July 7, 2025
Unlocking the Secrets of a Six-Figure Side Hustle
In this episode, Anthony Porter shares the inspiring story of Tasha, a part-time yoga instructor who scaled her side hustle to $120,000 annually without hiring employees. He discusses the blueprint she used, emphasizing the importance of mindset, creating a signature system, and building a content engine. Porter also highlights common mistakes entrepreneurs make when scaling their businesses and provides a step-by-step implementation roadmap for success. The conversation is rich with insights on how to treat a side hustle like a business and the potential it has to change lives.
Takeaways
Tasha scaled her side hustle to $120,000 in 18 months.
She used a simple strategy and a low-cost microphone.
The key to success is understanding the simple truth.
It's about creating a six-figure side hustle without burnout.
Focus on selling a system, not just your time.
Creating a signature system is crucial for transformation.
Content should attract, nurture, and convert leads.
Avoid shiny object syndrome and focus on one platform.
Perfectionism can hinder progress; launch and iterate.
Charge what your service is worth to attract serious clients.
WEBVTT
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[SPEAKER_02]: Let me tell you something.
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[SPEAKER_02]: I have this frame.
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[SPEAKER_02]: It's in the associate.
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[SPEAKER_02]: She's a part-time yoga instructor and she probably makes about roughly about three hundred dollars a month teaching at the local gymnasium around the corner.
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[SPEAKER_02]: Now my friend's name is Tasha.
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[SPEAKER_02]: And so what she wanted to do was she wanted to scale her side hustle.
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[SPEAKER_02]: Two about a hundred, twenty thousand, and in revenue, and she started doing this, and just about eighteen months.
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[SPEAKER_02]: And she did it without hiring a single employee.
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[SPEAKER_02]: Now, what if I told you that Tasha was just working like fifteen hours per week?
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[SPEAKER_02]: I used it none but a smart phone.
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[SPEAKER_02]: And roughly cheap, USB microphone, the couch room, about twenty five or thirty bucks, and a simple strategy that most people can completely do not think about.
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[SPEAKER_02]: Like nobody ever really sends back in one to how to do what Tasha just did, right?
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[SPEAKER_02]: Well, after sitting there chopping it up with Tasha one day, she gave me the blueprint, because I had asked.
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[SPEAKER_02]: I was like, how did you do what you did?
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[SPEAKER_02]: And you didn't all know about it.
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[SPEAKER_02]: But you scaled to a hundred twenty-cats annually.
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[SPEAKER_02]: So that's revenue for the whole year.
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[SPEAKER_02]: And so she sit down and see laid out the blueprint.
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[SPEAKER_02]: And she actually used Ryan Dice's blueprint.
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[SPEAKER_02]: And I was like, you know, it was funny as I'm studying in Ryan right now.
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[SPEAKER_02]: And she started laughing, she was like, well, this is what it is.
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[SPEAKER_02]: This is how I did what I did.
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[SPEAKER_02]: And I'm thinking of myself.
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[SPEAKER_02]: Okay.
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[SPEAKER_02]: So I said, you don't mind if I shared this on the next episode.
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[SPEAKER_02]: I said, oh, you don't mind if I shared it on it.
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[SPEAKER_02]: Never so did.
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[SPEAKER_02]: She was like, go ahead.
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[SPEAKER_02]: Because gay keeping is not the way of the future.
01:31.961 --> 01:39.124
[SPEAKER_02]: The way for the future is being able to help others to get to a point to where everybody's making an income.
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[SPEAKER_02]: Everybody's living a comfortable life.
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[SPEAKER_02]: So what I decided to do, I said,
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[SPEAKER_02]: I'm gonna use what you just told me.
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[SPEAKER_02]: And I'm a study and I did a case study.
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[SPEAKER_02]: And today I'm going to give you exactly what happened.
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[SPEAKER_02]: Because see about it in the days episode, I won't you to know the blueprint that taught you.
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[SPEAKER_02]: And now the blueprint that I have adopted and more importantly, how to apply it to your own side hustle.
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[SPEAKER_02]: regardless of what industry you're in.
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[SPEAKER_02]: You see, because my side hustle started out as my pie case, the solar panel of chronicles, which used to be dairy of entrepreneur.
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[SPEAKER_02]: And now it's become one of the companies that I run, using Tasha's scalable method, tweaked it along with Ryan Dice's scalable program, because I topped this book and turned it into what I needed to know and how to scale my multiple companies.
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[SPEAKER_02]: But what I deal with is I took it and tweaked it like Tasha did because I didn't have no employees.
02:39.826 --> 02:44.151
[SPEAKER_02]: So therefore I had to understand what is going to take it.
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[SPEAKER_02]: What did it get to that point right?
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[SPEAKER_02]: But here's the thing.
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[SPEAKER_02]: And this might surprise you.
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[SPEAKER_02]: This wasn't about working harder.
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[SPEAKER_02]: It wasn't about having some special talent or connections.
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[SPEAKER_02]: And it definitely wasn't about having a bigger budget or fancy equipment.
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[SPEAKER_02]: See what it was about was understanding the simple truth, that one simple truth, that most side hustlers never forget.
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[SPEAKER_00]: Welcome to the Solarpreneurs Chronicles podcast.
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[SPEAKER_00]: The show where solarpreneurs like you learn how to ignite, ascend, and empower a one-person business that works for you.
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[SPEAKER_00]: Not the other way around.
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[SPEAKER_00]: Each week, your host Anthony Porter will bring you actionable strategies, real-life stories, and expert insights to help you attract clients to create consistent content and turn your passion into profit.
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[SPEAKER_00]: Whether you're just starting out or looking to level up, this is your go-to resource for making big things happen on your own terms.
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[SPEAKER_00]: If you're ready to ditch the overwhelm and build a business that fits your life, hit that subscribe button so you never miss an episode.
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[SPEAKER_00]: Let's dive in.
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[SPEAKER_02]: Hey, what's going on everyone?
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[SPEAKER_02]: Welcome back to the solar panel of Chronicles podcast.
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[SPEAKER_02]: I'm your host of the Stanford portal.
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[SPEAKER_02]: Now, if you're here and I say this with the utmost respect, if you're here and you're new to the show, it's all about helping be a profitable businesses without being overwhelmed.
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[SPEAKER_02]: Without burnout, without complexity.
04:30.519 --> 04:34.700
[SPEAKER_02]: and definitely without needing to quit your day job to make it happen.
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[SPEAKER_02]: See, this is a sad hustle.
04:36.240 --> 04:43.162
[SPEAKER_02]: This episode is about creating a six-figured sad hustle that can possibly lead to you walking away from your nine to five, right?
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[SPEAKER_02]: Now today we're gonna take a deep dive into something you gotta ask yourself about constantly.
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[SPEAKER_02]: How do I make my sad hustle?
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[SPEAKER_02]: Or how do I take my sad hustle from early covering coffee money?
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[SPEAKER_02]: to actually replace it, my boring ass, and the five income.
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[SPEAKER_02]: And more specifically, how do I do it without hiring a team without a massive over here, all without burning myself to hell out?
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[SPEAKER_02]: See, a lot of people would tell you that.
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[SPEAKER_02]: And trust me, some of the most profitable side hustles I've ever been marketing, selling digital products, creating courses,
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[SPEAKER_02]: making content.
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[SPEAKER_02]: And that's what we're going to talk about in this episode.
05:23.175 --> 05:25.356
[SPEAKER_02]: See this episode is going to be different.
05:25.456 --> 05:30.980
[SPEAKER_02]: Instead of giving you the generic answers or generic advice, we're just going to walk straight to him.
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[SPEAKER_02]: We're going to break down how Tasha did it and how I did it and how I studied Ryan Dice and his scalable method because it's all about the strategic.
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[SPEAKER_02]: It's all about mindset shifts.
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[SPEAKER_02]: That's what makes everything possible.
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[SPEAKER_02]: And definitely you got to have the right tools in place.
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[SPEAKER_02]: to see these tools lead to systems.
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[SPEAKER_02]: Now, I also want to share with you the three biggest mistakes I've seen people make and a couple of mistakes that I made that I inside the three now.
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[SPEAKER_02]: When they're trying to scale their side hustle, these mistakes will keep you stuck in that five hundred to a thousand dollar.
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[SPEAKER_02]: market range.
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[SPEAKER_02]: You're trying to get the six figures.
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[SPEAKER_02]: You want to replace.
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[SPEAKER_02]: You want that freedom.
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[SPEAKER_02]: You want that time back.
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[SPEAKER_02]: So here's what you need to do it.
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[SPEAKER_02]: As usual, if you knew her, you know, you get to understand.
06:16.747 --> 06:23.629
[SPEAKER_02]: Grab your no pay because we want to write some things down so you can understand that all of those who are returning.
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[SPEAKER_02]: You know what to do.
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[SPEAKER_02]: We don't have to tell you.
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[SPEAKER_02]: We don't get busy.
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[SPEAKER_02]: Hey, let's rock with him.
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[SPEAKER_02]: I'm a good people.
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[SPEAKER_02]: Check it out before we get started.
06:32.233 --> 06:32.553
[SPEAKER_02]: What's the game?
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[SPEAKER_02]: If you knew her, let's what you need to do.
06:34.494 --> 06:35.594
[SPEAKER_02]: Subscribe to the podcast.
06:35.954 --> 06:39.495
[SPEAKER_02]: on all your streaming platforms, find us, leave us a review, tell us what you think.
06:39.875 --> 07:02.100
[SPEAKER_02]: Your reviews, your input, not only helps the channel grow, not only helps the piecass grow, but it also helps more entrepreneurs get into the space solar panores, get into the space where they are able to communicate and help other solar panores, other entrepreneurs, course creators, coaches, who do the exact same thing that you want to do.
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[SPEAKER_02]: And that's a girl.
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[SPEAKER_02]: All right.
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[SPEAKER_02]: So we've got that color.
07:06.789 --> 07:07.169
[SPEAKER_02]: You got red?
07:07.389 --> 07:09.250
[SPEAKER_02]: Again, subscribe to the podcast.
07:09.630 --> 07:10.810
[SPEAKER_02]: Subscribe to the YouTube channel.
07:11.191 --> 07:12.951
[SPEAKER_02]: So look at the little Chronicles podcast.
07:13.351 --> 07:13.811
[SPEAKER_02]: Subscribe.
07:14.151 --> 07:15.352
[SPEAKER_02]: Turn on your bell notification.
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[SPEAKER_02]: Listen, download the episodes, share the episodes.
07:19.513 --> 07:24.695
[SPEAKER_02]: Be the voice of the voiceless and help these folks understand the times that we end right now.
07:25.055 --> 07:25.995
[SPEAKER_02]: Anything is possible.
07:26.455 --> 07:28.116
[SPEAKER_02]: All right, no time to complain.
07:28.316 --> 07:28.636
[SPEAKER_02]: Action.
07:28.876 --> 07:30.097
[SPEAKER_02]: We don't deal with bootkakers.
07:30.337 --> 07:32.298
[SPEAKER_02]: We're gonna bootstrap our way through.
07:32.618 --> 07:33.899
[SPEAKER_02]: Talk kickers is out of the way.
07:34.299 --> 07:35.300
[SPEAKER_02]: We action tankers over.
07:35.360 --> 07:36.961
[SPEAKER_02]: All right, so let's jump into it side.
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[SPEAKER_02]: So let's talk about the media dilemma I said.
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[SPEAKER_02]: See, Tasha's story is crazy because I've known Tasha for a long time.
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[SPEAKER_02]: And see, Tasha was always trying to get everybody in the neighborhood.
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[SPEAKER_02]: to stay healthy.
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[SPEAKER_02]: Of course, if you see me, you would understand, I'm not the healthiest guy.
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[SPEAKER_02]: I'm getting her, but Tasha was always the one.
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[SPEAKER_02]: So when she decided that we knew in the hood that Tasha was going to be the one, that would be successful in the fitness industry.
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[SPEAKER_02]: You know, we all had dreams of being entrepreneurs, but Tasha's story was different because he Tasha grew up.
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[SPEAKER_02]: We all grew up in the same neighborhood.
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[SPEAKER_02]: Some of us had our parents.
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[SPEAKER_02]: Tasha lost some other to sickness.
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[SPEAKER_02]: And when Tasha lost some other, it was the story that you see on TV.
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[SPEAKER_02]: You know, she had raised a sibling.
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[SPEAKER_02]: She lived with a grandma.
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[SPEAKER_02]: She had
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[SPEAKER_02]: take her over grandparents, you know, grandmother grandfather.
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[SPEAKER_02]: Natasha kept her head on straight.
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[SPEAKER_02]: All of us was playing sports.
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[SPEAKER_02]: Tasha was doing the stuff that she's doing now.
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[SPEAKER_02]: And see, her thing, it perfectly illustrates the first and most important principle that shift from selling time to selling a system.
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[SPEAKER_02]: See, over time, Tasha was that person.
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[SPEAKER_02]: Over time, Tasha developed a system.
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[SPEAKER_02]: She honed in on her craft as we grew up.
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[SPEAKER_02]: And how do we get?
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[SPEAKER_02]: And more experience she got.
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[SPEAKER_02]: Tasha started training a lot of people in the city.
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[SPEAKER_02]: She started teaching classes for the elderly.
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[SPEAKER_02]: Tasha was doing it.
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[SPEAKER_02]: Tasha was doing it up.
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[SPEAKER_02]: So when Tasha started, she felt like she was stuck in what I call the time trap because she felt like as the older she got.
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[SPEAKER_02]: The last time she was having, and I'm not saying live and it was just like, she was, you know, trading her hours for dollars.
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[SPEAKER_02]: See, Tasha had a big heart and teach you these yoga classes because I'm telling you, staying fit and staying flexible.
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[SPEAKER_02]: Hey, that's a beast.
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[SPEAKER_02]: But since she had this issue because she was doing like one of one sessions, maybe selling a few yoga mats here and there, see Tasha started developing as she was.
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[SPEAKER_02]: Tasha was the entrepreneur.
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[SPEAKER_02]: of the group.
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[SPEAKER_02]: And I'm not saying what was in past tense.
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[SPEAKER_02]: I'm saying she was the one who opened up everybody else's eyes.
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[SPEAKER_02]: and see her breakthrough came through when she realized she needed to package all of that knowledge over over the years package all of that knowledge in the one simple situation not just her time so everything she had learned she needed to package it together and then instead of teaching twenty people in one room she could teach two hundred people online see again
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[SPEAKER_02]: As we get older, the GNX generation got a little smarter.
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[SPEAKER_02]: Now we watch them a little news.
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[SPEAKER_02]: I know I did.
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[SPEAKER_02]: I watched them a little news, but we got smarter.
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[SPEAKER_02]: We knew that online news works.
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[SPEAKER_02]: And she figured out that she could do this repeatedly.
10:21.240 --> 10:27.224
[SPEAKER_02]: Instead of asking the same again a question over and over, she could just create one resource.
10:27.524 --> 10:28.345
[SPEAKER_02]: And that was it for all.
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[SPEAKER_02]: And so, once she laid that the blueprint, we all follow suit.
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[SPEAKER_02]: See, our egos didn't let nothing get in the way.
10:34.710 --> 10:35.831
[SPEAKER_02]: You had some, then what's the college?
10:35.851 --> 10:37.312
[SPEAKER_02]: You had some of us to get kicked out of college.
