The Ultimate Guide to Starting a Podcast in 2025 (8 Things You MUST Do!)

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[SPEAKER_02]: Your real talk, let me talk to you, how much for a second.

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[SPEAKER_02]: Did you know that over 70% of podcasts, podcasts itself don't make it past the first 10 episodes.

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[SPEAKER_02]: Now that alarms me because people have great ideas, but they never seem to get past the first 10.

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[SPEAKER_02]: One of the major things that they think about is it's because they think that they should automatically jump in and have millions and millions of dollars because they've got to super great ideas, but it doesn't work like that.

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[SPEAKER_02]: Now, remember, I just told you 70%, right, 70% of podcasts don't make your past the first 10 episodes.

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[SPEAKER_02]: And out of those, they do, most of them, I talk to themselves because they've never taken the opportunity to figure out how to actually build an audience or make money from their podcasts.

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[SPEAKER_02]: See, if you're going to do podcasts and listen, podcasts in every green situation, and

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[SPEAKER_02]: Every single business does need a podcast.

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[SPEAKER_02]: Well, here's what nobody's telling you.

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[SPEAKER_02]: She started a podcast in 2025.

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[SPEAKER_02]: It's not the same game as it was in 2019.

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[SPEAKER_02]: 2019, right?

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[SPEAKER_02]: COVID was hitting everybody jumped into the podcast, yeah.

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[SPEAKER_02]: And mostly, everybody who had a podcast, they sponsorship was being dealt because nobody could get out.

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[SPEAKER_02]: Everybody was shopping online.

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[SPEAKER_02]: But the rules have changed, the strategies have changed.

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[SPEAKER_02]: And if you're thinking that you could just post and hope, listen, you already behind the A-bombs.

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[SPEAKER_02]: So you need to change your mindset real quick.

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[SPEAKER_02]: Today, I'm going to break down in the inaugural season number two, the first leg out the gate.

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[SPEAKER_02]: I'm going to break down at least eight.

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[SPEAKER_02]: See, there's plenty more, but I thought I was

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[SPEAKER_02]: I thought I'd start with eight things you must do to start a podcast that actually grows your income, your influence, and your list because it's missing.

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[SPEAKER_02]: If you don't have a list, you're not winning.

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[SPEAKER_02]: Not just your download count, but a list.

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[SPEAKER_02]: All right.

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[SPEAKER_02]: So if you're ready to rock out grab your pen grab a piece of paper grab you something to drink.

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[SPEAKER_02]: Sit back, join me for the next.

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[SPEAKER_02]: Oh, let's give us take 35 minutes.

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[SPEAKER_00]: Hey, solopreneurs.

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[SPEAKER_00]: Are you ready to turn your one-person business into a thriving empire?

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[SPEAKER_00]: Welcome to the solopreneur Chronicles podcast with Anthony Porter.

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[SPEAKER_00]: Each week we're bringing new practical tips, real life stories, and step-by-step frameworks to grow your income, build your brand, and find balance in your business.

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[SPEAKER_00]: New episodes drop every Monday at 6am, the perfect way to start your week strong.

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[SPEAKER_00]: If you love what you hear, make sure to subscribe, share the podcast with your network, and leave us a review.

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[SPEAKER_00]: your support helps us reach more solarpreneurs just like you.

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[SPEAKER_00]: Let's grow together.

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[SPEAKER_00]: I'll see you on the next episode.

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[SPEAKER_02]: Hey, it was Goodfair.

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[SPEAKER_02]: Welcome back to the solar panel of Chronicles podcast.

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[SPEAKER_02]: The podcast where we

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[SPEAKER_02]: top real business, real income and real results for coaches, haters, and self-starters who are done playing small ball.

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[SPEAKER_02]: I'm your host, Mr. Tony Porter, and if you are new here with the son of an old crown of his family, let me tell you what you're about to but you're back to embark upon.

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[SPEAKER_02]: We're going to give you no fluff, we're going to give you no theory, and we definitely are going to give you none of that rye rye motivational with that amount.

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[SPEAKER_02]: Whatever we give you is going to have, merit behind it is going to be about statistics, it's no fluff, no BS, so you can turn your ideas into income and your content into those clients.

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[SPEAKER_02]: See, this is what today's episode is about.

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[SPEAKER_02]: Man, this one is fair about who's been thinking about starting a podcast or reviving a podcast.

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[SPEAKER_02]: But let's keep things real.

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[SPEAKER_02]: Some of these folks like to keep things to themselves.

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[SPEAKER_02]: Or maybe you already have started another podcast and you're like, I'm going to give up.

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[SPEAKER_02]: Listen, you may be on your third episode and it's crickets.

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[SPEAKER_02]: Or maybe you've been podcasting for a minute, but you still have to figure out how to turn your leads in the sales or get that real momentum.

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[SPEAKER_02]: We're gonna make sure you get out of that today.

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[SPEAKER_02]: I get it.

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[SPEAKER_02]: It's hard.

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[SPEAKER_02]: I've been there.

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[SPEAKER_02]: But here's the truth.

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[SPEAKER_02]: Podcasts in 2021, if I was one of the most powerful tools that a solid penura can have.

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[SPEAKER_02]: You see, if you do it right, if you do it right, this is one of those walk away

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[SPEAKER_02]: watch your bank account grow tight moments.

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[SPEAKER_02]: And so that's what we're gonna be breaking down today.

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[SPEAKER_02]: How to do this podcast and thing from hobbies to the backbone of your company, backbone of your business.

