[SPEAKER_02]: I feel, but she was struggling to break past the break a month.
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[SPEAKER_02]: Our office was around about.
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[SPEAKER_02]: Okay, I might go working with spaces in the downtown area.
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[SPEAKER_02]: Her tools, three premium software subscription that she was using.
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[SPEAKER_02]: was roughly about eight hundred dollars a month.
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[SPEAKER_02]: So she was using a lot of sales tools.
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[SPEAKER_02]: All right.
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[SPEAKER_02]: So, and her brand, maybe a fifty thousand dollar website that looked amazing, I converted terribly.
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[SPEAKER_02]: So we're about the same time I met another person.
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[SPEAKER_02]: I made this guy named Marcus.
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[SPEAKER_02]: Same industry, same target market, but Marcus was pulling in twenty five months.
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[SPEAKER_02]: Working from his kitchen table using three simple tools and spending less than two hundred dollars a month on his entire business infrastructure.
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[SPEAKER_02]: Now, remember, Tina herself at the ton of money on advertising and marketing and going to her structure while Marcus is, you know, he's different.
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[SPEAKER_02]: So when it all from his kitchen table, but what he with the difference was, is Marcus understood what I call quality over hair paradox.
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[SPEAKER_02]: So you ask what it's at.
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[SPEAKER_02]: So it's the time.
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[SPEAKER_02]: We have a quality over hair paradox is counterintuitive.
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[SPEAKER_02]: And this is the truth behind it.
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[SPEAKER_02]: The higher your over here, the more pressure it is for you to cut some corners on quality.
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[SPEAKER_02]: And think about this, when you have like a what is it?
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[SPEAKER_02]: Three k monthly expenses, you start saying yes to every client.
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[SPEAKER_02]: You don't want to know a man, but you say yes to every single client.
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[SPEAKER_02]: If you rush projects to pay bills, spend
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[SPEAKER_02]: You start spending rough times spreading yourself thin across every single service that you have.
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[SPEAKER_02]: Now, what you feel to realize is when your overhead is low, you can't can afford to be selective.
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[SPEAKER_02]: I so think about that when your overhead is low, we can afford to be very selective.
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[SPEAKER_02]: You can spend extra time affecting your craft.
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[SPEAKER_02]: that you can say no to all of these nine clients, these miscellaneous clients, you can focus on the work that actually moves the needle.
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[SPEAKER_02]: Now, there are three pillars to a hat quality low over here, operation, and pillar number one is called the AD-twenty tool stack.
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[SPEAKER_02]: See most of them were used.
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[SPEAKER_02]: Fifteen to twenty different tools.
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[SPEAKER_02]: The high performers that I study use the maximum of three to five.
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[SPEAKER_02]: And so you have to think about that.
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[SPEAKER_02]: A lot of people use a lot when they don't have to do some that just use.
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[SPEAKER_02]: They just use like three to five max.
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[SPEAKER_02]: And so what's the stack that I like to use?
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[SPEAKER_02]: I use notion for everything operational room for plan communication strike for payments.
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[SPEAKER_02]: And then basically it total probably forty seven dollars a month.
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[SPEAKER_02]: That can you imagine you sit in here and you're spending a forty seven versus three grand a month the key is asking does this tool directly contribute to the client results or my best is growth if not do like they say cut it now pillar number two is the premium position in strategy that this sounds obvious okay this this sounds real obvious for me out the overhead is low we can charge a premium price
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[SPEAKER_02]: because you're not disruptive, you're not desperate, you're not chasing the book.
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[SPEAKER_02]: See, I know some of them know who charged his five grand for a service that I'll destroy fifteen hundred four.
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[SPEAKER_02]: The secret is he has zero recurring expenses beyond the basic software that he's using.
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[SPEAKER_02]: So he can afford to work only with two or three clients per quarter.
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[SPEAKER_02]: and give them incredible results.
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[SPEAKER_02]: See, low overhead equals price pricing power.
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[SPEAKER_02]: That's what I'm saying, low overhead equals price and power is pricing power equals selectivity, selectivity equals higher quality.
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[SPEAKER_02]: You work.
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[SPEAKER_02]: And then the third pillar that you want to talk about is the asset light delivery method.
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[SPEAKER_02]: Instead of building a what you call a complex business with employees in the Tory and physical assets, focus on what I call a brain to bank delivery.
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[SPEAKER_02]: Your expertise goes directly into solving a client's problem with minimum friction in between.
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[SPEAKER_02]: Now, this practical implementation framework, which, of course, is a step by step situation.
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[SPEAKER_02]: This is that step by step.
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[SPEAKER_02]: I actually plan that you need to really take a look at, really dive into, really try to understand.
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[SPEAKER_02]: So step number one is overhead audit.