10:37.752 --> 10:41.335
[SPEAKER_02]: Some of us went to trade school, but we all still had an entrepreneur book.
10:41.715 --> 10:43.757
[SPEAKER_02]: Some of us was chasing the music director.
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[SPEAKER_02]: We still had an entrepreneur book.
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[SPEAKER_02]: She was, when she figured that out from a far, we was like, this is the fundamental shift that separates six figure sad huts from those people who have a business that's just a hot.
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[SPEAKER_02]: You know what I'm saying?
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[SPEAKER_02]: So you have to think like a product company and not a service provider.
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[SPEAKER_02]: But that doesn't mean that you can't reach out and understand what your people need.
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[SPEAKER_02]: You still got to think like a product company.
11:08.115 --> 11:16.802
[SPEAKER_02]: So what Tasha did was, we said that we talked about this because as I started studying Ryan Dice, I started paying attention to what Tasha was doing.
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[SPEAKER_02]: It is crazy because she put together the same framework, a three-pillar framework.
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[SPEAKER_02]: She just made it for solar panels.
11:25.569 --> 11:27.151
[SPEAKER_02]: And so when I'm seeing it, I said,
11:27.591 --> 11:29.132
[SPEAKER_02]: Let me tweet this and make it funny.
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[SPEAKER_02]: So when I break down this framework that Ha-Kao, scale solo method, it has three pillars in it, right?
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[SPEAKER_02]: So the first pill that we gonna talk about is called the signature system.
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[SPEAKER_02]: See, Tasha didn't just teach yoga, she created a twenty-one day flexibility recent, a specific system with a clear promise and a clear outcome.
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[SPEAKER_02]: Now this portion is critical.
11:49.904 --> 11:52.547
[SPEAKER_02]: because he people don't buy yogurt classes.
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[SPEAKER_02]: They buy in a transformation.
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[SPEAKER_02]: And that transformation is what those classes provide.
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[SPEAKER_02]: So your signature system should answer three questions.
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[SPEAKER_02]: And this is why if you haven't done it, this is why you need to have their opinion and pay it.
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[SPEAKER_02]: Because that signature system should answer these three specific questions.
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[SPEAKER_02]: What's specific?
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[SPEAKER_02]: The problem does this all?
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[SPEAKER_02]: What's the clear outcome someone can expect?
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[SPEAKER_02]: And in last but not least, what makes your approach different or better?
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[SPEAKER_02]: Because Tasha's in the fitness niche.
12:24.390 --> 12:25.371
[SPEAKER_02]: She needs to dance.
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[SPEAKER_02]: She started teaching yoga.
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[SPEAKER_02]: Okay, but hey yoga is like everybody else yoga, right?
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[SPEAKER_02]: Wrong.
12:31.373 --> 12:33.414
[SPEAKER_02]: Because she needs to dance even farther.
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[SPEAKER_02]: See what she did was.
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[SPEAKER_02]: And she was teaching women.
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[SPEAKER_02]: Minorities stay at home miles.
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[SPEAKER_02]: teaching them the twenty one day flexibility.
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[SPEAKER_02]: See these folk can touch they toes, these women can touch they toes.
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[SPEAKER_02]: And please believe me, I'm not bashing no woman.
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[SPEAKER_02]: I'm saying as I study this from a far, I've realized.
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[SPEAKER_02]: These women either just got through having kids.
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[SPEAKER_02]: They've been at home.
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[SPEAKER_02]: They don't get a chance to get out much because they already have kids or they work from home.
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[SPEAKER_02]: They need it to get flexible.
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[SPEAKER_02]: They need it to get back in the shape.
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[SPEAKER_02]: They need it to feel alive.
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[SPEAKER_02]: They need it to have the energy.
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[SPEAKER_02]: Yoga gives you all of that.
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[SPEAKER_02]: And so when Tasha did that, I said, oh shit, I have something here.
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[SPEAKER_02]: I said, I'm not going to tell it up.
13:18.203 --> 13:21.664
[SPEAKER_02]: You see, we used to go back and forth as a group myself.
13:22.004 --> 13:23.905
[SPEAKER_02]: Tasha, Jay, Blease.
13:24.289 --> 13:25.272
[SPEAKER_02]: So we just go back and forth.
13:25.874 --> 13:28.400
[SPEAKER_02]: Tasha went and only one, but Tasha was the only girl.
13:29.552 --> 13:30.593
[SPEAKER_02]: See, they all went to school together.
13:30.833 --> 13:31.253
[SPEAKER_02]: I did.
13:31.613 --> 13:32.554
[SPEAKER_02]: I went to a different school.
13:33.114 --> 13:35.295
[SPEAKER_02]: I just got fortunate enough to be in a neighborhood.
13:35.475 --> 13:37.316
[SPEAKER_02]: See, Gidget was another entrepreneur.
13:37.476 --> 13:40.298
[SPEAKER_02]: And once you had Tasha and Gidget, they would communicate.
13:40.718 --> 13:42.419
[SPEAKER_02]: And trust me, Gidget's a real name.
13:42.899 --> 13:43.739
[SPEAKER_02]: It's not a nickname.
13:44.160 --> 13:44.960
[SPEAKER_02]: But they would communicate.
13:45.220 --> 13:48.182
[SPEAKER_02]: And then you had the girl down the street, click on it with Beth.
13:48.482 --> 13:50.423
[SPEAKER_02]: And her Beth didn't fool with us too much.
13:50.783 --> 13:53.144
[SPEAKER_02]: Like we would all sit outside and bounce ideas off each other.
13:53.504 --> 13:54.505
[SPEAKER_02]: I see the fool with us much.
13:54.725 --> 14:00.232
[SPEAKER_02]: But what had happened was we started paying attention and then I realized what she was telling everybody.
14:00.252 --> 14:01.473
[SPEAKER_02]: It was so, so true.
14:01.874 --> 14:04.457
[SPEAKER_02]: If you can't touch your toes, you need to stretch your joints.
14:04.818 --> 14:11.686
[SPEAKER_02]: And the only way to get the less mobility we seem to have to see the key is specifically victim in us a day.
14:12.227 --> 14:13.248
[SPEAKER_02]: You stretch out real good.
14:13.713 --> 14:17.916
[SPEAKER_02]: You do this for twenty one days and if you can do anything for twenty one days you'll be alright.
14:18.437 --> 14:32.768
[SPEAKER_02]: So it was at a bad getting you know flexible some day it was a bad being noticeably more flexible in twenty one days not do some yoga but fifteen minutes a day you may general progression and that was the method
14:33.148 --> 14:45.632
[SPEAKER_02]: So the signature system became the foundation for everything else, her online courses, her membership site, her email newsletter, shout out to that, and even every single social media post that she does.
14:45.793 --> 14:47.493
[SPEAKER_02]: Yeah, there's a lot of people that do this.
14:47.853 --> 14:52.915
[SPEAKER_02]: She's not the only one, but because we was close friends, she was the one, and we studied.
14:53.295 --> 14:58.097
[SPEAKER_02]: Jay took the same framework, because pay attention to one of the other episodes, all of these frameworks.
14:58.737 --> 14:59.298
[SPEAKER_02]: identical.
14:59.698 --> 15:03.281
[SPEAKER_02]: So Jay took it over to the music radio station he run.
15:03.642 --> 15:05.683
[SPEAKER_02]: I used it for the podcast in my culture business.
15:05.944 --> 15:12.289
[SPEAKER_02]: So once we figured out the signature system part, we had to get down to the nitty gritty because now you got to have a content engine.
15:12.670 --> 15:14.271
[SPEAKER_02]: And so that was the pill in number two to this.
15:14.591 --> 15:16.053
[SPEAKER_02]: See, most people do this wrong.
15:16.453 --> 15:22.238
[SPEAKER_02]: They think they need to be everywhere, posting constantly, trying to keep up with every platform.
15:22.278 --> 15:23.039
[SPEAKER_02]: But in reality,
15:23.439 --> 15:24.920
[SPEAKER_02]: Josh did just opposite.
15:25.341 --> 15:31.807
[SPEAKER_02]: She picked one platform, which I had already been doing that anyway, and that was Instagram and Masterty.
15:32.227 --> 15:35.109
[SPEAKER_02]: But the genius point to this was, Lord, it was a genius part.
15:35.230 --> 15:38.052
[SPEAKER_02]: She just didn't post random content.
15:38.272 --> 15:41.955
[SPEAKER_02]: Every single post was designed to do one of three things.
15:42.356 --> 15:45.479
[SPEAKER_02]: Those three things was to attract nurture and convert.
15:45.999 --> 15:50.804
[SPEAKER_02]: When she attracted the people, she showed her expertise and attracted in the follows.
15:51.144 --> 15:54.768
[SPEAKER_02]: When she was nurtured, she was good at trust and demonstrating value.
15:55.128 --> 15:58.191
[SPEAKER_02]: And then when she converted, she moved people into a paper.
15:58.491 --> 16:02.055
[SPEAKER_02]: She used what I call the content perimeter strategy.
16:02.495 --> 16:07.280
[SPEAKER_02]: The base level, seventy percent, educational content showing how signature system and action.
16:07.600 --> 16:13.646
[SPEAKER_02]: But then the middle level was twenty percent behind the scenes, content building, professional connections.
16:13.846 --> 16:21.893
[SPEAKER_02]: She was building the trash, she was building all of this, this, this, this inner trust with her potential clients, the leads.
16:22.334 --> 16:27.879
[SPEAKER_02]: And then the top level, which was the most security level, which is ten percent of every day.
16:28.179 --> 16:31.200
[SPEAKER_02]: And now if you pay the attention, seventy percent, twenty percent, that's ninety.
16:31.520 --> 16:34.040
[SPEAKER_02]: She was given a hundred percent out for right, ten percent.
16:34.360 --> 16:39.701
[SPEAKER_02]: She direct promotional content for her programs that was her secret sauce.
16:39.941 --> 16:42.322
[SPEAKER_02]: See, she repurposed everything, haha.
16:42.342 --> 16:44.242
[SPEAKER_02]: She's actually what we do.
16:44.662 --> 16:45.723
[SPEAKER_02]: She repurposed everything.
16:45.923 --> 16:48.403
[SPEAKER_02]: And once she repurposed it, it goes like this.
16:48.703 --> 16:57.785
[SPEAKER_02]: Once fifteen minute video became Instagram posts, stories, series, email newsletter content, promotional, and a blog post for a piece of content.
16:59.095 --> 17:01.983
[SPEAKER_02]: from one creation or session.
17:02.243 --> 17:02.785
[SPEAKER_02]: Think about it.
17:03.908 --> 17:07.838
[SPEAKER_02]: When she was teaching online, she would take a repost every day she did.
17:10.218 --> 17:14.819
[SPEAKER_02]: and made it into more content and repopes three purposes across the Instagram.
17:14.999 --> 17:18.840
[SPEAKER_02]: And this is what Tasha really started to scale without adding team members.
17:19.140 --> 17:22.000
[SPEAKER_02]: She built a simple system that worked while she slept.
17:22.280 --> 17:31.442
[SPEAKER_02]: She had a welcoming email sequence, seven email series that introduced to new subscribers how story, how methods, and some free resources.
17:31.842 --> 17:34.822
[SPEAKER_02]: They ran automatically every time someone joined the email list.
17:34.942 --> 17:36.963
[SPEAKER_02]: They went out and then she had a nurture campaign.
17:37.263 --> 17:38.283
[SPEAKER_02]: She had weekly emails.
17:38.643 --> 17:39.604
[SPEAKER_02]: They provided value.
17:39.964 --> 17:42.747
[SPEAKER_02]: They shared some of her students' success stories.
17:43.168 --> 17:46.671
[SPEAKER_02]: And they had in the case, they were put to promote her program.
17:47.012 --> 17:48.233
[SPEAKER_02]: But she batched her work.
17:50.064 --> 17:51.665
[SPEAKER_02]: these on Sunday afternoon.
17:52.005 --> 18:01.209
[SPEAKER_02]: Now, that's the system that she followed from me because see how to my podcast is I think of the ideas now.
18:01.649 --> 18:02.570
[SPEAKER_02]: It's going to say I'm crazy.
18:02.770 --> 18:04.251
[SPEAKER_02]: So I think of the idea.
18:04.631 --> 18:07.472
[SPEAKER_02]: Once the idea has come up, I gave you a lot on Sundays.
18:07.792 --> 18:13.715
[SPEAKER_02]: So that's everything post because see my podcast becomes everything that we're talking about right here.
18:13.915 --> 18:17.517
[SPEAKER_02]: So each one of itself, I did it last.
18:17.897 --> 18:20.398
[SPEAKER_02]: The podcast is shot on Tuesdays.
18:20.758 --> 18:22.239
[SPEAKER_02]: The original podcast.
18:22.639 --> 18:24.160
[SPEAKER_02]: So let's say let's say this.
18:24.420 --> 18:26.221
[SPEAKER_02]: I need to last on Sunday.
18:26.581 --> 18:27.621
[SPEAKER_02]: Monday's our prep.
18:28.002 --> 18:30.583
[SPEAKER_02]: But Monday's is a split day because of six A.M.
18:31.003 --> 18:33.944
[SPEAKER_02]: The podcast I shot the week before of loads.
18:34.304 --> 18:35.045
[SPEAKER_02]: Back to Tuesday.
18:35.145 --> 18:37.226
[SPEAKER_02]: I'm recording my Wednesday.
18:37.306 --> 18:39.607
[SPEAKER_02]: I'm scripting out the description.
18:39.967 --> 18:41.267
[SPEAKER_02]: Get my thumbnail together.
18:41.628 --> 18:42.468
[SPEAKER_02]: Back to Thursday.
18:42.868 --> 18:48.413
[SPEAKER_02]: I'm all each platform, I'm thinking stories, I'm thinking of post, I'm thinking everything that I need to thank.
18:49.199 --> 18:53.021
[SPEAKER_02]: Friday, all the editing is done, scheduled to release by Saturday.
18:53.061 --> 18:54.502
[SPEAKER_02]: I'm enjoying my time, Sunday.
18:54.542 --> 18:55.563
[SPEAKER_02]: I'm idealizing.
18:55.603 --> 18:57.684
[SPEAKER_02]: I'm just kickback, relax and get ready for the next week.
18:58.004 --> 19:00.705
[SPEAKER_02]: Monday that episode, this episode will be up Monday.
19:01.366 --> 19:01.606
[SPEAKER_02]: Okay.
19:01.946 --> 19:06.889
[SPEAKER_02]: So what I'm saying is, is everything that has done and then we put everything together.
19:07.109 --> 19:09.190
[SPEAKER_02]: She took and said, okay, I see what you're doing.
19:09.410 --> 19:09.910
[SPEAKER_02]: I see you.
19:10.250 --> 19:10.831
[SPEAKER_02]: I'm checking.
19:11.171 --> 19:12.031
[SPEAKER_02]: She's watching.
19:12.412 --> 19:13.612
[SPEAKER_02]: She put together sales funnel.
19:14.173 --> 19:15.253
[SPEAKER_02]: This is why I come in.
19:15.273 --> 19:16.674
[SPEAKER_02]: Because this is what I like to do.
19:16.734 --> 19:18.075
[SPEAKER_02]: I like to dabble with sales.
