Aug. 4, 2025
Why Great Marketing Beats Sales Every Time
Why Great Marketing Beats Sales Every Time | [Your Podcast Name] Episode [#]
Discover why traditional sales is dying and how smart entrepreneurs are using marketing to 10x their revenue without cold calling or pushy tactics. In this 42-minute deep dive, you'll learn the exact 4-pillar framework that's helping businesses across every industry build customer relationships at scale and turn prospects into raving fans.
What You'll Learn: ✅ The fundamental shift killing traditional sales (and why 67% of buyers decide before talking to salespeople) ✅ 4 proven pillars of marketing that outperform any sales team ✅ Real case studies: How a SaaS company went from 2% to 20% conversion rates ✅ The complete implementation roadmap (weeks 1-28+) ✅ Why community-driven growth scales exponentially ✅ Data-driven personalization strategies that work at scale
Featured Case Studies:
- Project management software company that revolutionized their entire approach
- Local HVAC business that tripled their average customer value
- E-commerce outdoor gear brand that built a lifestyle movement
Perfect for entrepreneurs, business owners, marketing professionals, and anyone tired of chasing leads instead of attracting them. Learn how to build authority, create valuable content, and turn your marketing into a revenue-generating machine.
WEBVTT
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[SPEAKER_02]: And here's something that might blow your mind.
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[SPEAKER_02]: So as I'm doing research, which I like to do, I come across this company last month.
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[SPEAKER_02]: And I watch them to this particular company.
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[SPEAKER_02]: Now, I'm not going to just throw names out there, because I don't have permission to say these names, so I'm just going to give you the pericase study work.
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[SPEAKER_02]: Right.
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[SPEAKER_02]: So I watched this company spend about, okay, on a sales team to chase leads.
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[SPEAKER_02]: Now, wow, they're competitive.
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[SPEAKER_02]: Spend the same amount on marketing and generated tinx more revenue.
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[SPEAKER_02]: Now I'm sitting back watching this because in business you have to you have to study a wide variety of companies in your niche.
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[SPEAKER_02]: Now these two companies same industry similar products not the same but similar
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[SPEAKER_02]: And, but they have two completely different outcomes.
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[SPEAKER_02]: Now, what in the competition for them?
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[SPEAKER_02]: This was something that I was doing because I was trying to figure something out.
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[SPEAKER_02]: The losing company CEO had reached out, frustrated.
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[SPEAKER_02]: They was frustrated.
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[SPEAKER_02]: You could tell they was frustrated.
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[SPEAKER_02]: When they have conference calls, I talked to them because I was just curious, I was doing the research.
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[SPEAKER_02]: So when he called, and he was like super frustrated, saying,
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[SPEAKER_01]: We have the best salespeople, but we're getting crushed.
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[SPEAKER_02]: And all the reason why they knew this is because I had went to both of them and both of them were good friends and still I would never put that information out there.
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[SPEAKER_02]: Both of them was good friends.
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[SPEAKER_02]: I should have lived that upside.
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[SPEAKER_02]: And so that's when the news had to be broken to him.
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[SPEAKER_02]: See today's economy, great marketing does it just support sales.
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[SPEAKER_02]: It completely eliminates everything traditional that most people are used to have them.
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[SPEAKER_02]: If you've ever wondered why small businesses seem to effortlessly attract customers by others, I
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[SPEAKER_02]: Constantly chasing them.
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[SPEAKER_02]: Here's the one thing you gotta understand.
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[SPEAKER_02]: I'm going to show you a fundamental shift happening right now that hopefully you can see that making a sales team obsolete and turning your marketing into the ultimate revenue
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[SPEAKER_02]: Driver is where it's at right now.
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[SPEAKER_02]: You see twenty twenty-five has changed the game, but it didn't just start this year.
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[SPEAKER_02]: This has been in the works for a long time, as it's all open door.
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[SPEAKER_02]: This is something that I really had to get into.
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[SPEAKER_02]: And between the two companies, both of them are doing rather well right now because guess what?
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[SPEAKER_02]: Alusa in my book because it was a competition for me because I was ranking them.
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[SPEAKER_02]: Alusa took the advice flipped it.
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[SPEAKER_02]: Now they're both winning.
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[SPEAKER_02]: Alright, so buckle up.
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[SPEAKER_02]: Let's get ready to get into this and let's make something happen.
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[SPEAKER_02]: Yeah, I'm with it.
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[SPEAKER_02]: Let's get cracking.
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[SPEAKER_03]: Welcome to the Solarpreneurs Chronicles podcast.
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[SPEAKER_03]: The show where solarpreneurs like you learn how to ignite, ascend, and empower a one-person business that works for you.
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[SPEAKER_03]: Not the other way around.
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[SPEAKER_03]: Each week, your host Anthony Porter will bring you actionable strategies, real-life stories, and expert insights to help you attract clients to create consistent content and turn your passion into profit.
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[SPEAKER_03]: Whether you're just starting out or looking to level up, this is your go-to resource for making big things happen on your own terms.
03:33.207 --> 03:41.374
[SPEAKER_03]: If you're ready to ditch the overwhelm and build a business that fits your life, hit that subscribe button so you never miss an episode.
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[SPEAKER_03]: Let's dive in.
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[SPEAKER_02]: Hey, what's going on everyone?
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[SPEAKER_02]: Welcome back to the solar panel of Chronicles Podcast.
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[SPEAKER_02]: Man, it's your boy, Mr. Tony Pete.
03:52.422 --> 03:57.924
[SPEAKER_02]: And if you're new here, this show is all about giving you the strategies and insights.
03:58.284 --> 04:01.085
[SPEAKER_02]: You need to build your business that works for you.
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[SPEAKER_02]: Not for somebody else, but works for you and not the other way around.
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[SPEAKER_02]: Today, we're going to take a deep dive into something that
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[SPEAKER_02]: Like I said, I did a case study on me.
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[SPEAKER_02]: I tapped in with a couple of friends and we had to flip the script because this right here, it was, it was the passion that helped me get to the point because at some point you want to be all about, right?
04:19.975 --> 04:21.996
[SPEAKER_02]: At some point you want to make a little more revenue.
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[SPEAKER_02]: At some point you want to step out on faith and get to a point to where you're doing what you need to do to be successful, right?
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[SPEAKER_02]: I saw.
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[SPEAKER_02]: The death of the traditional sales is awful.
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[SPEAKER_02]: The rise of marketing as a primary revenue engine is right here.
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[SPEAKER_02]: Now whether you're sold up into a running, you're all small team.
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[SPEAKER_02]: I lead a of a large organization.
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[SPEAKER_02]: What you're about to learn is fundamentally going to change how you think about growing your business.
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[SPEAKER_02]: So you know what you got to do.
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[SPEAKER_02]: Grab your notebook, grab yourself in the drain.
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[SPEAKER_02]: We don't get into this because over time, we're going to cover some gang change and strategies.
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[SPEAKER_02]: And this episode that can be implemented today to help you flip your business, your podcast, because he podcasting is a business.
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[SPEAKER_02]: And if you didn't know that, podcasting is definitely a business.
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[SPEAKER_02]: So sit back and get comfortable.
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[SPEAKER_02]: And let's get cracking, man.
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[SPEAKER_02]: All right, so let's start something.
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[SPEAKER_02]: Let's start.
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[SPEAKER_02]: Let's start this off for her coming up soon coming up soon.
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[SPEAKER_02]: If you want to get a hold of myself at the solar panel chronicles podcast, you can reach out and support dot solar panel chronicles podcast dot info shoot me email leave me leave me an email.
05:29.136 --> 05:30.517
[SPEAKER_02]: This I need to hear from you
05:31.217 --> 05:34.300
[SPEAKER_02]: All right, nothing, nothing, nothing, sleazy, nothing.
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[SPEAKER_02]: Let's talk, let's talk entrepreneurship.
05:36.702 --> 05:37.923
[SPEAKER_02]: Let's talk solo partnership.
05:37.943 --> 05:39.664
[SPEAKER_02]: Let's talk content creation.
05:40.064 --> 05:41.145
[SPEAKER_02]: Let's talk email marketing.
05:41.606 --> 05:42.726
[SPEAKER_02]: Let's talk marketing period.
05:43.027 --> 05:45.008
[SPEAKER_02]: So let's talk with this, the great shift.
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[SPEAKER_02]: Why sales is done?
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[SPEAKER_02]: And that's a hell of a question to be asked.
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[SPEAKER_02]: Because a lot of people don't understand why sales are starting to die.
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[SPEAKER_02]: So let me start with this quick story.
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[SPEAKER_02]: And hopefully this story will paint a picture that you know, you could see two years ago, I was running with this guy.
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[SPEAKER_02]: He was a consulting with a B to B software company.
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[SPEAKER_02]: Now, I'm just now getting into the entrepreneurship thing heavily.
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[SPEAKER_02]: I've been doing it, but it was really like why I really started focusing because my nine to five on the verge of retirement and things like, I really started locking him.
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[SPEAKER_02]: And like I said, I was running with this guy.
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[SPEAKER_02]: Good for you.
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[SPEAKER_02]: We always met had lunch.
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[SPEAKER_02]: I him and another friend of ours.
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[SPEAKER_02]: And like I said, he was consulting with this B to B company.
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[SPEAKER_02]: Now, they had the traditional model.
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[SPEAKER_02]: marketing generated leads sales calls to those leads and hopefully those calls will close those deals correct.
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[SPEAKER_02]: That a close rate means kind of questions about two percent.
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[SPEAKER_02]: Meanwhile, the biggest competitor have flipped the script entirely.
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[SPEAKER_02]: Instead of co-coiling, they created a
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[SPEAKER_02]: incredible content marketing machine.
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[SPEAKER_02]: They did educational videos, helpful blog posts, free tools, webinars, things that was taught that was actual value.
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[SPEAKER_02]: These were the skills to sales processing the people literally applied to work with them.
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[SPEAKER_02]: Now can you imagine you're sitting here and you get all of this done?
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[SPEAKER_02]: What else are sales columns?
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[SPEAKER_02]: Now the difference in the results was staggering.
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[SPEAKER_02]: I see the traditional company was spending sixty percent of their budget all sales salaries and getting mediocre results now.
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[SPEAKER_02]: You're spending a ton of money and you're not getting the results.
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[SPEAKER_02]: Something has to be done here.
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[SPEAKER_02]: I just want to make sure.
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[SPEAKER_02]: I want to make sure we on the same page.
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[SPEAKER_02]: The marketing focus company was spending thirty percent on content creation and automation.
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[SPEAKER_02]: What the revenue was going back three hundred percent over.
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[SPEAKER_02]: The years.
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[SPEAKER_02]: Can you do the math on that?
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[SPEAKER_02]: Like marketing once you're consistently doing it and being seen becomes that tool, man.
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[SPEAKER_02]: See, there's no getting around that marketing has become the avenue that everybody needs to start looking into.
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[SPEAKER_02]: Now, here's what really happened or hers was really happening.
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[SPEAKER_02]: See, today's bias is sixty-seven percent through their bias journey before they even talk to a sales person.
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[SPEAKER_02]: So you gotta have these journeys, these customer journeys, these relationship building, these trust factor building journeys.
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[SPEAKER_02]: And it has to be focused on, like, think about when you are going to her back something.
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[SPEAKER_02]: So you gotta think about it like it, it's your own behavior.
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[SPEAKER_02]: Excuse me.
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[SPEAKER_02]: Now, when was the last time you bought something expensive without researching it online?
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[SPEAKER_02]: And that's the crazy thing, because a lot of people don't understand.
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[SPEAKER_02]: You go shopping for a car.
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[SPEAKER_02]: Say it's for you, they can be for the kids, it can be for your wife, it can be for your girlfriend.
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[SPEAKER_02]: But you are literally researching that vehicle online.
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[SPEAKER_02]: When I bought my Jeep, I researched it online.
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[SPEAKER_02]: I bought it in a Jeep cabinet.
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[SPEAKER_02]: I wanted that Jeep.
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[SPEAKER_02]: I wanted to take the top off, take the doors off.
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[SPEAKER_02]: I wanted all of that.