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[SPEAKER_02]: Let's every monthly expense.
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[SPEAKER_02]: You know, categorize each as either directly improves client results or everything.
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[SPEAKER_02]: Yes, that eighty percent of the eighty of everything else category this week.
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[SPEAKER_02]: That's what you do first.
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[SPEAKER_02]: The first thing you need to do.
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[SPEAKER_02]: The second thing you need to do is talk to solidation.
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[SPEAKER_02]: Pick one tool.
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[SPEAKER_02]: So a project management, one for a communication, one for payment.
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[SPEAKER_02]: So if it's notion, choose it, if it's long, choose it, if it's strike, choose it.
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[SPEAKER_02]: Now there are some other ones out there, but these are just these are just the industry standard ones that are out there right now.
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[SPEAKER_02]: So just pick three and
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[SPEAKER_02]: move forward.
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[SPEAKER_02]: Now, a step number three is rate of restructuring.
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[SPEAKER_02]: Now, which I knew all over here, calculate what you could charge if you only work with ideal clients.
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[SPEAKER_02]: Scary number good.
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[SPEAKER_02]: That's what you want.
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[SPEAKER_02]: You're going to have a number where people would determine if they want to work with you.
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[SPEAKER_02]: You want to make sure that you have that number.
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[SPEAKER_02]: And stick with it.
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[SPEAKER_02]: Don't be afraid.
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[SPEAKER_02]: Stick with it.
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[SPEAKER_02]: This is the new rate.
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[SPEAKER_02]: Okay, then number four is the quality of session.
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[SPEAKER_02]: See, now that you're not stressed about overheating, assessed over client results, every project becomes a case study.
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[SPEAKER_02]: Every single one of your projects becomes a brand new case study.
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[SPEAKER_02]: And see, every client becomes a referral source.
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[SPEAKER_02]: So once you start working with clients, they start referring you to other people.
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[SPEAKER_02]: And once they start referring you to other people, then you become more dependent on word of mouth instead of having to word my opinion ads all the time.
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[SPEAKER_02]: That's one of the most beautiful situations that you can have.
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[SPEAKER_02]: A lot of people don't understand and a lot of people think that it takes paid ads.
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[SPEAKER_02]: I've talked about this.
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[SPEAKER_02]: Especially when it comes to marketing, you have to be able to know that you either have old, hot, or warm traffic.
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[SPEAKER_02]: Or traffic nobody knows who you are.
09:51.147 --> 09:56.932
[SPEAKER_02]: wrong traffic, they know who you are, but they're still a little, if you're better, you still have to build the trust factor.
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[SPEAKER_02]: And that high traffic is everybody has dealt with you and they want to purchase from you.
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[SPEAKER_02]: So you'll become the go-to person that they want to spend.
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[SPEAKER_02]: Think about this.
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[SPEAKER_02]: We use a numbers in my community.
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[SPEAKER_02]: So look, Noah's have implemented this framework style on the average.
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[SPEAKER_02]: They saw a one hundred and forty percent increase in their profit margins within ninety days.
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[SPEAKER_02]: And that's great.
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[SPEAKER_02]: But not revenue profit.
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[SPEAKER_02]: This is profit.
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[SPEAKER_02]: Okay, because when you're, when you're focused on money and, you know, when you money towards a necessary overhead, every dollar, you earn goes father.
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[SPEAKER_02]: Now, a friend of mine, excuse me, a friend of mine, I got a friend and cute graphic designer went from four K a month with a twenty-eight hundred dollars in expenses to, okay, months with four hundred dollar expenses.
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[SPEAKER_02]: Same skills, same market, different approach to overhead management.
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[SPEAKER_02]: And so you start to see what I'm talking about when you get to look at that, uh, putting together what we, you know, what we have just discussed.
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[SPEAKER_02]: Now, I know what thank you to say I'm simple and very, but feels like it could be overwhelming and practice and that's exactly why.
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[SPEAKER_02]: Uh, you need to come on over to the solo impact network community.
11:21.430 --> 11:28.800
[SPEAKER_02]: So make it learn how to get some of this stuff broken down like I tend to have to do podcast and start a podcast monetize your podcast.
11:29.160 --> 11:31.023
[SPEAKER_02]: We're going to we're going to talk about business.
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[SPEAKER_02]: aspects because podcast is a business, but there's also other businesses out there.
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[SPEAKER_02]: So we need to talk about how to get into these situations.
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[SPEAKER_02]: Secondly, something huge like when I first started this community, I stopped it and I revamped it.
11:45.912 --> 11:47.253
[SPEAKER_02]: So now it's three.
11:47.453 --> 11:49.114
[SPEAKER_02]: So we want to get upwards of
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[SPEAKER_02]: five-honey members just in the free community because we want to build this network for people like myself, people like you who are coaches, content creators, seller for normal entrepreneurs, entrepreneurs, podcasts.