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[SPEAKER_02]: By the end, you're gonna know exactly what to focus on, what to skill because what you probably think and this where you need to be is not where you need to be.

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[SPEAKER_02]: And how to build that podcast that doesn't just stroke your ego.

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[SPEAKER_02]: see a lot of us make podcasts or a lot of y'all make podcasts because you want to walk around see I got a podcast you're trying to grow your empire correct so if you're trying to grow your empire then what you got to do is you got to understand you got to make what in survival problem for these folk out here so here's why I say that as a solo canoe because that's what most of us are

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[SPEAKER_02]: You got to look at this.

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[SPEAKER_02]: In this season one lead in the season two, talking about rappers.

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[SPEAKER_02]: This year probably about I think the fourth episode.

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[SPEAKER_02]: We're going to discuss plumbers.

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[SPEAKER_02]: I know a ton of folk who are plumbers and they have the most profitable entrepreneurs out there.

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[SPEAKER_02]: The plumbing trade is something that is well-needed.

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[SPEAKER_02]: Hey, I can't take that from you, man.

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[SPEAKER_02]: And I'm a AI guy, pest control.

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[SPEAKER_02]: AI can't take that from you.

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[SPEAKER_02]: We need, we need plumbers.

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[SPEAKER_02]: We need HVAC technicians.

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[SPEAKER_02]: We need pest control.

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[SPEAKER_02]: These are just some of the things that we need to discuss and we're going to discuss it.

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[SPEAKER_02]: And if possible, I'm going to reach out and I pray.

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[SPEAKER_02]: I pray.

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[SPEAKER_02]: Maybe one wheel.

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[SPEAKER_02]: One might, I know, and I might be reaching for that because he's been super busy.

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[SPEAKER_02]: I had him on before.

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[SPEAKER_02]: He's been super busy.

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[SPEAKER_02]: But maybe one wheel.

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[SPEAKER_02]: and I pray that if I reach out to the other one, he's a plumber.

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[SPEAKER_02]: If I reach out to him, he'll take the time to jump on and give you his story and tell you what it's like in the plumbing game.

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[SPEAKER_02]: Because I'm telling you, I've watched it.

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[SPEAKER_02]: I worked for it.

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[SPEAKER_02]: He was my supervisor at one time, and he took the game and I just said that.

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[SPEAKER_02]: A lot of people didn't think, or a lot of people thought that I was just lazy, I pay attention.

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[SPEAKER_02]: If I'm not doing something, I'm watching.

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[SPEAKER_02]: And as I'm watching, I'm learning and seeing exactly what these individuals do.

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[SPEAKER_02]: Now he's over her successful.

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[SPEAKER_02]: I'm on my way out over her successful.

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[SPEAKER_02]: And it's a beautiful thing because I run into him all the time.

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[SPEAKER_02]: And it's nothing but love.

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[SPEAKER_02]: Like, we don't let everything in this world interfered with what friendship we have.

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[SPEAKER_02]: And that's how supposed to be.

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[SPEAKER_02]: I don't care what political views he has.

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[SPEAKER_02]: He doesn't care what political views I have.

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[SPEAKER_02]: It's all about, you know, genuine friendship, and that's how supposed to be.

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[SPEAKER_02]: It's what they call bipartisan.

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[SPEAKER_02]: That's what it is.

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[SPEAKER_02]: So I hope I can get them on her.

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[SPEAKER_02]: But let's talk about this podcast again, because this is where I said, I'm telling you.

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[SPEAKER_02]: This is where I said, but those who don't want to be in those trades, you might want to get behind the microphone.

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[SPEAKER_02]: So, let's start out with one of the main things to do, and I always like to everything that I do, I start with the in-gole in mind.

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[SPEAKER_02]: So your podcast needs a job.

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[SPEAKER_02]: So let's start with the in-gole in mind.

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[SPEAKER_02]: The in-gole is to do what.

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[SPEAKER_02]: Of course we all want to know what makes money.

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[SPEAKER_02]: We got a family to feed what we want to go on trips.

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[SPEAKER_02]: Most of us want to steal dress nice, and our old age, we still want to look good.

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[SPEAKER_02]: I go to the barber shop twice or twice every two weeks.

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[SPEAKER_02]: It's like

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[SPEAKER_02]: These trays are so, so lucrative, but we are brainwashed in this game.

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[SPEAKER_02]: See, most people start a podcast because they think it's cool.

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[SPEAKER_02]: Most people start plumbing because it used to be, if you dad did it, you do.

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[SPEAKER_02]: My buddy over here, he started pest control.

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[SPEAKER_02]: He's obsessed with bugs.

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[SPEAKER_02]: I, he's a tech guy, but he still obsessed with buzz.

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[SPEAKER_02]: My barber told the story and I'm not gonna go all the way into his business.

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[SPEAKER_02]: It was either he'd go to school or he'd do this.

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[SPEAKER_02]: Well, he was in school, but he felt the need that he wanted to be independent.

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[SPEAKER_02]: He didn't want to work for nobody else.

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[SPEAKER_02]: He wanted to work for his self.

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[SPEAKER_02]: And so he became a barber.

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[SPEAKER_02]: And lo and the whole, he's been my barber ever since.

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[SPEAKER_02]: I've had maybe four barbers since I was able to go get my hair cut.

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[SPEAKER_02]: I almost great.

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[SPEAKER_02]: But this one right here, he's more down to Earth.

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[SPEAKER_02]: We talk a lot, we relate, and we get into that segment.