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[SPEAKER_02]: And I had to find the right fit for me.
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[SPEAKER_02]: Now to kick it at any.
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[SPEAKER_02]: It's not just about researching anymore.
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[SPEAKER_02]: See the consumers today, they expect to be educated.
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[SPEAKER_02]: Like, when you go to buy something, say you go buy a vehicle.
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[SPEAKER_02]: and that vehicle itself.
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[SPEAKER_02]: You want to know how the bills and whistles had operates before you can get behind the wheel, right?
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[SPEAKER_02]: You want to know the ends and now she want to know if it's luxury if it's not.
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[SPEAKER_02]: You want to make sure that this vehicle that you're purchasing, you're purchasing, fits your criteria.
09:17.547 --> 09:22.711
[SPEAKER_02]: And that's the same that when you have a product a service that you are offering to someone.
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[SPEAKER_02]: They want to be entertained, they want to be educated, they want to be inspired before they back.
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[SPEAKER_02]: You can't just pop off and be like shit.
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[SPEAKER_02]: Yeah, this is the baddest.
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[SPEAKER_02]: No, you have to be able to get them to you have to be able to be the trust factor.
09:36.957 --> 09:49.048
[SPEAKER_02]: You have to be able to you have to be able to literally walk them through a customer's journey and order for them and order for them to understand.
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[SPEAKER_01]: and say, okay, they broke this down to me.
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[SPEAKER_02]: I understand.
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[SPEAKER_02]: I see the vision and we purchased it and never talked to them.
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[SPEAKER_02]: See, they want to feel like they already know like and trust you before any sales conversations happen.
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[SPEAKER_02]: And that's how you got to do so like when we like with the community, the legacy builders network.
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[SPEAKER_02]: The community that is getting ready to be up and running.
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[SPEAKER_02]: And finally, after months of going through trials and tribulations finally, you have to understand that we got to build trust before I could even offer anybody anything.
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[SPEAKER_02]: It's just a free community.
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[SPEAKER_02]: And that's how we're going to walk it out.
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[SPEAKER_02]: All right?
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[SPEAKER_02]: Yeah, we got that out of the way.
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[SPEAKER_02]: We gave you the appetite.
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[SPEAKER_02]: But let's get into the main course.
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[SPEAKER_02]: So we don't talk about the four pillars of marketing to beat sales any time any given day.
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[SPEAKER_02]: Now, pill number one, authority first content strategy.
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[SPEAKER_02]: But, see, you're going to bring it down on showies.
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[SPEAKER_02]: I showies.
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[SPEAKER_02]: Because see, the authority first content strategy, the first pill is establishing authority before you even ask for a sale.
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[SPEAKER_02]: This isn't about posting random content.
10:54.023 --> 10:57.224
[SPEAKER_02]: It's about becoming the go-to expert in your space.
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[SPEAKER_02]: Now here's what that looks like.
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[SPEAKER_02]: In practice, instead of calling prospects and saying, hey,
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[SPEAKER_02]: Want to buy my accounting software?
11:04.468 --> 11:07.671
[SPEAKER_02]: But how about you create some content that solves the actual problem?
11:07.991 --> 11:16.259
[SPEAKER_02]: Maybe it's a YouTube series called the five minute finance fixes or weekly news letter that holds you accountable with actionable tax tips.
11:16.439 --> 11:23.226
[SPEAKER_02]: See, I learned from watching companies like Hubsport, Bank Media, Circle of Greatness, Social Proof, Podcasts.
11:23.526 --> 11:24.587
[SPEAKER_02]: I watched these companies.
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[SPEAKER_02]: They didn't build a billion dollar company.
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[SPEAKER_02]: I have in a great sales team.
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[SPEAKER_02]: Well, a great sales person.
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[SPEAKER_02]: They built it by teaching you marketing, but new what to do when business is needed.
11:36.709 --> 11:40.092
[SPEAKER_02]: They marketed software and manhood spot was the choice.
11:40.372 --> 11:45.957
[SPEAKER_02]: You knew what to do when it came time for you to get on YouTube and think media was right there.
11:46.177 --> 11:47.278
[SPEAKER_02]: You knew what to do.
11:47.758 --> 11:57.924
[SPEAKER_02]: If you was at my naughty entrepreneur trying to grow in Atlanta and across the world, if you stumbled across the MIA Davis in the circle of CEOs, you knew what to do.
11:58.284 --> 12:03.867
[SPEAKER_02]: And then you really knew what to do as a podcast when you started listening to David Sands.
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[SPEAKER_02]: Now, if you think I'm talking about somebody, I am because I'm talking about myself.
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[SPEAKER_02]: Each one of these pillars that I just brought to you is a key
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[SPEAKER_02]: The key to them are this.
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[SPEAKER_02]: It was consistency.
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[SPEAKER_02]: It was value.
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[SPEAKER_02]: So you got to show up regularly with insights that make your audience live better than they was living two or three minutes ago.
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[SPEAKER_02]: That quick.
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[SPEAKER_02]: And I know it sounds counterintuitive, but it's the foundation of everything that follows.
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[SPEAKER_02]: Once the foundation is laid, now you got to get into the community growth driver.
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[SPEAKER_02]: Now when you get community driven growth and you got that community growth driver,
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[SPEAKER_02]: Everything runs like a boogadi.
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[SPEAKER_02]: See the second pillar is built in a community around your brain.
12:48.995 --> 12:50.216
[SPEAKER_02]: I just already is but a community.
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[SPEAKER_02]: See there's a massive difference.
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[SPEAKER_02]: See an audience consumes your content.
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[SPEAKER_02]: A community engages with shares in the most important thing.
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[SPEAKER_02]: Sales and fun.
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[SPEAKER_02]: When someone in your community has a great experience, they don't just leave a review.
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[SPEAKER_02]: They become the, what is that word I'm looking for?
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[SPEAKER_02]: Oh yeah, they become an evangelist.
13:10.290 --> 13:13.691
[SPEAKER_02]: They go in their marching fight, they go in their talking fight, you think about this?
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[SPEAKER_02]: When you look in the TikTok, you look in the YouTube shorts, Instagram Reels, and you come across some content that is extremely valuable, extremely educational.
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[SPEAKER_02]: What's the first thing somebody does?
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[SPEAKER_02]: They leave a comment, correct?
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[SPEAKER_02]: But then they share it.
13:28.154 --> 13:30.615
[SPEAKER_02]: And once that person shares it, somebody else shares it.
13:30.975 --> 13:33.558
[SPEAKER_02]: So you gotta fight man, you have to fight.
13:33.938 --> 13:36.220
[SPEAKER_02]: You want people to sit there and ride for you.
13:36.701 --> 13:45.389
[SPEAKER_02]: Now let me tell you about two communities that one I've been a part of one I've thought about getting but I never did and these two companies two communities and these companies
13:46.410 --> 14:02.281
[SPEAKER_02]: Peloton and Crossfit and I know you like which one have you been a part of Crossfit Crossfit's a different animal I'm gonna tell you that straight off the top Crossfit is a different animal now if you look at me I don't look like I did Crossfit, but I did shout out to break the mode Crossfit.
14:02.601 --> 14:13.969
[SPEAKER_02]: All right, see they don't just say a fitness equipment or gym memberships They peel tracks and it drives the people who identify with the brand So strongly that promoting it becomes part of their identity.
14:14.129 --> 14:15.250
[SPEAKER_02]: Let me break it down to you
14:15.670 --> 14:19.751
[SPEAKER_02]: When I went to do CrossFit, I was going to just get in shape.
14:19.891 --> 14:27.854
[SPEAKER_02]: I didn't know I was joining a bread and butter family and that community itself is just like the Jeep community for me.
14:28.194 --> 14:33.216
[SPEAKER_02]: Have you ever driven down the street or have you ever seen the jeeps and I had somebody ask me this one night?
14:33.576 --> 14:35.557
[SPEAKER_02]: The jeeps and they got all the ducks in the winter.
14:35.977 --> 14:36.738
[SPEAKER_02]: That's a community.
14:37.118 --> 14:41.823
[SPEAKER_02]: Those ducks are for certain individual, certain clothes, certain status, status quo.
14:42.344 --> 14:45.768
[SPEAKER_02]: I'm in a Jeep group and one night, a not one night, one day, I'm at work.
14:46.348 --> 14:50.172
[SPEAKER_02]: And somebody sent that a signal, like a smoke signal.
14:50.473 --> 14:52.274
[SPEAKER_02]: They Jeep it broke it down at a crow.
14:52.315 --> 14:55.398
[SPEAKER_02]: And it just happens, you know, I just happen to be in the area.
14:55.798 --> 14:57.260
[SPEAKER_02]: So I got a mechanic that works with me.
14:57.580 --> 14:58.581
[SPEAKER_02]: I said, come on, man, it's a long time.
14:58.961 --> 15:02.903
[SPEAKER_02]: We go right up here to see if it's in a lady and a her boyfriend and he's some help.
15:03.123 --> 15:04.824
[SPEAKER_02]: When I pulled up, I cared you not.
15:04.964 --> 15:08.426
[SPEAKER_02]: From the time that message was sent, that was sturdy, jeeps out there.
15:08.746 --> 15:13.468
[SPEAKER_02]: I watched this lady's Jeep get fixed, breaks get done, oil get changed.
15:13.749 --> 15:14.769
[SPEAKER_02]: I sing people with it.
15:15.189 --> 15:18.491
[SPEAKER_02]: I don't think they had enough money to pay everybody.
15:18.711 --> 15:20.292
[SPEAKER_02]: We don't, we're not worried about that.
15:21.038 --> 15:21.679
[SPEAKER_02]: get that back late.
15:22.099 --> 15:23.261
[SPEAKER_02]: It sounds the Jeep is right.
15:23.661 --> 15:24.563
[SPEAKER_02]: That's a community.
15:24.963 --> 15:29.249
[SPEAKER_02]: That's not, I call it a coat because it's funny because you ride down the street.
15:29.669 --> 15:31.171
[SPEAKER_02]: Hey, you chunk of do's up.
15:31.451 --> 15:33.194
[SPEAKER_02]: On the first time I said, I'm like, I don't know you.
15:33.214 --> 15:34.515
[SPEAKER_02]: I don't have a Jeep thing.
15:34.876 --> 15:36.178
[SPEAKER_02]: I'd be darn if it ain't.
15:36.398 --> 15:37.539
[SPEAKER_02]: See, that's when you know.
15:40.087 --> 15:41.108
[SPEAKER_02]: that you have something.
15:41.288 --> 15:43.510
[SPEAKER_02]: That's when you know you have a community.
15:43.730 --> 15:49.034
[SPEAKER_02]: Jump online and shout out to your Jeep community, shout out to your Jeep Club, say, hey man, I got a question.
15:49.094 --> 15:51.436
[SPEAKER_02]: I need to get my Jeep lifted about two and a half.
15:51.796 --> 15:53.097
[SPEAKER_02]: What's the best shot for a minute?
15:53.137 --> 15:55.459
[SPEAKER_02]: You will get a hundred messages in two minutes.
15:55.719 --> 15:58.522
[SPEAKER_02]: It's like when that Jeep message goes off, it's like, boom man, here we are.
15:58.922 --> 15:59.462
[SPEAKER_02]: We've heard her.
15:59.903 --> 16:01.824
[SPEAKER_02]: And that's how you wanted to be in your business.
16:02.084 --> 16:08.750
[SPEAKER_02]: You won't do them to be like, hey, I was over her with Coach P and Coach P showed me the email marketing.
16:09.110 --> 16:11.033
[SPEAKER_02]: Man, listen, check out the masterclass.
16:11.354 --> 16:11.914
[SPEAKER_02]: That's coming.
16:12.095 --> 16:13.156
[SPEAKER_02]: That's what you want them to do.
16:13.337 --> 16:15.300
[SPEAKER_02]: That's exactly what you want them to do.
16:15.480 --> 16:16.321
[SPEAKER_02]: You won't them.
16:16.702 --> 16:17.323
[SPEAKER_02]: You won't them.
16:18.568 --> 16:19.268
[SPEAKER_02]: to be your advocate.