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[SPEAKER_02]: We want to be able to have something for you and that you can get in here and being good network exchange strategies with certain folks, build that build that bond build a community
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[SPEAKER_02]: Yeah, if we want you to have this, so again, this is free.
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[SPEAKER_02]: The solo empire network is definitely free.
12:18.560 --> 12:21.782
[SPEAKER_02]: Now, with this out of the community, it's like I said, it's low over here.
12:22.062 --> 12:24.584
[SPEAKER_02]: Oh, you know, you don't have to worry about high quality.
12:24.644 --> 12:26.845
[SPEAKER_02]: It's high quality operation with low over here.
12:27.245 --> 12:37.391
[SPEAKER_02]: You see, I give you the actual tool stacks that you know, I show you how to set up, you know, certain workspaces, certain things about business operations that
12:38.392 --> 12:43.534
[SPEAKER_02]: People would charge you for it, but you could get this information, these resources with this idea of the community for free.
12:44.035 --> 12:44.795
[SPEAKER_02]: It's high quality.
12:45.075 --> 12:46.476
[SPEAKER_02]: So we won't, we won't high quality.
12:47.196 --> 12:53.579
[SPEAKER_02]: And if you, you know, the one thing I want you to understand is this, if you get value from this episode today, don't be afraid of it.
12:53.939 --> 12:54.899
[SPEAKER_02]: Leave us a quick review.
12:55.059 --> 13:00.422
[SPEAKER_02]: Take about a few seconds and jump over to the Southern Pavilion Chronicles podcast.com and leave us a review.
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[SPEAKER_02]: All right.
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[SPEAKER_02]: Well, I'll follow us on our stream with platforms and yeah, leave us a review.
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[SPEAKER_02]: That helps us get to that place.
13:08.486 --> 13:08.986
[SPEAKER_02]: It helps.
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[SPEAKER_02]: I'll be selling for news such as yourself.
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[SPEAKER_02]: Fine, this podcast.
13:13.568 --> 13:19.571
[SPEAKER_02]: Yeah, I hope to see you drop that review because I want to look forward to what I really need you to do that now.
13:19.891 --> 13:22.633
[SPEAKER_02]: Here's your homework before I, you know, go to bed tonight.
13:23.294 --> 13:26.980
[SPEAKER_02]: and finish and join my, you know, get up to head back to the city.
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[SPEAKER_02]: Don't overhead art it like I mentioned before.
13:29.664 --> 13:33.631
[SPEAKER_02]: Right then, every monthly expense in your business and be ruthless.
13:35.407 --> 13:42.673
[SPEAKER_02]: My asking yourself, if I had to restart my business tomorrow, we'll just file a hundred dollars, what do I actually need?
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[SPEAKER_02]: So do that.
13:44.114 --> 13:46.216
[SPEAKER_02]: Like I said, solar panels are her questioning.
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[SPEAKER_02]: And the ones that I question it aren't the ones with all the fancy gear setups, okay?
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[SPEAKER_02]: They
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[SPEAKER_02]: Believe me, believe it or not, they ought to want to have mastered the art of doing more with less.
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[SPEAKER_02]: And that's what you need to think about how you can do more with less and they would understand and know the secret.
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[SPEAKER_02]: So, Chase, I'm going to see you in the next episode.
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[SPEAKER_02]: Remember, your expertise is your greatest asset.
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[SPEAKER_02]: And everything else is just over here.
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[SPEAKER_02]: I'm going to see you all when I see you on my piece.
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[SPEAKER_01]: Thanks for tuning in to the Solopreneur's Chronicles podcast.
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[SPEAKER_01]: I hope today's episode gave you the insights and inspiration you need to take the next step in your business journey.
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[SPEAKER_01]: If you enjoy the show, do me a favor, subscribe, leave a review on Apple Podcasts or Spotify, and share this episode with a fellow Solopreneur.
14:48.060 --> 14:52.050
[SPEAKER_01]: Your feedback means the world to me and helps us reach more people just like you.
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[SPEAKER_01]: Let's thank our producers of the show, sincere and Charlie Strorter, Rea Cash and Theory Porter.
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[SPEAKER_01]: So don't forget, for more tips, tools and resources, subscribe to the show, so just keep building, keep growing, and I'll see you next time.
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[SPEAKER_02]: What if I told you that most successful solar panels that I know spend less money than our counterparts?
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[SPEAKER_02]: The ones who are struggling.
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[SPEAKER_02]: Yeah, deliver the higher quality of results.
00:12.099 --> 00:13.420
[SPEAKER_02]: Now, I know the sounds backwards.
