Aug. 29, 2025
Why Podcasting is the Ultimate Hack for Solopreneurs and Coaches
In today's episode we talk about Why Podcasting is the Ultimate Hack for Solopreneurs and Coaches | Authority Building Secrets
**Description:**
Tired of creating content that gets ignored? Discover why podcasting is the most powerful (yet underutilized) tool for coaches and solopreneurs to build authority, attract premium clients, and scale their influence.
In this episode, you’ll learn:
✅ Why podcasting builds trust faster than any other content medium
✅ How to position yourself as the go-to expert in your niche
✅ The client attraction strategy that converts listeners into buyers
✅ How to turn one podcast episode into weeks of content
✅ Why your voice is your competitive advantage
Whether you’re a business coach, life coach, consultant, or service provider, this episode reveals the step-by-step strategy to stop being the best-kept secret in your industry and start building the business you deserve.
WEBVTT
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[SPEAKER_02]: Pitch it is.
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[SPEAKER_02]: You sit in your car after a frustrating day of posting on your social media, creating content, they get you just some mediocre twin likes, right?
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[SPEAKER_02]: But you're watching your competitors, seeing to do the same thing you're doing effortlessly, yet attracting the dream clients, but you're stuck in that so-called void, right?
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[SPEAKER_02]: Now imagine this, you wake up to DMs from potential clients saying, I've been
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[SPEAKER_02]: Pinging your pie case for the last couple of weeks.
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[SPEAKER_02]: And I'm ready to work with you.
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[SPEAKER_02]: Your phone's buzzing with notifications.
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[SPEAKER_02]: Now from random followers or from people who encourage a voice, trust you, trust your expertise, and literally
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[SPEAKER_02]: I'm going to show you exactly how podcast isn't just another content strategy.
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[SPEAKER_02]: It's the secret weapon to separate the six figure solar panels from everyone else still trying to fight for the scraps on Instagram.
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[SPEAKER_00]: Hey, solopreneurs!
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[SPEAKER_00]: Are you ready to turn your one-person business into a thriving empire?
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[SPEAKER_00]: Welcome to the solopreneur Chronicles podcast with Anthony Porter.
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[SPEAKER_00]: Each week, we're bringing you practical tips, real-life stories, and step-by-step frameworks to grow your income, build your brand, and find balance in your business.
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[SPEAKER_00]: If you love what you hear, make sure to subscribe.
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[SPEAKER_00]: Share the podcast with your network.
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[SPEAKER_00]: And leave us a review.
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[SPEAKER_00]: Your support helps us reach more so rumors just like you.
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[SPEAKER_00]: Let's grow together.
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[SPEAKER_00]: I'll see you on the next episode.
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[SPEAKER_00]: Let me know if you'd like to tweak the tone or structure.
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[SPEAKER_02]: What I want to do everyone, welcome back.
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[SPEAKER_02]: It's your boy over here in Salapanoa, Veronica's podcast.
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[SPEAKER_02]: I want to welcome our entrepreneurs.
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[SPEAKER_02]: I am your host, Mr. Anthony Porter.
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[SPEAKER_02]: And if you a coach get salted, or that one Salapanoa who's tired.
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[SPEAKER_02]: of your content, amster wheel, sitting there, stuck in the rut, and you're ready to be with a business that works well.
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[SPEAKER_02]: You sleep, you joined the right place today, my people was good, was happening.
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[SPEAKER_02]: Today we're going to dive into, why are podcasting?
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[SPEAKER_02]: It's hands down, the most underutilized tool in your business arsenal.
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[SPEAKER_02]: Now, I feel like every business needs a podcast.
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[SPEAKER_02]: I truly do.
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[SPEAKER_02]: I truly feel like if you don't have a podcast, you're stuck in a twenty century.
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[SPEAKER_02]: The reason why I feel like every business in this podcast is because it's just evergreen.
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[SPEAKER_02]: What else can you create content, either audio content or video content, record it, edit it, post it, and let it go.
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[SPEAKER_02]: Have a call to action and that call to action.
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[SPEAKER_02]: Be it your podcast works instantly for you.
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[SPEAKER_02]: What else can you get today?
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[SPEAKER_02]: Let's dive into why this is so important.
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[SPEAKER_02]: Why this works?
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[SPEAKER_02]: Why podcasting is the most underutilized hacks that you could have in your arsenal.
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[SPEAKER_02]: I saw the first thing we got to talk about is the trust fact that it changes everything.
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[SPEAKER_02]: So let's number one.
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[SPEAKER_02]: Let's get into that number one.
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[SPEAKER_02]: The trust fact of the changes everything.
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[SPEAKER_02]: See, here's what nobody talks about.
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[SPEAKER_02]: So, everybody could tell you, go start a podcast.
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[SPEAKER_02]: They don't tell you the back stories.
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[SPEAKER_02]: They don't tell you what you really need to know.
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[SPEAKER_02]: They don't tell you what really comes with starting a podcast.
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[SPEAKER_02]: When it comes to building your personal brand, they not telling you this.
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[SPEAKER_02]: You have to be able to understand that constant posting, showing up every day, making great content is what a podcast truly is, right?
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[SPEAKER_02]: So, again, it hurts what nobody talks about when it comes to building a personal brand.
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[SPEAKER_02]: I text post build awareness, think about it.
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[SPEAKER_02]: Text builds awareness, right?
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[SPEAKER_02]: That post does.
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[SPEAKER_02]: Videos build interests.
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[SPEAKER_02]: They get to see.
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[SPEAKER_02]: But podcast and podcasting builds trust.
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[SPEAKER_02]: And trust, my good friend is what converts browsers into bias.
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[SPEAKER_02]: See, when some re-instagram posts, they spend maybe three seconds at most of which are content.
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[SPEAKER_02]: When they watch your reels, it's probably fifteen seconds.
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[SPEAKER_02]: But when they listen to your podcast, they're giving you twenty, thirty.
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[SPEAKER_02]: Sometimes even sixty minutes of the undivided attention.
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[SPEAKER_02]: That's not just content consumption.
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[SPEAKER_02]: they are building a relationship on a whole another scale.
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[SPEAKER_02]: If they are taking a time out of day day and giving you their time, that's building content on a whole, another level.
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[SPEAKER_02]: That's building trust on a whole, another level.
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[SPEAKER_02]: That's a relationship building and scale.
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[SPEAKER_02]: So then you gotta think about this.
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[SPEAKER_02]: You gotta think about what you start that out.
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[SPEAKER_02]: You gotta think about the content
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[SPEAKER_02]: that could possibly take you to this next level and that's the compound effect of your voice.
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[SPEAKER_02]: Let me, let me share something that happened to me a few months ago after starting another podcast.
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[SPEAKER_02]: All right, so a lot of people don't understand.
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[SPEAKER_02]: If you are a serious entrepreneur, you might start a podcast and some of your best podcasts are true crimes and educational and how to make money online, those podcasts do very well.
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[SPEAKER_02]: So we at this opening of the Chronicles, this is where we file in it.
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[SPEAKER_02]: All right, but if you don't have something that resonates in the top, you know, ten percent, you have to have a catchy voice that makes people want to sit back and listen to you.
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[SPEAKER_02]: So I was sitting, I actually was sitting in the smoothie shop and this guy approached me and said, excuse me, aren't you turning portal?
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[SPEAKER_02]: Now, me being a person who I am, because I'm sort of like an introvert.
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[SPEAKER_02]: I don't go places.
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[SPEAKER_02]: And I'm thinking, you wouldn't see me in a video because I'm not trying to be, I'm not trying to be stereotypical.
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[SPEAKER_02]: But you would see me in a video because the content that I make is probably not something that you would possibly watch.
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[SPEAKER_02]: But then he hit me with this.
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[SPEAKER_02]: He says, no, no, no, I recognize you from your voice, from your podcast.
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[SPEAKER_02]: Man, I'm tapped into the solar panel of chronicles.
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[SPEAKER_02]: Every Monday morning it gets me through my way, oh my way to work.
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[SPEAKER_02]: And I've been listening to you for a minute.
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[SPEAKER_02]: And I feel like I know who you are.