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[SPEAKER_02]: We're going to definitely definitely get into why I feel like barbids are the reason why most people are still alive.

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[SPEAKER_02]: But again, my casting, if you think it's cool, and you sit back and you think Gary V is the greatest thing on Earth's sliced bread.

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[SPEAKER_02]: And the reason why it's because Gary shares his story.

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[SPEAKER_02]: Look, I respect it.

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[SPEAKER_02]: Boy, you know, I just don't understand how much some of these folk out here who people think that I wouldn't be connected to.

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[SPEAKER_02]: They don't understand that I pay attention to everything that these folk do.

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[SPEAKER_02]: Now, if you're solid up and you're trying to grow your business, your podcast can't be your hobby.

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[SPEAKER_02]: This has to be your job.

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[SPEAKER_02]: you have to take and make this your job.

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[SPEAKER_02]: And that's the reason why you see me and I know something I probably think of.

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[SPEAKER_02]: He's been sitting right now.

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[SPEAKER_02]: I'm not been sitting around.

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[SPEAKER_02]: What I'm trying to do is I'm trying to get you to understand if you're a plumber, if you're a barber, if you are an electrician, if you are simply, simply a pest control,

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[SPEAKER_02]: Um, I'm gonna sue a desho job.

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[SPEAKER_02]: You can't play around and make it so hobby.

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[SPEAKER_02]: If you play around and make it a hobby, you'll never make no money.

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[SPEAKER_02]: See, Bob is if you've ever watched Bob as I remember when, uh, I think it's Kenyk, Kenyk was on Bob as shop too.

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[SPEAKER_02]: And I he wanted to do his put the pictures of the jet beauties on the wall, but nobody was messing with him.

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[SPEAKER_02]: I could tell you, his marketing was terrible.

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[SPEAKER_02]: I, but you have to make podcast and your job.

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[SPEAKER_02]: And podcast and again is lucrative is outdoors.

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[SPEAKER_02]: People just don't understand what you have to have.

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[SPEAKER_02]: You have to have something to talk.

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[SPEAKER_02]: And something that's very, very important that solve someone else's problem.

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[SPEAKER_02]: So I know a lot of y'all ask me, what do you mean by that?

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[SPEAKER_02]: So your podcast should do one or three things.

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[SPEAKER_02]: It should build your email list.

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[SPEAKER_02]: It should establish you as the authority figure and your podcast should also be nurturing so your audience can turn into bias.

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[SPEAKER_02]: But a lot of people don't see it that way.

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[SPEAKER_02]: See, if you're not doing at least one of those three things, you're just creating content and the content's for snakes because they just slithering around and they not paying attention.

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[SPEAKER_02]: And that's what it is.

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[SPEAKER_02]: And see, that turns out to be the fast track for burning.

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[SPEAKER_02]: Now, so before you can even pick up a mic, you should know yourself.

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[SPEAKER_02]: is the job of my podcast.

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[SPEAKER_02]: But me, this podcast is simply this.

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[SPEAKER_02]: It's the job to be a trust and give back.

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[SPEAKER_02]: And it's also the job to move you from listener to lead.

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[SPEAKER_02]: Someone who in this world is on my email list and ready to take the next step with me.

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[SPEAKER_02]: See every episode is designed with that demand.

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[SPEAKER_02]: We're not playing around.

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[SPEAKER_02]: I can't play around, and here's the thing, when you're clear about your job, everything gets becomes easier, your topics get clearer, your CTAs become stronger, your content gets a whole lot shorter, and right this day.

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[SPEAKER_02]: your podcast, it's not a megaphone, it's a mad thing number two that you need to know.

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[SPEAKER_02]: Pick a lane, pick yourself a lane man, and when you pick that lane on it like you pay for the rent, on it like you band that property, on it like you own the least to them, pick your lane, you hear us talk about my staying your lane bro, I shout it, stay in your lane, you don't wanna bark up his tree over here, pick your lane, listen I know you gotta

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[SPEAKER_02]: a lot of interest right.

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[SPEAKER_02]: I know you can talk about business fitness, relationships, mindset, cookie, whatever.

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[SPEAKER_02]: Listen, I've seen Instagram posts that people are talking about relationships.

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[SPEAKER_02]: I'm like, oh, great.

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[SPEAKER_02]: Is that possibly true?

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[SPEAKER_02]: When you get people that you a scroll stop, like me?

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[SPEAKER_02]: Yeah, we good.

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[SPEAKER_02]: That's interested to me.

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[SPEAKER_02]: All right, but if you're trying to build a podcast that grows your business, you got to pick a line.

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[SPEAKER_02]: Listen, you can't be over talking about football and sports on Monday and then on Wednesday, you over, you talking about what happened on the Atlanta Housewives and the in Friday, you sitting here and you talking about a p-ditty cones, this and no, we can't go that way.

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[SPEAKER_02]: All right, pick a lane.

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[SPEAKER_02]: You got to become the specialist, think about it.

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[SPEAKER_02]: When you get a problem with your car, you don't take it to the plumber.

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[SPEAKER_02]: You take it to a mechanic.

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[SPEAKER_02]: That's people who knows cars, right?

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[SPEAKER_02]: When you need help with your taxes, you ain't going down into the barber shop and let the barber take you out of your taxes.

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[SPEAKER_02]: You take it to a CPA.

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[SPEAKER_02]: People who knows numbers, right?

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[SPEAKER_02]: right?

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[SPEAKER_02]: Now it could be somebody in the barbershopped in those numbers.