00:13.760 --> 00:14.181
[SPEAKER_02]: I really do.
00:14.221 --> 00:15.181
[SPEAKER_02]: I know the sounds backwards.
00:15.522 --> 00:17.063
[SPEAKER_02]: But here's what blew my mind.
00:17.423 --> 00:27.450
[SPEAKER_02]: After looking into this and studying some of the tactics and tricks and frameworks that was used from solar panels and me sit back analyzing
00:28.110 --> 00:29.992
[SPEAKER_02]: Fifty-six figures son of a news.
00:30.232 --> 00:37.780
[SPEAKER_02]: I found that eighty-seven synodium followed the exact same approach that most people completely ignore.
00:38.140 --> 00:42.765
[SPEAKER_02]: See they've cracked the code on something that I call like strategic minimalism.
00:43.605 --> 00:46.488
[SPEAKER_02]: Check that in the next twelve minutes, next twelve to fifteen minutes.
00:47.109 --> 00:51.793
[SPEAKER_02]: I'm going to show you exactly how they do it.
00:52.578 --> 00:56.421
[SPEAKER_02]: And more importantly, how you could apply it to what you get going on.
00:56.841 --> 00:58.823
[SPEAKER_02]: If you're ready, hook a love, let's get to it.
00:59.343 --> 01:00.624
[SPEAKER_00]: Hey, solopreneurs.
01:01.164 --> 01:04.707
[SPEAKER_00]: Are you ready to turn your one-person business into a thriving empire?
01:05.668 --> 01:09.651
[SPEAKER_00]: Welcome to the solopreneur Chronicles podcast with Anthony Porter.
01:10.692 --> 01:21.239
[SPEAKER_00]: Each week, we're bringing you practical tips, real-life stories, and step by step frameworks to grow your income, build your brand, and find balance in the air business.
01:24.982 --> 01:33.830
[SPEAKER_00]: If you love what you hear, make sure to subscribe.
01:33.870 --> 01:37.993
[SPEAKER_00]: Share the podcast with your network, and leave us a review.
01:38.093 --> 01:41.516
[SPEAKER_00]: Your support helps us reach more so entrepreneurs just like you.
01:42.617 --> 01:43.538
[SPEAKER_00]: Let's grow together.
01:44.059 --> 01:45.460
[SPEAKER_00]: I'll see you on the next episode.
01:47.005 --> 01:47.625
[SPEAKER_02]: Hey, what's going on there?
01:47.645 --> 01:52.488
[SPEAKER_02]: Everybody welcome back to another episode of the Sullivan of the Chronicles podcast.
01:52.848 --> 01:54.449
[SPEAKER_02]: I'm your host, Mr. Anthony Porter.
01:54.509 --> 01:57.050
[SPEAKER_02]: And if you're new here, welcome to the family.
01:57.170 --> 02:03.053
[SPEAKER_02]: Welcome to the major community that will help you become a better solopinore, better entrepreneur.
02:03.193 --> 02:11.377
[SPEAKER_02]: See, this is why I'm basically solopinore's come to get, you know, practical, no flow of strategies that you can implement immediately.
02:12.478 --> 02:18.200
[SPEAKER_02]: Today we're diving into something that separates six and seven figure solar panels from everyone else.
02:18.560 --> 02:23.981
[SPEAKER_02]: See, most people start out as a hobby, but we're going to show you how you get basically doing the same time.
02:24.281 --> 02:32.423
[SPEAKER_02]: There is an art to deliver high premium quality while keeping your overhead raise a thing and see, most people don't get that.
02:32.643 --> 02:35.384
[SPEAKER_02]: Most people think that you got to have an extensive budget.
02:35.724 --> 02:37.965
[SPEAKER_02]: You got to be able to market to a certain situation.
02:39.525 --> 02:40.605
[SPEAKER_02]: It's not necessarily true.
02:41.046 --> 02:50.388
[SPEAKER_02]: Now, if you stick around into the end, and so, and the resources that are going to change how you think about running your business are aligned with in these access steps.
02:50.448 --> 02:51.929
[SPEAKER_02]: So, like I said, stick around.
02:51.949 --> 02:53.809
[SPEAKER_02]: We're going to get through this as quickly as possible.
02:54.149 --> 02:57.631
[SPEAKER_02]: If you pay attention, that means we're going to be through more episodes.
02:57.971 --> 02:58.911
[SPEAKER_02]: And it just happens.
02:59.011 --> 03:00.091
[SPEAKER_02]: It's the holiday weekend.
03:00.191 --> 03:02.392
[SPEAKER_02]: I'm on vacation, but I still needed to get this out.
03:02.452 --> 03:03.872
[SPEAKER_02]: So, this is what we're going to do.