16:19.448 --> 16:28.310
[SPEAKER_02]: And so when you do that, you gotta think about this because he impillant number three, the third pillar, pillar number three is automation that adds value to every touch point.
16:28.750 --> 16:32.951
[SPEAKER_02]: See, value first, automation, no, man, that's a powerful tool.
16:33.331 --> 16:44.454
[SPEAKER_02]: So traditional sales automation is about, you know, efficiency, sending more emails, more making more calls, you know, a lot of marketing automation is about relationship.
16:44.754 --> 16:46.054
[SPEAKER_02]: See, I've been working on this one.
16:46.735 --> 16:48.375
[SPEAKER_02]: And it's a strategy that I just learned.
16:49.455 --> 16:52.036
[SPEAKER_02]: And I'm going to test it out for the next thirty days.
16:52.456 --> 16:58.258
[SPEAKER_02]: And I didn't even say thirty because it's actually the next three months.
16:58.738 --> 17:03.839
[SPEAKER_02]: I'm going to send one email per week one long A-U-B-B-B-B-B-B-B-B-B-B-B-B-B-B-B-B-B-B-B-B-B-B-B.
17:06.160 --> 17:06.540
[SPEAKER_02]: Email.
17:07.021 --> 17:07.501
[SPEAKER_02]: That's it.
17:07.741 --> 17:13.966
[SPEAKER_02]: You'll see with someone joins the email list instead of them immediately pitching the product because that's what most people do.
17:14.166 --> 17:15.167
[SPEAKER_02]: You should have a welcome series.
17:15.187 --> 17:16.388
[SPEAKER_02]: You should have a nurture series.
17:16.408 --> 17:19.671
[SPEAKER_02]: You should have your slowly pushy but not pushy CTF.
17:19.771 --> 17:21.752
[SPEAKER_02]: You can get them to download the free resource.
17:22.113 --> 17:25.095
[SPEAKER_02]: You can get them to follow a content and go with deep.
17:25.195 --> 17:26.776
[SPEAKER_02]: But they engage with your social media.
17:27.697 --> 17:33.642
[SPEAKER_02]: When I send something exclusive like an invite to a domestic place, or we're having a given some for free.
17:33.922 --> 17:38.746
[SPEAKER_02]: See, every automation touch point shouldn't make a person think, wow, this company really gets me.
17:39.467 --> 17:40.408
[SPEAKER_02]: Because it's what it's about.
17:40.468 --> 17:41.389
[SPEAKER_02]: It's about the custom.
17:41.609 --> 17:45.792
[SPEAKER_02]: You know, back in the day, it was always said, hey, when you worked at a restaurant customs, I was right.
17:45.993 --> 17:50.176
[SPEAKER_02]: I used to hate that, but now that I'm on that other side, it's honestly got true.
17:50.456 --> 17:55.661
[SPEAKER_02]: By the time you make any kind of awful, you already convinced them that they've made the right choice by fooling with you.
17:56.621 --> 17:57.782
[SPEAKER_02]: And that's what you need.
17:57.802 --> 17:58.422
[SPEAKER_02]: That's what you won't.
17:58.462 --> 17:59.263
[SPEAKER_02]: That's how it should be.
17:59.523 --> 18:00.863
[SPEAKER_02]: I see what you get to that point now.
18:00.903 --> 18:03.665
[SPEAKER_02]: You got to get to the data driven personalization.
18:04.045 --> 18:05.065
[SPEAKER_02]: See, this is the fourth pillar.
18:05.385 --> 18:08.087
[SPEAKER_02]: Use the data to personalize your experience to scale.
18:08.307 --> 18:10.608
[SPEAKER_02]: This is where your market really leads sales in the dust.
18:10.768 --> 18:16.571
[SPEAKER_02]: Sales people can make or maybe manage fifty to a hundred, you know, prospects effectively.
18:18.985 --> 18:25.708
[SPEAKER_02]: With the right marketing system, you can deliver a personalized experience to thousands of people simultaneously.
18:25.788 --> 18:36.854
[SPEAKER_02]: See that means something that your audience, the people, your community, your click, your crew, based on their behavior, based on their interest, based on the stage and their customer journey.
18:37.334 --> 18:42.317
[SPEAKER_02]: Someone who downloaded your beginning guide gets different content.
18:42.737 --> 18:46.699
[SPEAKER_02]: There's someone who attended the Advanced Masterclass.
18:47.039 --> 18:54.164
[SPEAKER_02]: someone who visited your pricing page gets different follow-ups than someone you just that just described to the block.
18:54.184 --> 18:59.408
[SPEAKER_02]: See the go is it to make every prospect feel like you're speaking directly to them?
19:00.069 --> 19:05.393
[SPEAKER_02]: Even though you're actually speaking to hundreds and thousands all at once.
19:05.733 --> 19:07.474
[SPEAKER_02]: So you see why we see why I went with that?
19:07.694 --> 19:12.478
[SPEAKER_02]: Because he once you get to that point that point is so, oh my God, listen.
19:12.858 --> 19:19.625
[SPEAKER_02]: I get chills when I get thinking about trying to help a transitional phase take place for a client.
19:19.966 --> 19:23.890
[SPEAKER_02]: I get the chills when I help myself by helping others.
19:24.250 --> 19:25.051
[SPEAKER_02]: And that's what it is.
19:25.171 --> 19:27.233
[SPEAKER_02]: Now, here's the case study that I want to talk about.
19:27.294 --> 19:28.575
[SPEAKER_02]: It's called a SaaS revolution.
19:28.795 --> 19:30.836
[SPEAKER_02]: So, it's about three of I want to share.
19:30.976 --> 19:32.097
[SPEAKER_02]: If you don't mind, I want to share it.
19:32.177 --> 19:35.218
[SPEAKER_02]: First, there's this project manager software coming up around.
19:35.618 --> 19:41.401
[SPEAKER_02]: They were struggling with traditional sales models, expensive enterprise sales reps, trying to book demos.
19:41.581 --> 19:51.226
[SPEAKER_02]: The conversion rate was terrible because the decision making didn't make or didn't want to sit through pitches for software that they wasn't sure they needed.
19:51.506 --> 19:53.547
[SPEAKER_02]: So, how did you go about doing this?
19:53.707 --> 19:55.328
[SPEAKER_02]: Well, it got flipped.
19:55.468 --> 19:57.929
[SPEAKER_02]: It entire, it approached me, it got flipped.
19:58.549 --> 20:02.172
[SPEAKER_02]: Instead of selling software, they started selling outcome.
20:02.592 --> 20:13.381
[SPEAKER_02]: They created a free course called the Thirty Day Project Management Transformation that taught an effective project management principle using any tool, not just dirt, then you know what I mean.
20:13.541 --> 20:17.884
[SPEAKER_02]: It reached the variable that thousands of people took the course.
20:18.245 --> 20:27.192
[SPEAKER_02]: About twenty percent of the graduates naturally upgraded to the paid software because the experience firsthand how much better
20:27.672 --> 20:29.674
[SPEAKER_02]: And methodology became the result.
20:30.034 --> 20:36.620
[SPEAKER_02]: Well, again, they went from two percent demo to customer conversion to twenty percent cost to customer conversion rate.
20:37.060 --> 20:38.862
[SPEAKER_02]: Same product, Capileady different approach.
20:39.182 --> 20:40.503
[SPEAKER_02]: See that I come.
20:40.984 --> 20:42.925
[SPEAKER_02]: Number two, local service businesses.
20:43.205 --> 20:46.328
[SPEAKER_02]: You probably got some HVAC companies in your area.
20:46.628 --> 20:52.353
[SPEAKER_02]: Traditional HVAC marketing is all about being there was someone's architecture breaks down.
20:52.734 --> 20:54.956
[SPEAKER_02]: But this company decided to go proactive.
20:55.476 --> 20:59.578
[SPEAKER_02]: They started the YouTube channel called the Home Conference Academy.
20:59.958 --> 21:07.961
[SPEAKER_02]: When they was teaching homeowners how to maintain their HVAC systems to improve energy efficiency and recognize when they need a professional help.
21:08.281 --> 21:12.042
[SPEAKER_02]: Instead of waiting on emergency calls, they became the trusted VIEW.
21:12.262 --> 21:13.883
[SPEAKER_02]: They became the go-to person.
21:14.103 --> 21:17.584
[SPEAKER_02]: that people turn to for all their home comfort questions.
21:17.844 --> 21:21.566
[SPEAKER_02]: When these views, you know, kind of elevated, needed HFAC work.
21:21.766 --> 21:23.826
[SPEAKER_02]: Hey, who do you think they reached out to?
21:24.026 --> 21:29.548
[SPEAKER_02]: See, the average customer value triple because people weren't just calling them for emergency repairs.
21:29.868 --> 21:33.830
[SPEAKER_02]: They were engaging with them for playing maintenance, upgrades, and system replacements.
21:34.190 --> 21:35.670
[SPEAKER_02]: They became the go-to.
21:36.151 --> 21:41.112
[SPEAKER_02]: And it last but not least, this is one of my favorites because this is one that I've done and I've been doing.
21:41.352 --> 21:42.753
[SPEAKER_02]: And that's the e-com brand.
21:43.572 --> 21:47.496
[SPEAKER_02]: This example is the brand selling outdoor goods.
21:47.816 --> 21:49.517
[SPEAKER_02]: For me, I sell popcorn.
21:49.738 --> 21:56.343
[SPEAKER_02]: Now, instead of competing on price, they created a lifestyle brand around outdoor activity.
21:56.604 --> 22:00.667
[SPEAKER_02]: I created a lifestyle brand around about family time and movie.
22:00.947 --> 22:04.570
[SPEAKER_02]: See, they launched the podcast interviewing interesting adventurers.
22:04.951 --> 22:09.255
[SPEAKER_02]: They created trail guides for popular hiking destinations.
22:09.935 --> 22:12.716
[SPEAKER_02]: And then they built a community of outdoor enthusiasts.
22:13.077 --> 22:18.019
[SPEAKER_02]: The market became their content that people actively sought out and shared.
22:18.459 --> 22:19.500
[SPEAKER_02]: That was so genius.
22:19.740 --> 22:21.521
[SPEAKER_02]: And then it wasn't about selling the product.
22:21.561 --> 22:22.961
[SPEAKER_02]: They were selling a lifestyle.
22:23.362 --> 22:27.904
[SPEAKER_02]: Like they was truly out here telling you this is how you could get down in the lifestyle.
22:28.264 --> 22:32.026
[SPEAKER_02]: And when people wanted to live their lifestyle, their products became
22:32.446 --> 22:33.487
[SPEAKER_02]: the obvious choice.
22:33.567 --> 22:37.549
[SPEAKER_02]: So now you know, hi, so now you know, so how do you actually implement this?
22:37.609 --> 22:38.330
[SPEAKER_02]: Here's the roadmap.
22:38.410 --> 22:41.331
[SPEAKER_02]: First one phase one weeks one through for the foundation.
22:41.532 --> 22:43.773
[SPEAKER_02]: Start by adding the current approach.
22:44.253 --> 22:50.677
[SPEAKER_02]: How much time and money you are spending on sales activities versus value content activities.
22:50.777 --> 22:53.279
[SPEAKER_02]: Most businesses are shot by this ratio.
22:53.739 --> 23:01.325
[SPEAKER_02]: Then you identify the three biggest problems that you're ideal customer faces and then you can actually solve this so you don't give them the solution.
23:01.706 --> 23:02.807
[SPEAKER_02]: Not the product problem.
23:03.127 --> 23:07.050
[SPEAKER_02]: Life problems are business problem or emotional problems.
23:07.371 --> 23:08.492
[SPEAKER_02]: You give them the solution.
23:09.112 --> 23:11.593
[SPEAKER_02]: Phase number two, you want to get some content correction on.
23:12.133 --> 23:13.453
[SPEAKER_02]: That's week's five through twelve.
23:13.633 --> 23:17.454
[SPEAKER_02]: Create one piece of content per week to address these problems.
23:17.814 --> 23:22.095
[SPEAKER_02]: This could be a blog post video, podcast, even social media series.