19:18.775 --> 19:20.217
[SPEAKER_02]: We built a simple landing page.
19:20.237 --> 19:23.661
[SPEAKER_02]: I offer something for free like a five day flexibility challenge.
19:24.001 --> 19:27.605
[SPEAKER_02]: They collected the email addresses and introduced people to a signature system.
19:27.986 --> 19:28.546
[SPEAKER_02]: See what we did?
19:28.767 --> 19:29.207
[SPEAKER_02]: That's right.
19:29.367 --> 19:30.448
[SPEAKER_02]: We gave away some for free.
19:30.789 --> 19:33.992
[SPEAKER_02]: I don't understand why everybody don't want to give away some for free.
19:34.333 --> 19:35.634
[SPEAKER_02]: Not everything has the cost.
19:35.915 --> 19:36.355
[SPEAKER_02]: I didn't have to.
19:36.375 --> 19:37.677
[SPEAKER_02]: We did the nurturing campaign.
19:38.077 --> 19:39.578
[SPEAKER_02]: The delivery system comes into effect.
19:39.958 --> 19:49.664
[SPEAKER_02]: And the delivery system, she used a simple course platform to deliver her program content throughout automated email sequences that got its students through each week.
19:50.084 --> 19:53.346
[SPEAKER_02]: The beauty of this stack is because this is what it is as an office pack.
19:53.747 --> 19:55.548
[SPEAKER_02]: Once it was set up, it ran itself.
19:55.888 --> 19:59.110
[SPEAKER_02]: Tosh could go on vacation for a week and still be making sales.
19:59.350 --> 20:03.433
[SPEAKER_02]: Here you'll imagine yourself sitting on a island, the Caribbean, oh no bad, now.
20:04.125 --> 20:05.106
[SPEAKER_02]: Everything's in shambles.
20:05.766 --> 20:07.428
[SPEAKER_02]: But can you imagine sitting on vacation?
20:07.568 --> 20:09.550
[SPEAKER_02]: I just say you decide you wanted to go to Florida.
20:09.770 --> 20:11.291
[SPEAKER_02]: Let's say you wanted to go to Montana.
20:11.571 --> 20:12.212
[SPEAKER_02]: You sitting there.
20:13.493 --> 20:13.833
[SPEAKER_02]: Feed up.
20:14.914 --> 20:16.756
[SPEAKER_02]: Man, if it's summertime, you're on the beach.
20:16.936 --> 20:19.498
[SPEAKER_02]: If it's the winter time and you in Montana, you look at it this summer.
20:19.738 --> 20:20.499
[SPEAKER_02]: You just made.
20:21.099 --> 20:22.621
[SPEAKER_02]: Or what was it back in the day?
20:22.921 --> 20:23.842
[SPEAKER_02]: The next we used to have.
20:24.102 --> 20:24.402
[SPEAKER_02]: I am.
20:25.783 --> 20:26.344
[SPEAKER_02]: You get me.
20:27.538 --> 20:28.519
[SPEAKER_02]: You have a meal again.
20:28.779 --> 20:31.903
[SPEAKER_02]: That meal is a notification nowadays.
20:32.103 --> 20:36.728
[SPEAKER_02]: Letting you know, hey, you just sold a fifteen hundred dollar course.
20:36.908 --> 20:42.053
[SPEAKER_02]: Hey, you just sold a five hundred dollar session for a week session after the five day talent.
20:42.453 --> 20:43.475
[SPEAKER_02]: And this is constantly.
20:43.515 --> 20:45.417
[SPEAKER_02]: So can you imagine you get five or six dollars a day?
20:45.757 --> 20:50.642
[SPEAKER_02]: A lot of people can't because a lot of people are not in tune to do exactly what we're talking about.
20:50.802 --> 20:51.983
[SPEAKER_02]: So you gotta be in tune to do that.
20:52.003 --> 20:53.103
[SPEAKER_02]: You gotta have the mindset.
20:53.463 --> 20:54.864
[SPEAKER_02]: You gotta have the systems in place.
20:55.084 --> 20:56.304
[SPEAKER_02]: You gotta do all of this.
20:56.484 --> 20:58.105
[SPEAKER_02]: And here's where a lot of people seem to think.
20:58.365 --> 21:01.286
[SPEAKER_02]: Because there are three fatal mistakes that I see people make it every single day.
21:01.707 --> 21:04.388
[SPEAKER_02]: When it comes to this number one, they follow the shiny object.
21:04.868 --> 21:06.689
[SPEAKER_02]: So that shiny object is the trap.
21:07.009 --> 21:10.090
[SPEAKER_02]: See people see someone's assessed on TikTok and tank.
21:10.430 --> 21:11.491
[SPEAKER_02]: I need to be on TikTok.
21:11.671 --> 21:14.832
[SPEAKER_02]: No, you can post on TikTok, but you don't choose your online.
21:15.172 --> 21:16.733
[SPEAKER_02]: You have to be in your online.
21:17.353 --> 21:17.914
[SPEAKER_02]: Think about this.
21:18.134 --> 21:22.799
[SPEAKER_02]: I chose podcast over being a content creator on Instagram and everything like that.
21:23.160 --> 21:23.941
[SPEAKER_02]: I chose podcast.
21:24.401 --> 21:25.122
[SPEAKER_02]: I got a voice for it.
21:25.602 --> 21:26.223
[SPEAKER_02]: I wanted to do it.
21:26.584 --> 21:29.887
[SPEAKER_02]: I needed to talk to people, but I also did it because I wanted to make sure that I had the
21:30.860 --> 21:34.941
[SPEAKER_02]: right through my YouTube channel, through Apple, through Spotify.
21:35.281 --> 21:37.002
[SPEAKER_02]: So yeah, I did that.
21:37.422 --> 21:39.602
[SPEAKER_02]: I chose the online and so did Tosh.
21:39.622 --> 21:49.525
[SPEAKER_02]: All right, and here's the true Tosh that could have built the same type of business on YouTube, TikTok, and even email marketing, the platform don't matter.
21:49.765 --> 21:50.765
[SPEAKER_02]: It's just consistency.
21:52.088 --> 21:54.309
[SPEAKER_02]: and the quality of your message.
21:54.570 --> 21:57.852
[SPEAKER_02]: So pick one plus platform, master, and then explain.
21:58.072 --> 21:59.333
[SPEAKER_02]: And they'll try to be our world.
21:59.473 --> 21:59.953
[SPEAKER_02]: I know what to do.
22:00.213 --> 22:00.994
[SPEAKER_02]: This would hit the dirt.
22:01.374 --> 22:05.116
[SPEAKER_02]: The perfectionist perfectionism paralysis.
22:05.476 --> 22:09.519
[SPEAKER_02]: Man, most people already don't hit this level and think they just try to be too perfect.
22:09.939 --> 22:11.820
[SPEAKER_02]: I'm not going to launch my course until everything is done.
22:12.021 --> 22:15.443
[SPEAKER_02]: They waiting on the perfect set of perfect video quality, the perfect everything.
22:16.003 --> 22:19.947
[SPEAKER_02]: Man, listen, when I recorded my first episode, I was at work.
22:20.348 --> 22:23.891
[SPEAKER_02]: One of my first episodes was at work, and I didn't even post it because I was so embarrassed.
22:24.272 --> 22:25.773
[SPEAKER_02]: But then I got the thinking.
22:26.114 --> 22:31.199
[SPEAKER_02]: I don't have, and see, I had this shiny object syndrome too, because I wanted the Sony Z seven.
22:31.559 --> 22:33.401
[SPEAKER_02]: I wanted the roll cast.
22:33.661 --> 22:35.964
[SPEAKER_02]: I wanted the pot mic, as you see right here.
22:36.404 --> 22:43.506
[SPEAKER_02]: But I wanted all of that in the beginning, man, my first episodes, my first episodes, that was shooting a podcast shot on iPhone in the living room at the table.
22:43.886 --> 23:05.173
[SPEAKER_02]: My first YouTube video was shot through my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my
23:06.018 --> 23:07.018
[SPEAKER_02]: with emails he was.
23:07.418 --> 23:15.701
[SPEAKER_02]: Trust me, we were so busy trying to get it, because he when Jay was launching the radio station, she was doing her fitness, and I was starting my coaching program in the podcast.
23:15.921 --> 23:17.361
[SPEAKER_02]: We was all doing the exact same thing.
23:17.381 --> 23:20.042
[SPEAKER_02]: We was trying to hurry up and get it out, hurry up and get it out, hurry up and get it out.
23:20.262 --> 23:27.664
[SPEAKER_02]: But when everything changed, she made her first through grand, because she focused on solving people's problems and not creating our content.
23:28.045 --> 23:28.965
[SPEAKER_02]: And it's the same with me.
23:29.325 --> 23:30.185
[SPEAKER_02]: It's the same with Jay.
23:30.525 --> 23:32.426
[SPEAKER_02]: Please, he's doing the same thing again.
23:33.079 --> 23:37.887
[SPEAKER_02]: We all focused and we all became in our own lanes.
23:38.167 --> 23:45.018
[SPEAKER_02]: Jay has had some of the top artists from past and present visiting radio stations.
23:45.238 --> 23:48.102
[SPEAKER_02]: I just sit back and chill and ask man, that's part of.
23:48.683 --> 23:51.364
[SPEAKER_02]: Lee is a per making promotional items for people.
23:52.344 --> 23:54.905
[SPEAKER_02]: That's my doubt in her iron with the pie case.
23:54.925 --> 23:58.185
[SPEAKER_02]: It's a lot of no chronicles tapping into a lot of homes.
23:58.585 --> 24:10.368
[SPEAKER_02]: And I want to tapping them more and it's not because I want the downloads is because I want to reach out and make sure that everybody is able to be in the position to be comfortable.
24:10.748 --> 24:12.689
[SPEAKER_02]: Try your time for that for that money.
24:12.949 --> 24:16.790
[SPEAKER_02]: Now the third mistake a lot of people make is one that I have to laugh with.
24:17.325 --> 24:25.053
[SPEAKER_02]: because it's the underpricing to see a lot of people don't want to charge what they feel like it's worse because a lot of people are afraid nobody's gone.
24:25.293 --> 24:25.934
[SPEAKER_02]: But here's the thing.
24:26.314 --> 24:27.115
[SPEAKER_02]: You have to understand this.
24:27.435 --> 24:30.138
[SPEAKER_02]: If people want their transformation, they don't spend that money.
24:30.338 --> 24:31.880
[SPEAKER_02]: Oh yeah, they will spend that money.
24:32.240 --> 24:33.282
[SPEAKER_02]: How do you think I know this?
24:33.422 --> 24:35.364
[SPEAKER_02]: Well, here's how you know people going to spend money.
24:35.604 --> 24:37.105
[SPEAKER_02]: When people decide they want to go to the club.
24:38.128 --> 24:39.109
[SPEAKER_02]: or they got a special event.
24:39.469 --> 24:41.051
[SPEAKER_02]: I eat a Beyonce concert.
24:41.732 --> 24:42.432
[SPEAKER_02]: No bash.
24:42.793 --> 24:43.854
[SPEAKER_02]: I'm giving you facts.
24:44.074 --> 24:44.955
[SPEAKER_02]: So Beyonce come.
24:44.975 --> 24:48.238
[SPEAKER_02]: I think our tickets probably in the city of Louisville for years ago.
24:48.258 --> 24:50.961
[SPEAKER_02]: I think our tickets was roughly sixty five seventy five.
24:52.762 --> 24:54.324
[SPEAKER_02]: At Papa John's Cardinal Stadium.
24:54.604 --> 24:55.845
[SPEAKER_02]: Put up an upper echelon.
24:57.014 --> 25:00.116
[SPEAKER_02]: sit down in the floor, I think they was roughly five hundred to a thousand thousand.
25:00.136 --> 25:04.558
[SPEAKER_02]: Can you imagine, as a parent, you want to take your chair, as it has been, you want to take your family.
25:04.779 --> 25:06.340
[SPEAKER_02]: So let's say you got a family of four.
25:06.560 --> 25:07.180
[SPEAKER_02]: That's two grand.
25:07.420 --> 25:09.301
[SPEAKER_02]: Now you got to go out to eat before the concert.
25:09.842 --> 25:12.123
[SPEAKER_02]: Life, life, let's say, let's split it down a minute.
25:12.143 --> 25:14.664
[SPEAKER_02]: You got a wife, a daughter, and a son, and yourself.
25:15.025 --> 25:17.086
[SPEAKER_02]: Both gentlemen have to go get their hair cut.
25:17.506 --> 25:19.527
[SPEAKER_02]: Hopefully, he's have to make sure that half its is perfect.
25:19.947 --> 25:21.608
[SPEAKER_02]: Nails is done, toes is done.
25:22.329 --> 25:24.230
[SPEAKER_02]: Hurally, fry that late to the side.
25:24.410 --> 25:25.170
[SPEAKER_02]: And you gotta go eat.
25:25.551 --> 25:27.031
[SPEAKER_02]: The fellas gotta get a nice outfit.
25:27.051 --> 25:27.691
[SPEAKER_02]: You're not gonna go look.
25:27.711 --> 25:30.473
[SPEAKER_02]: You're not gonna go like we're going to the, uh, social awards.
25:30.853 --> 25:31.653
[SPEAKER_02]: You want to dress your best.
25:31.673 --> 25:32.393
[SPEAKER_02]: You want to pop out.
25:32.413 --> 25:33.514
[SPEAKER_02]: You want, you want to pop out.
25:33.534 --> 25:34.414
[SPEAKER_02]: You want to pop your collar.
25:34.654 --> 25:35.955
[SPEAKER_02]: You're someone's Valenciaga.
25:36.195 --> 25:36.515
[SPEAKER_02]: You're wife.
25:36.535 --> 25:38.116
[SPEAKER_02]: You're talking to one rock to read about it.
25:38.496 --> 25:39.276
[SPEAKER_02]: You don't spit.
25:39.537 --> 25:41.437
[SPEAKER_02]: Three full grain to go see Queen Beat.
25:41.657 --> 25:42.098
[SPEAKER_02]: Get there.
25:42.198 --> 25:42.598
[SPEAKER_02]: You daughter.
25:42.738 --> 25:43.218
[SPEAKER_02]: Oh damn.
25:43.698 --> 25:44.279
[SPEAKER_02]: I want to be honest.
25:44.299 --> 25:45.279
[SPEAKER_02]: I sure fit to find out.
25:45.419 --> 25:48.942
[SPEAKER_02]: So people will spend when they feel like it's something that is giving them value.
25:48.962 --> 25:52.185
[SPEAKER_02]: But if you want to say, I've heard, now seen, she puts on a hell of a show.
25:52.565 --> 25:53.766
[SPEAKER_02]: So that's value to some people.
25:54.006 --> 25:56.588
[SPEAKER_02]: If you're saying online, it's the same thing we tell us with.
25:56.929 --> 25:58.470
[SPEAKER_02]: It's the same thing.
25:58.850 --> 26:07.778
[SPEAKER_02]: With Jelly Row, it's the exact same thing when you're major country artists, like a Garth Brooks, a Jason Nadine.
26:08.118 --> 26:11.001
[SPEAKER_02]: But they come, it's the same situation.
26:11.421 --> 26:12.262
[SPEAKER_02]: Money is spent.