03:04.233 --> 03:06.253
[SPEAKER_02]: Let me start with this real quick story.
03:06.393 --> 03:08.494
[SPEAKER_02]: Two years ago, I met a young lady.
03:09.094 --> 03:09.734
[SPEAKER_02]: Nineteen.
03:09.914 --> 03:11.675
[SPEAKER_02]: I'm just not working with a detailed move.
03:13.756 --> 03:14.556
[SPEAKER_02]: She's super brave.
03:14.596 --> 03:18.978
[SPEAKER_02]: She was a consultant in and she had incredible expertise in her niche.
03:19.538 --> 03:23.920
[SPEAKER_02]: I feel, but she was struggling to break past the break a month.
03:24.300 --> 03:26.421
[SPEAKER_02]: Our office was around about.
03:27.321 --> 03:32.263
[SPEAKER_02]: Okay, I might go working with spaces in the downtown area.
03:32.743 --> 03:36.305
[SPEAKER_02]: Her tools, three premium software subscription that she was using.
03:37.841 --> 03:39.902
[SPEAKER_02]: was roughly about eight hundred dollars a month.
03:40.022 --> 03:42.063
[SPEAKER_02]: So she was using a lot of sales tools.
03:42.543 --> 03:42.803
[SPEAKER_02]: All right.
03:42.883 --> 03:49.906
[SPEAKER_02]: So, and her brand, maybe a fifty thousand dollar website that looked amazing, I converted terribly.
03:50.086 --> 03:52.007
[SPEAKER_02]: So we're about the same time I met another person.
03:52.327 --> 03:53.447
[SPEAKER_02]: I made this guy named Marcus.
03:53.647 --> 03:57.689
[SPEAKER_02]: Same industry, same target market, but Marcus was pulling in twenty five months.
03:58.029 --> 04:05.572
[SPEAKER_02]: Working from his kitchen table using three simple tools and spending less than two hundred dollars a month on his entire business infrastructure.
04:05.932 --> 04:15.779
[SPEAKER_02]: Now, remember, Tina herself at the ton of money on advertising and marketing and going to her structure while Marcus is, you know, he's different.
04:16.039 --> 04:23.805
[SPEAKER_02]: So when it all from his kitchen table, but what he with the difference was, is Marcus understood what I call quality over hair paradox.
04:23.965 --> 04:24.805
[SPEAKER_02]: So you ask what it's at.
04:24.825 --> 04:26.026
[SPEAKER_02]: So it's the time.
04:26.446 --> 04:29.649
[SPEAKER_02]: We have a quality over hair paradox is counterintuitive.
04:30.009 --> 04:31.330
[SPEAKER_02]: And this is the truth behind it.
04:31.710 --> 04:37.312
[SPEAKER_02]: The higher your over here, the more pressure it is for you to cut some corners on quality.
04:37.692 --> 04:40.933
[SPEAKER_02]: And think about this, when you have like a what is it?
04:40.973 --> 04:45.215
[SPEAKER_02]: Three k monthly expenses, you start saying yes to every client.
04:45.355 --> 04:47.976
[SPEAKER_02]: You don't want to know a man, but you say yes to every single client.
04:48.056 --> 04:50.637
[SPEAKER_02]: If you rush projects to pay bills, spend
04:51.357 --> 04:57.339
[SPEAKER_02]: You start spending rough times spreading yourself thin across every single service that you have.
04:57.659 --> 05:04.901
[SPEAKER_02]: Now, what you feel to realize is when your overhead is low, you can't can afford to be selective.
05:05.121 --> 05:09.062
[SPEAKER_02]: I so think about that when your overhead is low, we can afford to be very selective.
05:09.402 --> 05:12.683
[SPEAKER_02]: You can spend extra time affecting your craft.
05:13.183 --> 05:23.212
[SPEAKER_02]: that you can say no to all of these nine clients, these miscellaneous clients, you can focus on the work that actually moves the needle.
05:23.372 --> 05:31.319
[SPEAKER_02]: Now, there are three pillars to a hat quality low over here, operation, and pillar number one is called the AD-twenty tool stack.
05:31.679 --> 05:33.300
[SPEAKER_02]: See most of them were used.
05:34.221 --> 05:35.582
[SPEAKER_02]: Fifteen to twenty different tools.
05:35.922 --> 05:40.986
[SPEAKER_02]: The high performers that I study use the maximum of three to five.
05:41.247 --> 05:43.248
[SPEAKER_02]: And so you have to think about that.
05:43.628 --> 05:47.531
[SPEAKER_02]: A lot of people use a lot when they don't have to do some that just use.
05:47.712 --> 05:49.673
[SPEAKER_02]: They just use like three to five max.
05:50.194 --> 05:51.775
[SPEAKER_02]: And so what's the stack that I like to use?