23:22.495 --> 23:24.775
[SPEAKER_02]: The key is consistency in genuine value.
23:24.915 --> 23:28.716
[SPEAKER_02]: Don't worry about promoting your product in this content.
23:28.876 --> 23:30.577
[SPEAKER_02]: Focus entirely on being helpful.
23:30.757 --> 23:31.037
[SPEAKER_02]: This is
23:33.017 --> 23:36.980
[SPEAKER_02]: the selling will happen naturally, but later on down the road.
23:37.000 --> 23:39.421
[SPEAKER_02]: Alright, so phase number three, one of the community build.
23:39.541 --> 23:51.729
[SPEAKER_02]: Start generating your, start gathering, excuse me, start gathering your audience in one place, what they can interact with each other and with you might be a Facebook discourse or school group, and he networks.
23:51.909 --> 23:52.629
[SPEAKER_02]: Things like that.
23:53.009 --> 23:57.752
[SPEAKER_02]: I engage with them to go, is to shift them from broadcasting to conversion.
23:58.213 --> 23:58.233
[SPEAKER_02]: I
23:58.913 --> 24:01.255
[SPEAKER_02]: Number four, systematically follow up.
24:01.635 --> 24:03.937
[SPEAKER_02]: This is weeks, twenty one through twenty eight.
24:04.377 --> 24:14.565
[SPEAKER_02]: And basically what it is, man, now you can start building an automated sequence that continues to add value, even after people are gradually introduced to your solution.
24:14.625 --> 24:20.069
[SPEAKER_02]: Remember, every email should be valuable, even if the person never buys anything.
24:20.229 --> 24:25.853
[SPEAKER_02]: I don't care if somebody buys at the starting point what you want to do is you want to make sure that they get that value.
24:26.233 --> 24:30.535
[SPEAKER_02]: That's what we focus on that value and then phase number five.
24:30.875 --> 24:34.176
[SPEAKER_02]: This is after months seven and only because this is a one-year plan.
24:34.196 --> 24:35.617
[SPEAKER_02]: You're doing this for a year.
24:35.977 --> 24:37.477
[SPEAKER_02]: You want to optimize and scale.
24:37.797 --> 24:40.398
[SPEAKER_02]: Use data refine to refine your approach.
24:40.538 --> 24:41.939
[SPEAKER_02]: What content performs best?
24:42.299 --> 24:52.863
[SPEAKER_02]: Which community discusses generate the most engagement and what follow-up sequence has the most highest conversion rate double down and on what's working and eliminate what is.
24:54.540 --> 24:56.784
[SPEAKER_02]: All right, here's what I want you to understand.
24:56.824 --> 24:59.007
[SPEAKER_02]: This just isn't a train that might pay us.
24:59.207 --> 25:00.770
[SPEAKER_02]: This is a fundamental shift.
25:02.883 --> 25:04.104
[SPEAKER_02]: and how business is working.
25:04.364 --> 25:10.067
[SPEAKER_02]: In twenty twenty five companies that adapt to this newest way reality are going to thrive.
25:10.307 --> 25:13.828
[SPEAKER_02]: Those who don't see out in another year, you're going to be stuck trying to catch up.
25:14.049 --> 25:19.891
[SPEAKER_02]: The beautiful thing is you can start implementing approach regardless on your budget or team size.
25:20.031 --> 25:31.337
[SPEAKER_02]: In fact, smaller businesses often have the advantageer because they have a more authentic and personal, personal, driven drive, excuse me, than the larger corporation.
25:31.537 --> 25:34.821
[SPEAKER_02]: So with that being said, no one in this information isn't enough.
25:34.841 --> 25:35.722
[SPEAKER_02]: You got to take action.
25:36.042 --> 25:37.043
[SPEAKER_02]: You don't have a long to do it.
25:37.224 --> 25:41.909
[SPEAKER_02]: So if you found value in today's episode, here is where we continue to journey together.
25:41.969 --> 25:44.672
[SPEAKER_02]: Follow us on Instagram at the Solipano Chronicles PC.
25:45.033 --> 25:47.515
[SPEAKER_02]: We go share some daily insights starting this week.
25:48.817 --> 25:54.182
[SPEAKER_02]: I had the things content about building marketing systems that actually worked.
25:54.282 --> 25:55.764
[SPEAKER_02]: Second, this is huge.
25:55.984 --> 25:58.807
[SPEAKER_02]: We are going to launch the legacy builders network.
25:59.307 --> 26:00.108
[SPEAKER_02]: We want you to join.
26:00.448 --> 26:01.569
[SPEAKER_02]: So you know what you got.
26:02.070 --> 26:05.233
[SPEAKER_02]: We want to get like-minded entrepreneurs in the community.
26:05.613 --> 26:06.874
[SPEAKER_02]: For free, it's free.
26:07.034 --> 26:08.815
[SPEAKER_02]: A light man entrepreneur is in the community.
26:09.196 --> 26:10.536
[SPEAKER_02]: We want to get the mindset right.
26:10.917 --> 26:13.258
[SPEAKER_02]: We want to get all the resources out to.
26:13.398 --> 26:16.661
[SPEAKER_02]: But it's about the values about the connection and that's priceless.
26:17.001 --> 26:18.902
[SPEAKER_02]: When you're networking, that's priceless.
26:18.942 --> 26:20.543
[SPEAKER_02]: So legacy builds network.
26:20.823 --> 26:22.144
[SPEAKER_02]: Get ready to pop off with that.
26:24.613 --> 26:27.755
[SPEAKER_02]: Do you gonna get some exclusive trainings inside of her?
26:28.075 --> 26:29.036
[SPEAKER_02]: Definitely gonna get those.
26:29.596 --> 26:31.597
[SPEAKER_02]: You gonna have a question and answer session.
26:31.637 --> 26:33.278
[SPEAKER_02]: You can get some feedbacks and marketing.
26:33.459 --> 26:36.721
[SPEAKER_02]: You can connect with others that could be a year niche.
26:36.741 --> 26:40.543
[SPEAKER_02]: You could connect with all the business owners who are on the same journey.
26:40.923 --> 26:42.884
[SPEAKER_02]: This is just a path that needs to be taken.
26:43.345 --> 26:43.625
[SPEAKER_02]: All right.
26:44.325 --> 26:44.886
[SPEAKER_02]: We could with that.
26:45.246 --> 26:46.547
[SPEAKER_02]: So let's wrap this up.
26:47.007 --> 26:47.647
[SPEAKER_02]: So before we do,
26:48.608 --> 26:49.228
[SPEAKER_02]: Leave your thoughts.
26:49.449 --> 26:55.212
[SPEAKER_02]: I told you, you could hit me, support at Solopano's ChroniclePyCase.info.
26:55.612 --> 26:56.793
[SPEAKER_02]: Leave a comment below.
26:57.113 --> 26:57.794
[SPEAKER_02]: Leave us a review.
26:58.154 --> 27:02.237
[SPEAKER_02]: Your potential customer, join the community because we want to engage.
27:02.857 --> 27:06.279
[SPEAKER_02]: We don't want, we do not want just a customer.
27:06.699 --> 27:09.101
[SPEAKER_02]: We want a community driven
27:10.282 --> 27:12.924
[SPEAKER_02]: So, here's my, here's my challenge to create one piece of content.
27:13.284 --> 27:18.649
[SPEAKER_02]: It helps you idea a customer solve a problem without mentioning the product or the service.
27:19.009 --> 27:24.474
[SPEAKER_02]: Just focus on the genuine that you are genuinely helping someone.
27:24.834 --> 27:26.776
[SPEAKER_02]: Then pay attention to see how many people respond.
27:27.116 --> 27:28.557
[SPEAKER_02]: I guarantee you you'll be surprised.
27:28.997 --> 27:30.958
[SPEAKER_02]: And that's about it for us today, man.
27:31.359 --> 27:32.399
[SPEAKER_02]: That's that's about it.
27:32.739 --> 27:33.980
[SPEAKER_02]: Thank you so much for listening.
27:34.220 --> 27:36.662
[SPEAKER_02]: Thank you so much for watching today's episode.
27:36.822 --> 27:43.406
[SPEAKER_02]: If you get value, please share it with other entrepreneurs who need to hurt a message or the math is still the best marketing tool ever.
27:44.006 --> 27:45.948
[SPEAKER_02]: And I'm going to see y'all in the next episode.
27:46.128 --> 27:49.952
[SPEAKER_02]: We are going to dive into some content frameworks generated.
27:50.353 --> 27:52.195
[SPEAKER_02]: The most engaged when in conversion.
27:52.535 --> 27:55.218
[SPEAKER_02]: But until then, keep building those relationships.
27:55.538 --> 27:56.940
[SPEAKER_02]: And I'm going to talk to y'all later about it.
27:57.220 --> 27:57.821
[SPEAKER_02]: We out of here.
28:08.482 --> 28:11.485
[SPEAKER_00]: Thanks for tuning in to the Soloproner's Chronicles Podcast.
28:12.146 --> 28:17.712
[SPEAKER_00]: I hope today's episode gave you the insights and inspiration you need to take the next step in your business journey.
28:18.412 --> 28:26.861
[SPEAKER_00]: If you enjoy the show, do me a favor, subscribe, leave a review on Apple Podcasts or Spotify, and share this episode with a fellow Soloproner.
28:27.662 --> 28:31.632
[SPEAKER_00]: Your feedback means the world to me and helps us reach more people just like you.
28:32.293 --> 28:37.886
[SPEAKER_00]: Let's thank our producers of the show, sincere and Charlie Strorter, Rea Cash and Theory Porter.
28:38.488 --> 28:46.206
[SPEAKER_00]: So don't forget, for more tips, tools and resources, subscribe to the show, so just keep building, keep growing, and I'll see you next time.
00:00.211 --> 00:02.012
[SPEAKER_02]: And here's something that might blow your mind.
00:02.152 --> 00:06.915
[SPEAKER_02]: So as I'm doing research, which I like to do, I come across this company last month.
00:07.175 --> 00:09.376
[SPEAKER_02]: And I watch them to this particular company.
00:09.757 --> 00:16.921
[SPEAKER_02]: Now, I'm not going to just throw names out there, because I don't have permission to say these names, so I'm just going to give you the pericase study work.
00:17.101 --> 00:17.281
[SPEAKER_02]: Right.
00:17.661 --> 00:23.004
[SPEAKER_02]: So I watched this company spend about, okay, on a sales team to chase leads.
00:23.324 --> 00:25.306
[SPEAKER_02]: Now, wow, they're competitive.
00:25.706 --> 00:29.408
[SPEAKER_02]: Spend the same amount on marketing and generated tinx more revenue.
00:29.668 --> 00:37.779
[SPEAKER_02]: Now I'm sitting back watching this because in business you have to you have to study a wide variety of companies in your niche.
00:38.140 --> 00:42.005
[SPEAKER_02]: Now these two companies same industry similar products not the same but similar
00:43.858 --> 00:46.919
[SPEAKER_02]: And, but they have two completely different outcomes.
00:47.220 --> 00:48.460
[SPEAKER_02]: Now, what in the competition for them?
00:48.880 --> 00:51.261
[SPEAKER_02]: This was something that I was doing because I was trying to figure something out.
00:51.962 --> 00:55.963
[SPEAKER_02]: The losing company CEO had reached out, frustrated.
00:56.363 --> 00:57.124
[SPEAKER_02]: They was frustrated.
00:57.184 --> 00:58.284
[SPEAKER_02]: You could tell they was frustrated.
00:59.885 --> 01:07.428
[SPEAKER_02]: When they have conference calls, I talked to them because I was just curious, I was doing the research.
01:08.348 --> 01:12.150
[SPEAKER_02]: So when he called, and he was like super frustrated, saying,
01:14.223 --> 01:18.146
[SPEAKER_01]: We have the best salespeople, but we're getting crushed.
01:19.868 --> 01:26.373
[SPEAKER_02]: And all the reason why they knew this is because I had went to both of them and both of them were good friends and still I would never put that information out there.
01:26.393 --> 01:28.034
[SPEAKER_02]: Both of them was good friends.