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[SPEAKER_02]: Might not be the numbers that you own them, but they know numbers.

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[SPEAKER_02]: So with that being said, the same thing is with a podcast.

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[SPEAKER_02]: People that land on your show and they can immediately tell what it's about and who it's for when they out here.

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[SPEAKER_02]: so pick your lane and your podcast has to be structured like this.

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[SPEAKER_02]: Are you a podcast of real estate agents who want to be a personal brand?

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[SPEAKER_02]: Are you a podcast for moms who want to start an online business where I sit in home with the kids?

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[SPEAKER_02]: Are you a podcast for coaches who want to automate their phones?

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[SPEAKER_02]: Pick your lane, be specific, niche that thing down and whatever it is

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[SPEAKER_02]: Now I took three really two for coaches and creators who want to start grow and deliver or track, convert and deliver with a podcast either they have or they want to start and make an inconsistent income into an income of six to seven figures that they love.

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[SPEAKER_02]: I'm not doing it for everybody because see when you talk to everybody you ain't talking to nobody.

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[SPEAKER_02]: And see, the thing of it is, and this is one thing that you don't understand.

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[SPEAKER_02]: This pro tip is like, when you pick a line, you become the go-to person in that line.

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[SPEAKER_02]: And that's where the opportunities start to show up.

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[SPEAKER_02]: That's where people start tag you referring you.

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[SPEAKER_02]: And buy from you.

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[SPEAKER_02]: This is where you become independent.

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[SPEAKER_02]: So your line is your leverage, right?

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[SPEAKER_02]: I got that damn pedal, let's talk about number 30.

14:39.377 --> 14:43.118
[SPEAKER_02]: Number three is invest in decent equipment, but please don't overthink this.

14:43.741 --> 14:44.801
[SPEAKER_02]: There's a lot of people going to run out.

14:45.042 --> 14:47.803
[SPEAKER_02]: Now I recently was shooting the video before I shot this episode.

14:48.123 --> 14:54.246
[SPEAKER_02]: And in that video, I was talking about showing the studio behind the scene, showing the studio, getting ready for season two.

14:54.526 --> 14:59.228
[SPEAKER_02]: Everything in my office can bang, probably calls to be a little under 500.

15:00.108 --> 15:00.909
[SPEAKER_02]: I'll take it back at the house.

15:01.604 --> 15:09.330
[SPEAKER_02]: I don't need a $5,000 studio to start a podcast, but you do need to sound like you're recording professionally and not in the bathroom.

15:09.490 --> 15:10.230
[SPEAKER_02]: So here's the move.

15:10.631 --> 15:11.892
[SPEAKER_02]: Get you a decent USB mic.

15:12.272 --> 15:13.933
[SPEAKER_02]: I'm talking about maybe one from 50 bucks to $150.

15:14.874 --> 15:15.635
[SPEAKER_02]: Some headphones.

15:15.855 --> 15:17.216
[SPEAKER_02]: These are not JBL.

15:17.276 --> 15:18.637
[SPEAKER_02]: I mean, these are not beats.

15:18.717 --> 15:19.778
[SPEAKER_02]: They're not JBLs.

15:20.118 --> 15:20.658
[SPEAKER_02]: Amazon $28.

15:21.899 --> 15:22.740
[SPEAKER_02]: I got a space.

15:22.840 --> 15:25.623
[SPEAKER_02]: I guess some curtains over her that are soundproof.

15:25.983 --> 15:27.845
[SPEAKER_02]: I guess track on the wall.

15:28.185 --> 15:34.611
[SPEAKER_02]: I just ordered some more soundproofing to go on the walls to make everything perfectly tighten her.

15:34.651 --> 15:35.752
[SPEAKER_02]: I wanted to be tight.

15:35.952 --> 15:40.136
[SPEAKER_02]: Now once you start getting stuff situated, then you can start to upgrade.

15:40.556 --> 15:41.497
[SPEAKER_02]: That comes later.

15:41.657 --> 15:42.458
[SPEAKER_02]: Let's start now.

15:42.538 --> 15:43.138
[SPEAKER_02]: You just want to

15:49.603 --> 15:50.924
[SPEAKER_02]: operating system to record.

15:51.264 --> 16:04.035
[SPEAKER_02]: I spent $29 a month to record my episodes in Riverside.ffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffff

16:13.122 --> 16:17.024
[SPEAKER_02]: I don't have to have five to six different, what I want to call it.

16:17.304 --> 16:19.865
[SPEAKER_02]: I don't have to have five to six different subscriptions.

16:20.005 --> 16:20.545
[SPEAKER_02]: I got one.

16:20.886 --> 16:22.226
[SPEAKER_02]: You got OBS, that's fine.

16:22.426 --> 16:23.167
[SPEAKER_02]: I got Riverside.

16:23.327 --> 16:24.787
[SPEAKER_02]: You got Stream, Stream Yard.

16:24.887 --> 16:25.668
[SPEAKER_02]: I got Riverside.

16:26.028 --> 16:27.769
[SPEAKER_02]: See, I can go ahead and put in multiple

16:28.810 --> 16:39.225
[SPEAKER_02]: stream codes and I can stream live to YouTube Facebook, Instagram, TikTok, Twitch all at once and reach all the people that I need to reach because here's what I see happen all the time.

16:39.265 --> 16:44.413
[SPEAKER_02]: People spend six months researching Mike software and saying proof it and they never record a single damn episode.

16:44.773 --> 16:51.435
[SPEAKER_02]: Meanwhile, someone who's been $70 on a mic and some hustle is already 30 episodes deep into the by-gans.