05:51.815 --> 05:57.920
[SPEAKER_02]: I use notion for everything operational room for plan communication strike for payments.
05:58.120 --> 06:00.822
[SPEAKER_02]: And then basically it total probably forty seven dollars a month.
06:01.202 --> 06:27.341
[SPEAKER_02]: That can you imagine you sit in here and you're spending a forty seven versus three grand a month the key is asking does this tool directly contribute to the client results or my best is growth if not do like they say cut it now pillar number two is the premium position in strategy that this sounds obvious okay this this sounds real obvious for me out the overhead is low we can charge a premium price
06:28.141 --> 06:34.364
[SPEAKER_02]: because you're not disruptive, you're not desperate, you're not chasing the book.
06:34.724 --> 06:42.127
[SPEAKER_02]: See, I know some of them know who charged his five grand for a service that I'll destroy fifteen hundred four.
06:42.367 --> 06:48.390
[SPEAKER_02]: The secret is he has zero recurring expenses beyond the basic software that he's using.
06:49.310 --> 06:53.572
[SPEAKER_02]: So he can afford to work only with two or three clients per quarter.
06:54.912 --> 06:57.436
[SPEAKER_02]: and give them incredible results.
06:57.817 --> 07:00.741
[SPEAKER_02]: See, low overhead equals price pricing power.
07:00.941 --> 07:08.793
[SPEAKER_02]: That's what I'm saying, low overhead equals price and power is pricing power equals selectivity, selectivity equals higher quality.
07:09.995 --> 07:10.335
[SPEAKER_02]: You work.
07:10.596 --> 07:16.741
[SPEAKER_02]: And then the third pillar that you want to talk about is the asset light delivery method.
07:17.102 --> 07:26.770
[SPEAKER_02]: Instead of building a what you call a complex business with employees in the Tory and physical assets, focus on what I call a brain to bank delivery.
07:27.011 --> 07:32.716
[SPEAKER_02]: Your expertise goes directly into solving a client's problem with minimum friction in between.
07:34.700 --> 07:40.406
[SPEAKER_02]: Now, this practical implementation framework, which, of course, is a step by step situation.
07:40.767 --> 07:41.788
[SPEAKER_02]: This is that step by step.
07:41.808 --> 07:46.974
[SPEAKER_02]: I actually plan that you need to really take a look at, really dive into, really try to understand.
07:47.334 --> 07:49.837
[SPEAKER_02]: So step number one is overhead audit.
07:51.543 --> 07:54.625
[SPEAKER_02]: Let's every monthly expense.
07:54.885 --> 08:02.789
[SPEAKER_02]: You know, categorize each as either directly improves client results or everything.
08:02.809 --> 08:09.012
[SPEAKER_02]: Yes, that eighty percent of the eighty of everything else category this week.
08:09.192 --> 08:10.173
[SPEAKER_02]: That's what you do first.
08:10.213 --> 08:11.253
[SPEAKER_02]: The first thing you need to do.
08:11.273 --> 08:15.276
[SPEAKER_02]: The second thing you need to do is talk to solidation.
08:15.356 --> 08:16.096
[SPEAKER_02]: Pick one tool.
08:18.683 --> 08:22.366
[SPEAKER_02]: So a project management, one for a communication, one for payment.
08:22.526 --> 08:28.091
[SPEAKER_02]: So if it's notion, choose it, if it's long, choose it, if it's strike, choose it.
08:28.251 --> 08:33.596
[SPEAKER_02]: Now there are some other ones out there, but these are just these are just the industry standard ones that are out there right now.
08:33.656 --> 08:35.858
[SPEAKER_02]: So just pick three and
08:36.518 --> 08:37.078
[SPEAKER_02]: move forward.
08:37.098 --> 08:41.199
[SPEAKER_02]: Now, a step number three is rate of restructuring.
08:41.579 --> 08:47.781
[SPEAKER_02]: Now, which I knew all over here, calculate what you could charge if you only work with ideal clients.
08:48.141 --> 08:49.622
[SPEAKER_02]: Scary number good.
08:49.982 --> 08:50.702
[SPEAKER_02]: That's what you want.
08:51.062 --> 08:54.783
[SPEAKER_02]: You're going to have a number where people would determine if they want to work with you.
08:54.823 --> 08:57.364
[SPEAKER_02]: You want to make sure that you have that number.
08:57.544 --> 08:58.544
[SPEAKER_02]: And stick with it.
08:58.624 --> 08:59.264
[SPEAKER_02]: Don't be afraid.
08:59.304 --> 09:00.005
[SPEAKER_02]: Stick with it.
09:00.105 --> 09:01.105
[SPEAKER_02]: This is the new rate.
09:01.849 --> 09:04.911
[SPEAKER_02]: Okay, then number four is the quality of session.