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[SPEAKER_02]: I feel like we cool.
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[SPEAKER_02]: I feel like I know exactly who this person is.
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[SPEAKER_02]: And I got to thank you.
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[SPEAKER_02]: That's the power of voice.
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[SPEAKER_02]: See, it creates the intimacy that no other medium can match.
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[SPEAKER_02]: So they can see me all day.
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[SPEAKER_02]: They have no exactly who I am.
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[SPEAKER_02]: But if you've never met me and you hear my voice, then that's the power of intimacy.
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[SPEAKER_02]: So your audience isn't just hearing your ideas, they're hearing your personality, you're passion, you're authenticity, how authentic you are.
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[SPEAKER_02]: They're literally spending time with you while they commute to work out, commute to work, commute to my all games with the kids, they're spending time with you, they even doing the dishes.
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[SPEAKER_02]: But they're spending time with you.
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[SPEAKER_02]: They're listening to what you're saying.
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[SPEAKER_02]: So what does that lead me into?
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[SPEAKER_02]: At least me into the third time because now you have become the authority multiplier.
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[SPEAKER_02]: So the reality checked to this whole situation was, you gotta look at it in today's market.
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[SPEAKER_02]: Being good at what you do isn't enough to think about it.
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[SPEAKER_02]: This gentleman knew my voice because he's listening to me.
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[SPEAKER_02]: Not one time have I said I've had a course.
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[SPEAKER_02]: Not one time have I said I've got this.
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[SPEAKER_02]: Not one time have I said I got that.
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[SPEAKER_02]: He approached me because he hurt my voice.
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[SPEAKER_02]: And I'm super excited about that.
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[SPEAKER_02]: You know, as a man in today's era, with everything going on in this world, a person, I have nowhere, you know, because you get skeptical.
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[SPEAKER_02]: You don't want to judge people, but you get real skeptical in your home podcast.
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[SPEAKER_02]: And when I appreciate that, all right.
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[SPEAKER_02]: So again, being good at what you do is just isn't enough.
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[SPEAKER_02]: You have to be seen.
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[SPEAKER_02]: So I took that ass.
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[SPEAKER_02]: I need to start doing more videos.
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[SPEAKER_02]: I need to start doing more educational podcasts.
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[SPEAKER_02]: I need to start guiding people more.
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[SPEAKER_02]: I need to become the authority figure in this podcast in game.
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[SPEAKER_02]: Because he everybody know why this business no matter what you do and every business is a podcast.
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[SPEAKER_02]: I want to be seen as they go to expert and nothing positions you as an authority faster than having your own show.
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[SPEAKER_02]: You could go jump on somebody else's stuff, be a guest over here, be a guest over there, but look at it.
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[SPEAKER_02]: Now this this analogy is going to sound crazy.
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[SPEAKER_02]: Most of your sports figures who have these top notch podcasts
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[SPEAKER_02]: So they're backed by a lot of people, right?
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[SPEAKER_02]: And that's fine.
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[SPEAKER_02]: Man, listen, shout out to the mid-dollar with the game.
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[SPEAKER_02]: Shout out to the pivot.
08:42.226 --> 08:43.267
[SPEAKER_02]: Shout out to Club Shesher.
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[SPEAKER_02]: Shout out to the Joe Button Show.
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[SPEAKER_02]: I really like the Joe Button Show.
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[SPEAKER_02]: I really do.
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[SPEAKER_02]: I like drink champs.
08:48.830 --> 08:51.531
[SPEAKER_02]: I catch the pivot when I can.
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[SPEAKER_02]: If not, I catch the replays.
08:53.913 --> 08:55.954
[SPEAKER_02]: And I sit back and binge watch a lot of that stuff.
08:56.154 --> 08:59.096
[SPEAKER_02]: When it comes to hip hop, I'm listening to Joey and Jada.
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[SPEAKER_02]: Used to be math, man.
09:00.716 --> 09:02.137
[SPEAKER_02]: Kind of like disappeared.
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[SPEAKER_02]: I don't know where he went to.
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[SPEAKER_02]: But think about this.
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[SPEAKER_02]: You get your own show.
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[SPEAKER_02]: What is your niche?
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[SPEAKER_02]: When you introduce, when you introduce yourself as a coach, people think, oh, another coach.
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[SPEAKER_02]: But when you say,
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[SPEAKER_02]: I make coach and I host the podcast.
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[SPEAKER_02]: Suddenly it's different because you in the thordy, you're someone worth paying attention to being a coach is one thing.
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[SPEAKER_02]: It's a million one coaches, but there's not many out here who have a podcast.
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[SPEAKER_02]: All right, so you got to be able to say hi.
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[SPEAKER_02]: I'm a coach.
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[SPEAKER_02]: But I host this podcast.
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[SPEAKER_02]: Got to sell up into a Chronicles podcast.
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[SPEAKER_02]: What do you do?
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[SPEAKER_02]: Man, we have, we have Sullivan Lewis, creative coaches go from an inconsistent five figure income to the six and seven figure lifestyle of their choosing without all of that fluff.
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[SPEAKER_02]: So you got to be able to let them know who you are, what it is you do, why they should listen to you.
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[SPEAKER_02]: It's third choice.
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[SPEAKER_02]: It's not your choice, it's third choice, but you have to make them be drawn to you.
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[SPEAKER_02]: All right, so that's what we lead until the client attraction machine.
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[SPEAKER_02]: See, this is where it gets really interesting, because he podcasting, doesn't just build your brain.
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[SPEAKER_02]: It builds your business.
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[SPEAKER_02]: Every episode can be essentially like what?
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[SPEAKER_02]: Twenty minutes.
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[SPEAKER_02]: It's a sales conversation, but you're having a conversation that you don't even realize that you're having a conversation with your idea client about a product that you're not even trying to sell at that particular point.
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[SPEAKER_02]: So we just have the conversation.
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[SPEAKER_02]: You're demonstrating your expertise.
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[SPEAKER_02]: You're showing your methodology.
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[SPEAKER_02]: You are providing your value before you even get to the sales call with them.
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[SPEAKER_02]: See back back when I first started, I didn't understand that.
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[SPEAKER_02]: I didn't want to get on these sales calls.
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[SPEAKER_02]: I hate the sales call, but I had a person.
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[SPEAKER_02]: I had a client who
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[SPEAKER_02]: Listen, hit me up.
10:46.862 --> 10:47.342
[SPEAKER_02]: Asked me.
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[SPEAKER_02]: I need you to help me build this podcast.
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[SPEAKER_02]: And this was like four years ago.
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[SPEAKER_02]: I had no coaching program.
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[SPEAKER_02]: I had none of that.
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[SPEAKER_02]: He offered me fine.
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[SPEAKER_02]: Okay.
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[SPEAKER_02]: Took me three episodes to listen to to figure out what he needed and I already figured it out and I knew how to help him.
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[SPEAKER_02]: And this is how basically got into doing what I do best.
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[SPEAKER_02]: And it's how you attract, convert, and deliver on your podcast.
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[SPEAKER_02]: You want to attract clients.
11:09.921 --> 11:11.141
[SPEAKER_02]: You want to convert them to clients.
11:11.181 --> 11:16.243
[SPEAKER_02]: And you want to deliver how does how to grow scale and monetize their podcast.
11:16.483 --> 11:17.863
[SPEAKER_02]: So that's what you had to do, man.
11:17.883 --> 11:19.324
[SPEAKER_02]: A lot of people don't get that.
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[SPEAKER_02]: And see one of the main things was it had this person found me was through a networking superpower.
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[SPEAKER_02]: See the thing of these as an introvert.
11:26.786 --> 11:27.666
[SPEAKER_02]: I don't like going places.
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[SPEAKER_02]: Hey, crap.
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[SPEAKER_02]: I really do.
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[SPEAKER_02]: But here's what's crazy.
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[SPEAKER_02]: If you think solo episodes are powerful, wait until you start interviewing guests.
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[SPEAKER_02]: My favorite first interview I ever did was with a guy named Christian Allen.
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[SPEAKER_02]: Christian does pesky troll.
11:41.493 --> 11:42.653
[SPEAKER_02]: He used to work for a company.