16:51.715 --> 17:03.517
[SPEAKER_02]: I recorded my first episode on a iPhone with some wired headphones using garage being and then graduated to a density and brought my first mic set up.

17:03.877 --> 17:04.698
[SPEAKER_02]: Then I brought my first

17:06.978 --> 17:08.499
[SPEAKER_02]: I've never looked back since.

17:08.740 --> 17:12.403
[SPEAKER_02]: See, let's just don't care about what you got in your studio.

17:12.783 --> 17:14.665
[SPEAKER_02]: They just want to have good clear content.

17:15.085 --> 17:15.626
[SPEAKER_02]: That's it.

17:16.026 --> 17:18.628
[SPEAKER_02]: They don't care if you got the same Mike and Joe Rogan.

17:18.788 --> 17:21.791
[SPEAKER_02]: They just want to know how much value and a problem you can solve.

17:22.171 --> 17:25.054
[SPEAKER_02]: And they want to hear you clearly, don't move on.

17:25.234 --> 17:29.478
[SPEAKER_02]: So just grab your decent Mike, download the free editing tool like audacity.

17:29.658 --> 17:32.140
[SPEAKER_02]: And if you got a Mac, you got your rice bin already.

17:32.460 --> 17:34.382
[SPEAKER_02]: Only your stuff and just hit record.

17:36.187 --> 17:59.634
[SPEAKER_02]: I don't better than perfect as always the way to go, I don't understand some people say, hey, I'm at it, I'm at it, but listen, grab this all up a newer playbook and we don't teach you how to take and turn one piece of content in the 30 plus to get yourself out the real brand awareness and start generating it, come on, link will be down below.

18:00.512 --> 18:13.607
[SPEAKER_02]: All right, step number four thing number four about your content like your sanity depends on it because guess what it does See just when we're here is it's different the difference between people who podcast every six months and people who podcast every six years

18:14.519 --> 18:16.020
[SPEAKER_02]: All right, this is where his difference.

18:16.401 --> 18:17.682
[SPEAKER_02]: You got a batch of content.

18:18.102 --> 18:20.964
[SPEAKER_02]: Season two has started, and I got episodes for the first three months.

18:21.285 --> 18:22.646
[SPEAKER_02]: I'm gonna knock out and record.

18:22.806 --> 18:27.570
[SPEAKER_02]: That way I could get some live question and answer and set up and get some interviews done.

18:28.491 --> 18:31.073
[SPEAKER_02]: And take this podcast to the next level.

18:32.808 --> 18:35.449
[SPEAKER_02]: All right, but you got a bad check content and what does that mean?

18:35.569 --> 18:41.231
[SPEAKER_02]: It means you sit down one or two days a month and you record multiple episodes at once.

18:41.612 --> 18:44.233
[SPEAKER_02]: Maybe you knock out four episodes in one setting.

18:44.493 --> 18:45.393
[SPEAKER_02]: I saw check it out.

18:45.853 --> 18:47.114
[SPEAKER_02]: You record on a Saturday.

18:47.154 --> 18:50.035
[SPEAKER_02]: You record four episodes on a Saturday.

18:50.415 --> 18:51.696
[SPEAKER_02]: That's your first month.

18:51.936 --> 18:52.216
[SPEAKER_02]: You have

18:52.276 --> 18:53.396
[SPEAKER_02]: I got the word about nothing.

18:53.776 --> 18:55.757
[SPEAKER_02]: So you got four episodes.

18:56.117 --> 18:58.077
[SPEAKER_02]: You want to record for the first three months.

18:58.397 --> 19:00.698
[SPEAKER_02]: So you got four episodes you record on a Saturday.

19:01.038 --> 19:03.259
[SPEAKER_02]: You got another four you record the next Saturday.

19:03.659 --> 19:04.799
[SPEAKER_02]: You got another four you record.

19:04.919 --> 19:05.819
[SPEAKER_02]: You got 12 episodes.

19:05.839 --> 19:06.799
[SPEAKER_02]: You skipped the team.

19:06.819 --> 19:09.560
[SPEAKER_02]: You've already defeated what everybody else is talking to me.

19:09.700 --> 19:10.900
[SPEAKER_02]: That way you don't get burnt out.

19:11.260 --> 19:19.802
[SPEAKER_02]: You're not rushing trying to get a episode recorded and uploaded, added it and uploaded, sound, sound and perfect uploaded.

19:22.343 --> 19:22.643
[SPEAKER_02]: Okay?

19:22.983 --> 19:24.664
[SPEAKER_02]: You'd not tell her in the hallway.

19:24.744 --> 19:26.204
[SPEAKER_02]: I used to try to record every week.

19:26.565 --> 19:28.765
[SPEAKER_02]: No, it's to put just too much pressure on you.

19:28.885 --> 19:33.327
[SPEAKER_02]: So now I just record episode after episode after episode, take a break, record a couple more episodes.

19:33.647 --> 19:36.988
[SPEAKER_02]: I might record six episodes in one day and then I'm done.

19:37.349 --> 19:38.329
[SPEAKER_02]: Then I have all the time.

19:38.689 --> 19:44.291
[SPEAKER_02]: If I record on the Saturday, I started editing on Sunday because see I use Riverside and I can edit inside of Riverside.

19:44.771 --> 19:45.552
[SPEAKER_02]: And then when I want to find

19:49.413 --> 19:51.694
[SPEAKER_02]: The Vinci Resolve, listen to what I'm saying.