26:14.380 --> 26:16.422
[SPEAKER_02]: So we're not talking down about it.
26:16.762 --> 26:19.083
[SPEAKER_02]: We're talking about because people want to have a good time.
26:19.403 --> 26:20.604
[SPEAKER_02]: People want to enjoy themselves.
26:20.644 --> 26:22.986
[SPEAKER_02]: People want it's value, okay?
26:23.406 --> 26:24.326
[SPEAKER_02]: So it's value.
26:24.707 --> 26:26.928
[SPEAKER_02]: So what I should say is she said, okay, I don't know how to do this.
26:27.128 --> 26:28.749
[SPEAKER_02]: My two-in-one-day program is for disabled dollars.
26:28.909 --> 26:30.310
[SPEAKER_02]: Helping people avoid injury.
26:30.350 --> 26:33.572
[SPEAKER_02]: Helping people to get a transformation that she was providing.
26:33.732 --> 26:39.676
[SPEAKER_02]: Helping people to help confidence in creating a sustainable flexibility practice.
26:40.076 --> 26:42.718
[SPEAKER_02]: She realized she was solving a problem.
26:43.138 --> 26:43.979
[SPEAKER_02]: worth much more.
26:44.339 --> 26:47.441
[SPEAKER_02]: So she under value her first time.
26:47.902 --> 26:49.543
[SPEAKER_02]: So she increases to a hundred and ninety seven dollars.
26:49.603 --> 26:50.204
[SPEAKER_02]: Guess what happened?
26:50.544 --> 26:51.324
[SPEAKER_02]: How sales went up?
26:51.625 --> 26:53.686
[SPEAKER_02]: See a lot of people don't understand.
26:53.726 --> 26:55.007
[SPEAKER_02]: We can see what we have built on.
26:55.047 --> 26:56.108
[SPEAKER_02]: We we as a people.
26:56.528 --> 26:58.470
[SPEAKER_02]: I don't care if you black you white you Hispanic.
26:58.830 --> 26:59.711
[SPEAKER_02]: You Chinese.
26:59.851 --> 27:00.972
[SPEAKER_02]: It doesn't make a difference.
27:01.292 --> 27:05.334
[SPEAKER_02]: We are built on if it looks like it's cheap, we don't want it.
27:05.555 --> 27:18.262
[SPEAKER_02]: But what it really says to people is the higher the price, the more serious the person is, the student needs about the transformation, which creates better testimonials, which tracks more serious students.
27:18.602 --> 27:19.903
[SPEAKER_02]: It's a positive cycle.
27:20.283 --> 27:25.606
[SPEAKER_02]: So don't be afraid to charge what you think is worth because it's probably worth what is worth.
27:25.826 --> 27:28.188
[SPEAKER_02]: Now here's the implementation roadmap that you need to know about.
27:29.108 --> 27:31.210
[SPEAKER_02]: So how do people actually implement this?
27:31.530 --> 27:33.492
[SPEAKER_02]: Let me give you a step-by-step roadmap.
27:33.812 --> 27:35.073
[SPEAKER_02]: Phase one is the foundation.
27:35.534 --> 27:36.535
[SPEAKER_02]: So weeks one through four, right?
27:36.555 --> 27:37.416
[SPEAKER_02]: All right.
27:37.536 --> 27:39.097
[SPEAKER_02]: So define the signature system.
27:39.477 --> 27:44.242
[SPEAKER_02]: Choose a primary platform and set up your basic automation.
27:44.842 --> 27:46.423
[SPEAKER_02]: email, nurturing all of that.
27:46.663 --> 27:48.744
[SPEAKER_02]: And in phase two is your content creation.
27:48.764 --> 27:50.264
[SPEAKER_02]: So that's week five through twelve.
27:50.784 --> 27:55.946
[SPEAKER_02]: Now if you notice there's only three because somebody's carries over.
27:56.307 --> 28:01.029
[SPEAKER_02]: So week one might go into week two and so forth is so long, right?
28:01.309 --> 28:04.590
[SPEAKER_02]: So would you get to the week five through twelve is your content creation?
28:05.399 --> 28:06.039
[SPEAKER_02]: All right.
28:06.059 --> 28:07.920
[SPEAKER_02]: So, create your lead, Maggie.
28:08.341 --> 28:11.122
[SPEAKER_02]: You know, that's that free sample for your signature program.
28:11.322 --> 28:12.963
[SPEAKER_02]: Start your content engine.
28:13.323 --> 28:15.444
[SPEAKER_02]: You want to make sure that engine is cranked up, right?
28:15.464 --> 28:16.625
[SPEAKER_02]: So you want to be consistent.
28:17.005 --> 28:20.947
[SPEAKER_02]: You want to have valuable content on that chosen platform that we told you to choose.
28:21.128 --> 28:22.989
[SPEAKER_02]: Choose the platform that you want to choose.
28:23.349 --> 28:25.170
[SPEAKER_02]: Don't just go and choose Instagram.
28:25.370 --> 28:29.212
[SPEAKER_02]: Now, if you want to repurpose some content and make it easier at the end of the episode,
28:29.572 --> 28:32.675
[SPEAKER_02]: I would give you something that you could possibly tap into in this account.
28:32.835 --> 28:33.476
[SPEAKER_02]: Oh, this clip.
28:33.876 --> 28:38.580
[SPEAKER_02]: It makes repurposing content like the professionals online a lot easier.
28:38.961 --> 28:43.645
[SPEAKER_02]: And then in the same phase of week's five through twelve, you want to build your email list.
28:43.965 --> 28:48.430
[SPEAKER_02]: Focus on the quality, subscribers, and not the quantity.
28:48.710 --> 28:52.934
[SPEAKER_02]: And if phase three is, you know, week's thirteen through twenty, and that's the monetization.
28:52.954 --> 28:54.055
[SPEAKER_02]: You want to create your
28:55.353 --> 29:01.495
[SPEAKER_02]: Minimal, valuable product, simple vision of your signature system.
29:01.555 --> 29:02.255
[SPEAKER_02]: I don't tell any.
29:03.095 --> 29:05.296
[SPEAKER_02]: Test it on a small group.
29:05.576 --> 29:09.357
[SPEAKER_02]: Get feedback and some testimonies and then launch to your four audience.
29:09.678 --> 29:17.280
[SPEAKER_02]: Use the proven messaging and pricing that you know, make sure that you are comfortable with what you are basically charging.
29:17.580 --> 29:20.441
[SPEAKER_02]: So in the last but not least, we go talk about scaling.
29:20.801 --> 29:22.021
[SPEAKER_02]: That's week's twenty-one and up.
29:22.362 --> 29:23.922
[SPEAKER_02]: Optimize what's working.
29:24.262 --> 29:25.943
[SPEAKER_02]: So you need to make sure you're checking your metrics.
29:26.143 --> 29:28.383
[SPEAKER_02]: Double down on your best content and office.
29:28.744 --> 29:29.584
[SPEAKER_02]: Checking your metrics.
29:29.764 --> 29:30.924
[SPEAKER_02]: Automate more processes.
29:30.984 --> 29:34.565
[SPEAKER_02]: Reduce the time you spend on like repetitive tasks.
29:34.946 --> 29:37.306
[SPEAKER_02]: And then expand strategically.
29:37.446 --> 29:41.108
[SPEAKER_02]: Now, as you start to expand strategically, I have a complimentary product.
29:41.148 --> 29:42.808
[SPEAKER_02]: So explore new platforms.
29:43.168 --> 29:48.230
[SPEAKER_02]: The key is not to skip phrases, but to build the foundation before you wear a vest skeleton.
29:48.850 --> 29:49.652
[SPEAKER_02]: So that's a bad statement.
29:50.013 --> 29:50.835
[SPEAKER_02]: Let's wrap this thing up.
29:51.276 --> 29:54.383
[SPEAKER_02]: So make sure you get some specific actions and take a mark down.
29:54.403 --> 29:56.167
[SPEAKER_02]: As far as I want you to answer the question.
29:56.553 --> 30:00.655
[SPEAKER_02]: What, still one specific transformation you provide better than anyone else?
30:00.895 --> 30:01.675
[SPEAKER_02]: Write that down now.
30:02.035 --> 30:02.636
[SPEAKER_02]: Don't overthink.
30:03.176 --> 30:05.677
[SPEAKER_02]: Just write it down, and that's the first thing that comes to mind.
30:06.037 --> 30:07.578
[SPEAKER_02]: Second, choose your platform.
30:08.018 --> 30:09.579
[SPEAKER_02]: One platform, don't do many.
30:09.919 --> 30:12.820
[SPEAKER_02]: And the last one I'll leave you start building your email list today.
30:12.980 --> 30:16.722
[SPEAKER_02]: Now, if you're loving this content, and want to die deeper, two things.
30:17.102 --> 30:18.362
[SPEAKER_02]: Follow us on AdG.
30:18.422 --> 30:21.224
[SPEAKER_02]: Follow us on Chronicles Podcast.
30:21.504 --> 30:22.124
[SPEAKER_02]: Follow me.
30:22.304 --> 30:22.984
[SPEAKER_02]: Oh, AdG.
30:23.204 --> 30:24.325
[SPEAKER_02]: I am Anthony Porter.
30:25.619 --> 30:28.801
[SPEAKER_02]: All right, now I'm on everything else is on other platforms.
30:29.302 --> 30:30.743
[SPEAKER_02]: These are the main ones that I use.
30:31.003 --> 30:32.444
[SPEAKER_02]: We go get you the updates.
30:32.484 --> 30:39.549
[SPEAKER_02]: We're going to make sure you always stay up to date on the latest trends, latest content, the latest tools that come out.
30:39.949 --> 30:43.071
[SPEAKER_02]: We're going to use the behind-the-scenes content, man, and everything that works.
30:43.091 --> 30:45.753
[SPEAKER_02]: Now plus I'm thinking about going live.
30:45.873 --> 30:49.076
[SPEAKER_02]: So if you want to understand that you're going to have to subscribe.
30:49.476 --> 30:53.639
[SPEAKER_02]: You don't have to subscribe to either IG or YouTube when I go live.
30:53.659 --> 30:54.360
[SPEAKER_02]: All right, second.
30:54.700 --> 30:55.541
[SPEAKER_02]: I want you to invite.
30:55.881 --> 30:58.002
[SPEAKER_02]: I want to invite you to the community coming up.
30:58.243 --> 31:00.244
[SPEAKER_02]: I have some snacks with the community.
31:00.364 --> 31:02.026
[SPEAKER_02]: I'm not understanding the process.
31:02.126 --> 31:03.126
[SPEAKER_02]: I'm a one-man ban.
31:03.467 --> 31:05.708
[SPEAKER_02]: So I'm gonna put the wait list out there.
31:05.728 --> 31:08.550
[SPEAKER_02]: But we're gonna get the community going legacy builders network.
31:08.931 --> 31:14.875
[SPEAKER_02]: And but you can check out some of the content that will be on the podcast, the podcast website.
31:14.955 --> 31:16.717
[SPEAKER_02]: That's all that solar panel chronicles.
31:17.711 --> 31:17.971
[SPEAKER_02]: All right.
31:18.291 --> 31:19.232
[SPEAKER_02]: Hey, that's it, man.
31:19.632 --> 31:20.272
[SPEAKER_02]: That is it.
31:20.752 --> 31:24.373
[SPEAKER_02]: Please share, like, subscribe, leave us a review.
31:25.614 --> 31:29.475
[SPEAKER_02]: Because every six figure figure begins to start with one single custom.
31:29.735 --> 31:33.136
[SPEAKER_02]: Now I want to thank you for listening to the solar panel of Chronicles podcast.
31:33.416 --> 31:37.917
[SPEAKER_02]: If this episode was helpful, I love for you to leave me a review on either Apple Spotify.
31:38.017 --> 31:40.318
[SPEAKER_02]: Whatever your streaming choice is, leave me a review.
31:40.458 --> 31:43.119
[SPEAKER_02]: It really helps all of us find the show.
31:43.479 --> 31:46.080
[SPEAKER_02]: I'll see you in the next episode and remember guys.
31:46.480 --> 31:57.007
[SPEAKER_02]: Remember, your sad hustle, your sad hustle has to potential to change your life, but only if, and this if is, you treat it like a business.
31:57.127 --> 31:58.648
[SPEAKER_02]: Until next time, keep building man.
32:08.495 --> 32:11.479
[SPEAKER_01]: Thanks for tuning in to the Solarpreneurs Chronicles podcast.
32:12.139 --> 32:17.706
[SPEAKER_01]: I hope today's episode gave you the insights and inspiration you need to take the next step in your business journey.
32:18.407 --> 32:26.857
[SPEAKER_01]: If you enjoy the show, do me a favor, subscribe, leave a review on Apple Podcasts or Spotify and share this episode with a fellow Solarpreneur.
32:27.658 --> 32:31.643
[SPEAKER_01]: Your feedback means the world to me and helps us reach more people just like you.
32:32.284 --> 32:37.872
[SPEAKER_01]: Let's thank our producers of the show, sincere and Charlie Strorter, Rea Cash and Theory Porter.
32:38.473 --> 32:46.203
[SPEAKER_01]: So don't forget, for more tips, tools and resources, subscribe to the show, so just keep building, keep growing, and I'll see you next time.
00:00.411 --> 00:01.473
[SPEAKER_02]: Let me tell you something.
00:01.493 --> 00:02.033
[SPEAKER_02]: I have this frame.
00:02.414 --> 00:03.015
[SPEAKER_02]: It's in the associate.
00:03.295 --> 00:11.585
[SPEAKER_02]: She's a part-time yoga instructor and she probably makes about roughly about three hundred dollars a month teaching at the local gymnasium around the corner.
00:12.005 --> 00:13.547
[SPEAKER_02]: Now my friend's name is Tasha.
00:13.787 --> 00:19.855
[SPEAKER_02]: And so what she wanted to do was she wanted to scale her side hustle.
00:21.182 --> 00:27.365
[SPEAKER_02]: Two about a hundred, twenty thousand, and in revenue, and she started doing this, and just about eighteen months.
00:28.085 --> 00:31.066
[SPEAKER_02]: And she did it without hiring a single employee.
00:31.246 --> 00:35.388
[SPEAKER_02]: Now, what if I told you that Tasha was just working like fifteen hours per week?
00:35.548 --> 00:36.869
[SPEAKER_02]: I used it none but a smart phone.
00:37.149 --> 00:45.553
[SPEAKER_02]: And roughly cheap, USB microphone, the couch room, about twenty five or thirty bucks, and a simple strategy that most people can completely do not think about.
00:45.933 --> 00:50.695
[SPEAKER_02]: Like nobody ever really sends back in one to how to do what Tasha just did, right?
00:50.935 --> 00:55.618
[SPEAKER_02]: Well, after sitting there chopping it up with Tasha one day, she gave me the blueprint, because I had asked.
00:56.019 --> 00:57.940
[SPEAKER_02]: I was like, how did you do what you did?
01:00.021 --> 01:00.922
[SPEAKER_02]: And you didn't all know about it.
01:01.342 --> 01:04.004
[SPEAKER_02]: But you scaled to a hundred twenty-cats annually.
01:04.304 --> 01:06.486
[SPEAKER_02]: So that's revenue for the whole year.
01:06.746 --> 01:08.948
[SPEAKER_02]: And so she sit down and see laid out the blueprint.