01:28.570 --> 01:29.590
[SPEAKER_02]: I should have lived that upside.
01:29.790 --> 01:33.371
[SPEAKER_02]: And so that's when the news had to be broken to him.
01:33.731 --> 01:37.752
[SPEAKER_02]: See today's economy, great marketing does it just support sales.
01:38.112 --> 01:42.613
[SPEAKER_02]: It completely eliminates everything traditional that most people are used to have them.
01:42.793 --> 01:48.895
[SPEAKER_02]: If you've ever wondered why small businesses seem to effortlessly attract customers by others, I
01:49.415 --> 01:51.096
[SPEAKER_02]: Constantly chasing them.
01:51.497 --> 01:53.178
[SPEAKER_02]: Here's the one thing you gotta understand.
01:53.578 --> 02:05.708
[SPEAKER_02]: I'm going to show you a fundamental shift happening right now that hopefully you can see that making a sales team obsolete and turning your marketing into the ultimate revenue
02:06.128 --> 02:07.989
[SPEAKER_02]: Driver is where it's at right now.
02:08.210 --> 02:13.673
[SPEAKER_02]: You see twenty twenty-five has changed the game, but it didn't just start this year.
02:14.013 --> 02:17.295
[SPEAKER_02]: This has been in the works for a long time, as it's all open door.
02:17.716 --> 02:19.917
[SPEAKER_02]: This is something that I really had to get into.
02:20.137 --> 02:23.680
[SPEAKER_02]: And between the two companies, both of them are doing rather well right now because guess what?
02:24.140 --> 02:27.522
[SPEAKER_02]: Alusa in my book because it was a competition for me because I was ranking them.
02:27.922 --> 02:30.424
[SPEAKER_02]: Alusa took the advice flipped it.
02:30.944 --> 02:31.825
[SPEAKER_02]: Now they're both winning.
02:32.647 --> 02:34.108
[SPEAKER_02]: Alright, so buckle up.
02:34.488 --> 02:37.591
[SPEAKER_02]: Let's get ready to get into this and let's make something happen.
02:37.611 --> 02:38.591
[SPEAKER_02]: Yeah, I'm with it.
02:38.932 --> 02:39.592
[SPEAKER_02]: Let's get cracking.
02:55.270 --> 02:58.051
[SPEAKER_03]: Welcome to the Solarpreneurs Chronicles podcast.
02:58.671 --> 03:06.053
[SPEAKER_03]: The show where solarpreneurs like you learn how to ignite, ascend, and empower a one-person business that works for you.
03:06.854 --> 03:08.174
[SPEAKER_03]: Not the other way around.
03:09.154 --> 03:22.499
[SPEAKER_03]: Each week, your host Anthony Porter will bring you actionable strategies, real-life stories, and expert insights to help you attract clients to create consistent content and turn your passion into profit.
03:23.599 --> 03:32.346
[SPEAKER_03]: Whether you're just starting out or looking to level up, this is your go-to resource for making big things happen on your own terms.
03:33.207 --> 03:41.374
[SPEAKER_03]: If you're ready to ditch the overwhelm and build a business that fits your life, hit that subscribe button so you never miss an episode.
03:42.074 --> 03:42.795
[SPEAKER_03]: Let's dive in.
03:47.340 --> 03:48.220
[SPEAKER_02]: Hey, what's going on everyone?
03:48.260 --> 03:50.181
[SPEAKER_02]: Welcome back to the solar panel of Chronicles Podcast.
03:50.221 --> 03:52.082
[SPEAKER_02]: Man, it's your boy, Mr. Tony Pete.
03:52.422 --> 03:57.924
[SPEAKER_02]: And if you're new here, this show is all about giving you the strategies and insights.
03:58.284 --> 04:01.085
[SPEAKER_02]: You need to build your business that works for you.
04:01.426 --> 04:05.167
[SPEAKER_02]: Not for somebody else, but works for you and not the other way around.
04:05.487 --> 04:07.328
[SPEAKER_02]: Today, we're going to take a deep dive into something that
04:07.748 --> 04:09.189
[SPEAKER_02]: Like I said, I did a case study on me.
04:09.489 --> 04:19.795
[SPEAKER_02]: I tapped in with a couple of friends and we had to flip the script because this right here, it was, it was the passion that helped me get to the point because at some point you want to be all about, right?
04:19.975 --> 04:21.996
[SPEAKER_02]: At some point you want to make a little more revenue.
04:22.416 --> 04:29.440
[SPEAKER_02]: At some point you want to step out on faith and get to a point to where you're doing what you need to do to be successful, right?
04:30.590 --> 04:30.910
[SPEAKER_02]: I saw.
04:31.130 --> 04:34.111
[SPEAKER_02]: The death of the traditional sales is awful.
04:34.451 --> 04:37.552
[SPEAKER_02]: The rise of marketing as a primary revenue engine is right here.
04:38.432 --> 04:40.973
[SPEAKER_02]: Now whether you're sold up into a running, you're all small team.
04:41.633 --> 04:43.534
[SPEAKER_02]: I lead a of a large organization.
04:43.774 --> 04:49.216
[SPEAKER_02]: What you're about to learn is fundamentally going to change how you think about growing your business.
04:49.496 --> 04:50.456
[SPEAKER_02]: So you know what you got to do.
04:50.536 --> 04:52.196
[SPEAKER_02]: Grab your notebook, grab yourself in the drain.
04:52.637 --> 04:57.398
[SPEAKER_02]: We don't get into this because over time, we're going to cover some gang change and strategies.
04:57.778 --> 05:05.882
[SPEAKER_02]: And this episode that can be implemented today to help you flip your business, your podcast, because he podcasting is a business.
05:06.222 --> 05:08.643
[SPEAKER_02]: And if you didn't know that, podcasting is definitely a business.
05:09.363 --> 05:11.404
[SPEAKER_02]: So sit back and get comfortable.
05:11.424 --> 05:12.725
[SPEAKER_02]: And let's get cracking, man.
05:13.125 --> 05:14.706
[SPEAKER_02]: All right, so let's start something.
05:14.786 --> 05:15.407
[SPEAKER_02]: Let's start.
05:15.627 --> 05:18.108
[SPEAKER_02]: Let's start this off for her coming up soon coming up soon.
05:18.248 --> 05:29.116
[SPEAKER_02]: If you want to get a hold of myself at the solar panel chronicles podcast, you can reach out and support dot solar panel chronicles podcast dot info shoot me email leave me leave me an email.
05:29.136 --> 05:30.517
[SPEAKER_02]: This I need to hear from you
05:31.217 --> 05:34.300
[SPEAKER_02]: All right, nothing, nothing, nothing, sleazy, nothing.
05:34.660 --> 05:36.682
[SPEAKER_02]: Let's talk, let's talk entrepreneurship.
05:36.702 --> 05:37.923
[SPEAKER_02]: Let's talk solo partnership.
05:37.943 --> 05:39.664
[SPEAKER_02]: Let's talk content creation.
05:40.064 --> 05:41.145
[SPEAKER_02]: Let's talk email marketing.
05:41.606 --> 05:42.726
[SPEAKER_02]: Let's talk marketing period.
05:43.027 --> 05:45.008
[SPEAKER_02]: So let's talk with this, the great shift.
05:45.369 --> 05:46.830
[SPEAKER_02]: Why sales is done?
05:47.290 --> 05:49.492
[SPEAKER_02]: And that's a hell of a question to be asked.
05:49.953 --> 05:54.497
[SPEAKER_02]: Because a lot of people don't understand why sales are starting to die.
05:54.917 --> 05:56.259
[SPEAKER_02]: So let me start with this quick story.
05:56.679 --> 06:01.984
[SPEAKER_02]: And hopefully this story will paint a picture that you know, you could see two years ago, I was running with this guy.
06:02.164 --> 06:05.107
[SPEAKER_02]: He was a consulting with a B to B software company.
06:05.427 --> 06:10.549
[SPEAKER_02]: Now, I'm just now getting into the entrepreneurship thing heavily.
06:10.709 --> 06:19.652
[SPEAKER_02]: I've been doing it, but it was really like why I really started focusing because my nine to five on the verge of retirement and things like, I really started locking him.
06:20.013 --> 06:21.993
[SPEAKER_02]: And like I said, I was running with this guy.
06:22.333 --> 06:22.714
[SPEAKER_02]: Good for you.
06:23.074 --> 06:24.634
[SPEAKER_02]: We always met had lunch.
06:24.714 --> 06:26.335
[SPEAKER_02]: I him and another friend of ours.
06:26.515 --> 06:29.676
[SPEAKER_02]: And like I said, he was consulting with this B to B company.
06:29.716 --> 06:31.397
[SPEAKER_02]: Now, they had the traditional model.
06:32.618 --> 06:39.542
[SPEAKER_02]: marketing generated leads sales calls to those leads and hopefully those calls will close those deals correct.
06:39.962 --> 06:42.783
[SPEAKER_02]: That a close rate means kind of questions about two percent.
06:43.784 --> 06:47.425
[SPEAKER_02]: Meanwhile, the biggest competitor have flipped the script entirely.
06:47.626 --> 06:49.206
[SPEAKER_02]: Instead of co-coiling, they created a
06:52.441 --> 06:54.943
[SPEAKER_02]: incredible content marketing machine.
06:55.324 --> 07:03.912
[SPEAKER_02]: They did educational videos, helpful blog posts, free tools, webinars, things that was taught that was actual value.
07:04.292 --> 07:09.837
[SPEAKER_02]: These were the skills to sales processing the people literally applied to work with them.
07:10.078 --> 07:14.161
[SPEAKER_02]: Now can you imagine you're sitting here and you get all of this done?
07:14.181 --> 07:15.823
[SPEAKER_02]: What else are sales columns?
07:16.043 --> 07:18.865
[SPEAKER_02]: Now the difference in the results was staggering.
07:19.185 --> 07:25.829
[SPEAKER_02]: I see the traditional company was spending sixty percent of their budget all sales salaries and getting mediocre results now.
07:26.089 --> 07:28.670
[SPEAKER_02]: You're spending a ton of money and you're not getting the results.
07:28.891 --> 07:30.952
[SPEAKER_02]: Something has to be done here.
07:31.072 --> 07:31.812
[SPEAKER_02]: I just want to make sure.
07:32.133 --> 07:33.493
[SPEAKER_02]: I want to make sure we on the same page.
07:33.834 --> 07:38.997
[SPEAKER_02]: The marketing focus company was spending thirty percent on content creation and automation.
07:39.157 --> 07:41.218
[SPEAKER_02]: What the revenue was going back three hundred percent over.
07:42.415 --> 07:42.915
[SPEAKER_02]: The years.
07:43.215 --> 07:44.756
[SPEAKER_02]: Can you do the math on that?
07:45.116 --> 07:50.498
[SPEAKER_02]: Like marketing once you're consistently doing it and being seen becomes that tool, man.
07:50.838 --> 07:56.540
[SPEAKER_02]: See, there's no getting around that marketing has become the avenue that everybody needs to start looking into.
07:56.800 --> 07:59.481
[SPEAKER_02]: Now, here's what really happened or hers was really happening.
07:59.662 --> 08:06.144
[SPEAKER_02]: See, today's bias is sixty-seven percent through their bias journey before they even talk to a sales person.
08:06.384 --> 08:13.947
[SPEAKER_02]: So you gotta have these journeys, these customer journeys, these relationship building, these trust factor building journeys.
08:14.187 --> 08:18.328
[SPEAKER_02]: And it has to be focused on, like, think about when you are going to her back something.
08:18.688 --> 08:21.529
[SPEAKER_02]: So you gotta think about it like it, it's your own behavior.
08:21.569 --> 08:21.969
[SPEAKER_02]: Excuse me.
08:22.369 --> 08:27.071
[SPEAKER_02]: Now, when was the last time you bought something expensive without researching it online?
08:27.411 --> 08:30.092
[SPEAKER_02]: And that's the crazy thing, because a lot of people don't understand.
08:30.392 --> 08:32.273
[SPEAKER_02]: You go shopping for a car.
08:33.088 --> 08:37.669
[SPEAKER_02]: Say it's for you, they can be for the kids, it can be for your wife, it can be for your girlfriend.