19:51.814 --> 19:52.894
[SPEAKER_02]: I'm a solo penura.

19:53.114 --> 19:53.594
[SPEAKER_02]: I'm cheap.

19:53.755 --> 19:54.255
[SPEAKER_02]: I ain't hard.

19:54.335 --> 19:55.895
[SPEAKER_02]: Nobody to do none of this for me.

19:56.055 --> 19:56.876
[SPEAKER_02]: I do all of this.

19:57.116 --> 19:58.956
[SPEAKER_02]: So that's what I'm saying as a solo penura.

19:59.336 --> 20:02.778
[SPEAKER_02]: But this podcast is generating lucrative numbers.

20:03.138 --> 20:04.858
[SPEAKER_02]: I'm doing things for myself.

20:05.238 --> 20:06.139
[SPEAKER_02]: No, does they get out?

20:06.199 --> 20:06.479
[SPEAKER_02]: Yeah.

20:06.659 --> 20:08.800
[SPEAKER_02]: But that's after I'm already established.

20:08.900 --> 20:11.500
[SPEAKER_02]: Well enough to work and say, you know me, you do this.

20:11.761 --> 20:12.761
[SPEAKER_02]: I bet you're content.

20:13.161 --> 20:14.702
[SPEAKER_02]: Your future, your future self

20:15.982 --> 20:16.182
[SPEAKER_02]: Okay.

20:16.582 --> 20:20.785
[SPEAKER_02]: They know five every episode needs to have a clear CTA or you'll be leaving money on the table.

20:21.146 --> 20:22.306
[SPEAKER_02]: Let me hit you with this one real quick.

20:22.687 --> 20:31.873
[SPEAKER_02]: If you're in your podcast without telling people to do what's next, you're throwing away opportunities and every single episode is every single episode without making any break.

20:32.333 --> 20:33.054
[SPEAKER_02]: Period point blind.

20:33.294 --> 20:35.395
[SPEAKER_02]: Listen, your audience wants to go deeper with you.

20:35.755 --> 20:36.335
[SPEAKER_02]: They want more.

20:36.716 --> 20:40.338
[SPEAKER_02]: So you just got to be able to tell them how to get to that more step.

20:40.738 --> 20:43.600
[SPEAKER_02]: Every single episode needs a clear specific how to action.

20:43.980 --> 20:45.621
[SPEAKER_02]: Not five CTAs.

20:45.981 --> 20:46.641
[SPEAKER_02]: Not vague.

20:47.062 --> 20:48.022
[SPEAKER_02]: Check out my website.

20:48.442 --> 20:49.223
[SPEAKER_02]: One clear step.

20:49.443 --> 20:50.964
[SPEAKER_02]: Here's an example of what we talking about.

20:51.344 --> 20:55.527
[SPEAKER_02]: If you love this episode, go grab a cell phone or playbook links in the description.

21:01.470 --> 21:05.672
[SPEAKER_02]: Ready to automate your funnel, book your strategy call, the link is in the description.

21:05.893 --> 21:08.654
[SPEAKER_02]: So, remember I just told you about that playbook, right?

21:08.974 --> 21:10.355
[SPEAKER_02]: So, that's a real thing.

21:10.695 --> 21:11.116
[SPEAKER_02]: That's me.

21:11.256 --> 21:12.016
[SPEAKER_02]: So, you see how that works.

21:12.036 --> 21:16.199
[SPEAKER_02]: You're giving them value in the episode, you're inviting them to take the next step.

21:16.559 --> 21:18.060
[SPEAKER_02]: And that's what people wanna be at.

21:18.100 --> 21:19.000
[SPEAKER_02]: They wanna do these things.

21:19.280 --> 21:20.201
[SPEAKER_02]: So, you have free content.

21:20.221 --> 21:21.201
[SPEAKER_02]: I already warmed them up.

21:21.281 --> 21:21.882
[SPEAKER_02]: Give it to them.

21:22.162 --> 21:22.622
[SPEAKER_02]: They ready to be.

21:23.042 --> 21:24.063
[SPEAKER_02]: They already in the world.

21:24.323 --> 21:25.324
[SPEAKER_02]: Warm up a little more.

21:25.704 --> 21:26.344
[SPEAKER_02]: Give it to them.

21:26.565 --> 21:28.125
[SPEAKER_02]: So, don't be shy with your CTA.

21:28.486 --> 21:30.387
[SPEAKER_02]: You have to be pushy.

21:30.867 --> 21:33.728
[SPEAKER_02]: because you're not being pushy, but you have to be pushy.

21:34.088 --> 21:37.289
[SPEAKER_02]: You have to do what you do, but without seeming like you're being pushy.

21:37.429 --> 21:38.810
[SPEAKER_02]: I people, you're being health.

21:38.970 --> 21:42.831
[SPEAKER_02]: You're showing, you're showing them a pathway to better live it.

21:43.271 --> 21:43.471
[SPEAKER_02]: All right.

21:43.631 --> 21:49.393
[SPEAKER_02]: So, and when you're consistent and you're consistently doing this thing, that's when your podcast becomes a lead generation machine.

21:49.753 --> 21:53.895
[SPEAKER_02]: Your CTA is the bridge between client and content, content and client.

21:54.315 --> 21:59.297
[SPEAKER_02]: They ain't number six, consistency beats a perfection, but you already know that, right?

21:59.697 --> 22:06.899
[SPEAKER_02]: Well, if you didn't let me say this, I'm not going to spend much time on this one because that's already we've already discussed it up above, consistency is everything.