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[SPEAKER_02]: I'm not going to say the company's name, but now he has his own.
11:45.354 --> 11:53.858
[SPEAKER_02]: And if you're in the metro, a Jefferson County area, Louisville, Kentucky area, Southern Indiana area, tell him a pesky troll is where it's at.
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[SPEAKER_02]: But I had him as a guest and he was a good friend of mine.
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[SPEAKER_02]: And suddenly, you have a legit reason to reach out to anyone else in other industries that I saw the Panthers.
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[SPEAKER_02]: He started this on the whim and he's doing great right.
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[SPEAKER_02]: Right.
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[SPEAKER_02]: So I just, I just didn't want that to happen.
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[SPEAKER_02]: I loved to have you on my podcast.
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[SPEAKER_02]: I opened the door.
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[SPEAKER_02]: He walked writing in, killed the episode.
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[SPEAKER_02]: I can't take credit for nothing because he's a hard worker.
12:20.399 --> 12:25.864
[SPEAKER_02]: But having him on that episode kind of prevailed me to continue doing what I was doing.
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[SPEAKER_02]: See, every guest can become a potential referral partner.
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[SPEAKER_02]: When you collaborate, when you do stuff with these folks, you gotta understand.
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[SPEAKER_02]: You're a sitting there recording, editing, sharing.
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[SPEAKER_02]: They're gonna post it on day stuff.
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[SPEAKER_02]: They social media.
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[SPEAKER_02]: You posted it on yours.
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[SPEAKER_02]: It's a win-win situation.
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[SPEAKER_02]: When you post on your platform, they're seeing a pest control guy and a reasonable price who genuinely cares about making sure you are pest-free.
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[SPEAKER_02]: When he post on his site, these are people who are seeing this episode and understand it.
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[SPEAKER_02]: They have businesses that they want to start, but it's a hobby right now.
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[SPEAKER_02]: and they just want to be able to get out, get it out, and be able to move forward.
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[SPEAKER_02]: And get away from that nine to five that's kicking they tail.
13:12.076 --> 13:23.743
[SPEAKER_02]: So again, what can lead to this, but listen, when you start collaborating, we still have a referral partner, you can start speaking, geese, joint venture deals, have value clients, simply because you interview somebody on your show.
13:23.943 --> 13:26.084
[SPEAKER_02]: Now, her ears, something that you need to think about.
13:26.124 --> 13:27.785
[SPEAKER_02]: Content multiplies structure, issues strategies.
13:28.345 --> 13:32.848
[SPEAKER_02]: This is the hack that can save, make, and break, anybody.
13:33.208 --> 13:41.934
[SPEAKER_02]: He's the efficiency hack that most podcasts, most people want to start a podcast, who get in because most podcasts are queer.
13:42.275 --> 13:43.135
[SPEAKER_02]: This is what they miss.
13:43.395 --> 13:53.082
[SPEAKER_02]: One, thirty-minute episode can become five to seven social media posts to the three linked in, articles, email, newsletter, content for each week.
13:53.442 --> 13:57.385
[SPEAKER_02]: YouTube shows and TikTok clips in a blog post content.
13:57.725 --> 13:58.166
[SPEAKER_02]: generate.
13:58.446 --> 14:00.588
[SPEAKER_02]: You're not creating more content.
14:00.968 --> 14:02.550
[SPEAKER_02]: You're creating smarter content.
14:02.750 --> 14:04.652
[SPEAKER_02]: Content that works harder for your business.
14:04.872 --> 14:06.594
[SPEAKER_02]: Then you gotta have a long-term asset with that.
14:06.934 --> 14:13.040
[SPEAKER_02]: Unlike social media posts that disappear into the algorithm of business, your podcast episodes are evergreen.
14:13.180 --> 14:13.841
[SPEAKER_02]: I said that before.
14:14.201 --> 14:17.565
[SPEAKER_02]: Someone can discover episode five, six, seven years away.
14:18.185 --> 14:20.648
[SPEAKER_02]: I've gone on podcast that you wouldn't believe.
14:22.812 --> 14:25.733
[SPEAKER_02]: I felt a podcast that I just happened to stumble across.
14:26.153 --> 14:28.694
[SPEAKER_02]: I'm thinking they just came out and even had eight years.
14:29.054 --> 14:32.075
[SPEAKER_02]: I've gone back and binge listening to the episodes.
14:32.455 --> 14:33.235
[SPEAKER_02]: Shout out to Peflin.
14:33.495 --> 14:34.316
[SPEAKER_02]: The numbers don't lie.
14:34.696 --> 14:36.256
[SPEAKER_02]: When you have podcasts, the numbers don't lie.
14:36.476 --> 14:37.437
[SPEAKER_02]: See the average coast.
14:37.777 --> 14:41.798
[SPEAKER_02]: The average podcast listening has a household income of seventy-five k-a-high.
14:42.258 --> 14:44.820
[SPEAKER_02]: He's on broke browsers, all right?
14:45.000 --> 14:45.760
[SPEAKER_02]: They're not broke.
14:46.101 --> 14:49.103
[SPEAKER_02]: These are your idea of clients with money that invested solutions.
14:49.423 --> 14:53.666
[SPEAKER_02]: See, when you have a podcast, you're not telling them what it is you could do.
14:53.746 --> 14:55.887
[SPEAKER_02]: You're giving them the solution to a pro.
14:55.987 --> 15:02.632
[SPEAKER_02]: And with over four hundred sixty four million podcast listeners worldwide, but only two million active podcast.
15:03.072 --> 15:06.534
[SPEAKER_02]: There are still massive space in this whole oracle.
15:06.894 --> 15:16.678
[SPEAKER_02]: So when you hear people say podcast and saturate, tell me how you have four hundred listeners and only two million active podcasts.
15:16.978 --> 15:17.438
[SPEAKER_02]: Something right.
15:17.858 --> 15:18.339
[SPEAKER_02]: Something right.
15:18.699 --> 15:18.939
[SPEAKER_02]: All right.
15:19.039 --> 15:20.700
[SPEAKER_02]: So I just wanted to give you those numbers.
15:20.740 --> 15:21.900
[SPEAKER_02]: I wanted to get close to you.
15:22.320 --> 15:23.661
[SPEAKER_02]: I wanted to get you to understand now.
15:24.001 --> 15:25.802
[SPEAKER_02]: I get it starting to podcast fields on who I'm.
15:26.242 --> 15:28.323
[SPEAKER_02]: to take the editing, find the topics.
15:28.664 --> 15:30.325
[SPEAKER_02]: It all seems a lot, right?
15:30.685 --> 15:31.245
[SPEAKER_02]: I know what to do.
15:31.566 --> 15:32.186
[SPEAKER_02]: But here's the truth.
15:32.466 --> 15:33.887
[SPEAKER_02]: You don't need to be perfect.
15:33.927 --> 15:35.248
[SPEAKER_02]: You don't need perfect equipment.
15:35.288 --> 15:37.069
[SPEAKER_02]: You don't need a Hollywood studio.
15:37.389 --> 15:40.992
[SPEAKER_02]: How you need is clarity on your message and the courage to start.
15:41.272 --> 15:51.018
[SPEAKER_02]: And if you've ready to stop being the best kept secret in your industry and start building the new authority and influence your experts to these desires,
15:52.019 --> 15:54.860
[SPEAKER_02]: Well, this herbs, then I want you to, I want to support you.
15:55.040 --> 15:56.801
[SPEAKER_02]: So first, there's what I need you to do.
15:57.161 --> 16:00.382
[SPEAKER_02]: Follow me over on Instagram at the sublip of the new Chronicles PC.
16:00.502 --> 16:01.763
[SPEAKER_02]: Like, it's following.
16:02.023 --> 16:05.344
[SPEAKER_02]: Even if you don't subscribe because for the first of all, let me say this.
16:05.704 --> 16:10.406
[SPEAKER_02]: Subscribe to the podcast because each week we drop tactics, tips, no flow of strategies.
16:11.226 --> 16:23.395
[SPEAKER_02]: Now, second, if you're serious about scaling, starting or doing anything with a podcast, we have in our new community that should be up and running about the end of before September the fifth.