08:37.829 --> 08:41.711
[SPEAKER_02]: But you are literally researching that vehicle online.
08:42.051 --> 08:44.552
[SPEAKER_02]: When I bought my Jeep, I researched it online.
08:44.892 --> 08:45.952
[SPEAKER_02]: I bought it in a Jeep cabinet.
08:45.972 --> 08:46.772
[SPEAKER_02]: I wanted that Jeep.
08:46.812 --> 08:49.273
[SPEAKER_02]: I wanted to take the top off, take the doors off.
08:49.673 --> 08:50.473
[SPEAKER_02]: I wanted all of that.
08:50.913 --> 08:52.734
[SPEAKER_02]: And I had to find the right fit for me.
08:53.014 --> 08:54.054
[SPEAKER_02]: Now to kick it at any.
08:54.375 --> 08:56.275
[SPEAKER_02]: It's not just about researching anymore.
08:56.295 --> 08:59.216
[SPEAKER_02]: See the consumers today, they expect to be educated.
08:59.636 --> 09:02.197
[SPEAKER_02]: Like, when you go to buy something, say you go buy a vehicle.
09:02.517 --> 09:03.738
[SPEAKER_02]: and that vehicle itself.
09:04.058 --> 09:07.761
[SPEAKER_02]: You want to know how the bills and whistles had operates before you can get behind the wheel, right?
09:08.141 --> 09:10.903
[SPEAKER_02]: You want to know the ends and now she want to know if it's luxury if it's not.
09:11.143 --> 09:17.147
[SPEAKER_02]: You want to make sure that this vehicle that you're purchasing, you're purchasing, fits your criteria.
09:17.547 --> 09:22.711
[SPEAKER_02]: And that's the same that when you have a product a service that you are offering to someone.
09:22.951 --> 09:26.814
[SPEAKER_02]: They want to be entertained, they want to be educated, they want to be inspired before they back.
09:27.189 --> 09:29.071
[SPEAKER_02]: You can't just pop off and be like shit.
09:29.351 --> 09:30.972
[SPEAKER_02]: Yeah, this is the baddest.
09:31.293 --> 09:36.917
[SPEAKER_02]: No, you have to be able to get them to you have to be able to be the trust factor.
09:36.957 --> 09:49.048
[SPEAKER_02]: You have to be able to you have to be able to literally walk them through a customer's journey and order for them and order for them to understand.
09:50.432 --> 09:52.973
[SPEAKER_01]: and say, okay, they broke this down to me.
09:53.354 --> 09:54.134
[SPEAKER_02]: I understand.
09:54.494 --> 09:57.996
[SPEAKER_02]: I see the vision and we purchased it and never talked to them.
09:58.016 --> 10:03.199
[SPEAKER_02]: See, they want to feel like they already know like and trust you before any sales conversations happen.
10:03.499 --> 10:09.202
[SPEAKER_02]: And that's how you got to do so like when we like with the community, the legacy builders network.
10:09.662 --> 10:12.443
[SPEAKER_02]: The community that is getting ready to be up and running.
10:12.703 --> 10:23.026
[SPEAKER_02]: And finally, after months of going through trials and tribulations finally, you have to understand that we got to build trust before I could even offer anybody anything.
10:23.166 --> 10:24.006
[SPEAKER_02]: It's just a free community.
10:24.326 --> 10:25.367
[SPEAKER_02]: And that's how we're going to walk it out.
10:25.707 --> 10:26.007
[SPEAKER_02]: All right?
10:26.347 --> 10:27.727
[SPEAKER_02]: Yeah, we got that out of the way.
10:28.067 --> 10:29.168
[SPEAKER_02]: We gave you the appetite.
10:29.188 --> 10:31.308
[SPEAKER_02]: But let's get into the main course.
10:31.608 --> 10:36.650
[SPEAKER_02]: So we don't talk about the four pillars of marketing to beat sales any time any given day.
10:37.038 --> 10:39.999
[SPEAKER_02]: Now, pill number one, authority first content strategy.
10:40.359 --> 10:42.580
[SPEAKER_02]: But, see, you're going to bring it down on showies.
10:43.000 --> 10:43.740
[SPEAKER_02]: I showies.
10:44.000 --> 10:51.162
[SPEAKER_02]: Because see, the authority first content strategy, the first pill is establishing authority before you even ask for a sale.
10:51.503 --> 10:53.863
[SPEAKER_02]: This isn't about posting random content.
10:54.023 --> 10:57.224
[SPEAKER_02]: It's about becoming the go-to expert in your space.
10:57.484 --> 10:58.325
[SPEAKER_02]: Now here's what that looks like.
10:58.705 --> 11:02.026
[SPEAKER_02]: In practice, instead of calling prospects and saying, hey,
11:02.806 --> 11:04.127
[SPEAKER_02]: Want to buy my accounting software?
11:04.468 --> 11:07.671
[SPEAKER_02]: But how about you create some content that solves the actual problem?
11:07.991 --> 11:16.259
[SPEAKER_02]: Maybe it's a YouTube series called the five minute finance fixes or weekly news letter that holds you accountable with actionable tax tips.
11:16.439 --> 11:23.226
[SPEAKER_02]: See, I learned from watching companies like Hubsport, Bank Media, Circle of Greatness, Social Proof, Podcasts.
11:23.526 --> 11:24.587
[SPEAKER_02]: I watched these companies.
11:24.847 --> 11:27.570
[SPEAKER_02]: They didn't build a billion dollar company.
11:28.642 --> 11:29.963
[SPEAKER_02]: I have in a great sales team.
11:30.243 --> 11:31.685
[SPEAKER_02]: Well, a great sales person.
11:31.965 --> 11:36.689
[SPEAKER_02]: They built it by teaching you marketing, but new what to do when business is needed.
11:36.709 --> 11:40.092
[SPEAKER_02]: They marketed software and manhood spot was the choice.
11:40.372 --> 11:45.957
[SPEAKER_02]: You knew what to do when it came time for you to get on YouTube and think media was right there.
11:46.177 --> 11:47.278
[SPEAKER_02]: You knew what to do.
11:47.758 --> 11:57.924
[SPEAKER_02]: If you was at my naughty entrepreneur trying to grow in Atlanta and across the world, if you stumbled across the MIA Davis in the circle of CEOs, you knew what to do.
11:58.284 --> 12:03.867
[SPEAKER_02]: And then you really knew what to do as a podcast when you started listening to David Sands.
12:04.207 --> 12:08.109
[SPEAKER_02]: Now, if you think I'm talking about somebody, I am because I'm talking about myself.
12:08.490 --> 12:11.852
[SPEAKER_02]: Each one of these pillars that I just brought to you is a key
12:12.712 --> 12:14.573
[SPEAKER_02]: The key to them are this.
12:15.113 --> 12:16.194
[SPEAKER_02]: It was consistency.
12:16.394 --> 12:17.334
[SPEAKER_02]: It was value.
12:17.555 --> 12:24.418
[SPEAKER_02]: So you got to show up regularly with insights that make your audience live better than they was living two or three minutes ago.
12:24.798 --> 12:25.359
[SPEAKER_02]: That quick.
12:25.559 --> 12:31.822
[SPEAKER_02]: And I know it sounds counterintuitive, but it's the foundation of everything that follows.
12:32.202 --> 12:37.165
[SPEAKER_02]: Once the foundation is laid, now you got to get into the community growth driver.
12:37.365 --> 12:41.347
[SPEAKER_02]: Now when you get community driven growth and you got that community growth driver,
12:42.047 --> 12:45.171
[SPEAKER_02]: Everything runs like a boogadi.
12:45.511 --> 12:48.615
[SPEAKER_02]: See the second pillar is built in a community around your brain.
12:48.995 --> 12:50.216
[SPEAKER_02]: I just already is but a community.
12:50.577 --> 12:52.539
[SPEAKER_02]: See there's a massive difference.
12:52.799 --> 12:55.022
[SPEAKER_02]: See an audience consumes your content.
12:55.482 --> 12:59.367
[SPEAKER_02]: A community engages with shares in the most important thing.
12:59.687 --> 13:00.187
[SPEAKER_02]: Sales and fun.
13:00.748 --> 13:04.509
[SPEAKER_02]: When someone in your community has a great experience, they don't just leave a review.
13:04.849 --> 13:07.830
[SPEAKER_02]: They become the, what is that word I'm looking for?
13:08.010 --> 13:09.890
[SPEAKER_02]: Oh yeah, they become an evangelist.
13:10.290 --> 13:13.691
[SPEAKER_02]: They go in their marching fight, they go in their talking fight, you think about this?
13:14.031 --> 13:23.513
[SPEAKER_02]: When you look in the TikTok, you look in the YouTube shorts, Instagram Reels, and you come across some content that is extremely valuable, extremely educational.
13:23.853 --> 13:25.074
[SPEAKER_02]: What's the first thing somebody does?
13:25.394 --> 13:26.534
[SPEAKER_02]: They leave a comment, correct?
13:26.794 --> 13:27.754
[SPEAKER_02]: But then they share it.
13:28.154 --> 13:30.615
[SPEAKER_02]: And once that person shares it, somebody else shares it.
13:30.975 --> 13:33.558
[SPEAKER_02]: So you gotta fight man, you have to fight.
13:33.938 --> 13:36.220
[SPEAKER_02]: You want people to sit there and ride for you.
13:36.701 --> 13:45.389
[SPEAKER_02]: Now let me tell you about two communities that one I've been a part of one I've thought about getting but I never did and these two companies two communities and these companies
13:46.410 --> 14:02.281
[SPEAKER_02]: Peloton and Crossfit and I know you like which one have you been a part of Crossfit Crossfit's a different animal I'm gonna tell you that straight off the top Crossfit is a different animal now if you look at me I don't look like I did Crossfit, but I did shout out to break the mode Crossfit.
14:02.601 --> 14:13.969
[SPEAKER_02]: All right, see they don't just say a fitness equipment or gym memberships They peel tracks and it drives the people who identify with the brand So strongly that promoting it becomes part of their identity.
14:14.129 --> 14:15.250
[SPEAKER_02]: Let me break it down to you
14:15.670 --> 14:19.751
[SPEAKER_02]: When I went to do CrossFit, I was going to just get in shape.
14:19.891 --> 14:27.854
[SPEAKER_02]: I didn't know I was joining a bread and butter family and that community itself is just like the Jeep community for me.
14:28.194 --> 14:33.216
[SPEAKER_02]: Have you ever driven down the street or have you ever seen the jeeps and I had somebody ask me this one night?
14:33.576 --> 14:35.557
[SPEAKER_02]: The jeeps and they got all the ducks in the winter.
14:35.977 --> 14:36.738
[SPEAKER_02]: That's a community.
14:37.118 --> 14:41.823
[SPEAKER_02]: Those ducks are for certain individual, certain clothes, certain status, status quo.
14:42.344 --> 14:45.768
[SPEAKER_02]: I'm in a Jeep group and one night, a not one night, one day, I'm at work.
14:46.348 --> 14:50.172
[SPEAKER_02]: And somebody sent that a signal, like a smoke signal.
14:50.473 --> 14:52.274
[SPEAKER_02]: They Jeep it broke it down at a crow.
14:52.315 --> 14:55.398
[SPEAKER_02]: And it just happens, you know, I just happen to be in the area.
14:55.798 --> 14:57.260
[SPEAKER_02]: So I got a mechanic that works with me.
14:57.580 --> 14:58.581
[SPEAKER_02]: I said, come on, man, it's a long time.
14:58.961 --> 15:02.903
[SPEAKER_02]: We go right up here to see if it's in a lady and a her boyfriend and he's some help.
15:03.123 --> 15:04.824
[SPEAKER_02]: When I pulled up, I cared you not.
15:04.964 --> 15:08.426
[SPEAKER_02]: From the time that message was sent, that was sturdy, jeeps out there.
15:08.746 --> 15:13.468
[SPEAKER_02]: I watched this lady's Jeep get fixed, breaks get done, oil get changed.
15:13.749 --> 15:14.769
[SPEAKER_02]: I sing people with it.