09:05.271 --> 09:12.095
[SPEAKER_02]: See, now that you're not stressed about overheating, assessed over client results, every project becomes a case study.
09:12.456 --> 09:15.497
[SPEAKER_02]: Every single one of your projects becomes a brand new case study.
09:15.858 --> 09:18.239
[SPEAKER_02]: And see, every client becomes a referral source.
09:18.599 --> 09:21.801
[SPEAKER_02]: So once you start working with clients, they start referring you to other people.
09:22.182 --> 09:30.447
[SPEAKER_02]: And once they start referring you to other people, then you become more dependent on word of mouth instead of having to word my opinion ads all the time.
09:31.147 --> 09:34.809
[SPEAKER_02]: That's one of the most beautiful situations that you can have.
09:35.289 --> 09:39.371
[SPEAKER_02]: A lot of people don't understand and a lot of people think that it takes paid ads.
09:39.531 --> 09:40.371
[SPEAKER_02]: I've talked about this.
09:40.752 --> 09:48.095
[SPEAKER_02]: Especially when it comes to marketing, you have to be able to know that you either have old, hot, or warm traffic.
09:48.335 --> 09:49.856
[SPEAKER_02]: Or traffic nobody knows who you are.
09:51.147 --> 09:56.932
[SPEAKER_02]: wrong traffic, they know who you are, but they're still a little, if you're better, you still have to build the trust factor.
09:57.132 --> 10:02.817
[SPEAKER_02]: And that high traffic is everybody has dealt with you and they want to purchase from you.
10:02.898 --> 10:07.181
[SPEAKER_02]: So you'll become the go-to person that they want to spend.
10:07.982 --> 10:08.583
[SPEAKER_02]: Think about this.
10:09.223 --> 10:12.206
[SPEAKER_02]: We use a numbers in my community.
10:12.246 --> 10:17.591
[SPEAKER_02]: So look, Noah's have implemented this framework style on the average.
10:17.911 --> 10:23.537
[SPEAKER_02]: They saw a one hundred and forty percent increase in their profit margins within ninety days.
10:23.837 --> 10:24.437
[SPEAKER_02]: And that's great.
10:24.778 --> 10:26.499
[SPEAKER_02]: But not revenue profit.
10:26.860 --> 10:27.841
[SPEAKER_02]: This is profit.
10:28.341 --> 10:39.068
[SPEAKER_02]: Okay, because when you're, when you're focused on money and, you know, when you money towards a necessary overhead, every dollar, you earn goes father.
10:39.428 --> 10:52.277
[SPEAKER_02]: Now, a friend of mine, excuse me, a friend of mine, I got a friend and cute graphic designer went from four K a month with a twenty-eight hundred dollars in expenses to, okay, months with four hundred dollar expenses.
10:52.697 --> 10:57.180
[SPEAKER_02]: Same skills, same market, different approach to overhead management.
10:57.540 --> 11:06.744
[SPEAKER_02]: And so you start to see what I'm talking about when you get to look at that, uh, putting together what we, you know, what we have just discussed.
11:06.944 --> 11:14.888
[SPEAKER_02]: Now, I know what thank you to say I'm simple and very, but feels like it could be overwhelming and practice and that's exactly why.
11:16.323 --> 11:21.070
[SPEAKER_02]: Uh, you need to come on over to the solo impact network community.
11:21.430 --> 11:28.800
[SPEAKER_02]: So make it learn how to get some of this stuff broken down like I tend to have to do podcast and start a podcast monetize your podcast.
11:29.160 --> 11:31.023
[SPEAKER_02]: We're going to we're going to talk about business.
11:31.563 --> 11:35.726
[SPEAKER_02]: aspects because podcast is a business, but there's also other businesses out there.
11:35.766 --> 11:39.028
[SPEAKER_02]: So we need to talk about how to get into these situations.
11:39.188 --> 11:45.752
[SPEAKER_02]: Secondly, something huge like when I first started this community, I stopped it and I revamped it.
11:45.912 --> 11:47.253
[SPEAKER_02]: So now it's three.
11:47.453 --> 11:49.114
[SPEAKER_02]: So we want to get upwards of
11:49.754 --> 12:01.466
[SPEAKER_02]: five-honey members just in the free community because we want to build this network for people like myself, people like you who are coaches, content creators, seller for normal entrepreneurs, entrepreneurs, podcasts.
12:01.806 --> 12:12.517
[SPEAKER_02]: We want to be able to have something for you and that you can get in here and being good network exchange strategies with certain folks, build that build that bond build a community
12:13.117 --> 12:15.799
[SPEAKER_02]: Yeah, if we want you to have this, so again, this is free.