16:23.736 --> 16:25.217
[SPEAKER_02]: We should for September the fifth run.
16:25.858 --> 16:30.081
[SPEAKER_02]: All right, so we have a twelve days of podcasting, free, free course.
16:30.401 --> 16:32.942
[SPEAKER_02]: It's out of our community solo empire network.
16:33.223 --> 16:35.224
[SPEAKER_02]: I'm leaving a link in the description.
16:35.584 --> 16:36.565
[SPEAKER_02]: Join us for free community.
16:36.805 --> 16:37.805
[SPEAKER_02]: We're not asked if it'll be real.
16:37.985 --> 16:38.486
[SPEAKER_02]: It's free.
16:38.846 --> 16:45.150
[SPEAKER_02]: What this community is is going to be a community of solipenoids, coaches, creators, podcasts, all in one.
16:45.470 --> 16:48.432
[SPEAKER_02]: A community is where you bounce ideas off of each other.
16:48.932 --> 16:49.552
[SPEAKER_02]: collab.
16:49.893 --> 17:01.920
[SPEAKER_02]: You might find somebody who has an inside track to a certain tech that you need or you want to learn and you might have something that they have and that collaboration becomes Apple.
17:02.241 --> 17:02.901
[SPEAKER_02]: You see what I'm saying?
17:04.382 --> 17:05.683
[SPEAKER_02]: Togetherness is where it's at.
17:05.703 --> 17:08.745
[SPEAKER_02]: So, some tip of the fifth, we're launching the solar pinura network.
17:09.045 --> 17:12.747
[SPEAKER_02]: I mean, solo, empire network community over on school.
17:12.967 --> 17:15.329
[SPEAKER_02]: We go have some links in there, some resources.
17:15.969 --> 17:19.091
[SPEAKER_02]: We're giving away the podcast playbook.
17:19.451 --> 17:24.854
[SPEAKER_02]: So, it's a newly designed playbook that helps you get started so you can understand.
17:25.234 --> 17:32.579
[SPEAKER_02]: So, for those who want to get in on, put the link for tap back in next week and we'll make sure that you get everything that you need to get out.
17:32.999 --> 17:35.101
[SPEAKER_02]: Now remember this, your voice does matter.
17:35.602 --> 17:37.624
[SPEAKER_02]: As we come to a close, I want you to understand this.
17:37.844 --> 17:45.553
[SPEAKER_02]: There are people out there right now who need exactly what you have to offer, but they can't find you in the noise on social media.
17:45.933 --> 17:47.976
[SPEAKER_02]: Podcasts and this is just content creation.
17:48.076 --> 17:51.940
[SPEAKER_02]: It's a relationship building, authority positioning, and business development.
17:52.321 --> 17:54.403
[SPEAKER_02]: I'll wrote up into one big episode.
17:54.743 --> 17:55.384
[SPEAKER_02]: One big show.
17:55.764 --> 17:58.666
[SPEAKER_02]: The question isn't whether you should start a podcast.
17:58.706 --> 18:02.208
[SPEAKER_02]: The question is, how much longer are you willing to stay invisible?
18:02.528 --> 18:05.910
[SPEAKER_02]: Now, until next time, keep building, keep growing and remember.
18:06.491 --> 18:07.892
[SPEAKER_02]: Subscribe to the podcast.
18:07.992 --> 18:08.832
[SPEAKER_02]: Leave us a review.
18:09.113 --> 18:13.555
[SPEAKER_02]: Your success is very important with our success.
18:13.736 --> 18:13.956
[SPEAKER_02]: All right.
18:14.516 --> 18:15.437
[SPEAKER_02]: It should be over here.
18:15.477 --> 18:16.878
[SPEAKER_02]: Sullivan of the Chronicles Podcast.
18:16.938 --> 18:17.478
[SPEAKER_02]: This is me.
18:17.918 --> 18:20.320
[SPEAKER_02]: Mr. T. P. Tony Porter, we had a hearing out piece.
18:30.412 --> 18:33.396
[SPEAKER_01]: Thanks for tuning in to the Solarpreneurs Chronicles podcast.
18:34.056 --> 18:39.623
[SPEAKER_01]: I hope today's episode gave you the insights and inspiration you need to take the next step in your business journey.
18:40.324 --> 18:48.774
[SPEAKER_01]: If you enjoy the show, do me a favor, subscribe, leave a review on Apple Podcasts or Spotify and share this episode with a fellow Solarpreneur.
18:49.575 --> 18:53.565
[SPEAKER_01]: Your feedback means the world to me and helps us reach more people just like you.
18:54.206 --> 18:59.799
[SPEAKER_01]: Let's thank our producers of the show, sincere and Charlie Strorter, Rea Cash and Theory Porter.
19:00.401 --> 19:08.139
[SPEAKER_01]: So don't forget, for more tips, tools and resources, subscribe to the show, so just keep building, keep growing, and I'll see you next time.
00:00.171 --> 00:00.631
[SPEAKER_02]: Pitch it is.
00:00.752 --> 00:09.058
[SPEAKER_02]: You sit in your car after a frustrating day of posting on your social media, creating content, they get you just some mediocre twin likes, right?
00:09.259 --> 00:20.268
[SPEAKER_02]: But you're watching your competitors, seeing to do the same thing you're doing effortlessly, yet attracting the dream clients, but you're stuck in that so-called void, right?
00:20.648 --> 00:25.392
[SPEAKER_02]: Now imagine this, you wake up to DMs from potential clients saying, I've been
00:26.578 --> 00:29.601
[SPEAKER_02]: Pinging your pie case for the last couple of weeks.
00:29.961 --> 00:30.922
[SPEAKER_02]: And I'm ready to work with you.
00:31.263 --> 00:33.244
[SPEAKER_02]: Your phone's buzzing with notifications.
00:33.585 --> 00:40.832
[SPEAKER_02]: Now from random followers or from people who encourage a voice, trust you, trust your expertise, and literally
00:43.404 --> 00:55.132
[SPEAKER_02]: I'm going to show you exactly how podcast isn't just another content strategy.
00:55.472 --> 01:02.697
[SPEAKER_02]: It's the secret weapon to separate the six figure solar panels from everyone else still trying to fight for the scraps on Instagram.
01:03.297 --> 01:04.578
[SPEAKER_00]: Hey, solopreneurs!
01:05.119 --> 01:08.641
[SPEAKER_00]: Are you ready to turn your one-person business into a thriving empire?
01:09.622 --> 01:13.585
[SPEAKER_00]: Welcome to the solopreneur Chronicles podcast with Anthony Porter.
01:14.646 --> 01:25.214
[SPEAKER_00]: Each week, we're bringing you practical tips, real-life stories, and step-by-step frameworks to grow your income, build your brand, and find balance in your business.
01:26.779 --> 01:37.767
[SPEAKER_00]: If you love what you hear, make sure to subscribe.
01:37.827 --> 01:39.548
[SPEAKER_00]: Share the podcast with your network.
01:40.108 --> 01:41.569
[SPEAKER_00]: And leave us a review.
01:42.049 --> 01:45.472
[SPEAKER_00]: Your support helps us reach more so rumors just like you.
01:46.572 --> 01:47.493
[SPEAKER_00]: Let's grow together.
01:48.013 --> 01:49.474
[SPEAKER_00]: I'll see you on the next episode.
01:50.735 --> 01:53.197
[SPEAKER_00]: Let me know if you'd like to tweak the tone or structure.
02:00.113 --> 02:01.676
[SPEAKER_02]: What I want to do everyone, welcome back.
02:01.776 --> 02:04.982
[SPEAKER_02]: It's your boy over here in Salapanoa, Veronica's podcast.
02:05.002 --> 02:06.465
[SPEAKER_02]: I want to welcome our entrepreneurs.
02:06.585 --> 02:07.967
[SPEAKER_02]: I am your host, Mr. Anthony Porter.
02:08.448 --> 02:12.315
[SPEAKER_02]: And if you a coach get salted, or that one Salapanoa who's tired.