15:15.189 --> 15:18.491
[SPEAKER_02]: I don't think they had enough money to pay everybody.
15:18.711 --> 15:20.292
[SPEAKER_02]: We don't, we're not worried about that.
15:21.038 --> 15:21.679
[SPEAKER_02]: get that back late.
15:22.099 --> 15:23.261
[SPEAKER_02]: It sounds the Jeep is right.
15:23.661 --> 15:24.563
[SPEAKER_02]: That's a community.
15:24.963 --> 15:29.249
[SPEAKER_02]: That's not, I call it a coat because it's funny because you ride down the street.
15:29.669 --> 15:31.171
[SPEAKER_02]: Hey, you chunk of do's up.
15:31.451 --> 15:33.194
[SPEAKER_02]: On the first time I said, I'm like, I don't know you.
15:33.214 --> 15:34.515
[SPEAKER_02]: I don't have a Jeep thing.
15:34.876 --> 15:36.178
[SPEAKER_02]: I'd be darn if it ain't.
15:36.398 --> 15:37.539
[SPEAKER_02]: See, that's when you know.
15:40.087 --> 15:41.108
[SPEAKER_02]: that you have something.
15:41.288 --> 15:43.510
[SPEAKER_02]: That's when you know you have a community.
15:43.730 --> 15:49.034
[SPEAKER_02]: Jump online and shout out to your Jeep community, shout out to your Jeep Club, say, hey man, I got a question.
15:49.094 --> 15:51.436
[SPEAKER_02]: I need to get my Jeep lifted about two and a half.
15:51.796 --> 15:53.097
[SPEAKER_02]: What's the best shot for a minute?
15:53.137 --> 15:55.459
[SPEAKER_02]: You will get a hundred messages in two minutes.
15:55.719 --> 15:58.522
[SPEAKER_02]: It's like when that Jeep message goes off, it's like, boom man, here we are.
15:58.922 --> 15:59.462
[SPEAKER_02]: We've heard her.
15:59.903 --> 16:01.824
[SPEAKER_02]: And that's how you wanted to be in your business.
16:02.084 --> 16:08.750
[SPEAKER_02]: You won't do them to be like, hey, I was over her with Coach P and Coach P showed me the email marketing.
16:09.110 --> 16:11.033
[SPEAKER_02]: Man, listen, check out the masterclass.
16:11.354 --> 16:11.914
[SPEAKER_02]: That's coming.
16:12.095 --> 16:13.156
[SPEAKER_02]: That's what you want them to do.
16:13.337 --> 16:15.300
[SPEAKER_02]: That's exactly what you want them to do.
16:15.480 --> 16:16.321
[SPEAKER_02]: You won't them.
16:16.702 --> 16:17.323
[SPEAKER_02]: You won't them.
16:18.568 --> 16:19.268
[SPEAKER_02]: to be your advocate.
16:19.448 --> 16:28.310
[SPEAKER_02]: And so when you do that, you gotta think about this because he impillant number three, the third pillar, pillar number three is automation that adds value to every touch point.
16:28.750 --> 16:32.951
[SPEAKER_02]: See, value first, automation, no, man, that's a powerful tool.
16:33.331 --> 16:44.454
[SPEAKER_02]: So traditional sales automation is about, you know, efficiency, sending more emails, more making more calls, you know, a lot of marketing automation is about relationship.
16:44.754 --> 16:46.054
[SPEAKER_02]: See, I've been working on this one.
16:46.735 --> 16:48.375
[SPEAKER_02]: And it's a strategy that I just learned.
16:49.455 --> 16:52.036
[SPEAKER_02]: And I'm going to test it out for the next thirty days.
16:52.456 --> 16:58.258
[SPEAKER_02]: And I didn't even say thirty because it's actually the next three months.
16:58.738 --> 17:03.839
[SPEAKER_02]: I'm going to send one email per week one long A-U-B-B-B-B-B-B-B-B-B-B-B-B-B-B-B-B-B-B-B-B-B-B-B.
17:06.160 --> 17:06.540
[SPEAKER_02]: Email.
17:07.021 --> 17:07.501
[SPEAKER_02]: That's it.
17:07.741 --> 17:13.966
[SPEAKER_02]: You'll see with someone joins the email list instead of them immediately pitching the product because that's what most people do.
17:14.166 --> 17:15.167
[SPEAKER_02]: You should have a welcome series.
17:15.187 --> 17:16.388
[SPEAKER_02]: You should have a nurture series.
17:16.408 --> 17:19.671
[SPEAKER_02]: You should have your slowly pushy but not pushy CTF.
17:19.771 --> 17:21.752
[SPEAKER_02]: You can get them to download the free resource.
17:22.113 --> 17:25.095
[SPEAKER_02]: You can get them to follow a content and go with deep.
17:25.195 --> 17:26.776
[SPEAKER_02]: But they engage with your social media.
17:27.697 --> 17:33.642
[SPEAKER_02]: When I send something exclusive like an invite to a domestic place, or we're having a given some for free.
17:33.922 --> 17:38.746
[SPEAKER_02]: See, every automation touch point shouldn't make a person think, wow, this company really gets me.
17:39.467 --> 17:40.408
[SPEAKER_02]: Because it's what it's about.
17:40.468 --> 17:41.389
[SPEAKER_02]: It's about the custom.
17:41.609 --> 17:45.792
[SPEAKER_02]: You know, back in the day, it was always said, hey, when you worked at a restaurant customs, I was right.
17:45.993 --> 17:50.176
[SPEAKER_02]: I used to hate that, but now that I'm on that other side, it's honestly got true.
17:50.456 --> 17:55.661
[SPEAKER_02]: By the time you make any kind of awful, you already convinced them that they've made the right choice by fooling with you.
17:56.621 --> 17:57.782
[SPEAKER_02]: And that's what you need.
17:57.802 --> 17:58.422
[SPEAKER_02]: That's what you won't.
17:58.462 --> 17:59.263
[SPEAKER_02]: That's how it should be.
17:59.523 --> 18:00.863
[SPEAKER_02]: I see what you get to that point now.
18:00.903 --> 18:03.665
[SPEAKER_02]: You got to get to the data driven personalization.
18:04.045 --> 18:05.065
[SPEAKER_02]: See, this is the fourth pillar.
18:05.385 --> 18:08.087
[SPEAKER_02]: Use the data to personalize your experience to scale.
18:08.307 --> 18:10.608
[SPEAKER_02]: This is where your market really leads sales in the dust.
18:10.768 --> 18:16.571
[SPEAKER_02]: Sales people can make or maybe manage fifty to a hundred, you know, prospects effectively.
18:18.985 --> 18:25.708
[SPEAKER_02]: With the right marketing system, you can deliver a personalized experience to thousands of people simultaneously.
18:25.788 --> 18:36.854
[SPEAKER_02]: See that means something that your audience, the people, your community, your click, your crew, based on their behavior, based on their interest, based on the stage and their customer journey.
18:37.334 --> 18:42.317
[SPEAKER_02]: Someone who downloaded your beginning guide gets different content.
18:42.737 --> 18:46.699
[SPEAKER_02]: There's someone who attended the Advanced Masterclass.
18:47.039 --> 18:54.164
[SPEAKER_02]: someone who visited your pricing page gets different follow-ups than someone you just that just described to the block.
18:54.184 --> 18:59.408
[SPEAKER_02]: See the go is it to make every prospect feel like you're speaking directly to them?
19:00.069 --> 19:05.393
[SPEAKER_02]: Even though you're actually speaking to hundreds and thousands all at once.
19:05.733 --> 19:07.474
[SPEAKER_02]: So you see why we see why I went with that?
19:07.694 --> 19:12.478
[SPEAKER_02]: Because he once you get to that point that point is so, oh my God, listen.
19:12.858 --> 19:19.625
[SPEAKER_02]: I get chills when I get thinking about trying to help a transitional phase take place for a client.
19:19.966 --> 19:23.890
[SPEAKER_02]: I get the chills when I help myself by helping others.
19:24.250 --> 19:25.051
[SPEAKER_02]: And that's what it is.
19:25.171 --> 19:27.233
[SPEAKER_02]: Now, here's the case study that I want to talk about.
19:27.294 --> 19:28.575
[SPEAKER_02]: It's called a SaaS revolution.
19:28.795 --> 19:30.836
[SPEAKER_02]: So, it's about three of I want to share.
19:30.976 --> 19:32.097
[SPEAKER_02]: If you don't mind, I want to share it.
19:32.177 --> 19:35.218
[SPEAKER_02]: First, there's this project manager software coming up around.
19:35.618 --> 19:41.401
[SPEAKER_02]: They were struggling with traditional sales models, expensive enterprise sales reps, trying to book demos.
19:41.581 --> 19:51.226
[SPEAKER_02]: The conversion rate was terrible because the decision making didn't make or didn't want to sit through pitches for software that they wasn't sure they needed.
19:51.506 --> 19:53.547
[SPEAKER_02]: So, how did you go about doing this?
19:53.707 --> 19:55.328
[SPEAKER_02]: Well, it got flipped.
19:55.468 --> 19:57.929
[SPEAKER_02]: It entire, it approached me, it got flipped.
19:58.549 --> 20:02.172
[SPEAKER_02]: Instead of selling software, they started selling outcome.
20:02.592 --> 20:13.381
[SPEAKER_02]: They created a free course called the Thirty Day Project Management Transformation that taught an effective project management principle using any tool, not just dirt, then you know what I mean.
20:13.541 --> 20:17.884
[SPEAKER_02]: It reached the variable that thousands of people took the course.
20:18.245 --> 20:27.192
[SPEAKER_02]: About twenty percent of the graduates naturally upgraded to the paid software because the experience firsthand how much better
20:27.672 --> 20:29.674
[SPEAKER_02]: And methodology became the result.
20:30.034 --> 20:36.620
[SPEAKER_02]: Well, again, they went from two percent demo to customer conversion to twenty percent cost to customer conversion rate.
20:37.060 --> 20:38.862
[SPEAKER_02]: Same product, Capileady different approach.
20:39.182 --> 20:40.503
[SPEAKER_02]: See that I come.
20:40.984 --> 20:42.925
[SPEAKER_02]: Number two, local service businesses.
20:43.205 --> 20:46.328
[SPEAKER_02]: You probably got some HVAC companies in your area.
20:46.628 --> 20:52.353
[SPEAKER_02]: Traditional HVAC marketing is all about being there was someone's architecture breaks down.
20:52.734 --> 20:54.956
[SPEAKER_02]: But this company decided to go proactive.
20:55.476 --> 20:59.578
[SPEAKER_02]: They started the YouTube channel called the Home Conference Academy.
20:59.958 --> 21:07.961
[SPEAKER_02]: When they was teaching homeowners how to maintain their HVAC systems to improve energy efficiency and recognize when they need a professional help.
21:08.281 --> 21:12.042
[SPEAKER_02]: Instead of waiting on emergency calls, they became the trusted VIEW.
21:12.262 --> 21:13.883
[SPEAKER_02]: They became the go-to person.
21:14.103 --> 21:17.584
[SPEAKER_02]: that people turn to for all their home comfort questions.
21:17.844 --> 21:21.566
[SPEAKER_02]: When these views, you know, kind of elevated, needed HFAC work.
21:21.766 --> 21:23.826
[SPEAKER_02]: Hey, who do you think they reached out to?
21:24.026 --> 21:29.548
[SPEAKER_02]: See, the average customer value triple because people weren't just calling them for emergency repairs.
21:29.868 --> 21:33.830
[SPEAKER_02]: They were engaging with them for playing maintenance, upgrades, and system replacements.
21:34.190 --> 21:35.670
[SPEAKER_02]: They became the go-to.
21:36.151 --> 21:41.112
[SPEAKER_02]: And it last but not least, this is one of my favorites because this is one that I've done and I've been doing.
21:41.352 --> 21:42.753
[SPEAKER_02]: And that's the e-com brand.
21:43.572 --> 21:47.496
[SPEAKER_02]: This example is the brand selling outdoor goods.
21:47.816 --> 21:49.517
[SPEAKER_02]: For me, I sell popcorn.