01:09.328 --> 01:11.509
[SPEAKER_02]: And she actually used Ryan Dice's blueprint.
01:11.890 --> 01:15.092
[SPEAKER_02]: And I was like, you know, it was funny as I'm studying in Ryan right now.
01:15.552 --> 01:18.274
[SPEAKER_02]: And she started laughing, she was like, well, this is what it is.
01:18.494 --> 01:19.974
[SPEAKER_02]: This is how I did what I did.
01:20.195 --> 01:21.035
[SPEAKER_02]: And I'm thinking of myself.
01:21.295 --> 01:21.555
[SPEAKER_02]: Okay.
01:21.955 --> 01:24.437
[SPEAKER_02]: So I said, you don't mind if I shared this on the next episode.
01:24.817 --> 01:26.578
[SPEAKER_02]: I said, oh, you don't mind if I shared it on it.
01:26.598 --> 01:27.258
[SPEAKER_02]: Never so did.
01:27.518 --> 01:28.759
[SPEAKER_02]: She was like, go ahead.
01:29.139 --> 01:31.601
[SPEAKER_02]: Because gay keeping is not the way of the future.
01:31.961 --> 01:39.124
[SPEAKER_02]: The way for the future is being able to help others to get to a point to where everybody's making an income.
01:39.485 --> 01:40.885
[SPEAKER_02]: Everybody's living a comfortable life.
01:41.286 --> 01:43.707
[SPEAKER_02]: So what I decided to do, I said,
01:44.047 --> 01:45.268
[SPEAKER_02]: I'm gonna use what you just told me.
01:45.488 --> 01:46.869
[SPEAKER_02]: And I'm a study and I did a case study.
01:47.170 --> 01:50.052
[SPEAKER_02]: And today I'm going to give you exactly what happened.
01:50.212 --> 01:55.957
[SPEAKER_02]: Because see about it in the days episode, I won't you to know the blueprint that taught you.
01:56.337 --> 02:02.803
[SPEAKER_02]: And now the blueprint that I have adopted and more importantly, how to apply it to your own side hustle.
02:03.203 --> 02:05.084
[SPEAKER_02]: regardless of what industry you're in.
02:05.264 --> 02:14.248
[SPEAKER_02]: You see, because my side hustle started out as my pie case, the solar panel of chronicles, which used to be dairy of entrepreneur.
02:14.588 --> 02:31.916
[SPEAKER_02]: And now it's become one of the companies that I run, using Tasha's scalable method, tweaked it along with Ryan Dice's scalable program, because I topped this book and turned it into what I needed to know and how to scale my multiple companies.
02:32.617 --> 02:39.445
[SPEAKER_02]: But what I deal with is I took it and tweaked it like Tasha did because I didn't have no employees.
02:39.826 --> 02:44.151
[SPEAKER_02]: So therefore I had to understand what is going to take it.
02:44.171 --> 02:45.253
[SPEAKER_02]: What did it get to that point right?
02:45.613 --> 02:46.394
[SPEAKER_02]: But here's the thing.
02:46.835 --> 02:48.357
[SPEAKER_02]: And this might surprise you.
02:48.757 --> 02:50.379
[SPEAKER_02]: This wasn't about working harder.
02:50.920 --> 02:54.281
[SPEAKER_02]: It wasn't about having some special talent or connections.
02:54.621 --> 02:59.103
[SPEAKER_02]: And it definitely wasn't about having a bigger budget or fancy equipment.
02:59.323 --> 03:06.405
[SPEAKER_02]: See what it was about was understanding the simple truth, that one simple truth, that most side hustlers never forget.
03:22.155 --> 03:24.917
[SPEAKER_00]: Welcome to the Solarpreneurs Chronicles podcast.
03:25.557 --> 03:32.921
[SPEAKER_00]: The show where solarpreneurs like you learn how to ignite, ascend, and empower a one-person business that works for you.
03:33.721 --> 03:35.062
[SPEAKER_00]: Not the other way around.
03:36.042 --> 03:49.390
[SPEAKER_00]: Each week, your host Anthony Porter will bring you actionable strategies, real-life stories, and expert insights to help you attract clients to create consistent content and turn your passion into profit.
03:50.470 --> 03:59.213
[SPEAKER_00]: Whether you're just starting out or looking to level up, this is your go-to resource for making big things happen on your own terms.
04:00.073 --> 04:08.256
[SPEAKER_00]: If you're ready to ditch the overwhelm and build a business that fits your life, hit that subscribe button so you never miss an episode.
04:08.937 --> 04:09.677
[SPEAKER_00]: Let's dive in.
04:14.273 --> 04:15.214
[SPEAKER_02]: Hey, what's going on everyone?
04:15.254 --> 04:17.115
[SPEAKER_02]: Welcome back to the solar panel of Chronicles podcast.
04:17.175 --> 04:18.496
[SPEAKER_02]: I'm your host of the Stanford portal.
04:18.796 --> 04:28.482
[SPEAKER_02]: Now, if you're here and I say this with the utmost respect, if you're here and you're new to the show, it's all about helping be a profitable businesses without being overwhelmed.
04:28.502 --> 04:30.123
[SPEAKER_02]: Without burnout, without complexity.
04:30.519 --> 04:34.700
[SPEAKER_02]: and definitely without needing to quit your day job to make it happen.
04:34.720 --> 04:35.860
[SPEAKER_02]: See, this is a sad hustle.
04:36.240 --> 04:43.162
[SPEAKER_02]: This episode is about creating a six-figured sad hustle that can possibly lead to you walking away from your nine to five, right?
04:43.522 --> 04:48.743
[SPEAKER_02]: Now today we're gonna take a deep dive into something you gotta ask yourself about constantly.
04:49.003 --> 04:50.904
[SPEAKER_02]: How do I make my sad hustle?
04:51.244 --> 04:55.965
[SPEAKER_02]: Or how do I take my sad hustle from early covering coffee money?
04:56.345 --> 05:00.426
[SPEAKER_02]: to actually replace it, my boring ass, and the five income.
05:00.806 --> 05:09.369
[SPEAKER_02]: And more specifically, how do I do it without hiring a team without a massive over here, all without burning myself to hell out?
05:09.549 --> 05:11.490
[SPEAKER_02]: See, a lot of people would tell you that.
05:12.290 --> 05:18.912
[SPEAKER_02]: And trust me, some of the most profitable side hustles I've ever been marketing, selling digital products, creating courses,
05:19.392 --> 05:20.233
[SPEAKER_02]: making content.
05:20.493 --> 05:22.815
[SPEAKER_02]: And that's what we're going to talk about in this episode.
05:23.175 --> 05:25.356
[SPEAKER_02]: See this episode is going to be different.
05:25.456 --> 05:30.980
[SPEAKER_02]: Instead of giving you the generic answers or generic advice, we're just going to walk straight to him.
05:31.321 --> 05:40.407
[SPEAKER_02]: We're going to break down how Tasha did it and how I did it and how I studied Ryan Dice and his scalable method because it's all about the strategic.
05:40.747 --> 05:42.268
[SPEAKER_02]: It's all about mindset shifts.
05:42.588 --> 05:44.150
[SPEAKER_02]: That's what makes everything possible.
05:44.390 --> 05:47.152
[SPEAKER_02]: And definitely you got to have the right tools in place.
05:47.632 --> 05:49.513
[SPEAKER_02]: to see these tools lead to systems.
05:49.833 --> 05:58.078
[SPEAKER_02]: Now, I also want to share with you the three biggest mistakes I've seen people make and a couple of mistakes that I made that I inside the three now.
05:58.859 --> 06:05.583
[SPEAKER_02]: When they're trying to scale their side hustle, these mistakes will keep you stuck in that five hundred to a thousand dollar.
06:06.223 --> 06:06.963
[SPEAKER_02]: market range.
06:07.403 --> 06:08.724
[SPEAKER_02]: You're trying to get the six figures.
06:09.144 --> 06:10.084
[SPEAKER_02]: You want to replace.
06:10.104 --> 06:10.805
[SPEAKER_02]: You want that freedom.
06:10.825 --> 06:11.605
[SPEAKER_02]: You want that time back.
06:11.925 --> 06:12.886
[SPEAKER_02]: So here's what you need to do it.
06:13.066 --> 06:16.447
[SPEAKER_02]: As usual, if you knew her, you know, you get to understand.
06:16.747 --> 06:23.629
[SPEAKER_02]: Grab your no pay because we want to write some things down so you can understand that all of those who are returning.
06:24.030 --> 06:24.890
[SPEAKER_02]: You know what to do.
06:25.050 --> 06:26.010
[SPEAKER_02]: We don't have to tell you.
06:26.371 --> 06:27.311
[SPEAKER_02]: We don't get busy.
06:27.571 --> 06:29.592
[SPEAKER_02]: Hey, let's rock with him.
06:29.912 --> 06:30.512
[SPEAKER_02]: I'm a good people.
06:30.532 --> 06:31.953
[SPEAKER_02]: Check it out before we get started.
06:32.233 --> 06:32.553
[SPEAKER_02]: What's the game?
06:32.573 --> 06:34.073
[SPEAKER_02]: If you knew her, let's what you need to do.
06:34.494 --> 06:35.594
[SPEAKER_02]: Subscribe to the podcast.
06:35.954 --> 06:39.495
[SPEAKER_02]: on all your streaming platforms, find us, leave us a review, tell us what you think.
06:39.875 --> 07:02.100
[SPEAKER_02]: Your reviews, your input, not only helps the channel grow, not only helps the piecass grow, but it also helps more entrepreneurs get into the space solar panores, get into the space where they are able to communicate and help other solar panores, other entrepreneurs, course creators, coaches, who do the exact same thing that you want to do.
07:02.668 --> 07:03.068
[SPEAKER_02]: And that's a girl.
07:03.088 --> 07:03.928
[SPEAKER_02]: All right.
07:04.569 --> 07:06.609
[SPEAKER_02]: So we've got that color.
07:06.789 --> 07:07.169
[SPEAKER_02]: You got red?
07:07.389 --> 07:09.250
[SPEAKER_02]: Again, subscribe to the podcast.
07:09.630 --> 07:10.810
[SPEAKER_02]: Subscribe to the YouTube channel.
07:11.191 --> 07:12.951
[SPEAKER_02]: So look at the little Chronicles podcast.
07:13.351 --> 07:13.811
[SPEAKER_02]: Subscribe.
07:14.151 --> 07:15.352
[SPEAKER_02]: Turn on your bell notification.
07:15.752 --> 07:19.173
[SPEAKER_02]: Listen, download the episodes, share the episodes.
07:19.513 --> 07:24.695
[SPEAKER_02]: Be the voice of the voiceless and help these folks understand the times that we end right now.
07:25.055 --> 07:25.995
[SPEAKER_02]: Anything is possible.
07:26.455 --> 07:28.116
[SPEAKER_02]: All right, no time to complain.
07:28.316 --> 07:28.636
[SPEAKER_02]: Action.
07:28.876 --> 07:30.097
[SPEAKER_02]: We don't deal with bootkakers.
07:30.337 --> 07:32.298
[SPEAKER_02]: We're gonna bootstrap our way through.
07:32.618 --> 07:33.899
[SPEAKER_02]: Talk kickers is out of the way.
07:34.299 --> 07:35.300
[SPEAKER_02]: We action tankers over.
07:35.360 --> 07:36.961
[SPEAKER_02]: All right, so let's jump into it side.
07:37.241 --> 07:38.622
[SPEAKER_02]: So let's talk about the media dilemma I said.
07:38.802 --> 07:42.464
[SPEAKER_02]: See, Tasha's story is crazy because I've known Tasha for a long time.
07:42.544 --> 07:46.406
[SPEAKER_02]: And see, Tasha was always trying to get everybody in the neighborhood.
07:46.866 --> 07:47.527
[SPEAKER_02]: to stay healthy.
07:48.008 --> 07:52.413
[SPEAKER_02]: Of course, if you see me, you would understand, I'm not the healthiest guy.
07:52.794 --> 07:55.257
[SPEAKER_02]: I'm getting her, but Tasha was always the one.
07:55.597 --> 08:03.608
[SPEAKER_02]: So when she decided that we knew in the hood that Tasha was going to be the one, that would be successful in the fitness industry.
08:03.888 --> 08:08.612
[SPEAKER_02]: You know, we all had dreams of being entrepreneurs, but Tasha's story was different because he Tasha grew up.
08:09.032 --> 08:10.213
[SPEAKER_02]: We all grew up in the same neighborhood.
08:10.574 --> 08:11.554
[SPEAKER_02]: Some of us had our parents.
08:11.674 --> 08:13.916
[SPEAKER_02]: Tasha lost some other to sickness.
08:14.277 --> 08:17.399
[SPEAKER_02]: And when Tasha lost some other, it was the story that you see on TV.
08:17.419 --> 08:19.261
[SPEAKER_02]: You know, she had raised a sibling.
08:19.301 --> 08:20.222
[SPEAKER_02]: She lived with a grandma.
08:20.242 --> 08:20.462
[SPEAKER_02]: She had
08:20.882 --> 08:24.003
[SPEAKER_02]: take her over grandparents, you know, grandmother grandfather.
08:24.363 --> 08:25.603
[SPEAKER_02]: Natasha kept her head on straight.
08:25.823 --> 08:27.103
[SPEAKER_02]: All of us was playing sports.
08:27.163 --> 08:29.623
[SPEAKER_02]: Tasha was doing the stuff that she's doing now.
08:29.804 --> 08:38.825
[SPEAKER_02]: And see, her thing, it perfectly illustrates the first and most important principle that shift from selling time to selling a system.
08:39.265 --> 08:42.206
[SPEAKER_02]: See, over time, Tasha was that person.
08:42.586 --> 08:45.706
[SPEAKER_02]: Over time, Tasha developed a system.
08:45.926 --> 08:49.087
[SPEAKER_02]: She honed in on her craft as we grew up.
08:49.287 --> 08:50.247
[SPEAKER_02]: And how do we get?
08:50.607 --> 08:51.788
[SPEAKER_02]: And more experience she got.
08:52.068 --> 08:55.051
[SPEAKER_02]: Tasha started training a lot of people in the city.
08:55.451 --> 08:57.293
[SPEAKER_02]: She started teaching classes for the elderly.
08:57.353 --> 08:58.074
[SPEAKER_02]: Tasha was doing it.
08:58.334 --> 08:59.335
[SPEAKER_02]: Tasha was doing it up.
08:59.815 --> 09:08.723
[SPEAKER_02]: So when Tasha started, she felt like she was stuck in what I call the time trap because she felt like as the older she got.
09:09.564 --> 09:16.870
[SPEAKER_02]: The last time she was having, and I'm not saying live and it was just like, she was, you know, trading her hours for dollars.
09:16.890 --> 09:22.434
[SPEAKER_02]: See, Tasha had a big heart and teach you these yoga classes because I'm telling you, staying fit and staying flexible.
09:22.774 --> 09:23.995
[SPEAKER_02]: Hey, that's a beast.
09:24.376 --> 09:32.182
[SPEAKER_02]: But since she had this issue because she was doing like one of one sessions, maybe selling a few yoga mats here and there, see Tasha started developing as she was.
09:32.202 --> 09:33.383
[SPEAKER_02]: Tasha was the entrepreneur.