02:13.288 --> 02:20.374
[SPEAKER_02]: of your content, amster wheel, sitting there, stuck in the rut, and you're ready to be with a business that works well.
02:20.414 --> 02:25.077
[SPEAKER_02]: You sleep, you joined the right place today, my people was good, was happening.
02:25.618 --> 02:28.180
[SPEAKER_02]: Today we're going to dive into, why are podcasting?
02:28.580 --> 02:33.424
[SPEAKER_02]: It's hands down, the most underutilized tool in your business arsenal.
02:33.784 --> 02:36.166
[SPEAKER_02]: Now, I feel like every business needs a podcast.
02:36.466 --> 02:36.987
[SPEAKER_02]: I truly do.
02:37.367 --> 02:40.830
[SPEAKER_02]: I truly feel like if you don't have a podcast, you're stuck in a twenty century.
02:41.250 --> 02:45.293
[SPEAKER_02]: The reason why I feel like every business in this podcast is because it's just evergreen.
02:45.653 --> 02:54.840
[SPEAKER_02]: What else can you create content, either audio content or video content, record it, edit it, post it, and let it go.
02:55.221 --> 02:57.622
[SPEAKER_02]: Have a call to action and that call to action.
02:57.983 --> 03:01.646
[SPEAKER_02]: Be it your podcast works instantly for you.
03:01.846 --> 03:02.927
[SPEAKER_02]: What else can you get today?
03:03.787 --> 03:07.090
[SPEAKER_02]: Let's dive into why this is so important.
03:07.431 --> 03:08.232
[SPEAKER_02]: Why this works?
03:08.612 --> 03:15.919
[SPEAKER_02]: Why podcasting is the most underutilized hacks that you could have in your arsenal.
03:16.219 --> 03:20.424
[SPEAKER_02]: I saw the first thing we got to talk about is the trust fact that it changes everything.
03:20.464 --> 03:21.124
[SPEAKER_02]: So let's number one.
03:21.164 --> 03:22.165
[SPEAKER_02]: Let's get into that number one.
03:22.526 --> 03:24.027
[SPEAKER_02]: The trust fact of the changes everything.
03:24.408 --> 03:25.709
[SPEAKER_02]: See, here's what nobody talks about.
03:26.009 --> 03:28.170
[SPEAKER_02]: So, everybody could tell you, go start a podcast.
03:28.190 --> 03:30.111
[SPEAKER_02]: They don't tell you the back stories.
03:30.151 --> 03:32.132
[SPEAKER_02]: They don't tell you what you really need to know.
03:32.152 --> 03:35.454
[SPEAKER_02]: They don't tell you what really comes with starting a podcast.
03:35.774 --> 03:39.496
[SPEAKER_02]: When it comes to building your personal brand, they not telling you this.
03:39.736 --> 03:47.920
[SPEAKER_02]: You have to be able to understand that constant posting, showing up every day, making great content is what a podcast truly is, right?
03:47.960 --> 03:53.203
[SPEAKER_02]: So, again, it hurts what nobody talks about when it comes to building a personal brand.
03:54.945 --> 03:58.708
[SPEAKER_02]: I text post build awareness, think about it.
03:59.208 --> 04:00.870
[SPEAKER_02]: Text builds awareness, right?
04:01.170 --> 04:01.910
[SPEAKER_02]: That post does.
04:02.511 --> 04:04.052
[SPEAKER_02]: Videos build interests.
04:04.392 --> 04:05.073
[SPEAKER_02]: They get to see.
04:05.473 --> 04:08.815
[SPEAKER_02]: But podcast and podcasting builds trust.
04:09.216 --> 04:13.439
[SPEAKER_02]: And trust, my good friend is what converts browsers into bias.
04:13.799 --> 04:20.344
[SPEAKER_02]: See, when some re-instagram posts, they spend maybe three seconds at most of which are content.
04:20.604 --> 04:23.927
[SPEAKER_02]: When they watch your reels, it's probably fifteen seconds.
04:24.287 --> 04:28.510
[SPEAKER_02]: But when they listen to your podcast, they're giving you twenty, thirty.
04:29.270 --> 04:32.313
[SPEAKER_02]: Sometimes even sixty minutes of the undivided attention.
04:32.533 --> 04:35.215
[SPEAKER_02]: That's not just content consumption.
04:35.615 --> 04:38.857
[SPEAKER_02]: they are building a relationship on a whole another scale.
04:39.217 --> 04:47.242
[SPEAKER_02]: If they are taking a time out of day day and giving you their time, that's building content on a whole, another level.
04:47.602 --> 04:51.304
[SPEAKER_02]: That's building trust on a whole, another level.
04:51.384 --> 04:54.206
[SPEAKER_02]: That's a relationship building and scale.
04:54.446 --> 04:55.607
[SPEAKER_02]: So then you gotta think about this.
04:55.627 --> 04:57.388
[SPEAKER_02]: You gotta think about what you start that out.
04:57.408 --> 04:59.009
[SPEAKER_02]: You gotta think about the content
04:59.429 --> 05:05.894
[SPEAKER_02]: that could possibly take you to this next level and that's the compound effect of your voice.
05:06.194 --> 05:12.399
[SPEAKER_02]: Let me, let me share something that happened to me a few months ago after starting another podcast.
05:12.419 --> 05:14.661
[SPEAKER_02]: All right, so a lot of people don't understand.
05:14.881 --> 05:24.689
[SPEAKER_02]: If you are a serious entrepreneur, you might start a podcast and some of your best podcasts are true crimes and educational and how to make money online, those podcasts do very well.
05:25.050 --> 05:27.772
[SPEAKER_02]: So we at this opening of the Chronicles, this is where we file in it.
05:28.332 --> 05:39.322
[SPEAKER_02]: All right, but if you don't have something that resonates in the top, you know, ten percent, you have to have a catchy voice that makes people want to sit back and listen to you.
05:39.402 --> 05:48.390
[SPEAKER_02]: So I was sitting, I actually was sitting in the smoothie shop and this guy approached me and said, excuse me, aren't you turning portal?
05:48.610 --> 05:52.313
[SPEAKER_02]: Now, me being a person who I am, because I'm sort of like an introvert.
05:52.433 --> 05:53.294
[SPEAKER_02]: I don't go places.
05:53.554 --> 05:59.599
[SPEAKER_02]: And I'm thinking, you wouldn't see me in a video because I'm not trying to be, I'm not trying to be stereotypical.
05:59.959 --> 06:08.426
[SPEAKER_02]: But you would see me in a video because the content that I make is probably not something that you would possibly watch.
06:09.026 --> 06:11.748
[SPEAKER_02]: But then he hit me with this.
06:11.788 --> 06:15.151
[SPEAKER_02]: He says, no, no, no, I recognize you from your voice, from your podcast.
06:15.351 --> 06:17.313
[SPEAKER_02]: Man, I'm tapped into the solar panel of chronicles.
06:18.350 --> 06:21.592
[SPEAKER_02]: Every Monday morning it gets me through my way, oh my way to work.
06:22.313 --> 06:23.874
[SPEAKER_02]: And I've been listening to you for a minute.
06:24.415 --> 06:26.996
[SPEAKER_02]: And I feel like I know who you are.
06:27.177 --> 06:28.377
[SPEAKER_02]: I feel like we cool.
06:28.658 --> 06:31.540
[SPEAKER_02]: I feel like I know exactly who this person is.
06:31.880 --> 06:32.661
[SPEAKER_02]: And I got to thank you.
06:33.021 --> 06:34.122
[SPEAKER_02]: That's the power of voice.
06:34.382 --> 06:37.824
[SPEAKER_02]: See, it creates the intimacy that no other medium can match.
06:38.205 --> 06:39.406
[SPEAKER_02]: So they can see me all day.
06:39.806 --> 06:41.307
[SPEAKER_02]: They have no exactly who I am.
06:41.387 --> 06:46.431
[SPEAKER_02]: But if you've never met me and you hear my voice, then that's the power of intimacy.
06:46.811 --> 06:55.216
[SPEAKER_02]: So your audience isn't just hearing your ideas, they're hearing your personality, you're passion, you're authenticity, how authentic you are.