22:07.119 --> 22:11.841
[SPEAKER_02]: I don't care if you're a first 10 episodes are rough, I don't care if you stumble over every other word.

22:12.601 --> 22:14.382
[SPEAKER_02]: I don't care if you forget some of the points.

22:14.642 --> 22:21.104
[SPEAKER_02]: What I care about is if you keep showing up, you show up on Monday, show up on the next Monday, show up on the next Monday.

22:21.124 --> 22:30.187
[SPEAKER_02]: All right, because that's what happens when you're a consistent people start to trust you, they start to expect you, they start to rely on you and trust in every time.

22:30.387 --> 22:34.308
[SPEAKER_02]: Trust is a service concurrency in the solar panel of business.

22:34.648 --> 22:36.229
[SPEAKER_02]: You know how we talk about the stock market.

22:36.589 --> 22:40.991
[SPEAKER_02]: You want to buy Netflix, you got to have so much currency in the US market, same here.

22:42.971 --> 22:44.493
[SPEAKER_02]: You can't fake it, you have to earn it.

22:44.893 --> 22:45.974
[SPEAKER_02]: It's showing up means you earn it.

22:46.214 --> 22:50.337
[SPEAKER_02]: So keep your weekly schedule, if you record weekly, do that, it's bi-weekly, do that.

22:50.577 --> 22:52.438
[SPEAKER_02]: Whatever works for you, just stick to it.

22:52.599 --> 22:55.321
[SPEAKER_02]: I assist to see compounds, period, that's it.

22:55.521 --> 22:59.143
[SPEAKER_02]: Now here's what we're gonna talk about with that playbook, because this is where I said, repurpose everything.

22:59.203 --> 23:00.544
[SPEAKER_02]: Your content is your goal, man.

23:00.885 --> 23:04.427
[SPEAKER_02]: Take one episode and turn that bad boy into a factory.

23:04.768 --> 23:08.010
[SPEAKER_02]: One episode, I won episode, turn it into a factory.

23:08.110 --> 23:09.993
[SPEAKER_02]: you want to squeeze every drop at it in episode.

23:10.393 --> 23:22.551
[SPEAKER_02]: You can take that episode and make three to five social media posts, two to three Instagram reels, take talks, a blog, a newsletter, a link in article, audio grounds for Twitter and threads and quotes for graphics for Instagram.

23:23.472 --> 23:25.193
[SPEAKER_02]: There's nothing else to talk about with that.

23:25.413 --> 23:28.334
[SPEAKER_02]: That's that is leadership perspective.

23:28.594 --> 23:32.276
[SPEAKER_02]: You have created more interest and not more work.

23:32.656 --> 23:42.700
[SPEAKER_02]: You've multiplied your work, but you have created it, because there's another tool that I use called Office Clip to where you, you yourself, can have your reels chopped up for you, man.

23:42.740 --> 23:43.841
[SPEAKER_02]: Listen, I take my

23:44.321 --> 23:53.966
[SPEAKER_02]: Video podcasts chop it up in open-sclip and by the end of the time that it starts to chop, it gives me captions, headlines, everything that I need.

23:54.346 --> 23:58.588
[SPEAKER_02]: I probably got 15-20 reels if it tick-tock officials.

23:58.948 --> 24:00.409
[SPEAKER_02]: So repurpose recycle repeat.

24:00.649 --> 24:05.992
[SPEAKER_02]: And once you get out of that, the last thing you want to do is build a funnel around your podcast.

24:06.232 --> 24:08.053
[SPEAKER_02]: Or just build a variety.

24:08.213 --> 24:09.874
[SPEAKER_02]: That's the biggest thing.

24:10.094 --> 24:11.355
[SPEAKER_02]: Build a funnel around the podcast.

24:11.955 --> 24:12.556
[SPEAKER_02]: Here's how it works.

24:12.636 --> 24:14.037
[SPEAKER_02]: Top phone in your podcast episode.

24:14.057 --> 24:14.678
[SPEAKER_02]: That's free vague.

24:14.898 --> 24:20.444
[SPEAKER_02]: Minipart of your phone is your lead magnet, like the solar panel playbook or a free guide to equipment or whatever.

24:20.664 --> 24:23.768
[SPEAKER_02]: The bottom of your phone is your offer, your course, your coaching, your community.

24:24.128 --> 24:24.648
[SPEAKER_02]: And that's it.

24:24.688 --> 24:25.329
[SPEAKER_02]: That's the game.

24:25.409 --> 24:27.311
[SPEAKER_02]: Your podcast is your hook.

24:27.391 --> 24:33.518
[SPEAKER_02]: Your lead magnet is your, it's your lead magnet, your note, you nurturing everybody with your podcast.

24:33.958 --> 24:44.030
[SPEAKER_02]: your offer is where you're going to close the deal because here's the true followers don't pay you the followers don't and the fastest way to do that is to keep this information in front of everybody.

24:44.530 --> 24:51.478
[SPEAKER_02]: Alright so if you're serious about making money from your podcast don't just focus on the content focus on the funnel and let me leave you with this.

24:51.999 --> 24:53.100
[SPEAKER_02]: Starting the podcast at 2020 fast.

24:55.067 --> 24:56.248
[SPEAKER_02]: about going viral.

24:56.489 --> 24:58.090
[SPEAKER_02]: It's not about having the most download.

24:58.351 --> 25:00.813
[SPEAKER_02]: It's not about sounding like MPR.