09:33.823 --> 09:34.245
[SPEAKER_02]: of the group.
09:34.545 --> 09:36.671
[SPEAKER_02]: And I'm not saying what was in past tense.
09:37.092 --> 09:40.942
[SPEAKER_02]: I'm saying she was the one who opened up everybody else's eyes.
09:42.690 --> 10:05.587
[SPEAKER_02]: and see her breakthrough came through when she realized she needed to package all of that knowledge over over the years package all of that knowledge in the one simple situation not just her time so everything she had learned she needed to package it together and then instead of teaching twenty people in one room she could teach two hundred people online see again
10:06.408 --> 10:10.011
[SPEAKER_02]: As we get older, the GNX generation got a little smarter.
10:10.211 --> 10:11.692
[SPEAKER_02]: Now we watch them a little news.
10:11.792 --> 10:12.433
[SPEAKER_02]: I know I did.
10:12.613 --> 10:15.475
[SPEAKER_02]: I watched them a little news, but we got smarter.
10:15.715 --> 10:17.577
[SPEAKER_02]: We knew that online news works.
10:17.877 --> 10:21.019
[SPEAKER_02]: And she figured out that she could do this repeatedly.
10:21.240 --> 10:27.224
[SPEAKER_02]: Instead of asking the same again a question over and over, she could just create one resource.
10:27.524 --> 10:28.345
[SPEAKER_02]: And that was it for all.
10:28.525 --> 10:32.048
[SPEAKER_02]: And so, once she laid that the blueprint, we all follow suit.
10:32.248 --> 10:34.510
[SPEAKER_02]: See, our egos didn't let nothing get in the way.
10:34.710 --> 10:35.831
[SPEAKER_02]: You had some, then what's the college?
10:35.851 --> 10:37.312
[SPEAKER_02]: You had some of us to get kicked out of college.
10:37.752 --> 10:41.335
[SPEAKER_02]: Some of us went to trade school, but we all still had an entrepreneur book.
10:41.715 --> 10:43.757
[SPEAKER_02]: Some of us was chasing the music director.
10:44.197 --> 10:45.958
[SPEAKER_02]: We still had an entrepreneur book.
10:46.459 --> 10:57.287
[SPEAKER_02]: She was, when she figured that out from a far, we was like, this is the fundamental shift that separates six figure sad huts from those people who have a business that's just a hot.
10:57.747 --> 10:58.408
[SPEAKER_02]: You know what I'm saying?
10:58.648 --> 11:02.731
[SPEAKER_02]: So you have to think like a product company and not a service provider.
11:03.131 --> 11:05.834
[SPEAKER_02]: But that doesn't mean that you can't reach out and understand what your people need.
11:06.254 --> 11:07.875
[SPEAKER_02]: You still got to think like a product company.
11:08.115 --> 11:16.802
[SPEAKER_02]: So what Tasha did was, we said that we talked about this because as I started studying Ryan Dice, I started paying attention to what Tasha was doing.
11:17.003 --> 11:22.807
[SPEAKER_02]: It is crazy because she put together the same framework, a three-pillar framework.
11:23.067 --> 11:25.309
[SPEAKER_02]: She just made it for solar panels.
11:25.569 --> 11:27.151
[SPEAKER_02]: And so when I'm seeing it, I said,
11:27.591 --> 11:29.132
[SPEAKER_02]: Let me tweet this and make it funny.
11:29.312 --> 11:34.875
[SPEAKER_02]: So when I break down this framework that Ha-Kao, scale solo method, it has three pillars in it, right?
11:35.075 --> 11:38.017
[SPEAKER_02]: So the first pill that we gonna talk about is called the signature system.
11:38.377 --> 11:48.183
[SPEAKER_02]: See, Tasha didn't just teach yoga, she created a twenty-one day flexibility recent, a specific system with a clear promise and a clear outcome.
11:48.443 --> 11:49.504
[SPEAKER_02]: Now this portion is critical.
11:49.904 --> 11:52.547
[SPEAKER_02]: because he people don't buy yogurt classes.
11:52.867 --> 11:54.148
[SPEAKER_02]: They buy in a transformation.
11:54.368 --> 11:57.111
[SPEAKER_02]: And that transformation is what those classes provide.
11:57.391 --> 12:00.234
[SPEAKER_02]: So your signature system should answer three questions.
12:00.594 --> 12:05.498
[SPEAKER_02]: And this is why if you haven't done it, this is why you need to have their opinion and pay it.
12:05.739 --> 12:10.263
[SPEAKER_02]: Because that signature system should answer these three specific questions.
12:10.623 --> 12:11.244
[SPEAKER_02]: What's specific?
12:11.444 --> 12:12.625
[SPEAKER_02]: The problem does this all?
12:13.065 --> 12:15.566
[SPEAKER_02]: What's the clear outcome someone can expect?
12:15.786 --> 12:20.488
[SPEAKER_02]: And in last but not least, what makes your approach different or better?
12:20.908 --> 12:24.090
[SPEAKER_02]: Because Tasha's in the fitness niche.
12:24.390 --> 12:25.371
[SPEAKER_02]: She needs to dance.
12:25.411 --> 12:26.751
[SPEAKER_02]: She started teaching yoga.
12:27.171 --> 12:30.253
[SPEAKER_02]: Okay, but hey yoga is like everybody else yoga, right?
12:30.593 --> 12:30.953
[SPEAKER_02]: Wrong.
12:31.373 --> 12:33.414
[SPEAKER_02]: Because she needs to dance even farther.
12:33.754 --> 12:34.915
[SPEAKER_02]: See what she did was.
12:35.135 --> 12:36.756
[SPEAKER_02]: And she was teaching women.
12:37.136 --> 12:38.997
[SPEAKER_02]: Minorities stay at home miles.
12:39.357 --> 12:42.921
[SPEAKER_02]: teaching them the twenty one day flexibility.
12:43.722 --> 12:46.525
[SPEAKER_02]: See these folk can touch they toes, these women can touch they toes.
12:46.906 --> 12:49.809
[SPEAKER_02]: And please believe me, I'm not bashing no woman.
12:50.169 --> 12:54.735
[SPEAKER_02]: I'm saying as I study this from a far, I've realized.
12:55.095 --> 12:57.856
[SPEAKER_02]: These women either just got through having kids.
12:58.116 --> 12:58.856
[SPEAKER_02]: They've been at home.
12:59.076 --> 13:03.278
[SPEAKER_02]: They don't get a chance to get out much because they already have kids or they work from home.
13:03.718 --> 13:04.978
[SPEAKER_02]: They need it to get flexible.
13:05.399 --> 13:07.159
[SPEAKER_02]: They need it to get back in the shape.
13:07.199 --> 13:09.180
[SPEAKER_02]: They need it to feel alive.
13:09.740 --> 13:11.321
[SPEAKER_02]: They need it to have the energy.
13:11.701 --> 13:13.001
[SPEAKER_02]: Yoga gives you all of that.
13:13.421 --> 13:15.982
[SPEAKER_02]: And so when Tasha did that, I said, oh shit, I have something here.
13:16.362 --> 13:17.943
[SPEAKER_02]: I said, I'm not going to tell it up.
13:18.203 --> 13:21.664
[SPEAKER_02]: You see, we used to go back and forth as a group myself.
13:22.004 --> 13:23.905
[SPEAKER_02]: Tasha, Jay, Blease.
13:24.289 --> 13:25.272
[SPEAKER_02]: So we just go back and forth.
13:25.874 --> 13:28.400
[SPEAKER_02]: Tasha went and only one, but Tasha was the only girl.
13:29.552 --> 13:30.593
[SPEAKER_02]: See, they all went to school together.
13:30.833 --> 13:31.253
[SPEAKER_02]: I did.
13:31.613 --> 13:32.554
[SPEAKER_02]: I went to a different school.
13:33.114 --> 13:35.295
[SPEAKER_02]: I just got fortunate enough to be in a neighborhood.
13:35.475 --> 13:37.316
[SPEAKER_02]: See, Gidget was another entrepreneur.
13:37.476 --> 13:40.298
[SPEAKER_02]: And once you had Tasha and Gidget, they would communicate.
13:40.718 --> 13:42.419
[SPEAKER_02]: And trust me, Gidget's a real name.
13:42.899 --> 13:43.739
[SPEAKER_02]: It's not a nickname.
13:44.160 --> 13:44.960
[SPEAKER_02]: But they would communicate.
13:45.220 --> 13:48.182
[SPEAKER_02]: And then you had the girl down the street, click on it with Beth.
13:48.482 --> 13:50.423
[SPEAKER_02]: And her Beth didn't fool with us too much.
13:50.783 --> 13:53.144
[SPEAKER_02]: Like we would all sit outside and bounce ideas off each other.
13:53.504 --> 13:54.505
[SPEAKER_02]: I see the fool with us much.
13:54.725 --> 14:00.232
[SPEAKER_02]: But what had happened was we started paying attention and then I realized what she was telling everybody.
14:00.252 --> 14:01.473
[SPEAKER_02]: It was so, so true.
14:01.874 --> 14:04.457
[SPEAKER_02]: If you can't touch your toes, you need to stretch your joints.
14:04.818 --> 14:11.686
[SPEAKER_02]: And the only way to get the less mobility we seem to have to see the key is specifically victim in us a day.
14:12.227 --> 14:13.248
[SPEAKER_02]: You stretch out real good.
14:13.713 --> 14:17.916
[SPEAKER_02]: You do this for twenty one days and if you can do anything for twenty one days you'll be alright.
14:18.437 --> 14:32.768
[SPEAKER_02]: So it was at a bad getting you know flexible some day it was a bad being noticeably more flexible in twenty one days not do some yoga but fifteen minutes a day you may general progression and that was the method
14:33.148 --> 14:45.632
[SPEAKER_02]: So the signature system became the foundation for everything else, her online courses, her membership site, her email newsletter, shout out to that, and even every single social media post that she does.
14:45.793 --> 14:47.493
[SPEAKER_02]: Yeah, there's a lot of people that do this.
14:47.853 --> 14:52.915
[SPEAKER_02]: She's not the only one, but because we was close friends, she was the one, and we studied.
14:53.295 --> 14:58.097
[SPEAKER_02]: Jay took the same framework, because pay attention to one of the other episodes, all of these frameworks.
14:58.737 --> 14:59.298
[SPEAKER_02]: identical.
14:59.698 --> 15:03.281
[SPEAKER_02]: So Jay took it over to the music radio station he run.
15:03.642 --> 15:05.683
[SPEAKER_02]: I used it for the podcast in my culture business.
15:05.944 --> 15:12.289
[SPEAKER_02]: So once we figured out the signature system part, we had to get down to the nitty gritty because now you got to have a content engine.
15:12.670 --> 15:14.271
[SPEAKER_02]: And so that was the pill in number two to this.
15:14.591 --> 15:16.053
[SPEAKER_02]: See, most people do this wrong.
15:16.453 --> 15:22.238
[SPEAKER_02]: They think they need to be everywhere, posting constantly, trying to keep up with every platform.
15:22.278 --> 15:23.039
[SPEAKER_02]: But in reality,
15:23.439 --> 15:24.920
[SPEAKER_02]: Josh did just opposite.
15:25.341 --> 15:31.807
[SPEAKER_02]: She picked one platform, which I had already been doing that anyway, and that was Instagram and Masterty.
15:32.227 --> 15:35.109
[SPEAKER_02]: But the genius point to this was, Lord, it was a genius part.
15:35.230 --> 15:38.052
[SPEAKER_02]: She just didn't post random content.
15:38.272 --> 15:41.955
[SPEAKER_02]: Every single post was designed to do one of three things.
15:42.356 --> 15:45.479
[SPEAKER_02]: Those three things was to attract nurture and convert.
15:45.999 --> 15:50.804
[SPEAKER_02]: When she attracted the people, she showed her expertise and attracted in the follows.
15:51.144 --> 15:54.768
[SPEAKER_02]: When she was nurtured, she was good at trust and demonstrating value.
15:55.128 --> 15:58.191
[SPEAKER_02]: And then when she converted, she moved people into a paper.
15:58.491 --> 16:02.055
[SPEAKER_02]: She used what I call the content perimeter strategy.
16:02.495 --> 16:07.280
[SPEAKER_02]: The base level, seventy percent, educational content showing how signature system and action.
16:07.600 --> 16:13.646
[SPEAKER_02]: But then the middle level was twenty percent behind the scenes, content building, professional connections.
16:13.846 --> 16:21.893
[SPEAKER_02]: She was building the trash, she was building all of this, this, this, this inner trust with her potential clients, the leads.
16:22.334 --> 16:27.879
[SPEAKER_02]: And then the top level, which was the most security level, which is ten percent of every day.
16:28.179 --> 16:31.200
[SPEAKER_02]: And now if you pay the attention, seventy percent, twenty percent, that's ninety.
16:31.520 --> 16:34.040
[SPEAKER_02]: She was given a hundred percent out for right, ten percent.
16:34.360 --> 16:39.701
[SPEAKER_02]: She direct promotional content for her programs that was her secret sauce.
16:39.941 --> 16:42.322
[SPEAKER_02]: See, she repurposed everything, haha.
16:42.342 --> 16:44.242
[SPEAKER_02]: She's actually what we do.
16:44.662 --> 16:45.723
[SPEAKER_02]: She repurposed everything.
16:45.923 --> 16:48.403
[SPEAKER_02]: And once she repurposed it, it goes like this.
16:48.703 --> 16:57.785
[SPEAKER_02]: Once fifteen minute video became Instagram posts, stories, series, email newsletter content, promotional, and a blog post for a piece of content.
16:59.095 --> 17:01.983
[SPEAKER_02]: from one creation or session.
17:02.243 --> 17:02.785
[SPEAKER_02]: Think about it.
17:03.908 --> 17:07.838
[SPEAKER_02]: When she was teaching online, she would take a repost every day she did.
17:10.218 --> 17:14.819
[SPEAKER_02]: and made it into more content and repopes three purposes across the Instagram.
17:14.999 --> 17:18.840
[SPEAKER_02]: And this is what Tasha really started to scale without adding team members.
17:19.140 --> 17:22.000
[SPEAKER_02]: She built a simple system that worked while she slept.
17:22.280 --> 17:31.442
[SPEAKER_02]: She had a welcoming email sequence, seven email series that introduced to new subscribers how story, how methods, and some free resources.
17:31.842 --> 17:34.822
[SPEAKER_02]: They ran automatically every time someone joined the email list.
17:34.942 --> 17:36.963
[SPEAKER_02]: They went out and then she had a nurture campaign.
17:37.263 --> 17:38.283
[SPEAKER_02]: She had weekly emails.
17:38.643 --> 17:39.604
[SPEAKER_02]: They provided value.
17:39.964 --> 17:42.747
[SPEAKER_02]: They shared some of her students' success stories.
17:43.168 --> 17:46.671
[SPEAKER_02]: And they had in the case, they were put to promote her program.
17:47.012 --> 17:48.233
[SPEAKER_02]: But she batched her work.
17:50.064 --> 17:51.665
[SPEAKER_02]: these on Sunday afternoon.
17:52.005 --> 18:01.209
[SPEAKER_02]: Now, that's the system that she followed from me because see how to my podcast is I think of the ideas now.
18:01.649 --> 18:02.570
[SPEAKER_02]: It's going to say I'm crazy.