06:55.356 --> 07:06.382
[SPEAKER_02]: They're literally spending time with you while they commute to work out, commute to work, commute to my all games with the kids, they're spending time with you, they even doing the dishes.
07:06.742 --> 07:08.102
[SPEAKER_02]: But they're spending time with you.
07:08.242 --> 07:10.123
[SPEAKER_02]: They're listening to what you're saying.
07:10.503 --> 07:11.683
[SPEAKER_02]: So what does that lead me into?
07:11.743 --> 07:15.944
[SPEAKER_02]: At least me into the third time because now you have become the authority multiplier.
07:16.324 --> 07:20.545
[SPEAKER_02]: So the reality checked to this whole situation was, you gotta look at it in today's market.
07:20.725 --> 07:23.145
[SPEAKER_02]: Being good at what you do isn't enough to think about it.
07:23.165 --> 07:27.466
[SPEAKER_02]: This gentleman knew my voice because he's listening to me.
07:27.786 --> 07:29.767
[SPEAKER_02]: Not one time have I said I've had a course.
07:29.787 --> 07:31.807
[SPEAKER_02]: Not one time have I said I've got this.
07:31.827 --> 07:33.327
[SPEAKER_02]: Not one time have I said I got that.
07:33.687 --> 07:35.728
[SPEAKER_02]: He approached me because he hurt my voice.
07:37.130 --> 07:38.391
[SPEAKER_02]: And I'm super excited about that.
07:38.411 --> 07:47.740
[SPEAKER_02]: You know, as a man in today's era, with everything going on in this world, a person, I have nowhere, you know, because you get skeptical.
07:48.080 --> 07:52.625
[SPEAKER_02]: You don't want to judge people, but you get real skeptical in your home podcast.
07:52.985 --> 07:54.667
[SPEAKER_02]: And when I appreciate that, all right.
07:54.687 --> 07:57.829
[SPEAKER_02]: So again, being good at what you do is just isn't enough.
07:58.070 --> 07:59.031
[SPEAKER_02]: You have to be seen.
07:59.391 --> 08:00.512
[SPEAKER_02]: So I took that ass.
08:00.832 --> 08:02.113
[SPEAKER_02]: I need to start doing more videos.
08:02.474 --> 08:04.696
[SPEAKER_02]: I need to start doing more educational podcasts.
08:04.736 --> 08:06.778
[SPEAKER_02]: I need to start guiding people more.
08:06.978 --> 08:10.221
[SPEAKER_02]: I need to become the authority figure in this podcast in game.
08:10.641 --> 08:14.945
[SPEAKER_02]: Because he everybody know why this business no matter what you do and every business is a podcast.
08:15.165 --> 08:22.611
[SPEAKER_02]: I want to be seen as they go to expert and nothing positions you as an authority faster than having your own show.
08:22.952 --> 08:28.256
[SPEAKER_02]: You could go jump on somebody else's stuff, be a guest over here, be a guest over there, but look at it.
08:28.477 --> 08:31.059
[SPEAKER_02]: Now this this analogy is going to sound crazy.
08:31.699 --> 08:35.723
[SPEAKER_02]: Most of your sports figures who have these top notch podcasts
08:35.903 --> 08:37.324
[SPEAKER_02]: So they're backed by a lot of people, right?
08:37.504 --> 08:38.124
[SPEAKER_02]: And that's fine.
08:38.524 --> 08:40.706
[SPEAKER_02]: Man, listen, shout out to the mid-dollar with the game.
08:41.066 --> 08:41.966
[SPEAKER_02]: Shout out to the pivot.
08:42.226 --> 08:43.267
[SPEAKER_02]: Shout out to Club Shesher.
08:43.527 --> 08:44.848
[SPEAKER_02]: Shout out to the Joe Button Show.
08:45.248 --> 08:46.489
[SPEAKER_02]: I really like the Joe Button Show.
08:46.829 --> 08:47.269
[SPEAKER_02]: I really do.
08:47.649 --> 08:48.510
[SPEAKER_02]: I like drink champs.
08:48.830 --> 08:51.531
[SPEAKER_02]: I catch the pivot when I can.
08:51.872 --> 08:53.553
[SPEAKER_02]: If not, I catch the replays.
08:53.913 --> 08:55.954
[SPEAKER_02]: And I sit back and binge watch a lot of that stuff.
08:56.154 --> 08:59.096
[SPEAKER_02]: When it comes to hip hop, I'm listening to Joey and Jada.
08:59.416 --> 09:00.476
[SPEAKER_02]: Used to be math, man.
09:00.716 --> 09:02.137
[SPEAKER_02]: Kind of like disappeared.
09:02.157 --> 09:02.898
[SPEAKER_02]: I don't know where he went to.
09:03.638 --> 09:04.479
[SPEAKER_02]: But think about this.
09:04.960 --> 09:05.921
[SPEAKER_02]: You get your own show.
09:06.321 --> 09:06.982
[SPEAKER_02]: What is your niche?
09:07.242 --> 09:11.968
[SPEAKER_02]: When you introduce, when you introduce yourself as a coach, people think, oh, another coach.
09:12.408 --> 09:13.149
[SPEAKER_02]: But when you say,
09:14.131 --> 09:16.772
[SPEAKER_02]: I make coach and I host the podcast.
09:16.832 --> 09:23.914
[SPEAKER_02]: Suddenly it's different because you in the thordy, you're someone worth paying attention to being a coach is one thing.
09:23.934 --> 09:28.155
[SPEAKER_02]: It's a million one coaches, but there's not many out here who have a podcast.
09:28.175 --> 09:30.456
[SPEAKER_02]: All right, so you got to be able to say hi.
09:30.816 --> 09:31.617
[SPEAKER_02]: I'm a coach.
09:32.017 --> 09:33.097
[SPEAKER_02]: But I host this podcast.
09:33.117 --> 09:34.637
[SPEAKER_02]: Got to sell up into a Chronicles podcast.
09:35.438 --> 09:35.898
[SPEAKER_02]: What do you do?
09:36.398 --> 09:44.982
[SPEAKER_02]: Man, we have, we have Sullivan Lewis, creative coaches go from an inconsistent five figure income to the six and seven figure lifestyle of their choosing without all of that fluff.
09:45.342 --> 09:50.785
[SPEAKER_02]: So you got to be able to let them know who you are, what it is you do, why they should listen to you.
09:51.165 --> 09:51.986
[SPEAKER_02]: It's third choice.
09:52.146 --> 09:56.488
[SPEAKER_02]: It's not your choice, it's third choice, but you have to make them be drawn to you.
09:57.308 --> 10:01.289
[SPEAKER_02]: All right, so that's what we lead until the client attraction machine.
10:01.509 --> 10:07.911
[SPEAKER_02]: See, this is where it gets really interesting, because he podcasting, doesn't just build your brain.
10:08.251 --> 10:09.292
[SPEAKER_02]: It builds your business.
10:09.592 --> 10:12.673
[SPEAKER_02]: Every episode can be essentially like what?
10:12.853 --> 10:13.373
[SPEAKER_02]: Twenty minutes.
10:13.733 --> 10:25.077
[SPEAKER_02]: It's a sales conversation, but you're having a conversation that you don't even realize that you're having a conversation with your idea client about a product that you're not even trying to sell at that particular point.
10:25.097 --> 10:26.337
[SPEAKER_02]: So we just have the conversation.
10:26.717 --> 10:28.559
[SPEAKER_02]: You're demonstrating your expertise.
10:28.579 --> 10:30.562
[SPEAKER_02]: You're showing your methodology.
10:30.642 --> 10:36.469
[SPEAKER_02]: You are providing your value before you even get to the sales call with them.
10:36.609 --> 10:39.493
[SPEAKER_02]: See back back when I first started, I didn't understand that.
10:39.833 --> 10:41.255
[SPEAKER_02]: I didn't want to get on these sales calls.
10:41.375 --> 10:43.858
[SPEAKER_02]: I hate the sales call, but I had a person.
10:43.958 --> 10:44.900
[SPEAKER_02]: I had a client who
10:45.340 --> 10:46.621
[SPEAKER_02]: Listen, hit me up.