12:15.999 --> 12:18.300
[SPEAKER_02]: The solo empire network is definitely free.
12:18.560 --> 12:21.782
[SPEAKER_02]: Now, with this out of the community, it's like I said, it's low over here.
12:22.062 --> 12:24.584
[SPEAKER_02]: Oh, you know, you don't have to worry about high quality.
12:24.644 --> 12:26.845
[SPEAKER_02]: It's high quality operation with low over here.
12:27.245 --> 12:37.391
[SPEAKER_02]: You see, I give you the actual tool stacks that you know, I show you how to set up, you know, certain workspaces, certain things about business operations that
12:38.392 --> 12:43.534
[SPEAKER_02]: People would charge you for it, but you could get this information, these resources with this idea of the community for free.
12:44.035 --> 12:44.795
[SPEAKER_02]: It's high quality.
12:45.075 --> 12:46.476
[SPEAKER_02]: So we won't, we won't high quality.
12:47.196 --> 12:53.579
[SPEAKER_02]: And if you, you know, the one thing I want you to understand is this, if you get value from this episode today, don't be afraid of it.
12:53.939 --> 12:54.899
[SPEAKER_02]: Leave us a quick review.
12:55.059 --> 13:00.422
[SPEAKER_02]: Take about a few seconds and jump over to the Southern Pavilion Chronicles podcast.com and leave us a review.
13:01.002 --> 13:01.282
[SPEAKER_02]: All right.
13:01.562 --> 13:06.505
[SPEAKER_02]: Well, I'll follow us on our stream with platforms and yeah, leave us a review.
13:07.025 --> 13:08.466
[SPEAKER_02]: That helps us get to that place.
13:08.486 --> 13:08.986
[SPEAKER_02]: It helps.
13:09.206 --> 13:10.887
[SPEAKER_02]: I'll be selling for news such as yourself.
13:11.407 --> 13:12.888
[SPEAKER_02]: Fine, this podcast.
13:13.568 --> 13:19.571
[SPEAKER_02]: Yeah, I hope to see you drop that review because I want to look forward to what I really need you to do that now.
13:19.891 --> 13:22.633
[SPEAKER_02]: Here's your homework before I, you know, go to bed tonight.
13:23.294 --> 13:26.980
[SPEAKER_02]: and finish and join my, you know, get up to head back to the city.
13:27.140 --> 13:29.424
[SPEAKER_02]: Don't overhead art it like I mentioned before.
13:29.664 --> 13:33.631
[SPEAKER_02]: Right then, every monthly expense in your business and be ruthless.
13:35.407 --> 13:42.673
[SPEAKER_02]: My asking yourself, if I had to restart my business tomorrow, we'll just file a hundred dollars, what do I actually need?
13:42.973 --> 13:43.554
[SPEAKER_02]: So do that.
13:44.114 --> 13:46.216
[SPEAKER_02]: Like I said, solar panels are her questioning.
13:46.897 --> 13:53.442
[SPEAKER_02]: And the ones that I question it aren't the ones with all the fancy gear setups, okay?
13:53.962 --> 13:54.182
[SPEAKER_02]: They
13:54.963 --> 14:02.109
[SPEAKER_02]: Believe me, believe it or not, they ought to want to have mastered the art of doing more with less.
14:02.449 --> 14:08.534
[SPEAKER_02]: And that's what you need to think about how you can do more with less and they would understand and know the secret.
14:08.895 --> 14:10.936
[SPEAKER_02]: So, Chase, I'm going to see you in the next episode.
14:11.016 --> 14:14.179
[SPEAKER_02]: Remember, your expertise is your greatest asset.
14:14.559 --> 14:17.201
[SPEAKER_02]: And everything else is just over here.
14:17.522 --> 14:18.943
[SPEAKER_02]: I'm going to see you all when I see you on my piece.
14:28.914 --> 14:31.875
[SPEAKER_01]: Thanks for tuning in to the Solopreneur's Chronicles podcast.
14:32.555 --> 14:38.117
[SPEAKER_01]: I hope today's episode gave you the insights and inspiration you need to take the next step in your business journey.
14:38.817 --> 14:47.280
[SPEAKER_01]: If you enjoy the show, do me a favor, subscribe, leave a review on Apple Podcasts or Spotify, and share this episode with a fellow Solopreneur.
14:48.060 --> 14:52.050
[SPEAKER_01]: Your feedback means the world to me and helps us reach more people just like you.
14:52.711 --> 14:58.305
[SPEAKER_01]: Let's thank our producers of the show, sincere and Charlie Strorter, Rea Cash and Theory Porter.
14:58.906 --> 15:06.644
[SPEAKER_01]: So don't forget, for more tips, tools and resources, subscribe to the show, so just keep building, keep growing, and I'll see you next time.