25:01.114 --> 25:03.016
[SPEAKER_02]: It's about better relationships with your audience.

25:03.296 --> 25:11.845
[SPEAKER_02]: It's about creating content that moves people from who are you to take money, please.

25:11.905 --> 25:12.306
[SPEAKER_02]: It's her.

25:12.446 --> 25:13.547
[SPEAKER_02]: It's coming, getting.

25:15.047 --> 25:25.275
[SPEAKER_02]: And if you follow these eight things, start with the end in mind, pick your lane, invest in decent gear, batch it content, add a CTA, stake it since the repurpose everything in build a funnel.

25:25.635 --> 25:32.681
[SPEAKER_02]: You won't just have a podcast, you have a lead generation machine, and your platform is what you will really have.

25:33.081 --> 25:34.123
[SPEAKER_02]: And then guess what you got.

25:34.163 --> 25:37.327
[SPEAKER_02]: You got a business and that's what we're here for.

25:37.548 --> 25:48.063
[SPEAKER_02]: You want to listen I want everybody to get in that 1% that's overheard that they talk about so they can change They might because once everybody starts getting in that 1% they come to the album We can't have it

25:48.483 --> 25:56.448
[SPEAKER_02]: Now look, I know I just gave you a life and I'm sitting here and if you're sitting here thinking, okay, I get it, but how do I actually put all of this together?

25:56.568 --> 25:57.169
[SPEAKER_02]: I got you.

25:57.549 --> 26:02.172
[SPEAKER_02]: I created some specifically the solar panel of chronicles prop, but the solar panel of playbook, it's free.

26:02.532 --> 26:03.533
[SPEAKER_02]: Everything we talked about.

26:03.833 --> 26:05.495
[SPEAKER_02]: Basically it's going to walk you through that.

26:06.015 --> 26:07.737
[SPEAKER_02]: I'll get you the link down below.

26:07.757 --> 26:12.641
[SPEAKER_02]: I need you to just go ahead and click that link Get into it and what you get into it.

26:12.881 --> 26:22.209
[SPEAKER_02]: You'll see exactly what it is and why this playbook is one of the top free playbooks after Because listen what we go on through right now.

26:22.570 --> 26:23.711
[SPEAKER_02]: Everybody doesn't understand.

26:23.731 --> 26:26.993
[SPEAKER_02]: They trying to take away this They trying to take away that so every dollar seems to be

26:27.734 --> 26:28.435
[SPEAKER_02]: accounted for.

26:28.615 --> 26:33.199
[SPEAKER_02]: So it's as you're going to learn to step from each coach created needs at seven day promo plan.

26:33.419 --> 26:36.681
[SPEAKER_02]: DM scripts we're going to put them in there and a whole lot more.

26:37.042 --> 26:38.943
[SPEAKER_02]: Told you no fluff, no BS none of that.

26:39.203 --> 26:44.428
[SPEAKER_02]: We're going to give you to your raw pause, but we're going to make sure that we, you know, let you know what's going on.

26:44.848 --> 26:48.471
[SPEAKER_02]: So click this link below, grab that playbook, sell up a no playbook.

26:48.952 --> 26:52.315
[SPEAKER_02]: It's completely free, no catch, no preview value, none of that.

26:52.815 --> 27:01.023
[SPEAKER_02]: And the reason why I made that specifically clear, because just recently, there was, I was trying to purchase something, and the price of it, I was like, it's too good to be true.

27:01.063 --> 27:03.465
[SPEAKER_02]: And I knew it was too good to be true, but I went on to try to purchase it anyway.

27:03.725 --> 27:11.492
[SPEAKER_02]: And luckily, I read the file pretty, because it says, once you make the first purchase, every month, therefore, we will hit you with, not only the subscription,

27:11.932 --> 27:15.914
[SPEAKER_02]: Price, but also we will hit you with the shipping price.

27:15.994 --> 27:16.494
[SPEAKER_02]: Wait a minute.

27:16.895 --> 27:17.815
[SPEAKER_02]: No, I'm good.

27:18.195 --> 27:30.342
[SPEAKER_02]: It's a free no BS, all right, and then if you really want to level up join the free community That links also are going to be in the description below and yeah, that's what we had, man I thank you for spending so much time with me today.

27:30.702 --> 27:31.202
[SPEAKER_02]: I really do.

27:31.542 --> 27:40.087
[SPEAKER_02]: I appreciate you and with that being seen go start your podcast today Go build that funnel go get those results and I catch you in the next episode.

27:40.147 --> 27:40.387
[SPEAKER_02]: All right

27:41.213 --> 27:41.780
[SPEAKER_02]: We out of her.

27:42.164 --> 27:42.448
[SPEAKER_02]: Peace.

27:52.350 --> 27:55.333
[SPEAKER_01]: Thanks for tuning in to the Soloproner's Chronicles podcast.

27:56.014 --> 28:01.579
[SPEAKER_01]: I hope today's episode gave you the insights and inspiration you need to take the next step in your business journey.

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[SPEAKER_01]: If you enjoyed the show, do me a favour, subscribe, leave a review on Apple Podcasts or Spotify and share this episode with a fellow Soloproner.

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[SPEAKER_01]: Your feedback means the world to me and helps us reach more people just like you.

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[SPEAKER_01]: Let's thank our producers of the show since Seer and Charlie Strauter, Rea Cash and Theory Porter.

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[SPEAKER_01]: So don't forget, for more tips, tools and resources, subscribe to the show, so just keep building, keep growing, and I'll see you next time.