10:46.862 --> 10:47.342
[SPEAKER_02]: Asked me.
10:47.683 --> 10:49.905
[SPEAKER_02]: I need you to help me build this podcast.
10:50.085 --> 10:51.267
[SPEAKER_02]: And this was like four years ago.
10:51.487 --> 10:52.768
[SPEAKER_02]: I had no coaching program.
10:52.808 --> 10:53.529
[SPEAKER_02]: I had none of that.
10:53.930 --> 10:54.670
[SPEAKER_02]: He offered me fine.
10:54.690 --> 10:54.951
[SPEAKER_02]: Okay.
10:55.231 --> 11:01.298
[SPEAKER_02]: Took me three episodes to listen to to figure out what he needed and I already figured it out and I knew how to help him.
11:01.598 --> 11:04.559
[SPEAKER_02]: And this is how basically got into doing what I do best.
11:04.899 --> 11:08.880
[SPEAKER_02]: And it's how you attract, convert, and deliver on your podcast.
11:08.960 --> 11:09.901
[SPEAKER_02]: You want to attract clients.
11:09.921 --> 11:11.141
[SPEAKER_02]: You want to convert them to clients.
11:11.181 --> 11:16.243
[SPEAKER_02]: And you want to deliver how does how to grow scale and monetize their podcast.
11:16.483 --> 11:17.863
[SPEAKER_02]: So that's what you had to do, man.
11:17.883 --> 11:19.324
[SPEAKER_02]: A lot of people don't get that.
11:19.744 --> 11:24.345
[SPEAKER_02]: And see one of the main things was it had this person found me was through a networking superpower.
11:24.705 --> 11:26.746
[SPEAKER_02]: See the thing of these as an introvert.
11:26.786 --> 11:27.666
[SPEAKER_02]: I don't like going places.
11:28.086 --> 11:28.647
[SPEAKER_02]: Hey, crap.
11:28.967 --> 11:29.327
[SPEAKER_02]: I really do.
11:29.907 --> 11:30.627
[SPEAKER_02]: But here's what's crazy.
11:30.968 --> 11:35.029
[SPEAKER_02]: If you think solo episodes are powerful, wait until you start interviewing guests.
11:35.410 --> 11:38.891
[SPEAKER_02]: My favorite first interview I ever did was with a guy named Christian Allen.
11:39.312 --> 11:41.132
[SPEAKER_02]: Christian does pesky troll.
11:41.493 --> 11:42.653
[SPEAKER_02]: He used to work for a company.
11:42.693 --> 11:45.014
[SPEAKER_02]: I'm not going to say the company's name, but now he has his own.
11:45.354 --> 11:53.858
[SPEAKER_02]: And if you're in the metro, a Jefferson County area, Louisville, Kentucky area, Southern Indiana area, tell him a pesky troll is where it's at.
11:54.139 --> 11:56.840
[SPEAKER_02]: But I had him as a guest and he was a good friend of mine.
11:57.220 --> 12:04.386
[SPEAKER_02]: And suddenly, you have a legit reason to reach out to anyone else in other industries that I saw the Panthers.
12:04.746 --> 12:07.108
[SPEAKER_02]: He started this on the whim and he's doing great right.
12:07.549 --> 12:07.709
[SPEAKER_02]: Right.
12:08.249 --> 12:10.131
[SPEAKER_02]: So I just, I just didn't want that to happen.
12:10.471 --> 12:12.393
[SPEAKER_02]: I loved to have you on my podcast.
12:12.633 --> 12:13.514
[SPEAKER_02]: I opened the door.
12:13.894 --> 12:16.416
[SPEAKER_02]: He walked writing in, killed the episode.
12:17.717 --> 12:20.059
[SPEAKER_02]: I can't take credit for nothing because he's a hard worker.
12:20.399 --> 12:25.864
[SPEAKER_02]: But having him on that episode kind of prevailed me to continue doing what I was doing.
12:26.184 --> 12:29.206
[SPEAKER_02]: See, every guest can become a potential referral partner.
12:29.506 --> 12:33.148
[SPEAKER_02]: When you collaborate, when you do stuff with these folks, you gotta understand.
12:33.569 --> 12:37.031
[SPEAKER_02]: You're a sitting there recording, editing, sharing.
12:37.251 --> 12:38.552
[SPEAKER_02]: They're gonna post it on day stuff.
12:38.912 --> 12:40.093
[SPEAKER_02]: They social media.
12:40.453 --> 12:41.514
[SPEAKER_02]: You posted it on yours.
12:41.934 --> 12:43.555
[SPEAKER_02]: It's a win-win situation.
12:43.955 --> 12:53.744
[SPEAKER_02]: When you post on your platform, they're seeing a pest control guy and a reasonable price who genuinely cares about making sure you are pest-free.
12:54.124 --> 12:59.168
[SPEAKER_02]: When he post on his site, these are people who are seeing this episode and understand it.
12:59.548 --> 13:03.252
[SPEAKER_02]: They have businesses that they want to start, but it's a hobby right now.
13:03.752 --> 13:08.635
[SPEAKER_02]: and they just want to be able to get out, get it out, and be able to move forward.
13:08.975 --> 13:11.856
[SPEAKER_02]: And get away from that nine to five that's kicking they tail.
13:12.076 --> 13:23.743
[SPEAKER_02]: So again, what can lead to this, but listen, when you start collaborating, we still have a referral partner, you can start speaking, geese, joint venture deals, have value clients, simply because you interview somebody on your show.
13:23.943 --> 13:26.084
[SPEAKER_02]: Now, her ears, something that you need to think about.
13:26.124 --> 13:27.785
[SPEAKER_02]: Content multiplies structure, issues strategies.
13:28.345 --> 13:32.848
[SPEAKER_02]: This is the hack that can save, make, and break, anybody.
13:33.208 --> 13:41.934
[SPEAKER_02]: He's the efficiency hack that most podcasts, most people want to start a podcast, who get in because most podcasts are queer.
13:42.275 --> 13:43.135
[SPEAKER_02]: This is what they miss.
13:43.395 --> 13:53.082
[SPEAKER_02]: One, thirty-minute episode can become five to seven social media posts to the three linked in, articles, email, newsletter, content for each week.
13:53.442 --> 13:57.385
[SPEAKER_02]: YouTube shows and TikTok clips in a blog post content.
13:57.725 --> 13:58.166
[SPEAKER_02]: generate.
13:58.446 --> 14:00.588
[SPEAKER_02]: You're not creating more content.
14:00.968 --> 14:02.550
[SPEAKER_02]: You're creating smarter content.
14:02.750 --> 14:04.652
[SPEAKER_02]: Content that works harder for your business.
14:04.872 --> 14:06.594
[SPEAKER_02]: Then you gotta have a long-term asset with that.
14:06.934 --> 14:13.040
[SPEAKER_02]: Unlike social media posts that disappear into the algorithm of business, your podcast episodes are evergreen.
14:13.180 --> 14:13.841
[SPEAKER_02]: I said that before.
14:14.201 --> 14:17.565
[SPEAKER_02]: Someone can discover episode five, six, seven years away.
14:18.185 --> 14:20.648
[SPEAKER_02]: I've gone on podcast that you wouldn't believe.
14:22.812 --> 14:25.733
[SPEAKER_02]: I felt a podcast that I just happened to stumble across.
14:26.153 --> 14:28.694
[SPEAKER_02]: I'm thinking they just came out and even had eight years.
14:29.054 --> 14:32.075
[SPEAKER_02]: I've gone back and binge listening to the episodes.
14:32.455 --> 14:33.235
[SPEAKER_02]: Shout out to Peflin.
14:33.495 --> 14:34.316
[SPEAKER_02]: The numbers don't lie.
14:34.696 --> 14:36.256
[SPEAKER_02]: When you have podcasts, the numbers don't lie.
14:36.476 --> 14:37.437
[SPEAKER_02]: See the average coast.
14:37.777 --> 14:41.798
[SPEAKER_02]: The average podcast listening has a household income of seventy-five k-a-high.
14:42.258 --> 14:44.820
[SPEAKER_02]: He's on broke browsers, all right?