21:49.738 --> 21:56.343
[SPEAKER_02]: Now, instead of competing on price, they created a lifestyle brand around outdoor activity.
21:56.604 --> 22:00.667
[SPEAKER_02]: I created a lifestyle brand around about family time and movie.
22:00.947 --> 22:04.570
[SPEAKER_02]: See, they launched the podcast interviewing interesting adventurers.
22:04.951 --> 22:09.255
[SPEAKER_02]: They created trail guides for popular hiking destinations.
22:09.935 --> 22:12.716
[SPEAKER_02]: And then they built a community of outdoor enthusiasts.
22:13.077 --> 22:18.019
[SPEAKER_02]: The market became their content that people actively sought out and shared.
22:18.459 --> 22:19.500
[SPEAKER_02]: That was so genius.
22:19.740 --> 22:21.521
[SPEAKER_02]: And then it wasn't about selling the product.
22:21.561 --> 22:22.961
[SPEAKER_02]: They were selling a lifestyle.
22:23.362 --> 22:27.904
[SPEAKER_02]: Like they was truly out here telling you this is how you could get down in the lifestyle.
22:28.264 --> 22:32.026
[SPEAKER_02]: And when people wanted to live their lifestyle, their products became
22:32.446 --> 22:33.487
[SPEAKER_02]: the obvious choice.
22:33.567 --> 22:37.549
[SPEAKER_02]: So now you know, hi, so now you know, so how do you actually implement this?
22:37.609 --> 22:38.330
[SPEAKER_02]: Here's the roadmap.
22:38.410 --> 22:41.331
[SPEAKER_02]: First one phase one weeks one through for the foundation.
22:41.532 --> 22:43.773
[SPEAKER_02]: Start by adding the current approach.
22:44.253 --> 22:50.677
[SPEAKER_02]: How much time and money you are spending on sales activities versus value content activities.
22:50.777 --> 22:53.279
[SPEAKER_02]: Most businesses are shot by this ratio.
22:53.739 --> 23:01.325
[SPEAKER_02]: Then you identify the three biggest problems that you're ideal customer faces and then you can actually solve this so you don't give them the solution.
23:01.706 --> 23:02.807
[SPEAKER_02]: Not the product problem.
23:03.127 --> 23:07.050
[SPEAKER_02]: Life problems are business problem or emotional problems.
23:07.371 --> 23:08.492
[SPEAKER_02]: You give them the solution.
23:09.112 --> 23:11.593
[SPEAKER_02]: Phase number two, you want to get some content correction on.
23:12.133 --> 23:13.453
[SPEAKER_02]: That's week's five through twelve.
23:13.633 --> 23:17.454
[SPEAKER_02]: Create one piece of content per week to address these problems.
23:17.814 --> 23:22.095
[SPEAKER_02]: This could be a blog post video, podcast, even social media series.
23:22.495 --> 23:24.775
[SPEAKER_02]: The key is consistency in genuine value.
23:24.915 --> 23:28.716
[SPEAKER_02]: Don't worry about promoting your product in this content.
23:28.876 --> 23:30.577
[SPEAKER_02]: Focus entirely on being helpful.
23:30.757 --> 23:31.037
[SPEAKER_02]: This is
23:33.017 --> 23:36.980
[SPEAKER_02]: the selling will happen naturally, but later on down the road.
23:37.000 --> 23:39.421
[SPEAKER_02]: Alright, so phase number three, one of the community build.
23:39.541 --> 23:51.729
[SPEAKER_02]: Start generating your, start gathering, excuse me, start gathering your audience in one place, what they can interact with each other and with you might be a Facebook discourse or school group, and he networks.
23:51.909 --> 23:52.629
[SPEAKER_02]: Things like that.
23:53.009 --> 23:57.752
[SPEAKER_02]: I engage with them to go, is to shift them from broadcasting to conversion.
23:58.213 --> 23:58.233
[SPEAKER_02]: I
23:58.913 --> 24:01.255
[SPEAKER_02]: Number four, systematically follow up.
24:01.635 --> 24:03.937
[SPEAKER_02]: This is weeks, twenty one through twenty eight.
24:04.377 --> 24:14.565
[SPEAKER_02]: And basically what it is, man, now you can start building an automated sequence that continues to add value, even after people are gradually introduced to your solution.
24:14.625 --> 24:20.069
[SPEAKER_02]: Remember, every email should be valuable, even if the person never buys anything.
24:20.229 --> 24:25.853
[SPEAKER_02]: I don't care if somebody buys at the starting point what you want to do is you want to make sure that they get that value.
24:26.233 --> 24:30.535
[SPEAKER_02]: That's what we focus on that value and then phase number five.
24:30.875 --> 24:34.176
[SPEAKER_02]: This is after months seven and only because this is a one-year plan.
24:34.196 --> 24:35.617
[SPEAKER_02]: You're doing this for a year.
24:35.977 --> 24:37.477
[SPEAKER_02]: You want to optimize and scale.
24:37.797 --> 24:40.398
[SPEAKER_02]: Use data refine to refine your approach.
24:40.538 --> 24:41.939
[SPEAKER_02]: What content performs best?
24:42.299 --> 24:52.863
[SPEAKER_02]: Which community discusses generate the most engagement and what follow-up sequence has the most highest conversion rate double down and on what's working and eliminate what is.
24:54.540 --> 24:56.784
[SPEAKER_02]: All right, here's what I want you to understand.
24:56.824 --> 24:59.007
[SPEAKER_02]: This just isn't a train that might pay us.
24:59.207 --> 25:00.770
[SPEAKER_02]: This is a fundamental shift.
25:02.883 --> 25:04.104
[SPEAKER_02]: and how business is working.
25:04.364 --> 25:10.067
[SPEAKER_02]: In twenty twenty five companies that adapt to this newest way reality are going to thrive.
25:10.307 --> 25:13.828
[SPEAKER_02]: Those who don't see out in another year, you're going to be stuck trying to catch up.
25:14.049 --> 25:19.891
[SPEAKER_02]: The beautiful thing is you can start implementing approach regardless on your budget or team size.
25:20.031 --> 25:31.337
[SPEAKER_02]: In fact, smaller businesses often have the advantageer because they have a more authentic and personal, personal, driven drive, excuse me, than the larger corporation.
25:31.537 --> 25:34.821
[SPEAKER_02]: So with that being said, no one in this information isn't enough.
25:34.841 --> 25:35.722
[SPEAKER_02]: You got to take action.
25:36.042 --> 25:37.043
[SPEAKER_02]: You don't have a long to do it.
25:37.224 --> 25:41.909
[SPEAKER_02]: So if you found value in today's episode, here is where we continue to journey together.
25:41.969 --> 25:44.672
[SPEAKER_02]: Follow us on Instagram at the Solipano Chronicles PC.
25:45.033 --> 25:47.515
[SPEAKER_02]: We go share some daily insights starting this week.
25:48.817 --> 25:54.182
[SPEAKER_02]: I had the things content about building marketing systems that actually worked.
25:54.282 --> 25:55.764
[SPEAKER_02]: Second, this is huge.
25:55.984 --> 25:58.807
[SPEAKER_02]: We are going to launch the legacy builders network.
25:59.307 --> 26:00.108
[SPEAKER_02]: We want you to join.
26:00.448 --> 26:01.569
[SPEAKER_02]: So you know what you got.
26:02.070 --> 26:05.233
[SPEAKER_02]: We want to get like-minded entrepreneurs in the community.
26:05.613 --> 26:06.874
[SPEAKER_02]: For free, it's free.
26:07.034 --> 26:08.815
[SPEAKER_02]: A light man entrepreneur is in the community.
26:09.196 --> 26:10.536
[SPEAKER_02]: We want to get the mindset right.
26:10.917 --> 26:13.258
[SPEAKER_02]: We want to get all the resources out to.
26:13.398 --> 26:16.661
[SPEAKER_02]: But it's about the values about the connection and that's priceless.
26:17.001 --> 26:18.902
[SPEAKER_02]: When you're networking, that's priceless.
26:18.942 --> 26:20.543
[SPEAKER_02]: So legacy builds network.
26:20.823 --> 26:22.144
[SPEAKER_02]: Get ready to pop off with that.
26:24.613 --> 26:27.755
[SPEAKER_02]: Do you gonna get some exclusive trainings inside of her?
26:28.075 --> 26:29.036
[SPEAKER_02]: Definitely gonna get those.
26:29.596 --> 26:31.597
[SPEAKER_02]: You gonna have a question and answer session.
26:31.637 --> 26:33.278
[SPEAKER_02]: You can get some feedbacks and marketing.
26:33.459 --> 26:36.721
[SPEAKER_02]: You can connect with others that could be a year niche.
26:36.741 --> 26:40.543
[SPEAKER_02]: You could connect with all the business owners who are on the same journey.
26:40.923 --> 26:42.884
[SPEAKER_02]: This is just a path that needs to be taken.
26:43.345 --> 26:43.625
[SPEAKER_02]: All right.
26:44.325 --> 26:44.886
[SPEAKER_02]: We could with that.
26:45.246 --> 26:46.547
[SPEAKER_02]: So let's wrap this up.
26:47.007 --> 26:47.647
[SPEAKER_02]: So before we do,
26:48.608 --> 26:49.228
[SPEAKER_02]: Leave your thoughts.
26:49.449 --> 26:55.212
[SPEAKER_02]: I told you, you could hit me, support at Solopano's ChroniclePyCase.info.
26:55.612 --> 26:56.793
[SPEAKER_02]: Leave a comment below.
26:57.113 --> 26:57.794
[SPEAKER_02]: Leave us a review.
26:58.154 --> 27:02.237
[SPEAKER_02]: Your potential customer, join the community because we want to engage.
27:02.857 --> 27:06.279
[SPEAKER_02]: We don't want, we do not want just a customer.
27:06.699 --> 27:09.101
[SPEAKER_02]: We want a community driven
27:10.282 --> 27:12.924
[SPEAKER_02]: So, here's my, here's my challenge to create one piece of content.
27:13.284 --> 27:18.649
[SPEAKER_02]: It helps you idea a customer solve a problem without mentioning the product or the service.
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[SPEAKER_02]: Just focus on the genuine that you are genuinely helping someone.
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[SPEAKER_02]: Then pay attention to see how many people respond.
27:27.116 --> 27:28.557
[SPEAKER_02]: I guarantee you you'll be surprised.
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[SPEAKER_02]: And that's about it for us today, man.
27:31.359 --> 27:32.399
[SPEAKER_02]: That's that's about it.
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[SPEAKER_02]: Thank you so much for listening.
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[SPEAKER_02]: Thank you so much for watching today's episode.
27:36.822 --> 27:43.406
[SPEAKER_02]: If you get value, please share it with other entrepreneurs who need to hurt a message or the math is still the best marketing tool ever.
27:44.006 --> 27:45.948
[SPEAKER_02]: And I'm going to see y'all in the next episode.
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[SPEAKER_02]: We are going to dive into some content frameworks generated.
27:50.353 --> 27:52.195
[SPEAKER_02]: The most engaged when in conversion.
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[SPEAKER_02]: But until then, keep building those relationships.
27:55.538 --> 27:56.940
[SPEAKER_02]: And I'm going to talk to y'all later about it.
27:57.220 --> 27:57.821
[SPEAKER_02]: We out of here.
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[SPEAKER_00]: Thanks for tuning in to the Soloproner's Chronicles Podcast.
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[SPEAKER_00]: I hope today's episode gave you the insights and inspiration you need to take the next step in your business journey.
28:18.412 --> 28:26.861
[SPEAKER_00]: If you enjoy the show, do me a favor, subscribe, leave a review on Apple Podcasts or Spotify, and share this episode with a fellow Soloproner.
28:27.662 --> 28:31.632
[SPEAKER_00]: Your feedback means the world to me and helps us reach more people just like you.
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[SPEAKER_00]: Let's thank our producers of the show, sincere and Charlie Strorter, Rea Cash and Theory Porter.
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[SPEAKER_00]: So don't forget, for more tips, tools and resources, subscribe to the show, so just keep building, keep growing, and I'll see you next time.