18:02.770 --> 18:04.251
[SPEAKER_02]: So I think of the idea.
18:04.631 --> 18:07.472
[SPEAKER_02]: Once the idea has come up, I gave you a lot on Sundays.
18:07.792 --> 18:13.715
[SPEAKER_02]: So that's everything post because see my podcast becomes everything that we're talking about right here.
18:13.915 --> 18:17.517
[SPEAKER_02]: So each one of itself, I did it last.
18:17.897 --> 18:20.398
[SPEAKER_02]: The podcast is shot on Tuesdays.
18:20.758 --> 18:22.239
[SPEAKER_02]: The original podcast.
18:22.639 --> 18:24.160
[SPEAKER_02]: So let's say let's say this.
18:24.420 --> 18:26.221
[SPEAKER_02]: I need to last on Sunday.
18:26.581 --> 18:27.621
[SPEAKER_02]: Monday's our prep.
18:28.002 --> 18:30.583
[SPEAKER_02]: But Monday's is a split day because of six A.M.
18:31.003 --> 18:33.944
[SPEAKER_02]: The podcast I shot the week before of loads.
18:34.304 --> 18:35.045
[SPEAKER_02]: Back to Tuesday.
18:35.145 --> 18:37.226
[SPEAKER_02]: I'm recording my Wednesday.
18:37.306 --> 18:39.607
[SPEAKER_02]: I'm scripting out the description.
18:39.967 --> 18:41.267
[SPEAKER_02]: Get my thumbnail together.
18:41.628 --> 18:42.468
[SPEAKER_02]: Back to Thursday.
18:42.868 --> 18:48.413
[SPEAKER_02]: I'm all each platform, I'm thinking stories, I'm thinking of post, I'm thinking everything that I need to thank.
18:49.199 --> 18:53.021
[SPEAKER_02]: Friday, all the editing is done, scheduled to release by Saturday.
18:53.061 --> 18:54.502
[SPEAKER_02]: I'm enjoying my time, Sunday.
18:54.542 --> 18:55.563
[SPEAKER_02]: I'm idealizing.
18:55.603 --> 18:57.684
[SPEAKER_02]: I'm just kickback, relax and get ready for the next week.
18:58.004 --> 19:00.705
[SPEAKER_02]: Monday that episode, this episode will be up Monday.
19:01.366 --> 19:01.606
[SPEAKER_02]: Okay.
19:01.946 --> 19:06.889
[SPEAKER_02]: So what I'm saying is, is everything that has done and then we put everything together.
19:07.109 --> 19:09.190
[SPEAKER_02]: She took and said, okay, I see what you're doing.
19:09.410 --> 19:09.910
[SPEAKER_02]: I see you.
19:10.250 --> 19:10.831
[SPEAKER_02]: I'm checking.
19:11.171 --> 19:12.031
[SPEAKER_02]: She's watching.
19:12.412 --> 19:13.612
[SPEAKER_02]: She put together sales funnel.
19:14.173 --> 19:15.253
[SPEAKER_02]: This is why I come in.
19:15.273 --> 19:16.674
[SPEAKER_02]: Because this is what I like to do.
19:16.734 --> 19:18.075
[SPEAKER_02]: I like to dabble with sales.
19:18.775 --> 19:20.217
[SPEAKER_02]: We built a simple landing page.
19:20.237 --> 19:23.661
[SPEAKER_02]: I offer something for free like a five day flexibility challenge.
19:24.001 --> 19:27.605
[SPEAKER_02]: They collected the email addresses and introduced people to a signature system.
19:27.986 --> 19:28.546
[SPEAKER_02]: See what we did?
19:28.767 --> 19:29.207
[SPEAKER_02]: That's right.
19:29.367 --> 19:30.448
[SPEAKER_02]: We gave away some for free.
19:30.789 --> 19:33.992
[SPEAKER_02]: I don't understand why everybody don't want to give away some for free.
19:34.333 --> 19:35.634
[SPEAKER_02]: Not everything has the cost.
19:35.915 --> 19:36.355
[SPEAKER_02]: I didn't have to.
19:36.375 --> 19:37.677
[SPEAKER_02]: We did the nurturing campaign.
19:38.077 --> 19:39.578
[SPEAKER_02]: The delivery system comes into effect.
19:39.958 --> 19:49.664
[SPEAKER_02]: And the delivery system, she used a simple course platform to deliver her program content throughout automated email sequences that got its students through each week.
19:50.084 --> 19:53.346
[SPEAKER_02]: The beauty of this stack is because this is what it is as an office pack.
19:53.747 --> 19:55.548
[SPEAKER_02]: Once it was set up, it ran itself.
19:55.888 --> 19:59.110
[SPEAKER_02]: Tosh could go on vacation for a week and still be making sales.
19:59.350 --> 20:03.433
[SPEAKER_02]: Here you'll imagine yourself sitting on a island, the Caribbean, oh no bad, now.
20:04.125 --> 20:05.106
[SPEAKER_02]: Everything's in shambles.
20:05.766 --> 20:07.428
[SPEAKER_02]: But can you imagine sitting on vacation?
20:07.568 --> 20:09.550
[SPEAKER_02]: I just say you decide you wanted to go to Florida.
20:09.770 --> 20:11.291
[SPEAKER_02]: Let's say you wanted to go to Montana.
20:11.571 --> 20:12.212
[SPEAKER_02]: You sitting there.
20:13.493 --> 20:13.833
[SPEAKER_02]: Feed up.
20:14.914 --> 20:16.756
[SPEAKER_02]: Man, if it's summertime, you're on the beach.
20:16.936 --> 20:19.498
[SPEAKER_02]: If it's the winter time and you in Montana, you look at it this summer.
20:19.738 --> 20:20.499
[SPEAKER_02]: You just made.
20:21.099 --> 20:22.621
[SPEAKER_02]: Or what was it back in the day?
20:22.921 --> 20:23.842
[SPEAKER_02]: The next we used to have.
20:24.102 --> 20:24.402
[SPEAKER_02]: I am.
20:25.783 --> 20:26.344
[SPEAKER_02]: You get me.
20:27.538 --> 20:28.519
[SPEAKER_02]: You have a meal again.
20:28.779 --> 20:31.903
[SPEAKER_02]: That meal is a notification nowadays.
20:32.103 --> 20:36.728
[SPEAKER_02]: Letting you know, hey, you just sold a fifteen hundred dollar course.
20:36.908 --> 20:42.053
[SPEAKER_02]: Hey, you just sold a five hundred dollar session for a week session after the five day talent.
20:42.453 --> 20:43.475
[SPEAKER_02]: And this is constantly.
20:43.515 --> 20:45.417
[SPEAKER_02]: So can you imagine you get five or six dollars a day?
20:45.757 --> 20:50.642
[SPEAKER_02]: A lot of people can't because a lot of people are not in tune to do exactly what we're talking about.
20:50.802 --> 20:51.983
[SPEAKER_02]: So you gotta be in tune to do that.
20:52.003 --> 20:53.103
[SPEAKER_02]: You gotta have the mindset.
20:53.463 --> 20:54.864
[SPEAKER_02]: You gotta have the systems in place.
20:55.084 --> 20:56.304
[SPEAKER_02]: You gotta do all of this.
20:56.484 --> 20:58.105
[SPEAKER_02]: And here's where a lot of people seem to think.
20:58.365 --> 21:01.286
[SPEAKER_02]: Because there are three fatal mistakes that I see people make it every single day.
21:01.707 --> 21:04.388
[SPEAKER_02]: When it comes to this number one, they follow the shiny object.
21:04.868 --> 21:06.689
[SPEAKER_02]: So that shiny object is the trap.
21:07.009 --> 21:10.090
[SPEAKER_02]: See people see someone's assessed on TikTok and tank.
21:10.430 --> 21:11.491
[SPEAKER_02]: I need to be on TikTok.
21:11.671 --> 21:14.832
[SPEAKER_02]: No, you can post on TikTok, but you don't choose your online.
21:15.172 --> 21:16.733
[SPEAKER_02]: You have to be in your online.
21:17.353 --> 21:17.914
[SPEAKER_02]: Think about this.
21:18.134 --> 21:22.799
[SPEAKER_02]: I chose podcast over being a content creator on Instagram and everything like that.
21:23.160 --> 21:23.941
[SPEAKER_02]: I chose podcast.
21:24.401 --> 21:25.122
[SPEAKER_02]: I got a voice for it.
21:25.602 --> 21:26.223
[SPEAKER_02]: I wanted to do it.
21:26.584 --> 21:29.887
[SPEAKER_02]: I needed to talk to people, but I also did it because I wanted to make sure that I had the
21:30.860 --> 21:34.941
[SPEAKER_02]: right through my YouTube channel, through Apple, through Spotify.
21:35.281 --> 21:37.002
[SPEAKER_02]: So yeah, I did that.
21:37.422 --> 21:39.602
[SPEAKER_02]: I chose the online and so did Tosh.
21:39.622 --> 21:49.525
[SPEAKER_02]: All right, and here's the true Tosh that could have built the same type of business on YouTube, TikTok, and even email marketing, the platform don't matter.
21:49.765 --> 21:50.765
[SPEAKER_02]: It's just consistency.
21:52.088 --> 21:54.309
[SPEAKER_02]: and the quality of your message.
21:54.570 --> 21:57.852
[SPEAKER_02]: So pick one plus platform, master, and then explain.
21:58.072 --> 21:59.333
[SPEAKER_02]: And they'll try to be our world.
21:59.473 --> 21:59.953
[SPEAKER_02]: I know what to do.
22:00.213 --> 22:00.994
[SPEAKER_02]: This would hit the dirt.
22:01.374 --> 22:05.116
[SPEAKER_02]: The perfectionist perfectionism paralysis.
22:05.476 --> 22:09.519
[SPEAKER_02]: Man, most people already don't hit this level and think they just try to be too perfect.
22:09.939 --> 22:11.820
[SPEAKER_02]: I'm not going to launch my course until everything is done.
22:12.021 --> 22:15.443
[SPEAKER_02]: They waiting on the perfect set of perfect video quality, the perfect everything.
22:16.003 --> 22:19.947
[SPEAKER_02]: Man, listen, when I recorded my first episode, I was at work.
22:20.348 --> 22:23.891
[SPEAKER_02]: One of my first episodes was at work, and I didn't even post it because I was so embarrassed.
22:24.272 --> 22:25.773
[SPEAKER_02]: But then I got the thinking.
22:26.114 --> 22:31.199
[SPEAKER_02]: I don't have, and see, I had this shiny object syndrome too, because I wanted the Sony Z seven.
22:31.559 --> 22:33.401
[SPEAKER_02]: I wanted the roll cast.
22:33.661 --> 22:35.964
[SPEAKER_02]: I wanted the pot mic, as you see right here.
22:36.404 --> 22:43.506
[SPEAKER_02]: But I wanted all of that in the beginning, man, my first episodes, my first episodes, that was shooting a podcast shot on iPhone in the living room at the table.
22:43.886 --> 23:05.173
[SPEAKER_02]: My first YouTube video was shot through my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my iPhone, my
23:06.018 --> 23:07.018
[SPEAKER_02]: with emails he was.
23:07.418 --> 23:15.701
[SPEAKER_02]: Trust me, we were so busy trying to get it, because he when Jay was launching the radio station, she was doing her fitness, and I was starting my coaching program in the podcast.
23:15.921 --> 23:17.361
[SPEAKER_02]: We was all doing the exact same thing.
23:17.381 --> 23:20.042
[SPEAKER_02]: We was trying to hurry up and get it out, hurry up and get it out, hurry up and get it out.
23:20.262 --> 23:27.664
[SPEAKER_02]: But when everything changed, she made her first through grand, because she focused on solving people's problems and not creating our content.
23:28.045 --> 23:28.965
[SPEAKER_02]: And it's the same with me.
23:29.325 --> 23:30.185
[SPEAKER_02]: It's the same with Jay.
23:30.525 --> 23:32.426
[SPEAKER_02]: Please, he's doing the same thing again.
23:33.079 --> 23:37.887
[SPEAKER_02]: We all focused and we all became in our own lanes.
23:38.167 --> 23:45.018
[SPEAKER_02]: Jay has had some of the top artists from past and present visiting radio stations.
23:45.238 --> 23:48.102
[SPEAKER_02]: I just sit back and chill and ask man, that's part of.
23:48.683 --> 23:51.364
[SPEAKER_02]: Lee is a per making promotional items for people.
23:52.344 --> 23:54.905
[SPEAKER_02]: That's my doubt in her iron with the pie case.
23:54.925 --> 23:58.185
[SPEAKER_02]: It's a lot of no chronicles tapping into a lot of homes.
23:58.585 --> 24:10.368
[SPEAKER_02]: And I want to tapping them more and it's not because I want the downloads is because I want to reach out and make sure that everybody is able to be in the position to be comfortable.
24:10.748 --> 24:12.689
[SPEAKER_02]: Try your time for that for that money.
24:12.949 --> 24:16.790
[SPEAKER_02]: Now the third mistake a lot of people make is one that I have to laugh with.
24:17.325 --> 24:25.053
[SPEAKER_02]: because it's the underpricing to see a lot of people don't want to charge what they feel like it's worse because a lot of people are afraid nobody's gone.
24:25.293 --> 24:25.934
[SPEAKER_02]: But here's the thing.
24:26.314 --> 24:27.115
[SPEAKER_02]: You have to understand this.
24:27.435 --> 24:30.138
[SPEAKER_02]: If people want their transformation, they don't spend that money.
24:30.338 --> 24:31.880
[SPEAKER_02]: Oh yeah, they will spend that money.
24:32.240 --> 24:33.282
[SPEAKER_02]: How do you think I know this?
24:33.422 --> 24:35.364
[SPEAKER_02]: Well, here's how you know people going to spend money.
24:35.604 --> 24:37.105
[SPEAKER_02]: When people decide they want to go to the club.
24:38.128 --> 24:39.109
[SPEAKER_02]: or they got a special event.
24:39.469 --> 24:41.051
[SPEAKER_02]: I eat a Beyonce concert.
24:41.732 --> 24:42.432
[SPEAKER_02]: No bash.
24:42.793 --> 24:43.854
[SPEAKER_02]: I'm giving you facts.
24:44.074 --> 24:44.955
[SPEAKER_02]: So Beyonce come.
24:44.975 --> 24:48.238
[SPEAKER_02]: I think our tickets probably in the city of Louisville for years ago.
24:48.258 --> 24:50.961
[SPEAKER_02]: I think our tickets was roughly sixty five seventy five.
24:52.762 --> 24:54.324
[SPEAKER_02]: At Papa John's Cardinal Stadium.
24:54.604 --> 24:55.845
[SPEAKER_02]: Put up an upper echelon.
24:57.014 --> 25:00.116
[SPEAKER_02]: sit down in the floor, I think they was roughly five hundred to a thousand thousand.
25:00.136 --> 25:04.558
[SPEAKER_02]: Can you imagine, as a parent, you want to take your chair, as it has been, you want to take your family.
25:04.779 --> 25:06.340
[SPEAKER_02]: So let's say you got a family of four.
25:06.560 --> 25:07.180
[SPEAKER_02]: That's two grand.
25:07.420 --> 25:09.301
[SPEAKER_02]: Now you got to go out to eat before the concert.