14:45.000 --> 14:45.760
[SPEAKER_02]: They're not broke.
14:46.101 --> 14:49.103
[SPEAKER_02]: These are your idea of clients with money that invested solutions.
14:49.423 --> 14:53.666
[SPEAKER_02]: See, when you have a podcast, you're not telling them what it is you could do.
14:53.746 --> 14:55.887
[SPEAKER_02]: You're giving them the solution to a pro.
14:55.987 --> 15:02.632
[SPEAKER_02]: And with over four hundred sixty four million podcast listeners worldwide, but only two million active podcast.
15:03.072 --> 15:06.534
[SPEAKER_02]: There are still massive space in this whole oracle.
15:06.894 --> 15:16.678
[SPEAKER_02]: So when you hear people say podcast and saturate, tell me how you have four hundred listeners and only two million active podcasts.
15:16.978 --> 15:17.438
[SPEAKER_02]: Something right.
15:17.858 --> 15:18.339
[SPEAKER_02]: Something right.
15:18.699 --> 15:18.939
[SPEAKER_02]: All right.
15:19.039 --> 15:20.700
[SPEAKER_02]: So I just wanted to give you those numbers.
15:20.740 --> 15:21.900
[SPEAKER_02]: I wanted to get close to you.
15:22.320 --> 15:23.661
[SPEAKER_02]: I wanted to get you to understand now.
15:24.001 --> 15:25.802
[SPEAKER_02]: I get it starting to podcast fields on who I'm.
15:26.242 --> 15:28.323
[SPEAKER_02]: to take the editing, find the topics.
15:28.664 --> 15:30.325
[SPEAKER_02]: It all seems a lot, right?
15:30.685 --> 15:31.245
[SPEAKER_02]: I know what to do.
15:31.566 --> 15:32.186
[SPEAKER_02]: But here's the truth.
15:32.466 --> 15:33.887
[SPEAKER_02]: You don't need to be perfect.
15:33.927 --> 15:35.248
[SPEAKER_02]: You don't need perfect equipment.
15:35.288 --> 15:37.069
[SPEAKER_02]: You don't need a Hollywood studio.
15:37.389 --> 15:40.992
[SPEAKER_02]: How you need is clarity on your message and the courage to start.
15:41.272 --> 15:51.018
[SPEAKER_02]: And if you've ready to stop being the best kept secret in your industry and start building the new authority and influence your experts to these desires,
15:52.019 --> 15:54.860
[SPEAKER_02]: Well, this herbs, then I want you to, I want to support you.
15:55.040 --> 15:56.801
[SPEAKER_02]: So first, there's what I need you to do.
15:57.161 --> 16:00.382
[SPEAKER_02]: Follow me over on Instagram at the sublip of the new Chronicles PC.
16:00.502 --> 16:01.763
[SPEAKER_02]: Like, it's following.
16:02.023 --> 16:05.344
[SPEAKER_02]: Even if you don't subscribe because for the first of all, let me say this.
16:05.704 --> 16:10.406
[SPEAKER_02]: Subscribe to the podcast because each week we drop tactics, tips, no flow of strategies.
16:11.226 --> 16:23.395
[SPEAKER_02]: Now, second, if you're serious about scaling, starting or doing anything with a podcast, we have in our new community that should be up and running about the end of before September the fifth.
16:23.736 --> 16:25.217
[SPEAKER_02]: We should for September the fifth run.
16:25.858 --> 16:30.081
[SPEAKER_02]: All right, so we have a twelve days of podcasting, free, free course.
16:30.401 --> 16:32.942
[SPEAKER_02]: It's out of our community solo empire network.
16:33.223 --> 16:35.224
[SPEAKER_02]: I'm leaving a link in the description.
16:35.584 --> 16:36.565
[SPEAKER_02]: Join us for free community.
16:36.805 --> 16:37.805
[SPEAKER_02]: We're not asked if it'll be real.
16:37.985 --> 16:38.486
[SPEAKER_02]: It's free.
16:38.846 --> 16:45.150
[SPEAKER_02]: What this community is is going to be a community of solipenoids, coaches, creators, podcasts, all in one.
16:45.470 --> 16:48.432
[SPEAKER_02]: A community is where you bounce ideas off of each other.
16:48.932 --> 16:49.552
[SPEAKER_02]: collab.
16:49.893 --> 17:01.920
[SPEAKER_02]: You might find somebody who has an inside track to a certain tech that you need or you want to learn and you might have something that they have and that collaboration becomes Apple.
17:02.241 --> 17:02.901
[SPEAKER_02]: You see what I'm saying?
17:04.382 --> 17:05.683
[SPEAKER_02]: Togetherness is where it's at.
17:05.703 --> 17:08.745
[SPEAKER_02]: So, some tip of the fifth, we're launching the solar pinura network.
17:09.045 --> 17:12.747
[SPEAKER_02]: I mean, solo, empire network community over on school.
17:12.967 --> 17:15.329
[SPEAKER_02]: We go have some links in there, some resources.
17:15.969 --> 17:19.091
[SPEAKER_02]: We're giving away the podcast playbook.
17:19.451 --> 17:24.854
[SPEAKER_02]: So, it's a newly designed playbook that helps you get started so you can understand.
17:25.234 --> 17:32.579
[SPEAKER_02]: So, for those who want to get in on, put the link for tap back in next week and we'll make sure that you get everything that you need to get out.
17:32.999 --> 17:35.101
[SPEAKER_02]: Now remember this, your voice does matter.
17:35.602 --> 17:37.624
[SPEAKER_02]: As we come to a close, I want you to understand this.
17:37.844 --> 17:45.553
[SPEAKER_02]: There are people out there right now who need exactly what you have to offer, but they can't find you in the noise on social media.
17:45.933 --> 17:47.976
[SPEAKER_02]: Podcasts and this is just content creation.
17:48.076 --> 17:51.940
[SPEAKER_02]: It's a relationship building, authority positioning, and business development.
17:52.321 --> 17:54.403
[SPEAKER_02]: I'll wrote up into one big episode.
17:54.743 --> 17:55.384
[SPEAKER_02]: One big show.
17:55.764 --> 17:58.666
[SPEAKER_02]: The question isn't whether you should start a podcast.
17:58.706 --> 18:02.208
[SPEAKER_02]: The question is, how much longer are you willing to stay invisible?
18:02.528 --> 18:05.910
[SPEAKER_02]: Now, until next time, keep building, keep growing and remember.
18:06.491 --> 18:07.892
[SPEAKER_02]: Subscribe to the podcast.
18:07.992 --> 18:08.832
[SPEAKER_02]: Leave us a review.
18:09.113 --> 18:13.555
[SPEAKER_02]: Your success is very important with our success.
18:13.736 --> 18:13.956
[SPEAKER_02]: All right.
18:14.516 --> 18:15.437
[SPEAKER_02]: It should be over here.
18:15.477 --> 18:16.878
[SPEAKER_02]: Sullivan of the Chronicles Podcast.
18:16.938 --> 18:17.478
[SPEAKER_02]: This is me.
18:17.918 --> 18:20.320
[SPEAKER_02]: Mr. T. P. Tony Porter, we had a hearing out piece.
18:30.412 --> 18:33.396
[SPEAKER_01]: Thanks for tuning in to the Solarpreneurs Chronicles podcast.
18:34.056 --> 18:39.623
[SPEAKER_01]: I hope today's episode gave you the insights and inspiration you need to take the next step in your business journey.
18:40.324 --> 18:48.774
[SPEAKER_01]: If you enjoy the show, do me a favor, subscribe, leave a review on Apple Podcasts or Spotify and share this episode with a fellow Solarpreneur.
18:49.575 --> 18:53.565
[SPEAKER_01]: Your feedback means the world to me and helps us reach more people just like you.
18:54.206 --> 18:59.799
[SPEAKER_01]: Let's thank our producers of the show, sincere and Charlie Strorter, Rea Cash and Theory Porter.
19:00.401 --> 19:08.139
[SPEAKER_01]: So don't forget, for more tips, tools and resources, subscribe to the show, so just keep building, keep growing, and I'll see you next time.