25:09.842 --> 25:12.123
[SPEAKER_02]: Life, life, let's say, let's split it down a minute.
25:12.143 --> 25:14.664
[SPEAKER_02]: You got a wife, a daughter, and a son, and yourself.
25:15.025 --> 25:17.086
[SPEAKER_02]: Both gentlemen have to go get their hair cut.
25:17.506 --> 25:19.527
[SPEAKER_02]: Hopefully, he's have to make sure that half its is perfect.
25:19.947 --> 25:21.608
[SPEAKER_02]: Nails is done, toes is done.
25:22.329 --> 25:24.230
[SPEAKER_02]: Hurally, fry that late to the side.
25:24.410 --> 25:25.170
[SPEAKER_02]: And you gotta go eat.
25:25.551 --> 25:27.031
[SPEAKER_02]: The fellas gotta get a nice outfit.
25:27.051 --> 25:27.691
[SPEAKER_02]: You're not gonna go look.
25:27.711 --> 25:30.473
[SPEAKER_02]: You're not gonna go like we're going to the, uh, social awards.
25:30.853 --> 25:31.653
[SPEAKER_02]: You want to dress your best.
25:31.673 --> 25:32.393
[SPEAKER_02]: You want to pop out.
25:32.413 --> 25:33.514
[SPEAKER_02]: You want, you want to pop out.
25:33.534 --> 25:34.414
[SPEAKER_02]: You want to pop your collar.
25:34.654 --> 25:35.955
[SPEAKER_02]: You're someone's Valenciaga.
25:36.195 --> 25:36.515
[SPEAKER_02]: You're wife.
25:36.535 --> 25:38.116
[SPEAKER_02]: You're talking to one rock to read about it.
25:38.496 --> 25:39.276
[SPEAKER_02]: You don't spit.
25:39.537 --> 25:41.437
[SPEAKER_02]: Three full grain to go see Queen Beat.
25:41.657 --> 25:42.098
[SPEAKER_02]: Get there.
25:42.198 --> 25:42.598
[SPEAKER_02]: You daughter.
25:42.738 --> 25:43.218
[SPEAKER_02]: Oh damn.
25:43.698 --> 25:44.279
[SPEAKER_02]: I want to be honest.
25:44.299 --> 25:45.279
[SPEAKER_02]: I sure fit to find out.
25:45.419 --> 25:48.942
[SPEAKER_02]: So people will spend when they feel like it's something that is giving them value.
25:48.962 --> 25:52.185
[SPEAKER_02]: But if you want to say, I've heard, now seen, she puts on a hell of a show.
25:52.565 --> 25:53.766
[SPEAKER_02]: So that's value to some people.
25:54.006 --> 25:56.588
[SPEAKER_02]: If you're saying online, it's the same thing we tell us with.
25:56.929 --> 25:58.470
[SPEAKER_02]: It's the same thing.
25:58.850 --> 26:07.778
[SPEAKER_02]: With Jelly Row, it's the exact same thing when you're major country artists, like a Garth Brooks, a Jason Nadine.
26:08.118 --> 26:11.001
[SPEAKER_02]: But they come, it's the same situation.
26:11.421 --> 26:12.262
[SPEAKER_02]: Money is spent.
26:14.380 --> 26:16.422
[SPEAKER_02]: So we're not talking down about it.
26:16.762 --> 26:19.083
[SPEAKER_02]: We're talking about because people want to have a good time.
26:19.403 --> 26:20.604
[SPEAKER_02]: People want to enjoy themselves.
26:20.644 --> 26:22.986
[SPEAKER_02]: People want it's value, okay?
26:23.406 --> 26:24.326
[SPEAKER_02]: So it's value.
26:24.707 --> 26:26.928
[SPEAKER_02]: So what I should say is she said, okay, I don't know how to do this.
26:27.128 --> 26:28.749
[SPEAKER_02]: My two-in-one-day program is for disabled dollars.
26:28.909 --> 26:30.310
[SPEAKER_02]: Helping people avoid injury.
26:30.350 --> 26:33.572
[SPEAKER_02]: Helping people to get a transformation that she was providing.
26:33.732 --> 26:39.676
[SPEAKER_02]: Helping people to help confidence in creating a sustainable flexibility practice.
26:40.076 --> 26:42.718
[SPEAKER_02]: She realized she was solving a problem.
26:43.138 --> 26:43.979
[SPEAKER_02]: worth much more.
26:44.339 --> 26:47.441
[SPEAKER_02]: So she under value her first time.
26:47.902 --> 26:49.543
[SPEAKER_02]: So she increases to a hundred and ninety seven dollars.
26:49.603 --> 26:50.204
[SPEAKER_02]: Guess what happened?
26:50.544 --> 26:51.324
[SPEAKER_02]: How sales went up?
26:51.625 --> 26:53.686
[SPEAKER_02]: See a lot of people don't understand.
26:53.726 --> 26:55.007
[SPEAKER_02]: We can see what we have built on.
26:55.047 --> 26:56.108
[SPEAKER_02]: We we as a people.
26:56.528 --> 26:58.470
[SPEAKER_02]: I don't care if you black you white you Hispanic.
26:58.830 --> 26:59.711
[SPEAKER_02]: You Chinese.
26:59.851 --> 27:00.972
[SPEAKER_02]: It doesn't make a difference.
27:01.292 --> 27:05.334
[SPEAKER_02]: We are built on if it looks like it's cheap, we don't want it.
27:05.555 --> 27:18.262
[SPEAKER_02]: But what it really says to people is the higher the price, the more serious the person is, the student needs about the transformation, which creates better testimonials, which tracks more serious students.
27:18.602 --> 27:19.903
[SPEAKER_02]: It's a positive cycle.
27:20.283 --> 27:25.606
[SPEAKER_02]: So don't be afraid to charge what you think is worth because it's probably worth what is worth.
27:25.826 --> 27:28.188
[SPEAKER_02]: Now here's the implementation roadmap that you need to know about.
27:29.108 --> 27:31.210
[SPEAKER_02]: So how do people actually implement this?
27:31.530 --> 27:33.492
[SPEAKER_02]: Let me give you a step-by-step roadmap.
27:33.812 --> 27:35.073
[SPEAKER_02]: Phase one is the foundation.
27:35.534 --> 27:36.535
[SPEAKER_02]: So weeks one through four, right?
27:36.555 --> 27:37.416
[SPEAKER_02]: All right.
27:37.536 --> 27:39.097
[SPEAKER_02]: So define the signature system.
27:39.477 --> 27:44.242
[SPEAKER_02]: Choose a primary platform and set up your basic automation.
27:44.842 --> 27:46.423
[SPEAKER_02]: email, nurturing all of that.
27:46.663 --> 27:48.744
[SPEAKER_02]: And in phase two is your content creation.
27:48.764 --> 27:50.264
[SPEAKER_02]: So that's week five through twelve.
27:50.784 --> 27:55.946
[SPEAKER_02]: Now if you notice there's only three because somebody's carries over.
27:56.307 --> 28:01.029
[SPEAKER_02]: So week one might go into week two and so forth is so long, right?
28:01.309 --> 28:04.590
[SPEAKER_02]: So would you get to the week five through twelve is your content creation?
28:05.399 --> 28:06.039
[SPEAKER_02]: All right.
28:06.059 --> 28:07.920
[SPEAKER_02]: So, create your lead, Maggie.
28:08.341 --> 28:11.122
[SPEAKER_02]: You know, that's that free sample for your signature program.
28:11.322 --> 28:12.963
[SPEAKER_02]: Start your content engine.
28:13.323 --> 28:15.444
[SPEAKER_02]: You want to make sure that engine is cranked up, right?
28:15.464 --> 28:16.625
[SPEAKER_02]: So you want to be consistent.
28:17.005 --> 28:20.947
[SPEAKER_02]: You want to have valuable content on that chosen platform that we told you to choose.
28:21.128 --> 28:22.989
[SPEAKER_02]: Choose the platform that you want to choose.
28:23.349 --> 28:25.170
[SPEAKER_02]: Don't just go and choose Instagram.
28:25.370 --> 28:29.212
[SPEAKER_02]: Now, if you want to repurpose some content and make it easier at the end of the episode,
28:29.572 --> 28:32.675
[SPEAKER_02]: I would give you something that you could possibly tap into in this account.
28:32.835 --> 28:33.476
[SPEAKER_02]: Oh, this clip.
28:33.876 --> 28:38.580
[SPEAKER_02]: It makes repurposing content like the professionals online a lot easier.
28:38.961 --> 28:43.645
[SPEAKER_02]: And then in the same phase of week's five through twelve, you want to build your email list.
28:43.965 --> 28:48.430
[SPEAKER_02]: Focus on the quality, subscribers, and not the quantity.
28:48.710 --> 28:52.934
[SPEAKER_02]: And if phase three is, you know, week's thirteen through twenty, and that's the monetization.
28:52.954 --> 28:54.055
[SPEAKER_02]: You want to create your
28:55.353 --> 29:01.495
[SPEAKER_02]: Minimal, valuable product, simple vision of your signature system.
29:01.555 --> 29:02.255
[SPEAKER_02]: I don't tell any.
29:03.095 --> 29:05.296
[SPEAKER_02]: Test it on a small group.
29:05.576 --> 29:09.357
[SPEAKER_02]: Get feedback and some testimonies and then launch to your four audience.
29:09.678 --> 29:17.280
[SPEAKER_02]: Use the proven messaging and pricing that you know, make sure that you are comfortable with what you are basically charging.
29:17.580 --> 29:20.441
[SPEAKER_02]: So in the last but not least, we go talk about scaling.
29:20.801 --> 29:22.021
[SPEAKER_02]: That's week's twenty-one and up.
29:22.362 --> 29:23.922
[SPEAKER_02]: Optimize what's working.
29:24.262 --> 29:25.943
[SPEAKER_02]: So you need to make sure you're checking your metrics.
29:26.143 --> 29:28.383
[SPEAKER_02]: Double down on your best content and office.
29:28.744 --> 29:29.584
[SPEAKER_02]: Checking your metrics.
29:29.764 --> 29:30.924
[SPEAKER_02]: Automate more processes.
29:30.984 --> 29:34.565
[SPEAKER_02]: Reduce the time you spend on like repetitive tasks.
29:34.946 --> 29:37.306
[SPEAKER_02]: And then expand strategically.
29:37.446 --> 29:41.108
[SPEAKER_02]: Now, as you start to expand strategically, I have a complimentary product.
29:41.148 --> 29:42.808
[SPEAKER_02]: So explore new platforms.
29:43.168 --> 29:48.230
[SPEAKER_02]: The key is not to skip phrases, but to build the foundation before you wear a vest skeleton.
29:48.850 --> 29:49.652
[SPEAKER_02]: So that's a bad statement.
29:50.013 --> 29:50.835
[SPEAKER_02]: Let's wrap this thing up.
29:51.276 --> 29:54.383
[SPEAKER_02]: So make sure you get some specific actions and take a mark down.
29:54.403 --> 29:56.167
[SPEAKER_02]: As far as I want you to answer the question.
29:56.553 --> 30:00.655
[SPEAKER_02]: What, still one specific transformation you provide better than anyone else?
30:00.895 --> 30:01.675
[SPEAKER_02]: Write that down now.
30:02.035 --> 30:02.636
[SPEAKER_02]: Don't overthink.
30:03.176 --> 30:05.677
[SPEAKER_02]: Just write it down, and that's the first thing that comes to mind.
30:06.037 --> 30:07.578
[SPEAKER_02]: Second, choose your platform.
30:08.018 --> 30:09.579
[SPEAKER_02]: One platform, don't do many.
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[SPEAKER_02]: And the last one I'll leave you start building your email list today.
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[SPEAKER_02]: Now, if you're loving this content, and want to die deeper, two things.
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[SPEAKER_02]: Follow us on AdG.
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[SPEAKER_02]: Follow us on Chronicles Podcast.
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[SPEAKER_02]: Follow me.
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[SPEAKER_02]: Oh, AdG.
30:23.204 --> 30:24.325
[SPEAKER_02]: I am Anthony Porter.
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[SPEAKER_02]: All right, now I'm on everything else is on other platforms.
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[SPEAKER_02]: These are the main ones that I use.
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[SPEAKER_02]: We go get you the updates.
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[SPEAKER_02]: We're going to make sure you always stay up to date on the latest trends, latest content, the latest tools that come out.
30:39.949 --> 30:43.071
[SPEAKER_02]: We're going to use the behind-the-scenes content, man, and everything that works.
30:43.091 --> 30:45.753
[SPEAKER_02]: Now plus I'm thinking about going live.
30:45.873 --> 30:49.076
[SPEAKER_02]: So if you want to understand that you're going to have to subscribe.
30:49.476 --> 30:53.639
[SPEAKER_02]: You don't have to subscribe to either IG or YouTube when I go live.
30:53.659 --> 30:54.360
[SPEAKER_02]: All right, second.
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[SPEAKER_02]: I want you to invite.
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[SPEAKER_02]: I want to invite you to the community coming up.
30:58.243 --> 31:00.244
[SPEAKER_02]: I have some snacks with the community.
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[SPEAKER_02]: I'm not understanding the process.
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[SPEAKER_02]: I'm a one-man ban.
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[SPEAKER_02]: So I'm gonna put the wait list out there.
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[SPEAKER_02]: But we're gonna get the community going legacy builders network.
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[SPEAKER_02]: And but you can check out some of the content that will be on the podcast, the podcast website.
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[SPEAKER_02]: That's all that solar panel chronicles.
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[SPEAKER_02]: All right.
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[SPEAKER_02]: Hey, that's it, man.
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[SPEAKER_02]: That is it.
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[SPEAKER_02]: Please share, like, subscribe, leave us a review.
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[SPEAKER_02]: Because every six figure figure begins to start with one single custom.
31:29.735 --> 31:33.136
[SPEAKER_02]: Now I want to thank you for listening to the solar panel of Chronicles podcast.
31:33.416 --> 31:37.917
[SPEAKER_02]: If this episode was helpful, I love for you to leave me a review on either Apple Spotify.
31:38.017 --> 31:40.318
[SPEAKER_02]: Whatever your streaming choice is, leave me a review.
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[SPEAKER_02]: It really helps all of us find the show.
31:43.479 --> 31:46.080
[SPEAKER_02]: I'll see you in the next episode and remember guys.
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[SPEAKER_02]: Remember, your sad hustle, your sad hustle has to potential to change your life, but only if, and this if is, you treat it like a business.
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[SPEAKER_02]: Until next time, keep building man.
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[SPEAKER_01]: Thanks for tuning in to the Solarpreneurs Chronicles podcast.
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[SPEAKER_01]: I hope today's episode gave you the insights and inspiration you need to take the next step in your business journey.
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[SPEAKER_01]: If you enjoy the show, do me a favor, subscribe, leave a review on Apple Podcasts or Spotify and share this episode with a fellow Solarpreneur.
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[SPEAKER_01]: Your feedback means the world to me and helps us reach more people just like you.
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[SPEAKER_01]: Let's thank our producers of the show, sincere and Charlie Strorter, Rea Cash and Theory Porter.
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[SPEAKER_01]: So don't forget, for more tips, tools and resources, subscribe to the show, so just keep building, keep growing, and I'll see you next time.
